BSmart Case Study Competition
Merging titans: Intel inside Qualcomm?
Uploaded By: Aman Bahadur Saxena
Departments : MBA General,Marketing,Business Analytics,Healthcare,Finance,International Business,Digital
Marketing,Human Resource Management
Published on - 01 Nov 2024, 12:7 pm Closing Date - 16 Nov 2024, 6:29 pm
No. of Questions - 2 Total Marks - 20
Rewards 1st Prize - Rs 5000 2nd Prize - Rs 3000 3rd Prize - Rs 2000
Synopsis:
Qualcomm's potential acquisition of Intel marks a historic moment in technology consolidation that will
possibly reshape the global semiconductor landscape. This merger, if realised, would amalgamate two
industry giants, impacting stakeholders across the spectrum and redefining the competitive dynamics in the
semiconductor and AI markets.
What might have been the strategic motivations behind this acquisition talk and what might be the impact
of such a merger on various stakeholders, including competitors, suppliers, and consumers.
Details:
In September 2024, Qualcomm initiated discussions to acquire Intel, sparking a wave of reactions
throughout the technology sector. Qualcomm's intention is to move beyond its traditional mobile chip
market to establish a stronger foothold in AI, data centres, and other high-growth segments. On the other
hand, Intel is under pressure from growing competition and internal challenges, presenting Qualcomm with
an opportunity to boost its technological capabilities and market presence.
This acquisition raises critical questions about the strategic motivations behind such a move, from potential
synergies in research and development to operational integration. Additionally, the merger will most likely
have profound impacts on various stakeholders, such as competitors, suppliers, and consumers, while
navigating complex regulatory challenges across different regions.
If successful, a Qualcomm-Intel entity could reshape innovation pathways, adjust pricing strategies, and
influence global supply chains, prompting questions about the future direction of the semiconductor
industry.
Please refer to these links for more contextual read
https://www.business-standard.com/world-news/intel-shares-climb-on-report-that-qualcomm-made-
takeover-approach-124092100375_1.html
https://www.business-standard.com/technology/tech-news/chipmaker-qualcomm-to-explore-potential-
acquisition-of-intel-report-124092100891_1.html
https://www.business-standard.com/technology/tech-news/qualcomm-explored-acquiring-portions-of-intel-
s-chip-design-business-124090600133_1.html
Attachments:
- https://s3.ap-south-1.amazonaws.com/stcontent.bslearning.in/global/case_study/400/1730
462609813_IntelContestCaseStudyBrief_Nov24.pdf
Questions:
Question 1: As the CEO of Intel during the early stages of a potential merger with Qualcomm, create
a pros and cons document considering the merger and acquisition to discuss with the top executives
of the company. Upload your response in a non-editable PDF format.(10 Marks)
Question 2: Imagine you are the CEO of the newly merged Qualcomm-Intel entity. In not more than 10
slides, prepare a presentation (in a non-editable PDF format) that outlines your strategic action plan
to address concerns related to competition, pricing, and global supply chain impacts. This plan
should include: Immediate response: Steps to communicate transparency, reassure stakeholders, and
mitigate fears regarding the merger’s impact on competition and pricing. Industry positioning: Vision
for establishing the new Qualcomm-Intel as an industry leader and innovator in semiconductors and
AI. Stakeholder engagement: Strategies for gaining regulatory approval and maintaining supplier and
customer relationships.(10 Marks)
