Electronic Commerce Fayez Bdair

19 August 2024
Chapter 01: Introduction
 Agenda
●
Concepts & Definitions
●
E-commerce activities
●
Classification of companies
●
Type of EC transactions
●
EC Components
●
Benefits of EC
●
Constraint of EC
Concepts & Definitions
E-commerce

Is a sale or purchase or exchange of products via

computer or mobile through online services

E-business

Is a bigger than electronic commerce it include the

customer services and cooperation with partners and
achieving the administrative transactions within the
enterprise electronically
Concepts & Definitions
E-marketplace

Is an online market where sellers and buyers are met

to share goods, services, information and money
E-commerce activities are carried out
through many disciplines

Accounting

Management

IT

Law

Economy

Engineering

HR

Marketing

Consumer behavior & social media
Illustrations by Pixeltrue on icons8
Classification of companies
from dealing with EC
Brick-and-mortar companies

Traditional companies trading offline without online

services and selling physical products

Virtual Companies

Corporate companies only through online services

(Internet)
Classification of companies
from dealing with EC
Click-and-mortar companies

Companies have some e-commerce activities as an

extra marketing channel
EC Components

Support Services
Actors
Logistic, Development, Security ...etc
Sellers, Buyers, brokers ...etc

Policy
Business Partnership
Legal, Privacy, Law ...etc
Affiliate programs, E-marketplace ...etc

