DMGT 26 Multimedia Teaching Materials
DMGT 26 Multimedia Teaching Materials
FIRST SEMESTER
A.Y. 2022-2023
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
INTRODUCTION
• Student
• Teacher
• Class expectation/s
• Other future concerns for the class
COURSE OUTLINE
I.INTRODUCTION
II.THE RESEARCH III. RELATED LITERATURE
• Research Writing
PROBLEM AND STUDIES
• Research: A Way of • Definition of a • Importance, Purposes and
Thinking
research problem Functions of Related
• Definition of Elements of research
Research
• Literature and Studies
problem • Characteristics of Related
• Purpose of Sources of Research
Research
• Literature and Studies
Problems • Sources of Related
• Characteristics of Consideration in
Research
• Literature and Studies
Selecting Research Procedure for reviewing the
• Types of Research Problem literature
• Formulation of
Objectives Definition of
Terms
Course Outline
IV. VARIABLES V. HYPOTHESIS VI. RESEARCH DESIGN
• Definition of variables in • Definition of Hypothesis • The research design
• Functions of hypothesis • Selecting a study design
Research
• Types of Variables • Characteristics of hypothesis
• Types of hypothesis
• Testing hypothesis IX. PROCESSING OF DATA
• Statistical tools
• Financial tools
VII. SAMPLING VIII. DATA COLLECTION • Gender analysis tools
• Definition of • Classification of data X. WRITING A RESEARCH
sampling • Methods of collecting data PROPOSAL
• Types of sampling • Research Instrument
• Determining the sample size • Pre-testing of Questionnaire XI. PRESENTING A RESEARCH
PROPOSAL
CHAPTER I
INTRODUCTION
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER I
INTRODUCTION
After the completion of the chapter, students should be able to:
• Explain the concept of research and its importance;
• Describe the characteristics of a good research; and
• Differentiate applied and basic research.
Defining Research
Research is the methodical process of asking questions, finding information, and
interpreting it to answer particular questions or verify hypotheses. Research is the
foundation for developments in various subjects, from science and technology to the
humanities and social sciences, and it is rooted in human curiosity. Research is
described as a "process of steps used to collect and analyze information to increase our
understanding of a topic or issue" by Leedy & Ormrod and others (2005).
The core of research extends beyond just gathering data; it entails a strict process to
guarantee the findings' reliability, validity, and precision. Research stands out from
simple views or anecdotal evidence because of its dedication to methodical
investigation. The qualitative or quantitative research objective is to add to the body of
knowledge, aiding in informed decision-making, influencing policy, and motivating more
study (Creswell, 2013)
WHAT IS RESEARCH WRITING?
Research Writing
•
writing style that is customized for the purposes of research;
• it is a communication vehicle that presents in logical order the
processes of probing, understanding context, methods and results
of an investigation in a given subject or variables of interest;
• it adheres to proper conventions in terms of structure and
content; and
• research is one’s own way of solving a problem or answering a
question which may also be referred to as the research topic.
Crucial Components
of Research Writing
• Purpose
• Use of Sources
• standard components
• Style and Tone:
• Original Contribution
• Peer review
Characteristics of Research
• Systematic: Research follows a methodical plan, ensuring consistency and repeatability.
• Objective: Research aims to reduce bias and subjectivity, seeking facts without personal
opinion interference.
• Logical: Every step in the research process is connected logically to the preceding and
succeeding steps.
• Empirical: Research relies on observable, measurable evidence, often gathered through
experiments or data collection.
• Critical: Research entails critical thinking, involving analysis, synthesis, and evaluation of
information.
Types of Research
• Qualitative Research: Focuses on understanding human behavior and the reasons that govern it. It uses
methods like interviews, focus groups, and observations.
• Quantitative Research: Emphasizes objective measurements and numerical analysis of data. Common
tools include surveys and experiments.
• Descriptive Research: Aims to describe characteristics of an object or phenomenon. For example, market
research that provides data about a target market.
• Analytical Research: Goes beyond mere description, analyzing the data to understand patterns,
relationships, or underlying meanings.
• Experimental Research: Tests a hypothesis under controlled conditions to determine cause and effect
relationships.
• Applied vs. Basic Research: While applied research aims at solving a specific, practical problem, basic (or
fundamental) research seeks to deepen understanding without immediate application.
