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(ISSN – 2771-2141)
VOLUME 03 ISSUE 11 PAGES: 208-219
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Research Article

Journal Website: USE OF DIGITAL SPORTS TECHNOLOGIES IN SPORTS TELEVISION

https://theusajournals.
com/index.php/ajsshr

Copyright: Original Submission Date: November 20, 2023, Accepted Date: November 25, 2023,
content from this work Published Date: November 30, 2023
may be used under the
terms of the creative
Crossref doi: https://doi.org/10.37547/ajsshr/Volume03Issue11-22
commons attributes
4.0 licence.

Akhrorjon Nuriddinov
Asian International University Teacher of the Department of Physical Culture, Uzbekistan

ABSTRACT

From the past to the present, technological developments have had a major impact on the world of professional
sports. Sport, which became a mass spectacle in ancient Greece with the construction of large stadiums, influenced
the whole world with the development of its systems and the spread of mass media. The rise of the Internet and digital
technologies, which have changed the face of modern sports and sports psychology, offer potentially important
advances to sports and sports spectators, and also fundamentally change the accuracy and decision mechanisms,
timing systems and data tracking in sports, and indirectly, the information received. has paved the way for more
effective sharing of information with audiences. These changes have not only affected sports, but also the way sports
media broadcast around the world and how sports fans experience those broadcasts. Developments in the Internet
and digital technologies, along with new media, have dominated the processes of production, marketing,
presentation and display of sports content for the screen, a dynamic, interactive structure and initiated a synergistic
relationship between sports presentation. the audience. Accessing content is faster and easier, and media files are
more complex and intuitive with improved resolution and color rendering.

In particular, the fast, intimate and interactivity of social networks and mobile technologies have made them
convenient platforms for satisfying the desires of sports fans. This study shows that new sports technologies can
ensure compliance with the rules of the game during sports, increase accuracy, improve athletes' performance, and
increase confidence in spectators. It is also suggested that these technologies will have an impact on the sports

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VOLUME 03 ISSUE 11 PAGES: 208-219
SJIF IMPACT FACTOR (2021: 5. 993) (2022: 6. 015) (2023: 7. 164)
OCLC – 1121105677

Publisher: Oscar Publishing Services

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industry and therefore on sports broadcasting, and that with the use of new communication technologies, content,
methods and presentation styles will be diversified and the viewing experience of sports fans will be improved.

KEYWORDS

Digital technologies, Digital sports technologies, Television broadcasting, Sports television, New media.

INTRODUCTION

Today, digital technology is emerging as a tool of the physiological body reactions or speed of their athletes,
global sports industry, its capabilities are increasing reduce the frequency of controversial decisions by
and becoming more complex, used by sports supporting decision mechanisms, monitor compliance
broadcasters and integrated and adopted in sports with the rules, and improve the efficiency of the sports
events at all levels. team with the help of artificial intelligence. minimizing
human intervention with tactical deep learning
Digital technology, which brings together sports fans
methods and automation frameworks that contribute
with similar habits and allows them to communicate
to ensuring fair competition.
with each other, has also been one of the important
driving forces in the diversification of broadcast In recent years, the sharing of data produced by these
platforms. At the same time as the competition in the techniques with viewers has given rise to alternative
sports industry is increasing, this diversification has content and presentation strategies for sports
increased the interest in sports content, sports broadcasting. Presenting the performance of an
products, teams, leagues, federations, events, athlete or a team to the audience with statistical
athletes, commentators, sports broadcasting, in short, information, slow motion, freeze frame, two or three-
the sports industry. has led to the emergence of new dimensional graphics techniques from decision
broadcasting platforms, such as online, offline, support systems, sports balls, rackets, nets,
uploaded, downloaded, broadcast, narrowcast or broadcasting with helmets and more. Sharing data
podcast, with the advantages of sports audiences, from on-site sensors with sports fans has enhanced the
especially on mobile devices. Digital technologies that natural appeal of sports on television, created new and
are increasing with digitization and are used at almost passionate audiences for many sports, and has been
all levels of professional sports; Today, we can provide effective in building trust with viewers by enriching the
coaches with real-time information about the fan experience. In addition, viewers looking for non-

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SJIF IMPACT FACTOR (2021: 5. 993) (2022: 6. 015) (2023: 7. 164)
OCLC – 1121105677