Marketing & Advertising

Promotions, Web content ...etc

 Type of EC transactions
●
What is the transaction in EC?
– It’s an agreement between the seller and the buyer
to exchange money and goods
 Type of EC transactions
●
Business to ●
Business to
business (B2B) Consumer (B2C)
An EC transactions An EC transactions
are done between are done between
companies companies and
consumers like:
e-tailing
 Type of EC transactions
●
Business to business ●
Consumer to
to Consumer (B2B2C) Company (C2B)
The company provides Individuals sell
services or products for products or services
another company which
to institutions or
in turn has customers
companies
 Type of EC transactions
●
Business to ●
Intrabusiness
Employee (B2E) Exchange the
The company products or services
provides services or internal the company
products for its between its employee
employee or different parts
 Type of EC transactions
●
Consumer to ●
E-Government
Consumer (C2C) The transactions are
The transactions are done between the
done directly between government and
the consumers companies or people
 Web 2.0 and Social Media
●
Web 2.0: The second generation of internet services that
allows people to cooperate and share information in new
and different ways such as social networks and wiki
●
Examples:
– Blogs like: wordpress
– Social Media Networks like: facebook, twitter ...etc
– Wiki like Wikipedia
 Web 2.0 and Social Media
●
Social Media Network: An online application based on
internet allowing the people from from connecting together
based on their interesting, locations and many other terms
●
They can publish media like voice, video or image and
texts
●
Social Commerce: the commerce activities on social
networks like: marketing, Market Study, Consumer
behavior
 Benefits of EC
●
Increase the competitive
●
Globally spread to facilitate access
●
Low cost from where data processing, storing and usage
●
Low cost from where communications based on global
internet
●
Direct communication between company and consumers
●
Low cost from where products delivery because the
products are delivered on the Internet
 Constraints of EC
●
Technical constraint
●
Cultural constraint
●
Legal constraint
●
Ethical constraint: how save? How trust? How
privacy?
Electronic Commerce Fayez Bdair
17 August 2024
Chapter 02: Methods, Tools and
Infrastructures
 Agenda
●
E-marketplace
●
OPS online store
●
Buying process activities
●
Web portals
●
Inter-mediation
●
Auctions
●
E-bartering
●
Social media tools
 E-marketplace
●
Where the actors are exchange the products or
services
●
The marketplace consist of:
– Actors:
●
Buyers
●
Sellers
– Transactions (shopping process)
 E-marketplace
●
Type of e-marketplace in terms of privacy:
– Private: closed online store for a specific agent
– Public: public online store for all virtual agents
– Consortia: limited access online store for multi
companies or agents
 E-marketplace
●
E-marketplace website:
– front-end: its a part where the agent interact with
portal list and view the products, shipping cart,
search engine, payment system, catalog ...etc
– backend: where the seller or merchant mange the
store, manage products vendor, manage payments
requests ..etc
 Type of E-market terms of
sell/buy
●
Sell-side e-marketplace
Private market where single company selling
products or specific brands
●
Buy-side e-marketplace
Private market where single company buying
products or specific brands
 Open source tools
●
OSCommerce: open source online store
– https://www.oscommerce.com/
●
Magento community edition
– https://magento.com/products/community-edition
●
OpenCart: open source shopping cart
– https://www.opencart.com
●
Presta shop
– https://www.prestashop.com
 Shopping Process Activities
1) Pre-shopping activities
2) Shopping activities
3) Post-Shopping activites
 Shopping process
activities
●
Pre-shopping activities
●
Open e-market app
●
Login, register ...etc
●
Shopping activities
– Brows the catalog or related list, your account data ...etc
– Search products
– Preview products
– Compare products price
– Add product to cart or wish list
– Checkout
– Execute the payment process
●
Post-Shopping activities
●
View the shipped items list
●
View the delivered items list
●
Rate product and submit the feedback
 E-catalog
●
Provide an electronic view for the products inside the e-
market it contains images or videos
●
Its an important part from the e-marketplace
●
Consist of:
– Categories
– Subcategories
– Products
 Search Engines
●
Allow the agents from search inside the internet
database by specific keywords and return the
results in order based on matching records with
the search keywords
●
Its main and important part from e-market because
it allow the consumer from find the interested
products rapidly between large amount of products
 Type of Search Engine
●
Internet search ●
Enterprise ●
Desktop
engine like: search engine search on your
google, yahoo, like: facebook personal
bing ...etc search computer
●
Q&A search ●
search voice- ●
Visual search
engine like: powered like engine like
stackoverflow Google now google image
 Search engine examples
●
Google Now https://youtu.be/2vT0AWDq3DE
●
Apple Siri https://youtu.be/MtwVQhEXCcc
●
Microsoft Cortana https://youtu.be/hvxuV78xtDw
●
Siri vs Google Now vs Cortana
https://youtu.be/1ibU7gZ-jh8
●
Google Now voice search on desktop
https://youtu.be/41sBV1HPLk0
 E-mall
●
An electronic commerce mall (EC mall) is a
commercial space where multiple storefronts sell
their products and services on a single online
platform.
●
Examples
– https://www.emall.me
– https://www.e-mall.com.sa
 Web Portals
●
is a specially designed website that brings information from diverse multi sources
●
Types:
– Commercial portal
– Personal portal
– Company portal
– Mobile portal
– Voice portal
●
Examples
– http://www.zdnet.com/
– http://www.cnet.com/
●
API
●
RSS
●
WSDL
https://start.me
 Inter-mediation
●
The presence of third party between seller and
buyer
●
What he can do?
– Find the buyers to sell products best price
– Find products for buyers within best price or range
– Compare the products price for the seller or buyers
 Products Customization
●
Acquisition customized products, in this case the website
and shopping cart must support the customized product
●
Fast growth trade activities because many customers
wants to buy customized products for:
– Their brand
– Their website/company
– Their favorite character
 Auctions
Is when the seller/buyer ask actors to provide list
of products price
●
Type of auctions:
– Forward auctions: when seller ask buyers to provide
the price offers
– Reveres auctions: when buyers ask seller to provide
the price offers
 Benefits of auction
●
For sellers:
1)Reach more consumers
2)Chance to deal instead of fixed price
3)Direct communications with customers without inter-mediators
●
For Buyers
1) Contribute easily
2) Chance to find unique products
3) Save privacy
4) Chance to deal instead of fixed price
 Auctions Tools
●
Webid
– http://www.webidsupport.com
– https://github.com/renlok/webid
 Price own your name
●
When the consumer has set the price which he
can pay for the products
●
C2B transaction model
●
Example tool:
– https://priceline.com
 Social Media Commerce
●
Type of social media tools:
– Blogs: textual blogs
– Vlogs: video blogs
– Business blogs: focus on business
●
Categories the blogs by Tags: is a keywords
related to posts on social media to mark the topic
 Social Media Commerce
●
Virtual social community: group of people have same interest
they are communicate together through the internet
●
Type of virtual community:
– Work community
– Study community
– Ethnic community
– Friends community
...etc
 Social Media Commerce
●
Virtual business social community: social media
focus on business, discuss the works and
business, its members are professionals and
they are use the networks to build professional
network contacts have the same requirements
and skills
●
Example: linkedIn
Electronic Commerce Fayez Bdair
24 August 2024
Chapter 03: E-tailing B2C models
 Agenda
●
What is the e-tailing
●
ERP, CRM, SCM
●
B2C models
●
B2C services
●
Shopping utilities
●
Referral
●
Conclusion
 E-tailing
●
It’s one of B2C models allow the company from
selling their products or services in retail for
customers
●
OR allow the consumers from buying by retail
●
Its the most wide of trade spread online
●
Contains a lot of competitors
 E-tailing system
Consumer 1
Supplier 1
E-System for Company
ERP Consumer 2
Supplier 2 HR
B2B SCM B2C SCM
Acc Consumer 3
Supplier 3 CRM
...etc
Consumer 4
Supplier 4