REFERENCES
Babbie, E. R. (2016). The Basics of Social Research (7th ed.). Stamford, CT: Cengage Learning.
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods
Approaches. Thousand Oaks, CA: Sage.
Planning and Design (11th ed.). Upper Saddle River, NJ: Pearson.
Qualitative, Quantitative, and Mixed Methods Approaches. Thousand Oaks, CA: Sage.
Definition of Research: Leedy, P. D., & Ormrod, J. E. (2015).
Smith, J. (2019). The Art of Research Writing: A Comprehensive Guide. New York: Routledge.
Research: A Way of Thinking: Creswell, J. W. (2014).
Neuman, W. L. (2013). Social Research Methods: Qualitative and Quantitative Approaches (7th
ed.). Boston: Pearson
RECAP
QUESTIONS
1. What makes up a well-structured research paper's essential elements?
2. Watch a brief video or read a short piece about an unusual subject. Three assumptions or hypotheses you had earlier should be
3. Ask three experts or educators to discuss how they define research. Compare their responses and write a brief essay analyzing their
4. Consider a social or personal issue that interests you. Clearly define the goal of your study about that issue.
5. Compare two pieces on the same subject, one from a prestigious publication and the other from a well-known news outlet. What
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER II
RESEARCH PROBLEM
After the completion of the chapter, students should be able to:
• Evaluate the research problem;
• Identify research problem;
• Formulate objectives of the study; and
• Define the terms to be used in the research.
Definition of a Research Problem
• A research problem is a specific issue, dilemma, contradiction, or gap in
knowledge that a researcher aims to address through systematic inquiry.
Example: In urban planning, a researcher may identify a problem like "the
effects of urban sprawl on local wildlife."
EXAMPLE OF FINDING THE RESEARCH PROBLEM:
• In the topic exploring the lived experiences of teen mothers someone may
want to focus on those who are public figures such as a daughter of a president
a daughter of a CEO, a daughter of an actor, a daughter of a pastor, and a
daughter of a congressman etc. Although the phenomenon of teen pregnancy
has been explored in the literature there would be a gap on this specific group.
For sure this group would experience the same phenomenon differently than
other teen mothers do.
• Assessment of Profile, Motivation and Academic Performance of Students in a
State University. Specifically BSDM students.
• Community Analysis in a Pro-Poor Community Projects of Non-Government
Institutions in the Philippines
• Job-mismatch among employees in Selected Government Institutions in
CALABARZON
CONT…
• The Impacts of Real Estate and Mining Corporations in the Agricultural Productivity and Economic
Growth of the Philippines by Addressing the disastrous ramifications of Industrialization to the agriculture
sector
• Exploring the factors that determine the efficiency of training of Disaster Risk Reduction Management
2. Give examples for each key component of a research issue and list and briefly discuss
them.
3. List five probable sources of research issues that might arise in your study area.
4. Make a list of the top five things to bear in mind while choosing a research issue.
5. Create three goals for a potential study subject and define five key phrases connected
to it.
CHAPTER III
REVIEW OF RELATED LITERATURE
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER III
REVIEW OF RELATED LITERATURE
After the completion of the chapter, students should be able to:
• Share insights on the importance of the review of related literature and
studies;
• Describe the characteristics of related literature;
• Enumerate the sources of literature; and
• Explain the procedure in reviewing literature.
• Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods
approaches (4th ed.). Thousand Oaks, CA: SAGE Publications.
• Hart, C. (1998). Doing a literature review: Releasing the research imagination. Sage.
• Fink, A. (2019). Conducting research literature reviews: From the internet to paper.
Sage publications.
• Booth, A., Sutton, A., & Papaioannou, D. (2016). Systematic approaches to a
successful literature review. Sage.
• Dr. Evelie P. Serrano Lecture on Literature Review. Agust 21, 20221. University of
the Philippines Los Banos.
RECAP
QUESTIONS
1. What are the primary goals and functions of related literature and studies, and why is it
studies?
3. How many researchers locate relevant literature and studies as sources, and what is
research.
3. Make a list of five prospective sources for literature and research on your
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER IV
VARIABLES
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER V
HYPOTHESIS
3. What traits give a theory the ability to be both accurate and useful?
4. What are the primary sorts of hypotheses used in research investigations, and can you
2. List the three primary purposes a study hypothesis serves and provide a brief justification for
each.
