SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY
DEEMED TO BE UNIVERSITY
CATEGORY - 1 UNIVERSITY BY UGC
Accredited with Grade "A++" by NAAC I 12B status by UGC I Approved by AICTE
Organized by
School of
Management Studies
Two Days International Conference
on
Entrepreneurship and Innovation in the
Digital Economy: Shaping the Future of
Global Business
(23rd and 24th January 2025)
Hybrid Mode
About Us
Sathyabama is a prestigious institution which excels in the fields of Engineering, Science
and Technology for more than three successful decades. It offers multi-disciplinary
academic programmes in various fields of Engineering, Science, Technology, law, Dental
Science, Pharmacy, Nursing, Management, Arts and Science and Allied Health Sciences.It is
established under Sec.3 of UGC Act, 1956 and is been Accredited with ‘A++’ Grade by the
National Accreditation and Assessment council. The Institution persistently seeks and
adopts innovative methods to improve the quality of higher education and is responsive to
the changes taking place in the field of education on a global scale. The Institution has a
team of dynamic and outstanding faculty, innovative pedagogical practices, state of the art
infrastructure and world class Research Facilities.
About the School of Management Studies
The School of Management Studies established in 1993 is committed to outstanding value
based quality education, research, executive education, consultancy and strong corporate
as well as international linkages. Management Studies at Sathyabama Institute of Science
and Technology is a distinguished leader in the field of management education and
research. Our programs and curricula receive global recognition for their strength and
continued contributions to the field of management. The department aims to foster
students’ unique talents and equip them for International employability and
entrepreneurship. In response to the increase demand for commerce and management
professionals with research oriented mindset, the department focuses on bridging
education with real world applications. Success stories abound, with students earning
prestigious university ranks, PhDs, NET qualification and thriving a business leaders,
bureaucrats and NRIs. The placement cell conducts annual drives to ensure students are
placed in top- tier organizations. The department is dedicated to creating globally
competent professionals in Management, commerce, accounting, finance and research
while promoting holistic education through academic and extracurricular activities.
About the Conference
The Two Days International Conference on “Entrepreneurship and Innovation in the Digital
Economy: Shaping the Future of Global Business” is a premier event organized by the
School of Management studies. This conference serves as a dynamic platform for bridging
the gap between academia and industry, focussing on the circular areas of Commerce and
Management. Held in a flexible Hybrid Mode, the conference caters to a global audience,
offering opportunities for both in person and virtual participation. The core of this event is a
commitment to exploring and promoting Innovative entrepreneurs in the digital world. The
rapid expansion of the digital economy has revolutionized the global business landscape,
creating new opportunities and challenges for entrepreneurs and innovators. This
conference aims to explore the dynamics of entrepreneurship in the digital age,
highlighting innovative business models, disruptive technologies, and the strategic use of
digital platforms. Participants will delve into how entrepreneurs can leverage digital tools to
drive growth, compete in a global market, and adapt to the fast-changing technological
environment. We invite you to join us on this intellectual journey .
Conference Objectives
To examine the impact of digital technologies on entrepreneurship and innovation.
To identify new business models and strategies that have emerged in the digital
economy.
To discuss the role of government policies and regulations in supporting digital
entrepreneurship.
To explore how startups and small businesses can leverage digital platforms for growth
and market expansion.
To foster collaboration and networking among global entrepreneurs, investors, and
policymakers.
To address the challenges and opportunities presented by emerging technologies such
as AI, block chain, and IOT in entrepreneurship.
Call for Papers and Suggested Themes
Disruptive Technologies in Entrepreneurship: The impact of AI, block chain, IoT, and
other emerging technologies on business innovation.
Start-ups Ecosystems in the Digital Age: Building and scaling startups using digital tools
and platforms.
Digital Marketing and Customer Engagement: Leveraging social media, e-commerce,
and digital marketing to enhance customer relationships and brand visibility.
