Câu 6:
What is one potential consequence of the digital divide?
A. Decreased socialization and values transmission.
B. Enhanced online privacy and security.
C. Limited access to educational and economic opportunities.
D. Increased media violence incidents.
Giải thích kết quả :
Đúng. Đáp án đúng là: Limited access to educational and economic opportunities.
Tham khảo: Conclusion - Unit 2
What is the role of current digital technologies in transmedia
storytelling? Câu 1:
Coca-cola becomes a friendly face to us during Lunar New Year festival. It highlights…
A. messages about animal rights
B. messages about the environment
C. the dark sides of our life
D. positive vibes
Giải thích kết quả :
Đúng. Đáp án đúng là: positive vibes
Tham khảo: Unit 4
Câu 2:
Free flow of information occurs when information flows as … as possible
between countries.
A. strictly
B. greatly
C. commonly
D. freely
Giải thích kết quả :
Đúng. Đáp án đúng là: freely
Tham khảo: Unit 4
Câu 3:
The act of having a company website with 40 different languages instead of developing a separate
website in each country is an example of?
A. Regionalization
B. Patriotism
C. Cultural Proximity
D. Media globalization
Giải thích kết quả :
Đúng. Đáp án đúng là: Media globalization
Tham khảo: Unit 4
Câu 4:
Which media is believed to be the most globalized?
A. Radio
B. News
C. Music
D. Film
Giải thích kết quả :
Đúng. Đáp án đúng là: Film
Tham khảo: Unit 4
Câu 5:
… links nations together based on geographic, cultural, linguistic, and historical commonalities.
A. Regionalization
B. Humanization
C. Propaganda
D. Globalization
Giải thích kết quả :
Đúng. Đáp án đúng là: Regionalization
Tham khảo: Unit 4
Câu 6:
U.S. Spanish-speaking audiences often prefer Mexican shows to Hollywood, since Mexican (or
Colombian or Venezuelan) shows feel more familiar to many of them. This fact is an example of:
A. National production
B. Cultural proximity
C. Media flow
D. Regionalization
Giải thích kết quả :
Đúng. Đáp án đúng là: Cultural proximity
Tham khảo: Unit 4
Câu 7:
Regionalization links nations together based on …, cultural, linguistic, and historical commonalities
A. social
B. geographic
C. demographic
D. psychological
Giải thích kết quả :
Đúng. Đáp án đúng là: geographic
Tham khảo: Unit 4
Câu 8:
What is the role of current digital technologies in transmedia storytelling?
A. They enable the creation of content across multiple platforms and formats
B. They restrict the storytelling experience to digital platforms only
C. They exclude traditional media from the storytelling process
D. They limit the audience's engagement with the story
Giải thích kết quả :
Đúng. Đáp án đúng là: They enable the creation of content across multiple platforms and formats
Tham khảo: 5.1. 1. What is transmedia storytelling? - Unit 5
Câu 9:
How does the power of stories compare to statistics, according to the information provided?
A. Stories and statistics have equal impact
B. The power of stories and statistics cannot be compared
C. Statistics are more memorable than stories
D. Stories are more powerful than statistics
Giải thích kết quả :
Đúng. Đáp án đúng là: Stories are more powerful than statistics
Tham khảo: 5.1. The era of Transmedia Storytelling – Mục The power of stories - Unit 5
Câu 10:
What are some fundamental issues that should be addressed when trying to execute the best ideas?
A. Marketing and promotion strategies
B. Budget and resource allocation
C. Storytelling, engagement model, and user response
D. Technical specifications and requirements
Giải thích kết quả :
Đúng. Đáp án đúng là: Storytelling, engagement model, and user response
Tham khảo: Mục Communicating ideas - Unit 5
Câu 11:
What is the overall message about the power of stories based on the information provided?
A. Stories are forgettable compared to other types of information
B. Stories engage our brains and trigger various neurotransmitters
C. Statistics are more reliable than stories
D. Neurological studies have disproven the power of stories
Giải thích kết quả :
Đúng. Đáp án đúng là: Stories engage our brains and trigger various neurotransmitters
Tham khảo: 5.1. The era of Transmedia Storytelling – Mục The power of stories - Unit 5
Câu 12:
What is the main challenge for people in generating ideas, as mentioned in the content?
A. Being passionate about a specific topic or subject
B. Filling oneself up with various experiences and knowledge
C. Combining things that have already been combined before
D. Finding inspiration in front of a computer
Giải thích kết quả :
Đúng. Đáp án đúng là: Filling oneself up with various experiences and knowledge
Tham khảo: Mục Where the ideas come from? - Unit 5
Câu 13:
According to Miri Rodriguez (2023), which of the following hormones or transmitters are produced by
the brain when exposed to stories?
A. Aldosterone, endorphins, and oxytocin
B. Dopamine, cortisol, and estrogen
C. Cortisol, melatonin, and oxytocin
D. Dopamine, cortisol, and oxytocin
Giải thích kết quả :
Đúng. Đáp án đúng là: Dopamine, cortisol, and oxytocin
Tham khảo: 5.1. The era of Transmedia Storytelling – Mục The power of stories - Unit 5
Câu 14:
What is one benefit of transmedia storytelling for entertainment purposes?
A. Increased audience engagement and immersion
B. Limited creative possibilities
C. Lower production costs
D. Exclusive focus on traditional media platforms
Giải thích kết quả :
Đúng. Đáp án đúng là: Increased audience engagement and immersion
Tham khảo: 5.1.1. What is transmedia storytelling? - Unit 5
Câu 15:
Where do ideas generally come from?
A. Consuming and experiencing things we love and have seen
B. Engaging in daydreaming and walking
C. Sitting in front of a computer and researching
D. Being curious and knowing oneself and the universe
Giải thích kết quả :
Đúng. Đáp án đúng là: Consuming and experiencing things we love and have seen
Tham khảo: Mục Where the ideas come from? - Unit 5