3. Create a checklist that outlines the five crucial traits of a strong hypothesis
4. Create a table that classifies the many categories of hypotheses. Give a succinct definition
5. Create a straightforward experimental situation, then describe how you would test a specific
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER VI
RESEARCH DESIGN
2. What elements must be considered while choosing a suitable study design for a
research project?
Activity/Assignment
1. Explain succinctly what a "research design" entails, including its essential elements.
2. For a fictitious research project, construct a flowchart or decision tree explaining the
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER VII
SAMPLING
At the end of the chapter, students should be able to:
• Differentiate sampling from population;
• Described the type of sampling; and
• Determine the sample size.
Types of Sampling
3. What variables affect the choice of the ideal sample size for a study?
Activity/Assignment
1. Briefly define "sampling" and discuss its use in research in a paragraph.
2. Make a table listing and briefly outline the three basic categories of sampling techniques.
3. Create an illustrative research plan and specify the processes you would follow in
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER VIII
DATA COLLECTION
After the completion of the chapter, students should be able to:
• classify data
• describe the methods of data collection
• prepare the research instrument, and
• pre-test the questionnaire
Classification of Data
• Quantitative vs. Qualitative
• Primary vs. Secondary
• Cross-sectional vs. Longitudinal
Methods of Collecting Data
• Surveys
• Observations
• Experiments
• Case Studies
• Secondary Data Analysis
Research Instrument
• Definition: Tool used to collect, measure, and analyze data.
• Examples: Questionnaires, Interview Guides, Observation Checklists, Tests
and Scales.
Pre-testing of Questionnaire
• Purpose: Refine and ensure accuracy.
• Methods: Cognitive Interviews, Field Testing.
• Benefits: Enhance reliability, reduce errors.
REFERENCES
• Angrosino, M. (2007). Naturalistic observation. Walnut Creek, CA: Left Coast
Press.
• Babbie, E. (2016). The practice of social research (14th ed.). Cengage Learning.
• Beatty, P. C., & Willis, G. B. (2007). Research synthesis: The practice of
cognitive interviewing. Public Opinion Quarterly, 71(2), 287-311.
• Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods
approaches (4th ed.). SAGE Publications.
RECAP
Questions
1. What various categories may data be categorized into in research?
2. List and briefly explain the three most used data collection techniques.
1. Gather information from 10 of your classmates about their age, favorite color, and mood on a scale of 1 to 10. Sort this data into
2. Pick a study area that interests you. Choose the data-gathering technique that would be most appropriate for it (such as a
3. Create a quick survey about an exciting subject. Make sure to blend yes/no, multiple choice, and short answer questions in your
survey.
4. Talk to a friend or member of your family about your survey. Ask participants for input on clarifying your survey's questions, then
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER IX
PROCESSING DATA
After the completion of the chapter, students should be able to:
• Identify the tools for the analysis of data to achieve the objectives; and
• Apply tools in the analysis of data.
Definition
• A systematic series of operations converting raw data into usable information, comprising:
• Input: Collection of raw data.
• Processing: Transformation of data.
• Output: Generation of comprehensible information.
• Significance:
• Ensures accuracy and quality of information.
• Foundation for informed decision-making.
• Improves efficiency in data handling.
• Aids in better storage and management.
Statistical Tools
• Purpose: Collect, analyze, and interpret data.
• Examples: Measures of central tendency, dispersion, regression analysis.
Financial Tools
• Purpose: Manage and assess financial health and objectives.
• Examples: Financial ratios, budgeting worksheets, discounted cash flow.
Gender Analysis Tools
• Purpose: Understand gender roles, relations, and inequalities.
• Examples: Harvard Analytical Framework, Gender Empowerment Measure.
REFERENCES
• Laudon, K. C., & Laudon, J. P. (2016). Management information systems: Managing the digital
firm. Pearson.
• Mayer-Schönberger, V., & Cukier, K. (2013). Big Data: A revolution that will transform how we
live, work, and think. Houghton Mifflin Harcourt.
• Kitchin, R. (2014). Big Data, new epistemologies and paradigm shifts. Big Data & Society, 1(1),
2053951714528481.
• Field, A. (2013). Discovering statistics using IBM SPSS statistics. Sage.
