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Marketplace Amp - Amazon Product Listings Guide

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8 views

Marketplace Amp - Amazon Product Listings Guide

Uploaded by

leolandau
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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f ind in g

ay s t o
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im p r o v
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amazon product listing guide


improve your
amazon listings

what will our guide tell you?


Effective Amazon listing optimisation elevates product rankings
and drives conversions. With focus on the following, you’re well on
the way to a better selling experience. Listings become
discoverable in search results, click-throughs increase and more
sales are generated:

•• Amazon Titles
Feature Bullet Points
•• Product Images
Reviews
• Product Descriptions
• Amazon Store Status

do your listings need to work harder?


Keep reading to identify our top tips that can help you to improve
your Amazon listings and their performance. By making full use of
Amazon’s listing functionality, you can maximise your sales potential
– while educating consumers and elevating your brand profile in
the process.
1. boost conversions with a+ content

applying a+ content can result in:


5% CVR increase

why are improvements needed?


Amazon’s A+ Content feature enhances the
shopping experience – resulting in higher
conversion rates, increased traffic and
amplified sales when used effectively!
2. set up and send traffic to your amazon store

recommendation for stores:

1 store per brand


optimised and accessible via each
brand byline

why are improvements needed?


Stores add brand credibility and boost sales
away from the competition. Amazon says
linking Sponsored Brands ads to Stores can
boost RoAS by as much as 22%.
3. place importance on your product images

recommended product images:

5+ images
per ASIN

+ why are improvements needed?


Good product images directly increase
sales. High resolution images with clear
details stimulate a buyer’s imagination
and inspires them to buy! Amazon
encourages images to be clear, informative
and attractive.
4. SEO optimise your product titles

maximum title length:

<130 characters
per ASIN

why are improvements needed?


Titles are heavily weighted by Amazon's
algorithm and must contain priority keywords
for maximum discoverability. Titles also
truncate after this limit, so aids UX.
5. fully utilise your feature bullet points

recommended bullet points:

5 bullet points
per ASIN

why are improvements needed?


Keyword optimised, compelling and well-
written feature bullet points improve search
visibility while driving purchasing decisions,
resulting in higher conversions!
6. maximise your product descriptions

recommended description length:

1000+ characters
per ASIN

why are improvements needed?


A clear, concise, factual product description
supports UX and the buying journey, as well
as SEO. Displayed on the product detail
page, it feeds Amazon search and external
search results.
7. perfect your review status & quantity

recommended reviews:

15 reviews
minimum for each ASIN

why are improvements needed?


Reviews are vital to add credibility and
trust to your ASINs. Consider a review
strategy or enrolling in the Amazon Vine
program.
8. sell the sizzle with product video

recommended product videos:

1+ videos
per ASIN

why are improvements needed?


High-quality product videos boost sales with
73% of shoppers preferring watching over
reading. Clear, attractive videos stimulate
buyers, inspiring purchases. Amazon urges
informative, appealing content.
final thoughts…

and there you have it


Amp’s top tips for crafting compelling yet clickable product titles. We always
encourage A/B testing and ongoing review to ensure product titles drive rank, clicks
and sales, and this should always form part of a solid Amazon strategy. Good luck,
and if you need more support, our experts can help!

why marketplace amp?


The team at marketplace amp is here to help you outrank, outbid and outsell the
competition. We fuse technical knowledge with creative expertise that results in
consumers being able to find, love and buy your products on the world’s
marketplaces and beyond.
Need help
AMPlifying your
sales? Get in
touch with our
experts.

contact
marketplace amp
[email protected]
+44 (0)1223 981902

marketplaceamp.com

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