ERP: Enterprise resource planing

CRM: Customer relationship management
SCM: Supply chain management
 Enterprise resource planing
(ERP)
●
It’s an application for company business
management consist of different parts and apps
integrated together to manage different type of
tasks like:
– Human resource (HR), Accounting (ACC),Point of
sale (POS)
– Warehouse management, ..etc
 Customer Resource
Management (CRM)
●
Manage the relation between the company and
its customers today and in the future by analyze
their data like: communications data, personal
data, interests, ...etc
●
Its usually happen from CRM apps
 Enterprise resource planing
(SCM)
●
Manage the products/services flow from company to
consumers also from suppliers to company so it means it
cover the products vendor
– Transfer the raw material from suppliers to manufactures
– Distribute the products to company stores
– Products/Service delivery process from company to
customers.
Enterprise resource planing (SCM)
 Enterprise resource planing
(SCM)
●
Products/Services distribution channels:
– Only internet (Pure Play)
●
Deliver the services/products only on the internet like e-
books, images, apps keys
– Physical and online
●
In this case the company have multi POS, virtual on the
internet and from POS office
 More B2C models
●
B2C social shopping:
– It happen from specific and private online groups
●
Events shopping:
– Meet special event requirements like: eids, social
events ...etc
●
Private Unions:
– Only the union members can shopping using big discount
 Services E-tailing
●
Tourism and Travel
●
Employment market
●
Estate and insurance
●
Stock trading
●
Banking services
●
And more...
 Tourism and Travel
●
It’s allow customers from buying the travel services from companies
online and make agencies for travel and reserve hotel services.
●
Examples:
– www.booking.com
– www.tripadvisor.com
●
Benefits:
– Time saving
– Compare prices
– View the ratings and customers feedback
 Jobs market & Online
Recruitment
●
Its perform through jobs portal by adding jobs ads or related
articles/posts on their portal
●
There is a special online social media for jobs like LinkedIn
●
There is a specific page for jobs on website for the big companies
example: www.company.com/jobs
●
Who are use the job portals?
– Job Seekers or talents
– Employers
– Employment Agencies
Job Referral
 Online Recruitment Benefits
●
For Talents:
1)Provide a lot of different jobs with details
2)Speed up the communication with employers
3)Find a specific type of jobs and provide advance search system contains
many search options
4)Help create a CV and publish
5)Provide a road-map and advices for professional life
6)See the experiences of others professionals
7)Get information about specific job like: range salary, requirements ...etc
 Online Recruitment Benefits
●
For Employers:
1)Reach the biggest number of talent
2)Save ads cost
3)Save employment process time and handling the
requests
4)Find the best talent for jobs
5)Provide tools to make online exams or meetings
 E-Banking
●
Its mean providing the banking services online via
computer or mobile like: manage accounts, manage
bills, pay bills, transfer money ...etc
●
Most of banks around the world have an online
systems to serve the customers through the internet
●
It needs a high level of trust and security to keep the
bank data secure
 E-Banking
●
Virtual Bank: is a virtual bank exist only on the
internet and its have a many accounts in
different real banks around the world it’s
consider as broker between the customers and
real banks.
●
Example: Payoneer
 E-Grocer
●
An online portal for real shop or virtual shop take the
customers orders and deliver it fast to their home/place.
●
The orders delivery process done daily or regular or in
specific time period
●
Delivery on Demand (Express): when deliver the
products directly after the customer perform the order in
short time.
 Referral Economy
●
It means, recommend to purchase a particular
mange based on friends recommendations or
others consumers:
– On social media groups
– Product reviews on store
– Friends community
 Distribution Channel Conflict
●
When company is a type of click-and-mortar
have a two distribution channel real office and
online market and the real market is confused
because the high level of competitive on online
trade
 Shopping Bots
●
It’s an internet application help the consumers
in shopping process
– Choose the best product
– Compare between products
 Conclusion
●
Products Customization commerce is spread wide
●
There is a hight competitive between companies on
the internet
●
Must share the customers in products review and
enable their feedback
●
Strengthen the distribution channels and coordinate
between them
 Electronic Commerce Fayez Bdair
24 August 2024
Chapter 04: Business to Business (B2B)
Commerce
 Agenda
●
What is B2B
●
How B2B has evolved
●
Trade direction
●
Partnership in B2B
●
Purchasing management system
●
B2B marketing
