Foodpanda is an online platform that connects restaurants and other shops with
customers at home. It provides food and grocery delivery services that satisfy the
convenience of ordering food from home and delivering it to the customers' doorsteps in
no time.
Customer segments:
Families
Teen, adult, and professionals
Individuals who want to order food from the comfort of their homes or offices.
Customers prefer to order meals online and have it delivered to their door.
People who lack the time to physically purchase their needs at a restaurant or store
Restaurants that provide delivery services to their consumers and seek to expand their
market reach.
Customer relationship:
Communicate with consumers via 24/7 customer support chats.
Social media pages.
Accessibility via mobile application
The app can be customized based on consumer preferences.
Discounts and offers.
Allows customers to rate and review their experience with the service.
Provide excellent customer service through various initiatives such as 24/7 customer
support, user-friendly interfaces, and fast delivery times.
Channels:
Mobile app
Website
Email marketing
Social media page
Online live chats
Value propositions:
It provides food and other item delivery services that satisfy the convenience of ordering
food from home and delivering it to the customers' doorsteps in no time.
To enable restaurants to improve sales by offering delivery services and accessing a
larger consumer base.
Food delivery from a verified list of local eateries.
provide a platform to place orders at local restaurants via the website or mobile app.
Offer an easy and safe way to order.
Provide various discount and food deals.
Various payment options
Key activities:
Developing and maintaining its technological platform and operations.
restaurant network.
continuously aims to grow its customer base internationally
regulates a vast network of freelance delivery personnel
providing customer support.
online processing management
partnering with restaurants, and stores
Key resources:
Its technology platform, including the website and app.
Brand, reputation, and public relations
Customer support team.
A network of restaurant partners and stores.
Marketing and advertising to acquire new customers and partners.
Delivery personnel
Key partners:
Payment gateways
Network of restaurants and stores.
Logistic provider
Delivery rider
Cost structure:
Employee Salaries,
Marketing and advertising expenses,
Logistics charges for delivery.
Maintenance and development cost of the technological platform
Customer support and operational cost
Administrative cost
Revenue streams:
The company charges the partnered restaurant a registration fee to include it on its
website and app.
The company receives commission payments from restaurants and stores for every
food order placed through its website.
Delivery fees apply to each order placed by a customer.
The company generates revenue by charging other brands to use the platform to
market their products.
RESEARCH:
How much and why do students attach importance to organic and fair-trade
products sold in the cafeteria?
What options exist to switch from paper-based to more digital forms of working
and studying to reduce paper consumption?
What are the environmental, economic, and social benefits and disadvantages of
different options to advance more digital working and studying?
What are the advantages and disadvantages of implementing sustainability by
reducing the use of paper in school work such as in examinations, to the quality
of education of college student?
How does the sustainability project of business around u-belt, influence the
purchasing decision of college students?
What is the relationship of the sustainability project of business around the u-belt
and purchasing decision of college students?
1. Customer Segments: Foodpanda targets two main customer
segments: consumers who want to order food online for home delivery
and restaurants that want to expand their customer base and offer
delivery services.
2. Value Proposition: provide a convenient and efficient way for
customers to order food online and have it delivered to their doorstep.
For restaurants, it provides an opportunity to increase their sales by
offering delivery services and reaching a wider customer base.
food delivery from a curated choice of local restaurants
provide a platform to place order at local restaurant via website or
mobile app.
3. Channels: Foodpanda operates through a website and
mobile app that allows customers to browse menus, place orders, and
track their deliveries. Additionally,
Foodpanda uses various marketing channels such as social media and
email marketing to reach its customers.
4. Customer Relationships: Foodpanda has a customer-centric
approach and focuses on providing excellent customer service. This is
achieved through various initiatives such as 24/7 customer support,
user-friendly interfaces, and fast delivery times.
Communicate with customers through 24/7 customer support chats
Social media pages
Accessibility through mobile app
Customization of the app based on customer preferences.
Discounts and offers.
Allowed customer to rate and review their impression of the service.
5. Revenue Streams: Foodpanda earns revenue by charging a
commission fee on each order placed through its platform. The
commission fee is typically a percentage of the total order value and
varies based on the agreement with each restaurant partner.
6. Key Resources:
Its technology platform, including the website and app.
A network of restaurant partners.
Customer support team.
Brand reputation and public relations
Marketing and advertising to acquire new customers and partners.
7. Key Activities:
developing and maintaining its technology platform,
partnering with restaurants, and shops
providing customer support.
continually seeks to expand its customer base international
restaurant network.
8. Key Partnerships: Foodpanda partners with restaurants to offer their
menu items on its platform and facilitate food delivery. Additionally,
Foodpanda may partner with other companies such as payment
gateways and logistics providers to enhance its services.
9. Cost Structure: Foodpanda's costs include technology development
and maintenance,
employee salaries,
marketing and advertising expenses, and
logistics costs for delivery. The cost structure varies based on factors
such as the size of the business, the number of restaurant partners,
and the level of marketing and advertising expenses.