Business Analysis
Analysis of Veg Restaurant at Ayodhya
ram divisional tourist place creating a
Marwadi restaurant for customers
The business idea is a veg restaurant at the Ayodhya ram divisional tourist place creating a
Marwadi restaurant for customers. The restaurant would offer high-quality Marwadi cuisine
with a fine dining experience. The restaurant will cater to a wide range of customers, ranging
from budget-minded to those looking for a more exclusive dining experience.
Industry Insight
The Indian food industry is one of the largest and most diverse in the world. It is estimated to be
worth about US$4 trillion and comprises of restaurants, catering services, hotels, pubs, cafes,
and fast food outlets. In addition, the industry is also seeing increased demand for Marwadi
cuisine, particularly in the tourist spots of India. The Marwadi cuisine is unique and offers a
variety of dishes that are popular among tourists from different countries.
SWOT Analysis
Strengths:
- Unique Marwadi cuisine that is popular among tourists
- Access to a wide range of customers
- Location close to tourist attractions
- Experienced staff
Weaknesses:
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- New business in a competitive market
- Limited capital
- Dependent on tourist traffic
Opportunities:
- High demand for Marwadi cuisine
- Potential to expand services to hotel or catering
- Potential to expand to other tourist spots in India
Threats:
- Competition from established restaurants
- Economic downturns
- Rising costs of ingredients and other inputs
PESTEL Analysis
Political: Political stability and government policy in the tourist spots in India will impact the
business.
Economic: The economic situation in the area, such as GDP growth, inflation and
unemployment, will impact the demand for services and general ability of customers to pay.
Social: The changing social trends will influence the types of customers who will visit the
restaurant.
Technological: The availability of technology, such as internet and mobile apps, will affect
how customers interact with the restaurant.
Environmental: The impact of environmental changes, such as climate change, on the tourist
spots in India will also have an impact on the business.
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Legal: The legal and regulatory environment in the tourist spots in India will also affect the
business.
Target Audience and User Stories
The target audience for the restaurant will be tourists from around India, as well local
residents. The user stories will focus on providing an authentic Marwadi cuisine, with a fine
dining experience, and providing customer-centric services.
Suitable Business Strategies
- Develop strong customer service to provide customer-centric services
- Focus on providing high-quality Marwadi cuisine
- Utilize technology to increase customer engagement
- Use online marketing to reach a wider audience
- Focus on customer satisfaction and loyalty
Suitable Business Frameworks
- Balanced Scorecard
- Lean Management
- Systems Thinking
- Six Sigma
Requirements Analysis
The requirements for the restaurant include:
- A strong understanding of Marwadi cuisine
- Experienced staff
- Quality ingredients and equipment
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- An attractive and comfortable atmosphere
- Technology for customer engagement
- Marketing strategies to reach and engage the target audience
Additional Revenue Streams
The restaurant could explore additional revenue streams, such as catering services, delivery
services, and special offers and promotions.
Marketing Strategy and Brand Awareness
The marketing strategy should focus on increasing brand awareness and building customer
loyalty by utilizing online marketing, focusing on customer service, and creating promotional
campaigns.
Branding Suggestions with Slogans and 3
Tweet Examples
- Slogan: “Experience Marwadi cuisine at its finest”
- Tweets:
1. “Experience the best of Marwadi cuisine without leaving tourist spots in India! Come to our
restaurant and see! #MarwadiCuisine #ExperienceTheBest”
2. “It’s time to enjoy fine dining at its finest! Visit our Marwadi restaurant today and experience
the best! #FineDining #MarwadiCuisine”
3. “Make your visit to tourist spots in India even more special with our Marwadi cuisine! Come
to our restaurant now! #TouristSpot #MarwadiCuisine”
Recommended Marketing Platforms
The restaurant can utilize various marketing platforms, such as social media, email marketing,
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website, search engine optimization (SEO), and word-of-mouth.
Game-changing Idea
The restaurant could offer an exclusive membership program, where customers can get
exclusive access to discounts and special offers. This could be a great way to build loyalty and
increase repeat customers.
More Insights and Analysis
Porter's Five Forces Analysis
The Porter’s Five Forces model can be used to analyze the competitive environment of the
restaurant. The five forces are:
- Bargaining power of buyers: The bargaining power of buyers is low due to the availability of
substitutes.
- Bargaining power of suppliers: The bargaining power of suppliers is high due to limited access
to quality ingredients.
- Threat of new entrants: The threat of new entrants is low due to the high capital required to
start a restaurant.
- Threat of substitutes: The threat of substitutes is low due to the lack of substitutes for Marwadi
cuisine.
- Rivalry among existing firms: The rivalry among existing firms is low due to the limited
number of restaurants specializing in Marwadi cuisine.
CATWOE Analysis
CATWOE is a tool used to understand the business in more depth. The elements of CATWOE are:
- Customers: Tourists from around India and local residents.
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- Actors: Staff members, suppliers, investors.
- Transformation process: Preparing and serving Marwadi cuisine.
- Worldview: Creating an authentic Marwadi dining experience.
- Owners: Owner and investors.
- Environmental constraints: Economic situation, political environment and regulations,
availability of ingredients and staff.
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