Publisher: Oscar Publishing Services

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sports communication, such as the latest stats on their cloud computing systems, 5G technology, e-books,
favorite players and post-sports coverage, are turning GPS technologies, virtual reality technologies, smart
to mobile-friendly apps and want to instantly connect objects, 3D Printing systems, QR codes, ATM devices,
with their favorite teams or other like-minded fans. . digital cameras, robotic equipment, sensors, radars
This presence outside of sports expands the target and drones are some of the most popular examples of
audience of sports broadcasters and gradually today's digital technologies, but not limited to them.
increases the value of sports broadcasting as the
These technologies positively impact
growing and evolving demands of viewers are met.
communication, collaboration, productivity, content
On the one hand, this study shows the relationship management, access to analytics, and user experience,
between digital sports technologies and sports and with their advanced performance, flexible
broadcasting, and on the other hand, by scanning the structures, and connectivity features, mass
literature on sports technologies used in broadcasting, customization and mass reconfiguration of the supply
it tries to introduce the dimension of the process chain contributes to the world of industry by
reflected in the audience. Based on the obtained data, organizing.
the study showed that digital technologies used in
Digital technology, which has significantly impacted
sports can contribute to the development of the sports
almost every aspect of human life in the last few years,
industry, including sports broadcasting, and allow
has advanced faster than any other advancement in
sports fans to experience sports content in a more
history, reaching more than half of the world's
enjoyable way.
population and transforming civilizations in the last
Digital technologies two decades alone.

Digital technology refers to technology that enables The basis of these global changes is the desire of
computer-based products or solutions, including mankind to acquire knowledge, solve problems, make
electronic devices, automation systems, applications, life easier and improve the standard of living. Its
or resources that digitally receive, process, display, positive effects and advantages play an important role
transmit, or record information. Computers, Internet, in the fact that digital technology has become an
websites, blogs, online image and audio streaming integral part of life in a short period of time.
platforms, social media platforms, mobile devices,
The binary coding language (0 and 1) used by digital
cryptocurrencies, artificial intelligence technologies,
technologies allows dissimilar systems to

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Publisher: Oscar Publishing Services

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communicate and exchange information. This opportunity to bring fans closer together through
common language can combine the power of different innovative and personalized experiences, unlocking
systems to achieve similar goals, enabling a more unique opportunities for growth in the sports
interactive and convergent process. Automation is at industry." Cycling, skating, swimming, skiing, surfing,
the heart of every technology. Digital technologies soccer, tennis, athletics and many other sports use
based on automation automate the most complex digital technology to ensure compliance with the rules
processes in communication, education, sports, health, of the game and minimize errors.Personal
finance or other fields, can easily and quickly technologies, rehabilitation technologies, landscape
implement important and time-consuming processes, technologies, motion technologies, application
significantly saving human labor and time. saves and technologies and database technologies are analytical
increases labor productivity. solutions, physiological monitoring and decision
support systems developed to improve the
Digital technologies used in sports
performance of athletes within the framework of
Data analytics in sports is one of the topics that has digital technologies.
received a lot of attention in recent years. Increasing
Motion capture technologies
awareness of the possibilities of data analysis and
statistics and the emergence of new monitoring Today's technology enables the measurement of key
technologies have been the driving force behind this sport-specific characteristics to improve athlete
evolution. Analysis of position and motion data in performance and improve effective decision-making
sports has not only provided important training-related processes among sports scientists and coaches. The
information, but has also become an increasingly motion capture technologies used in these
important source of information for improving measurements, which have improved significantly in
audience engagement and broadcasting in recent years, allow athletes to perform tactical,
professional sports events. Today, the use of wearable technical and physical exercises.
technology, big data analytics and sensor technology
This allows measurement of sensory performance
has revolutionized the way sports are played, analyzed
through optical monitoring systems. Optical tracking
and developed. Thanks to these technologies,
systems refer to information technology that can
professional athletes can learn more about their
track, detect and collect real-time information about
performance, improve their training methods, and
the athlete and the environment measured by micro-
improve their skills. "Digital technology offers the

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Publisher: Oscar Publishing Services