●
Conclusion
 B2B Commerce
●
Is the e-commerce activities and transactions that are perform
between companies through the internet or private network
●
Type of B2B markets term of transactions:
– Sell side: When company sell products for multi others companies and
manage the market by itself.
– Buy side: When company buy products from multi different companies
(sellers)
– Exchange: Different sellers&buyers companies and it managed by third
party.
 How B2B has evolved
●
1995: Use portal to build relations and
partnerships between the companies.
●
1997: Initialize the e-marketplace and auctions
●
2000: E-Government
●
2001: CRM systems
●
2002: Intelligent system and Decision maker
 How companies buying
products?
●
Spot Buying
– Buying the products on demand at current market price
– Example: When company buying paper, and the old amount has been used, it needs to buy another
amount of paper.
●
Strategic Buying
– Buying products and services at long term contracts, this can be result of long agreements and talks,
also using a special price.
– Usually this can start with reverse auctions.
– Example: University is agreed with company to provide pens.
●
Maverick Buying
– The untreated purchase of material which requires urgent for company, usually high price without
auctions.
 What companies buy?
●
Direct Materials: It’s a main material use in producing
process like: metal in car factories and paper in publishing
press
●
Indirect Materials: It’s a material use in support producing
line like lights, offices ...etc
●
MRO Materials: Indirect materials use in maintenance,
repair and operations like: fuel, gaz, replacement
parts ...etc
 E-Commerce Direction
●
Vertical market
– Market deals with products related to industry or special
parts such as iron, steel market or chemical industries
market
●
Horizontal market
– Market deals with raw materials or services that are use
in different industry like cars, offices, computers ...etc
 Partnership in B2B
●
Partner Relation Management (PRM): Manage
the relation between company and
partnerships.
●
Supplier Relation Management (SRM): Manage
the relation between company and suppliers.
 B2B Benefits and Constraint
●
Benefits
1)Decrease costs
2)Improve the productivity
3)Increase the company expand opportunities
●
Constraint
1)Technology limited
2)Face-to-face meeting are hard and complicated
3)Confuse the distribution channels
 Alibaba.com
●
Started at 1999
●
Main goal was
– Meet the foreign buyers with chines suppliers
●
Started as B2B portal, then enveloped to B2B business
●
At 2004 new payment method has been developed for their
●
2007 new business management tool has been developed
and alisoft.com has been initialized
 E-Procurpement System
●
Purchase management: planning, organizing and coordinate
all activities that are related to buying the products or
services which requires the company to complete its work.
●
E-Procurpement: It’s a special market for the buying
company (Buyer) used to buy its requirements in several
ways like auctions or talks agreements to complete the work.
●
It’s an application used by company to buy the required
material, products and services.
 Type of E-PMS
●
ERP
●
E-MRO: An app to help in purchase the maintenance tools/material
●
E-Sourcing: An app to inform suppliers with the need for products
●
E-Tendering: An app to send/receive the price offers through the network
to/from suppliers.
●
E-Reversing-Auction: An app to publish/manage the auctions between
company and sellers.
●
E-informing: An app to publish the purchasing need information from
inside company to ouside.
Others Methods to manage the
purchases
●
Private market for company: It means collect the catalogs
for the certified suppliers internal company in single catalog
●
Desktop purchasing: It means buying the product directly
on demand from the internal marketplace without take the
agree from purchase managers
– Reduce the cost and time when need to buy low value products
– Useful when you need to buy maintenance tools MRO
 E-PMS Benefits&limitations
●
Benefits
1)Improve the supply chain management (SCM)
2)Improve the productivity by improve the Administrative
transactions and improve production
●
Constraints
1)Hard to dealing with suppliers electronic
2)Difficulty in link different of suppliers systems
 B2B marketing
●
It’s done like when company want to marketing
its products to consumers but it perform
between wholesale and companies on all
phases of supply chain line
●
It needs from sellers study the company
behavior like doing with customer behavior
 Conclusion
●
B2B trade can be private or public trade
●
B2B have marketing side
●
Procurement system is required for companies
and it improve the productivity
●
Different methods can used in buying products
from companies
 Electronic Commerce Fayez Bdair
31 August 2024
Chapter 05: Others EC Applications
 Agenda
●
E-Government
●
E-Learning
●
Knowledge Management
●
Expert Location Systems
