MANIPULATIVE

INFORMATION &
MEDIA
Presented By Group 8

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 LEARNING OBJECTIVES
Describe dimensions of Understand how it is

01 manipulative
information and media. 02 produced, organized,
and disseminated.

03 Evaluate its
reliability and validity

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 MANIPULATE
to handle, manage, or influence
something or someone skillfully.
may be used to create order, it can
also be done unfairly which will only
favor one side.

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 INFORMATION
Information covers data, knowledge,
experiences, signals, or symbols.
The media world uses information to
describe knowledge of events or
situations, often influencing people.

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 MEDI

MANIPULATIVE INFORMATION

a type of information
skillfully handled or
influenced by something
or someone to benefit or
disadvantage others.

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 materials, programs, or
applications that skillfully
influence, formulate, and
control information.
sources of media includes
books, blogs, videos,
personal experiences,
and more.

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 MEDIA MANIPULATION
Strategy used by firms to promote
clients' products by influencing
public opinion.
Through it, a firm can create an
image/argument which will favor
their client using propaganda
techniques and suppression of
information

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 TYPES OF FIRMS USING
MEDIA MANIPULATION
MARKETING/ PUBLIC
AD AGENCIES RELATIONS
Promote Influence public
products through opinion to gain
advertisements approval for clients’
to boost sales and activities and change
profitability. actions.02

agency example - creates marketing processes. omnicom and epsilon

public relations - manage how info is disseminated to the public. company press release,
news conference, interviews with journalists, social media posting, or other venues.

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 TYPES OF MEDIA
MANIPULATION
CONSUMER CROWD
CONFUSION MANIPULATION
the state of mind of the techniques of crowd
consumers that leads psychology used to
them to have a lack of control and influence
confidence towards consumer desires (e.g.,
their purchasing false testimonials).
02
decision.

consumer confusion - when a consumer fails to correctly understand or interpret

products and services. “Pabili nga po ng Colgate, ‘yung Close Up.” Both brands are well
known and used in the Philippines. However, they have almost similar color in the
packaging that people sometimes mistake one for the other.

crowd manipulation - A crowd manipulator would make use of media to reach out to as
much of the masses as possible, thus maximizing their potential to influence the people
into action.

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 TYPES OF MEDIA
MANIPULATION
PROPAGANDA GATEKEEPING
media used to improve filtering information for
a client’s image while public dissemination to
harming an opponent's protect certain interests
(e.g., revealing (e.g., downplaying
opponent scandals). accident casualties).
02

propaganda- Tightly linked with crowd manipulation; it is used to persuade people’s

attitudes, beliefs, and behaviors. ex.: posters and advertisements

gatekeeping - This tactic enables people to lead others to believe something by omitting
facts that may negate their objective, keeping them from entertaining other possibilities.
having access to knowledge but not sharing and keeping them to yourself

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 TYPES OF MEDIA
MANIPULATION
CELEBRITY HOAX
ENDORSEMENTS
celebrities promoting intentionally deceptive
products to attest to information (e.g., a false
their quality. claim that chocolate
aids weight loss).

02

celebrity endorsement are the jollibini, enhypenxdunkin, and the commercials we’ve
presented and to be presented. the reason why these work for marketing is because
people love to see familiar faces, they want to be like their idols, and they believe they’re
getting high quality products because their idols endorse them

hoax - This type of media manipulation technique is currently prevalent in the Philippines
and is being dubbed as fake news.

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 TYPES OF MEDIA
MANIPULATION
PSYCHOLOGICAL
MANIPULATION FEARMONGERING
influencing beliefs and spreading exaggerated
emotions to market rumors or fears (e.g.,
products (e.g., overblown terrorist
promoting slimming threats).
juices).
02

psychological manip - used to control and manipulate a person by overwhelming them

with positivity or positive information only

fearmongering - To take advantage of the worries and anxieties of an average consumer,

products advertised through media offer a temporary refuge from fear. opposite of
psycological manip as this only provides negative info only

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 ADVANTAGES
Filters the Provides control
Boosts the image information that over what
of individuals or would be information is
products. disseminated to shared with the
the public. public.
01 02 03

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 LIMITATIONS
Can be biased and
Conceals
subjective to
Can mislead facts important
protect the image
and conceal information that
of a person,
sensitive issues the public has the
product, or
right to know.
service.
01 02 03

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 MULTIMEDIA
INFORMATION &
MEDIA
Presented By Group 8

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 LEARNING OBJECTIVES
Describe the different Evaluate the reliability
and validity of
01 dimensions of
multimedia
information and media.
03 multimedia information
and media.
Create and evaluate
Understand how it is

02 produced, organized,
and disseminated
04 multimedia
presentations using
design principles.

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 MULTIMEDIA
the seamless digital integration of
text, graphics, animation, audio,
still images, and motion video.

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 MULTIMEDIA PRESENTATION
Incorporation of images to make a
visual impact on viewers or insert
video clips to appeal to both
visual and auditory senses

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 TYPES OF
MULTIMEDIA
PRESENTATION

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 SLIDESHOW PRESENTATION
a presentation of
photographic slides or
electronic images projected
on a screen
Microsoft Office PowerPoint
Presentation, Canva, Google
Slides

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 AUDIO VISUAL PRESENTATION
electronic presentation that
contain both sound and visual
components
Slide-tape presentations,
films, television programs,
and live theater productions.

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 OVERHEAD PROJECTOR (OHP)

It is like a film or slide

projector which uses light
to project an enlarged
image on a screen.

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 CHARACTERISTICS
Electronic Interactive Dynamic
Can be prepared Stimulates the
It can be played,
and delivered visual and auditory
projected, recorded,
sense of the
electronically and accessed using
audience through
actions
technology

01 02 03

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 DIFFERENT USES OF MULTIMEDIA

Field of
Use of Multimedia
Specialization
Gamification of lessons, engaging classroom lectures,
Education
online learning

Entertainment Movies and animation

Presentation of products/services, Marketing,

Industry
Advertising

Medicine Surgery simulations, medical presentations

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 USERS OF MULTIMEDIA
PRESENTATION
Lecturers Public Salespeople
To present lessons Speakers To display and
and appeal to the To present, inform, showcase the
student’s visual influence, motivate, or offered product or
entertain their audience. services
and auditory
01
senses. 02 03

People use multimedia presentations in order to have a more appealing contact between
the person presenting and its audience

benefits:
#Effective communication
#enhanced communication
#More comprehensible and clear discussion
_______________
before we proceed, game time! guess the multimedia icon in 3, 2, 1...

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 THINGS TO CONSIDER AS AN AUDIENCE IN
ASSESSING MULTIMEDIA INFORMATION:
Manner of
Content Purpose
presentation
The information Identify its An effective
presented must be purpose: to inform, presentation can
persuade, enhance understanding
accurate, relevant,
entertain, or of the topic, while poor
and reliable. presentation may lead
educate.
to confusion.
01 02 03

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 ADVANTAGES
It presents the It empowers and It makes
information in a supplements, the information easier
more organized speaker for a to understand
and in an more dynamic and since it is
interesting more interactive presented in a
manner. lecture creative manner
01 02 03

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 LIMITATIONS
It requires power
It can cause the source and requires a
If it presents too
speaker to lot of time and effort
much information,
become too to conceptualize,
it can overwhelm plan, and organize an
dependent on the
the audience effective
technology
presentation.
01 02 03

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 THANK YOU
yey

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