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sensors. Typically, this technology extends network produce sports uniforms that measure athletes' on-
connectivity and computing power to objects, sensors, field condition, fatigue and condition, and to team
and everyday objects that are not typically considered managers to prevent injuries. Until the advent of
computers, so that data can be created and shared sensors that provide data, digital technology has been
with minimal human intervention. With this an important part of development. in sports.
technology, coaches, players, and fans can analyze
The main characteristics of wearable technologies are
data collected by multiple devices to formulate game
characterized by data collection, processing and
strategies, analyze potential injuries, and customize
transmission of information, services and resources for
the experience.
end users. The main advantage of these systems is that
Wearable technologies they provide real-time feedback in a real sports
environment that cannot be offered through video
Motion capture systems have the ability to analyze
analysis. They are also designed to be small,
the biomechanics of many functional and athletic
lightweight, wireless and unobtrusive, allowing for full
tasks. Optical systems consist of cameras used to track
range of motion during a sporting event. This allows
passive or active markers placed on anatomical
athletes to be observed outside of a laboratory
landmarks for whole-body imaging. However, cameras
environment or in a natural training zone. Wearable
often have limited capture volumes due to their
devices are technologies used to collect performance
installation. Wearable technologies are alternative
data, especially in team sports, and to comprehensively
products that have the potential to overcome these
and real-time measure the physical and physiological
limitations. From lighter and flatter athletic shoe
fitness of players during training and competition. The
designs for optimal grip and balance since the 1950s, to
signals sent from these devices are monitored by
the development of Transponder or RFID antenna
global positioning systems (GPS) and used to verify
technology in the early 1980s, which uses radio
positional requirements during the game. Preferred
frequency to record time via a chip implanted in the
especially for their reliability, these technologies do
athlete. Heart rate development in athletes in 2013.
not require extensive installation and are used in team
From launching clothing technologies that measure
sports because they provide real-time feedback. Data
respiratory activity, posture, speed, and weight
from wearable sensor wireless devices used by the
distribution, to developing athletic jerseys in 2016 that
sports world today to improve players' athletic
allow sweat to evaporate and wick away from the body
performance, monitor and analyze athletes'
instead of absorbing it; and in the same year, to

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Publisher: Oscar Publishing Services

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movements, training and match-day performance is Decision support technologies are actively used in
presented to viewers/listeners graphically/kj or audio. almost all sporting events, but they stand out more in
provided through media platforms, thus improving the team sports. In football, one of the most popular team
fan experience. and interactive participation increases. sports in the world, decision support technologies are
becoming increasingly important. Because the referee
As a continuation of this technology, using wearable
is the only person who has full authority to enforce the
technology, fans are created to feel exactly what the
rules of the game. Controversy is therefore inevitable,
athletes feel during the game. Thanks to this big-data
the most glaring of which is the referee's decisions,
technology, called the Internet of Things, viewers can
which often involve commentary and concerns that
see not only competition data, but also the team's
the ball has crossed the goal line completely.
overall performance and individual athletes'
performances). Video assistant referee technology

Decision support technologies In the Video Assistant Referee (VAR) system, which
was introduced by the International Football
In recent years, the use of technology in many areas
Federation (FIFA) in 2018 and is also used in our
of sports has increased. Spectators who are able to
country; sitting in the central monitoring room to
review commentators, coaches and referee decisions
quickly view the game footage transmitted to them by
often have access to modern technology that offers
the many cameras on the field to assist the referee.
slow motion and replay options that often show
different angles. However, in some sports, these There is an assistant referee and a technical team who
technologies are not used by referees. On the other can review the game. The VAR team has access to
hand, large technological investments are being made footage and wears a wireless device after watching
to develop sophisticated scoring mechanisms to use replays of the position.
technology to support athletes and sports
They communicate their thoughts to their colleagues
broadcasters.
inside the stadium through a headset microphone. The
The confidence provided by decision support on-field umpire then signals for the final decision and
technologies used in sports competitions will not only sees the position images again on the screen on the
help referees, but also lead to fairer competition by edge of the field. The referee draws a rectangle with
reducing the incidence of controversial decisions, his hands to indicate whether the original decision has
demonstrating the real need for such technologies. been changed as a result of the review, and the final

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Publisher: Oscar Publishing Services

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decision is displayed on the stadium screens. This games has diversified its concept and function. In
preview state is presented visually to viewers by the broadcasting, the advent of video recording and digital
broadcaster using split screen, var line, slow motion time-shifting devices freed viewers from the linear
and freeze frame techniques. This development in structure of television programs, cable, satellite, and
digital media technologies helps referees to make the above all, digitization created a multi-channel
right decision in the game, which has the potential to environment. The relationship between technology
change the final outcome of the sports competition, and sports is undeniable. This dependence is even
ensures fair competition and is satisfied with digital more pronounced when broadcast television is
decision support technology. encourages viewers. introduced into the equation. Today's growing
Post-game discussions, on the other hand, create audience demands, along with the Internet and
integral media content and interaction for sports evolving communication technologies, have
broadcasters and viewers. necessitated the adaptation of sports broadcasting
techniques.
Sports TV shows
This has revolutionized sports broadcasting, with
The advent of television in the 1930s is often cited as
terrestrial, cable or satellite systems largely replaced
the greatest technological advance that brought
by Internet-based multimedia platforms such as online,
sports from the public sphere into the home. Sports
offline, uploaded, downloaded, mobile and podcasts.
broadcasts started in England in 1936 and continued
Thus, the viewer has a much wider range of tools to
until 1939, when the war broke out. Sports television in
interact with the screen.
the United States began in 1939 when NBC televised
baseball and American football (Deninger, 2012). In Sports broadcasting, which is the presentation of a
Germany, television technology was used to transmit competition between two teams or athletes by means
live footage of the 1936 Berlin Olympics to movie of communication; Leverages digital tools on and off
screens. By 1970, 130 countries were broadcasting their the field, analytics solutions designed to improve
sports content in color and live. In the 1980s and 1990s, player performance, ticket pricing, decision support
television, which had until then been seen as a mass mechanisms and digital platforms to engage with
communication medium, was transformed again by a sports fans. transformation structure. With the
second wave of technological innovation. TV set; Its integration of these new stakeholders, new digital
use as an alternative screen-based entertainment ecosystems have emerged in the sports broadcasting
medium to videos, DVDs, computers, and computer industry.