●
Collaborative Commerce
●
C2C Commerce
●
Conclusion
 E-Government
●
An e-commerce application allow the government from
selling/providing its products/services to people, companies,
government parts and employee through the computer or mobile
online applications.
●
Contains many models:
– Government to Consumer (G2C)
– Government to Business (G2B)
– Government to Government (G2G)
– Government to Employee (G2E)
Government to Consumer (G2C)
●
Its cover all activities and transactions between the government
and consumer (People) and the civil services, its include:
– E-Voting systems
– Transfer Money systems
– Parcel Delivery Service
– Remote Health Care
– Remote Social Care
– Remote Learning
 Government to Business (G2B)
●
Contains all transactions and activities between the
government and companies or business stakeholders like:
– Selling/Providing services to companies
– Manage auctions between government and companies
– Buying products/services from companies
●
Examples:
– Auctions Systems
– Logistic Systems
 Government to Government
(G2G)
●
Cover all transactions/activities between
government parts/departments
●
Examples:
– Transactions between the Ministry of eduction and
Ministry of Sports
– Services from Ministry of communications to link the
different parts of government
Government to Employee (G2E)
●
Cover the transactions and activities between
government and employee
●
Examples:
– Personnel (Staff systems)
– Staff information queries
●
The goal is improve the internal processes and
activities
 Migrate to E-Government
●
Take long time
– Needs create programs and applications meet the government requirements
– Security and availability requirements
– Train the staff on the new systems
●
Convert all physical documents to e-copy
●
Employ new teams to maintain the applications and monitoring the
transactions
●
Technical challenges like backup hardware ...etc
●
Use the modern web 2.0 and recent techniques to interact with people
 E-Learning
●
Is providing an electronic education, learning or training service through the
internet remotely using mobile or computer.
●
There is a special application has been developed for this purpose like modal
app
●
This apps allow the agents (teachers, students, ...etc) from doing many tasks
like:
– Adding courses and lectures
– Evaluate the students
– Review the grades
– Add quizzes, ...etc
 E-Learning
●
Pros:
– Low cost for learning process for each student, teacher and school
– Learn anywhere and anytime
– Improve the learning process efficiency
●
Cons
– Lack of face-face activities
– Lack of self-catalyst for student
– Low control on learning process
 E-Learning cont.
●
Distance Learning: or electronic self-learning It’s
done out of university/school from online media and
content
●
Virtual University: it’s an university exist only on the
internet and the students take the courses online
●
Online Training: Train the people/employee online
through the video courses or online meetings ...etc
 E-Learning cont.
●
Learning on-demand: Is the learning/training
that is given to the employee on demand to
meet the work requirements or new workspace
requirements.
– The resources are books, videos, online courses,
documentations ...etc available for the employee
anywhere and anytime inside company
 E-Learning cont.
●
E-Book: is a book publication made available in
electronic form, consisting of text, images, or
both, readable on the flat-panel display of
computers or other electronic devices like:
white Paper Kindle from Amazon, NOOK from
Bran and Noble, PRS-T3 from Sony, ...etc
 E-Learning cont.
●
E-Book Advantages and Disadvantages
– Available anytime
– Provide resource
– Decrease the cost
●
Disadvantages
– Some of books are not available online
– The special device are not popular wide
– Hard for eyes
– Copytights
 Expert Location Systems (ELS)
●
Also called Expert Finding system (EFS) allow users to discover subject matter
experts in order to hire or acquire the knowledge, maybe in same company or
different company, same country or different company.
●
Is very helpful for students, organizations, industries and academic institutes to
find experts of their needs.
●
Today, its perform by artificial intelligent (AI)
●
Examples:
– Chegg.com
– Slader.com
– Ask.me
 Expert Location Systems (ELS)
●
How the problem solving process is perform in ELS?
1)User submit the question to the system.
2)The right expert will consider by the system based on the
question categories, tags ...etc and the experts
skills ...etc
3)Agree about the right solution for the question and submit
it to system.
 Collaborative Commerce
●
Use the electronic techniques to allow companies from
collaborate with each other to design, develop and manage
the services and products.
●
Collaboration Hub: single company provide product for multi
companies and fields like
– Mobile Factories
– ATM Factories
– Airlines
 Collaborative Commerce
●
Example:
