MANONMANIAM SUNDARANAR UNIVERSITY

TIRUNELVELI – 12
DIRECTORATE OF DISTANCE AND CONTINUING EDUCATION
SYLLABUS AND SCHEME OF EXAMINATION FOR MBA COURSES
Syllabus for MBA course, title of the papers and scheme of examination are given below.

Duration of

Maximum

Minimum
External
Internal

Passing
marks
exam
Title of the paper

I YEAR
1.1 Management Process and Behaviour 3 hrs 100 20 80 50
1.2 Managerial Economics 3 hrs 100 20 80 50
1.3 Accounting For Managers 3 hrs 100 20 80 50
1.4 Business Environments 3 hrs 100 20 80 50
1.5 Business Law 3 hrs 100 20 80 50
1.6 Managerial Communication 3 hrs 100 20 80 50
1.7 Computer Application in Management 3 hrs 100 20 80 50
1.8 Research Methodology 3 hrs 100 20 80 50
II YEAR
2.1 Human Resource Management 3 hrs 100 20 80 50
2.2 Marketing Management 3 hrs 100 20 80 50
2.3 Financial Management 3 hrs 100 20 80 50
2.4 Operations Management 3 hrs 100 20 80 50
2.5 Decision Support Systems 3 hrs 100 20 80 50
2.6 International Business Management 3 hrs 100 20 80 50
2.7 Strategic Management 3 hrs 100 20 80 50
2.8 Project work (no viva vice) / Entrepreneurship
3 hrs 100 20 80 50
and management of small business.
INTERNAL ASSESSMENT SCHEME
Each paper is evaluated for 100 marks with two components; viz., internal marks
20 and external examinations mark 80. There is no minimum for internal and external
marks. Passing minimum is 50% aggregate in each paper.
ELIGIBILITY FOR ADMISSION: pass in any degree except B.Lit. No entrance
examination for admission.
DURATION OF COURSE
This comes into effect from the academic year 2008-2009, following the optional
subjects.
1. MBA Marketing
2. MBA Production
3. MBA Finance
4. MBA Human Resources
5. MBA System
All the above courses will have the following papers in common. The first year papers
are as in MBA. The II year papers are as follows.
1. Functional Management –I
2. Functional Management – II
3. Strategic Management
4. Project work/ EMSB (Entrepreneurship and management of small Business)
FOR MBA MARKETING

Duration of

Maximum

Minimum
External
Internal

Passing
marks
exam
Title of the paper

II YEAR
2.1 Functional Management -I 3 hrs 100 20 80 50
2.2 Functional Management -II 3 hrs 100 20 80 50
2.3 Strategic Management 3 hrs 100 20 80 50
2.4 Project work / EMSB (Entrepreneurship and
3 hrs 100 20 80 50
management of small business).
2.5 Marketing Research 3 hrs 100 20 80 50
2.6 Advertising and sales promotion 3 hrs 100 20 80 50
2.7 International Marketing 3 hrs 100 20 80 50
2.8 Services Marketing 3 hrs 100 20 80 50

FOR MBA PRODUCTION

Duration of

Maximum

Minimum
External
Internal

Passing
marks
exam

Title of the paper

II YEAR
2.1 Functional Management -I 3 hrs 100 20 80 50
2.2 Functional Management -II 3 hrs 100 20 80 50
2.3 Strategic Management 3 hrs 100 20 80 50
2.4 Project work / EMSB (Entrepreneurship and
3 hrs 100 20 80 50
management of small business).
2.5 Material Management 3 hrs 100 20 80 50
2.6 Supply chain Management 3 hrs 100 20 80 50
2.7 Project Management 3 hrs 100 20 80 50
2.8 Operations Research 3 hrs 100 20 80 50
FOR MBA FINANCE