• Brigham, E. F., & Ehrhardt, M. C. (2013). Financial management: Theory & practice. Cengage
Learning
• March, C., Smyth, I., & Mukhopadhyay, M. (1999). A guide to gender-analysis frameworks.
Oxfam.
RECAP
Questions
1. What main roles do statistical tools play in the research process?
3. Why are tools for gender analysis crucial in resolving gender gaps in projects or
research?
Activity/Assignment
1. Make the mean, median, and mode calculations using a dataset. Compare and contrast each of these metrics of
central tendency.
2. Use any spreadsheet program to create a simple budget for a fictitious project. Make sure to offer a total as well
as itemized expenditures. In the context of the fictitious project, go through the significance of each line item in the
budget.
3. Choose a video, radio, or print commercial or media clip. Apply fundamental gender analysis principles to the
content's analysis. Comment on if the information supports gender equality or reinforces prejudices. If the latter,
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER X
WRITING A RESEARCH PROPOSAL
After the completion of the chapter, students should be able to:
• Develop a group research proposal as a final requirement for the subject.
Introduction
2. For what reasons is The literature review a crucial component of a study proposal?
3. How does the proposal change when a definite research aim or hypothesis is present?
Activity/Assignment
1. Write the heading for a fictitious research proposal.
2. List three possible research topics that are connected to the title you choose.
3. Write a succinct literature review (no more than two to three paragraphs) on your chosen
4. List all conceivable approaches that might be appropriate for your research topics.
Prepared by:
MR. JAYSI T. CORPUZ
Faculty In-Charge
CHAPTER XI
PRESENTING A RESEARCH PROPOSAL
After the completion of the chapter, students should be able to:
• Be familiar about importance, strategies and challenges in presenting research
proposal; and
• Present a research proposal.
Introduction
• An essential phase in the research process is presenting a study proposal,
whether to an academic committee, possible funders, or other stakeholders.
In addition to outlining the planned study, the proposal presentation
demonstrates the researcher's readiness and subject knowledge. Clarity,
coherence, and confidence are necessary for a successful presentation
(Creswell, 2014).
Importance
• Feedback and Validation: It gives the researcher a chance to respond to comments, fix
issues, and validate the path of the study (Punch, 2016).
• Allocating Resources: For academics looking for funding, a powerful presentation might
be essential to gaining the required funds.
Techniques for a Powerful Presentation
• Clarity of Content: The central ideas of the proposal, including its goals, methodology, and relevance, should be stated
clearly. Avoid using jargon or too technical terminology if it is not required. The aim is to ensure that even non-specialists
can understand the fundamentals (Bryman, 2015).
• Slides and other visual aids may be used to emphasize crucial ideas. Compelling images may improve comprehension and
memory. To prevent cluttering or too thick graphics, make sure they enhance the verbal material (Duarte, 2010).
• Practice and rehearsal: Confidence is boosted by topic familiarity. Repeatedly practice the presentation, preferably in front
of peers who can provide feedback. This aids in efficient time management.
• Make the lecture lively and approachable by asking questions, using stories, or giving concrete examples. This may help
make complex study issues easier to understand (Creswell, 2014).
• Prepare for questions by anticipating any the audience may have and having responses ready. This builds trust in addition to
showing thoroughness (Punch, 2016).
REFERENCES
• Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed
methods approaches. Sage publications.
• Punch, K. F. (2016). Developing effective research proposals. Sage.
• Smith, R. (2011). The art of presenting a research proposal. Postgraduate
Medical Journal, 87(1023), 52-57.
• Bryman, A. (2015). Social research methods. Oxford university press.
• Duarte, N. (2010). Slide:ology: The art and science of creating great
presentations. O'Reilly Media, Inc.
RECAP
QUESTIONS
1. What are the key components to include when presenting a research proposal?
Activity/Assignment
1. Prepare a fake research proposal on a subject of your choosing for a 5-minute
presentation.
2. Make sure you include the following essential elements:
a. A description of the study's subject
c. An explanation of the issue
c. Intentions or theories
c. A synopsis of the literature
e. Technique
f. Result expectations
g. Calendar
3. Summarize your presentation's essential ideas in a one-page handout.
4. After presenting, get comments from your audience or the teacher about the presentation's
clarity, coherence, and thoroughness. Adapt your suggestion in light of the comments received
THE END