Globalization and Digital Entrepreneurship: Opportunities and challenges for
entrepreneurs in a borderless digital economy.
Venture Capital and Funding in the Digital Economy: Trends in investment and
financing for digital startups.
Government Policies and Digital Innovation: The role of regulations and public policies in
fostering or hindering digital entrepreneurship.
Sustainability and Innovation: How digital entrepreneurs are integrating sustainable
practices into their business models.
The topics considered may include, but are not limited to the above topics.
Guidelines for Authors
We Invite the article from Academicians, Research Scholars, Industrialists, Post Graduate
and Under Graduate students of colleges and Universities across National and International
on the themes and Sub Themes of the conference as per the following Guidelines:
All Submissions must be in MS word Format.
Font Style: Times New Roman, Font Size: 12 & Line Spacing: 1.5
Abstract shall be for 250 words with 4-5 Keywords.
Authors Affiliation, Contact Address, Designation, E-Mail Id & Mobile Number are to be
added in the First Page.
Paper should not exceed 4000 words including table of contents, references & reference
style to be followed is APA style.
Plagiarism should be less than 15%.
Maximum authors per paper are limited to three and each author has to register
separately.
All full paper submissions will undergo a blind review process and evaluated based on
originality, technical and/or research depth, accuracy and relevance to conference
theme and topics.
Author must submit their full length research paper to
Email Id:
[email protected] Inabsentia papers will be accepted
Publication Opportunity
Selected papers will be Published in UGC Care listed Journal and Web of Science based on
their terms and conditions. The Publication cost i.e Article processing Fee will be borne by
the authors in addition to the Registration fee.
Registration Details
Students :Rs.500
Researcher Scholars : Rs.750
Academics and Faculty Members: Rs.1000
Industrialists : Rs.1500
Registration Fees Includes Conference Proceedings, Certificates, Conference Kit.
Each author has to pay separately.
Important Dates
Full Paper Submission : 25th December 2024
Notification of Acceptance: 1st January 2025
Last Date of Registration : 5th January 2025
Account Details
Account Number : 891734627
IFSC Code : IDIB000T020
Bank Name : Indian Bank
Account Name : Dean (Publications & Research), Sathyabama Institute of Science and
Technology (Deemed to be University)
Registration Link
https://forms.gle/JLj4FFrmPZUHS5At6
For Further Information, Please Contact
Dr. M. Soundarya Dr. K. Kaavya Dr. Moli Ghosh
Assistant Professor Assistant Professor Assistant Professor
7397390496 8754406821 9750756399
Dr. C. Lakshmi Dr. A. Meera
Assistant Professor Assistant Professor
9444908667 9952726609
Chief Patrons
Dr. Mariazeena Johnson Dr. Marie Johnson
Chancellor President
Mr. J. Arulselvan Ms. Maria Bernadette Tamilarasi Ms. Maria Catherine Jayapriya
Vice - President Vice - President Vice - President
Patrons Convenors
Dr. T. Sasipraba Dr. Uzma Momin Dr. N. Mathan
Vice - Chancellor Dean HOD
Organising Secretary’s
Dr. M. Soundarya Dr. C. Lakshmi Dr. A. Meera
Assistant Professor Assistant Professor Assistant Professor
Dr. K. Kaavya Dr. Moli Ghosh
Assistant Professor Assistant Professor
Organising Committee
Dr. Dhivya Sathish Dr. B. Bhavya Dr. S. Krishnakumari Dr. Yamuna D.
Associate Professor Assistant Professor Assistant Professor Assistant Professor
Dr. P. Hameem Khan Dr. Md Danish Raza Ms. K. Sai Ramya Ms. Reyya Pawani
Assistant Professor Assistant Professor Assistant Professor Assistant Professor
Ms. Sandhya V. Ms. Puja D. Mr. K. Kalidasu Dr. Ganesh V.
Assistant Professor Assistant Professor Assistant Professor Assistant Professor
