Zam-Zam Printing and Café Services Business Plan
Executive Summary
Zam-Zam Printing and Café Services is a dual-purpose business located in
Gomari Old Airport, Bus Stop, Maiduguri Borno State, offering high-quality
printing services alongside a computer café equipped with modern workstations.
The business is designed to cater to students, professionals, and the general
public, providing a one-stop solution for printing, photocopying, and computer
access needs. The café section will offer a conducive environment for work,
study, and relaxation. The founder, Ishaq Muhammad Muhammad, is dedicated
to creating a space that combines functionality with comfort. The total capital
required for this venture is 5,000,000.00.
General Business Information
Business Name: Zam-Zam Printing and Café Services
Business Type: Sole Proprietorship
Location: Gomari Old Airport, Bus Stop, Maiduguri Borno State
Founder: Ishaq Muhammad Ishaq
Total Capital Required: 5,000,000.00
Product Description
Zam-Zam Printing and Café Services will offer two main services:
1. Printing Services: High-quality printing, photocopying, scanning, and
binding services aimed at students, professionals, and local businesses.
The printing services will accommodate various needs, from basic
document printing to high-resolution posters and brochures.
2. Computer Café Services: A computer café equipped with modern
workstations offering internet access, word processing, graphic design
software, and other essential tools. Customers can pay by the hour to use
the computers for work, study, or entertainment. The café will also
provide basic tech support and assistance.
Access to Market and Marketing Plan
Market Access:
Target Market: The primary target market includes students,
freelancers, professionals, and individuals in need of computer and
printing services in the Maiduguri and Nigeria at large.
Competitive Advantage: The combination of a computer café with
printing services offers a unique solution, allowing customers to complete
various tasks in one location. This convenience, combined with a
comfortable environment, will attract a loyal customer base.
Marketing Plan:
Online Presence: Develop a website and maintain active social media
profiles to reach a wider audience. Use online platforms to advertise
services, promotions, and events.
Promotions and Discounts: Offer introductory discounts, package deals
(e.g., free printing with computer usage), and loyalty programs to
encourage repeat customers.
Local Outreach: Partner with local schools, colleges, and businesses to
offer special rates and establish Zam-Zam as their preferred service
provider.
Management Structure
Founder: Ishaq Muhammad Ishaq will oversee the overall operations, focusing
on financial management, marketing, and customer service. Staff: The business
will employ a small team, including:
A café manager responsible for daily operations and inventory
management.
A technical support specialist to assist customers with computer-related
issues and maintain the workstations.
A printing technician to manage printing services and equipment
maintenance.
Two customer service assistants to help with orders, payments, and
general inquiries.
Financial Information
Initial Investment Breakdown:
Café Setup: Includes workstations, internet setup, and necessary
software licenses.
Printing Equipment: High-quality printers, copiers, and binding
machines.
Rent and Utilities: Initial rent deposit and setup costs for utilities.
Marketing and Branding: Website development, signage, and
promotional materials.
Working Capital: Funds to cover the first three months of operation,
including salaries, equipment maintenance, and inventory restocking.
Total Capital Required: 5,000,000.00
Revenue Projections: Zam-Zam Printing and Café Services expects steady
revenue growth, with profitability anticipated within the first year due to the
diverse range of services offered and the strategic location.
Implementation Schedule
Month 1: Secure location, finalize business plan, and begin the
marketing campaign.
Month 2: Purchase and set up equipment, hire staff, and conduct training.
Month 3: Grand opening of Zam-Zam Printing and Café Services with
promotional events and discounts.
Ongoing: Regularly monitor operations, gather customer feedback, and
adjust services to enhance customer satisfaction and business efficiency.