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Evaluation and conclusion traditional television broadcasting. To the extent that
streaming allows, gameplay footage is supported by a
Today, local, regional, national and international
narrator's voice, sound effects, and computer-based
sports media around the world use the emotional
visuals, and footage can be replayed in slow motion as
impact of sports and the new platforms provided by
needed. Although these technologies have
new media to market global brands and connect with
contributed to the gaming experience for sports fans
their consumers. While these platforms provide
in front of the screen for a long time, the development
publishers with the ability to target audiences and
of communication technologies and, at the same time,
digital measurement, they also give consumers
the increasing demands of the audience have
flexibility over what media content they can access,
increased the pressure on the producers of sports
when, on what device and for how long. In addition,
content and led to the use of different methods. By
the rise of social media has led to action allowing
combining the richest live data in sports with the
audiences to create their own media, share their
deepest historical database, this pressure will enable
opinions, vote on decisions, and at the same time
broadcasters to leverage the power of digital sports
harness the collective power of interacting with them.
technology to produce more products, deliver
'gave a chance for more integration.
personalized experiences, unlock unique insights and
Investments in video analytics technologies to connect fans to the right content for them. prompted
analyze sports events and provide viewers with a to connect. On the other hand, the recent explosion in
better understanding of the game are increasing day popularity of video games, especially sports games,
by day. The basis for this lies in the desire to present can also be seen as a pressure factor. While the first
new visual elements that deepen the audience's sports video games took their presentational
interest and understanding of the competition. In inspiration from television broadcasts, this trend is
sports broadcasts, viewers usually focus on the players now being reversed. Television shows now take their
and the ball. The use of technology to detect and track technological cues from video games. This relationship
these objects from camera images makes it possible to has become an industry strategy as TV and game
visualize movements. developers imitate each other's TV style to market
their products across multiple media channels.
Almost all professional sports events are delivered to
viewers via live or taped content created in conjunction The study discusses the impact and impact of digital
with a range of broadcast equipment used in sports technologies on the sports industry and

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broadcasting, and the advances made by sports fans https://doi.org/10.37547/ajsshr/Volume03Issue
through new media; It states that digital sports 11-10
technologies are a powerful resource for sports 2. Bahodir o‘g‘li, N. A. (2023). YEVROPA
broadcasters and viewers to monitor athletes' and MAMLAKATLARIDA YUQORI MALAKALI
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assist in decision-making to determine accuracy. The TAKTIK HARAKATLARINI TADBIQ QILISH
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American Journal Of Social Sciences And Humanity Research
(ISSN – 2771-2141)
VOLUME 03 ISSUE 11 PAGES: 208-219
SJIF IMPACT FACTOR (2021: 5. 993) (2022: 6. 015) (2023: 7. 164)
OCLC – 1121105677

Publisher: Oscar Publishing Services

Servi
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WHY FOOTBALL IS THE FIRST SPORT THAT SCIENCES AND TEACHING METHODS, 2(22),
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БАДМИНТОНИСТЫ ФИЗИЧЕСКИЙ SKILLS (FMS), POSTURAL (BALANCE)
ПОДГОТОВКА И ЕМУ РАЗРАБОТКА МЕТОДЫ. CONTROL, AND SELF-PERCEPTION DURING
Инновационные исследования в науке, 2(4), GYMNASTICS TRAINING. Modern Science and
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BADMINTONCHILAR JISMONIY IMPORTANCE AND PRINCIPLES OF PHYSICAL
TAYYORGARLIGI VA UNI RIVOJLANTIRISH EDUCATION CLASSES. Modern Science and
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37. Xayrullayevich, S. H., & Ayubovna, S. M. (2023).
BADMINTONCHILAR JISMONIY
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38. Ayubovna, S. M., & Xayrullayevich, S. H. (2023).
YOSH BOLLALARDA SPORT SPORT
GIMNASTIKASINING PEDAGOGIK O
‘LCHOVLAR NAZARIYASI VA TASHKILIY–
METODIK ASOSLARINI TADQIQ ETISHNING

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