Pro Kabaddi owned by STAR SPORTS is a premier initiative of Mashal Sports,
It takes this truly indigenous sport of Kabaddi to new levels of professionalism.
245 MN viewers on TV + 193 MN viewers on OTT
A total of 438 MN viewers.
(Last Season 394 MN on TV)
- GSIQ
SOCIO
DEMOGRAPHICS
- GSIQ
Puneri Paltan is promoted by Insurekot Sports Pvt. Ltd
Insurekot Sports Pvt. Ltd. is committed to promoting Kabaddi as a sport and the firm
looks forward to creating awareness around
rich heritage in the country
The home stadium for Puneri Paltan is Shree
Shiv Chattrapati Sports Complex, Balewadi, Pune
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Season 10
Champions
Partnership Opportunities
Season 11
associate Partner
left sleeve
INR 80 lacs Net + applicable taxes
Association Rights
Logo presence on Left Sleeve Stadium branding
LED Perimeter
Category Exclusivity Replay Screens
Player Imagery Upper Tier branding
Outer Stadia Branding
Marketing Activities
Fan park
TV
Digital Communication On Air
OOH and transit LED Perimeter Coin Toss
Replay Screens Post Match Award
Activations
Home Leg
Meet and Greet Logo Size Complimentary Tickets
Dealer/ Store visits 20 sq. inches/
Match Day deliverables
129 sq. cms
Associate Partner
Shoulder blades
INR 60 lacs Net + applicable taxes
Association Rights
Logo presence on Shoulder blades Stadium branding
LED Perimeter
Category Exclusivity Replay Screens
Player Imagery Upper Tier branding
Outer Stadia Branding
Marketing Activities Fan park
TV
On Air
Digital Communication
LED Perimeter Coin Toss
OOH and transit
Replay Screens Post Match Award
Activations
Home Leg
Meet and Greet Logo Size Complimentary Tickets
Dealer/ Store visits 8 sq. inches/ Match Day deliverables
51.6 sq. cms 2 sides
Co Partner
Shorts
INR 40 lacs Net + applicable taxes
Association Rights
Logo presence on Shorts Stadium branding
LED Perimeter
Category Exclusivity Replay Screens
Player Imagery Upper Tier branding
Outer Stadia Branding
Marketing Activities
Fan park
TV
Digital Communication On Air
OOH and transit LED Perimeter Coin Toss
Replay Screens Post Match Award
Activations
Home Leg
Meet and Greet Complimentary Tickets
Logo Size
Dealer/ Store visits Match Day deliverables
12 sq. inches,
77.4 sq cms 2 sides
Co Partner
Below nape of neck
INR 40 lacs Net + applicable taxes
Association Rights
Logo presence on below nape of neck Stadium branding
LED Perimeter
Category Exclusivity Replay Screens
Player Imagery Upper Tier branding
Outer Stadia Branding
Marketing Activities
Fan park
TV
Digital Communication On Air
OOH and transit LED Perimeter Post Match Award
Replay Screens
Activations
Home Leg
Meet and Greet Logo Size Complimentary Tickets
Dealer/ Store visits 6 sq. inches, 38.7 sq cms Match Day deliverables
Season 11
partnership opportunities (jersey inventories)
Associate Partner Assocaite Partner co Partner co Partner
left sleeve Shoulder blades shorts Just Below nape of neck
Logo Size - 20 sq. inches/ Logo Size - 8 sq. inches/ Logo Size - 8 sq. inches/ Logo Size - 6 sq. inches/
129 sq. cms 51.6 sq. cms 51.6 sq. cms 38.7 sq. cms
per shoulder per shoulder
beverage or Pouring
Partner
INR 10 lacs Net + applicable taxes + Water & Beverages for homeleg
Association Rights Stadium branding
LED Perimeter
Replay Screens
Upper Tier branding
Player Imagery Rights
Outer Stadia Branding
Fan park
Marketing Activities
TV On Air
Digital Communication LED Perimeter Visi cooler branding
OOH and transit Replay Screens
Home Leg
Activations
Complimentary Tickets
Meet and Greet
Match Day deliverables
Dealer/ Store visits
Digital
Partner
INR 15 lacs Net + applicable taxes
Association Rights Stadium branding
Outer Stadia Branding
Player Imagery Rights Fan park
Home Leg
Marketing Activities Complimentary Tickets
• Digital Communication
(Video series, Contests, etc)
OOH and transit
Activations
Meet and Greet
Dealer/ Store visits
Bol kabaddi Partner
Bol kabaddi Tournaments in 2019 INR 15 lacs Net + applicable taxes
Inter club tournament – Aurangabad ( 24 clubs) Inter club tournament – Nashik ( 19 clubs)
PR Valuation – 11,03,900 PR Valuation – 5,02,400
Inter club tournament – Pune ( 18 clubs ) Inter corporate tournament – Pune ( 9 teams)
PR Valuation – 7,88,500 PR Valuation – 6,24,000
360 Degree Communication
Brand Integration Digital Marketing
& Partnership
Outdoor
Public Relations
BTL Activations
Radio
Puneri Paltan s9
Partnership valuation by GSIQ
B | SPONSORSHIP VALUE C | BRAND EXPOSURE
KEY PERFORMANCE METRICS
Event Pro Kabaddi League Season 10 100% AVE/Gross Net Sponsorship OTT Total Brand
TV Media Value Media Value Exposure
Date 2 December 2023 - 21 February 2024 TV Media Value
(hh:mm:ss)
₹ 302.10 Cr. ₹ 84.8 Cr. ₹ 13.68 Cr. 27:58:20
PUNERI PALTAN
₹115.14Cr. SPONSORSHIP VALUATION
SOCIAL PRINT BRANDS
EarnedValue Media Value
₹ 115.14 Cr.
₹ 8.95 Cr. ₹ 7.71 Cr. 4 SPONSORSHIP
VALUATION
Amongst top most
liked franchisees
47M 2.60L 7.6M+
Total Campaign Reach New Followers/ Total Video Views
(All Platforms Combined) Subscribers Added
444 k 8.4 k 123 k 1.2M+ 26K+ 1,200+
Insta FaceBook Twitter Total Campaign Engagement Hashtag Mentions Content Pieces Created
(All Platforms Combined) (Instagram + Twitter)
Followers Likes followers
Click on the logo to check our page
Extensive outdoor coverage
TOTAL 7 SITES
TOTAL IMPRESSIONS
47,00,000 OUTDOOR VALUATION
Radio campaign
PUNE
FCT breakup On Air Campaign Reach
Total FCT Secs: 9865 34.23 lacs
Season 10
Get ready to roar with the paltan