– Vendor managed by inventory (VMI): Collaboration
process between retailer and supplier by grant the
vendor management responsibility to the supplier to
make sure the retailer have the enough amount of
products in his vendor and manage the gab
between offers and orders.
 Collaborative Commerce
●
Advantages
1)Decrease the cost of product delivery and store.
2)Decrease the product design life cycle
3)Decrease the product development time
4)Remove the conflict between distribution channels.
●
Disadvantages
1)Use many different programs and tools, it can be solved by Cloud computing
2)Privacy, where the products data, vendor ...etc shared between collaborators
 C2C Commerce
●
Its done between consumers, the communication
perform direct between them.
●
Examples:
– Auctions
– Social/Portals ads
– Personal Assistant
– Online commerce on social media
Electronic Commerce Fayez Bdair
20 September 2024
Chapter 06: Others Topics in EC
 Agenda
●
Social Media Marketing
●
Mobile Commerce
●
AI EC Applications
 Social Media Marketing
●
Social Media Networks: Any social media on the
internet, wikis or blogs
●
Using social media networks the company can use it to
find the clients by target ads, study the clients needs
from their posts, questions and interests, support the
clients by use their features like create a specific
group for service or website, manage the relation
between it and clients chat/message plugins
 Social Media Marketing
●
Benefits for clients
– Find the best price for product on the social groups.
– Find questions answers or customer support service on
social media and find the answer fast.
– Clients can help together on social media.
– Find the latest updates about products fast.
– Social media like high sound for clients
 Social Media Marketing
●
Benefits for sellers
– Save money from client support system by supporting clients on
social media websites.
– Test the products fast on social media clients.
– Receive the feedback faster from social media clients.
– Find and fix the problems fast
– Ads campaign
– Create community for specific products or brand
 Mobile Commerce
●
Any shopping activities perform form mobile/tablet devices.
●
Features:
– Easy to use because its done from simple mobile
– Perform from anywhere and anytime.
– Interactive (touch, voice, inputs, ...etc)
– Customized by:
●
Location
●
Device (Android, Apple, ...etc)
 Mobile Commerce
●
Techniques ●
Capabilities ●
Applications
– 3G, 4G, WiFi – Drivers to use MC – M-Commerce
– GPS, GIS, RFIDF – Computing mobility
and ubiquity to
– Mobile Apps
– Internet connect reduce the
standards
– Smart grids
customization cost
– Hardware, mobile – Economy based on
– Auto-Drive/
devices, Barcode IT Smart cars
readers ...etc – Mobile culture – Smart Electricity
– Powerful techniques Grid service
 Mobile Commerce
●
MC spread factors:
– Spread smartphones
– Mobile culture
– Best price for best performance in short time
– Increase the communication speed between
networks
 AI EC Applications
●
Chat-bots and Voice Assistants
●
Marketplace moderation
●
Recommendation systems
●
Pricing optimization
●
Content management
 Chatbots and Voice assistant
●
AI powered chatbots and voice assistants have altered
the traditional customer interactions by providing instant
response to customer queries. These AI Assistants
understand the customer question and respond to a
wide range of customer requests.
●
These tool can help to automate the routine tasks like
support human customer service and use the human to
handle more complex issues.
 Chatbots and Voice assistant
●
For instances when the chatbot is not enough,
live chat is another valuable feature where the
customer can speak directly with a customer
services representative over chat, getting
answers they need without needing to call or
email a business.
 Marketplace moderation
●
Using AI powered tools can moderate the
interactions and transactions between buyers
and sellers and review it.
●
AI can help to spot fake products.
●
AI can help to spot the fake customers or fraud
activities.
 Recommendation systems
●
Using AI tools can analyze the customer data and interests to
provide a specific products to enhance the online shopping
experience to increase customer satisfaction and sales.
●
Based on data into customer profile (skills, eduction,
work ...etc)
●
Visits history
●
Old previous orders
 Pricing optimization
●
Allow the AI to adjust the price or provide
suggestion to suggest the satisfy price or create
dynamic price based on customer behavior,
market trends, inventory level, customer location
or currency convert rate ...etc
●
This strategies can increase the revenue and
customer satisfaction
 Content Management
●
Using AI can automatically generate products
description that are engaging and informative for
EC businesses.
●
Allow AI to create product descriptions, blog
posts and social media content to provide a
good shopping experience that meets customer
needs and expectations