Case Study: Goldilocks Company's Environmental Sustainability Efforts
1. Introduction:
The purpose of this feasibility study is to evaluate the environmental sustainability practices of
Goldilocks Company and assess their impact on the environment. Goldilocks is a well-known bakeshop
located in Brgy. Sto nino Burauen, Leyte, which opened its doors on April 28, 2023. This case study aims
to provide insights into the company's eco-friendly initiatives and their effectiveness in promoting
sustainability.
2. Background:
Goldilocks operates in a geographical setting that is rich in natural resources and biodiversity. Burauen,
Leyte, is known for its lush landscapes and diverse ecosystems. However, the region also faces
environmental challenges such as waste management and pollution. It is essential to understand the
context in which Goldilocks operates and the environmental issues prevalent in the area.
3. Case Evaluation:
a. Sustainability: Goldilocks follows eco-friendly practices such as using eco bags, craft bags or know as
paper bags instead of single-use plastic bags. Additionally, they have implemented a waste segregation
system, distinguishing between biodegradable and non-biodegradable trash. These practices contribute
to reducing plastic waste and promoting sustainable packaging alternatives.
b. Outcomes and Impact: By adopting eco-friendly practices, Goldilocks increases customer
consciousness about environmental issues and encourages them to reduce their ecological footprint. The
use of paper bags and sustainable packaging demonstrates the company's commitment to sustainability,
attracting environmentally conscious customers. These efforts have a positive impact on reducing plastic
waste and promoting responsible consumption.
c. Challenges and Lessons Learned: Goldilocks may face challenges in transitioning to eco-friendly
practices, such as the initial cost of sustainable packaging options and ensuring customer acceptance.
However, through their sustainability journey, they have learned valuable lessons about the importance
of stakeholder engagement, clear communication, and continuous improvement in their environmental
initiatives.
4. Conclusion:
Based on the findings of this case study, Goldilocks' sustainability efforts have proven to be effective in
reducing plastic waste and promoting eco-friendly practices. The company's commitment to
sustainability enhances its brand image and attracts customers who align with their values. To address
challenges and maximize positive outcomes, Goldilocks can consider exploring partnerships with local
environmental organizations, conducting regular sustainability audits, and implementing educational
campaigns to further raise awareness among customers.
5. References:
6. Appendices:
- Appendix A: Photographs of Goldilocks' eco bags and craft bags
- Appendix B: Waste segregation guidelines implemented by Goldilocks
- Appendix C: Customer feedback questionnaires on eco-friendly practices
In conclusion, Goldilocks' adoption of eco-friendly practices and sustainable packaging demonstrates
their commitment to environmental sustainability. By reducing plastic waste and increasing customer
consciousness, they contribute to the preservation of the environment. As individuals, we can also play
our part by practicing waste segregation and avoiding the burning of plastics. Together, we can make a
positive impact on the environment and create a sustainable future.
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