Duration of

Maximum

Minimum
External
Internal

Passing
marks
exam
Title of the paper

II YEAR
2.1 Functional Management -I 3 hrs 100 20 80 50
2.2 Functional Management -II 3 hrs 100 20 80 50
2.3 Strategic Management 3 hrs 100 20 80 50
2.4 Project work / EMSB (Entrepreneurship and
3 hrs 100 20 80 50
management of small business).
2.5 Security analysis and portfolio management 3 hrs 100 20 80 50
2.6 Financial Services 3 hrs 100 20 80 50
2.7 Working Capital Management 3 hrs 100 20 80 50
2.8 Corporate Taxation 3 hrs 100 20 80 50

FOR MBA HUMAN RESOURCES

Duration of

Maximum

Minimum
External
Internal

Passing
marks
exam

Title of the paper

II YEAR
2.1 Functional Management -I 3 hrs 100 20 80 50
2.2 Functional Management -II 3 hrs 100 20 80 50
2.3 Strategic Management 3 hrs 100 20 80 50
2.4 Project work / EMSB (Entrepreneurship and
3 hrs 100 20 80 50
management of small business).
2.5 Management Training and Development 3 hrs 100 20 80 50
2.6 Organizational Development 3 hrs 100 20 80 50
2.7 Industrial and Labour Relations 3 hrs 100 20 80 50
2.8 Counseling skills for Managers 3 hrs 100 20 80 50
FOR MBA SYSTEM

Duration of

Maximum

Minimum
External
Internal

Passing
marks
exam
Title of the paper

II YEAR
2.1 Functional Management -I 3 hrs 100 20 80 50
2.2 Functional Management -II 3 hrs 100 20 80 50
2.3 Strategic Management 3 hrs 100 20 80 50
2.4 Project work / EMSB (Entrepreneurship and
3 hrs 100 20 80 50
management of small business).
2.5 System Analysis and Design 3 hrs 100 20 80 50
2.6 Business Process re-engineering 3 hrs 100 20 80 50
2.7 Management Decision Support system 3 hrs 100 20 80 50
2.8 E – Commerce 3 hrs 100 20 80 50

FOR PROFESSIONAL MBA

Syllabus and scheme of examination for professional MBA (one year) which
comes into effect from the academic year 2009-2010.
1.1 Human Resources Management
1.2 Marketing Management
1.3 Financial Management
1.4 Operations Management
1.5 Decision Support System
1.6 International Business Management
1.7 Strategic Management
1.8 Project work / Research Methodology
The syllabus, internal assessment and scheme of examinations for the above
papers are as in MBA.
ELIGIBILITY FOR ADMISSION: A pass in any degree except B. Lit., and two years
administrative experience (Gazetted officer/ Equivalent).
DURATION OF THE COURSE: I Year
 1.1. Management Process and Behaviour

Unit – I
Nature and functions of Management – Levels of management – Different
approaches to management – Evolution of Management – Planning – Nature –
Importance – Types – Steps in planning process – MBO –Strategic planning process –
Decision making process – Models of decision making.

Unit – II
Formal/ Informal organization – Organizational structure – Organizing process –
Departmentalization – Authority delegation – Decentralization – Coordination –
Line/Staff relations – Staffing procedure – Training and development – Performance
appraisal.

Unit – III
Direction and Communication – Processes and Barriers – Leadership –
Characteristics of a leader – Approaches to leadership – Motivation concepts – Theories
of motivation – Controlling – Control techniques.

Unit – IV
Organizational Behavior (OB) – Definition – Nature and scope – OB model –
Group dynamics – Formation of groups – Team effectiveness – Team building –
Individual level concepts – Learning – Perception – Values – Attitudes – Personality.

Unit – V
Organizational Dynamics – Organizational culture – Organizational change –
Organization Development (OD) interventions- Business Ethics and Social
Responsibility – Corporate governance.

References

1. Stephen P. Robbins, Organizational Behavior, Prentice Hall of India,

2. Fred Luthans, Organizational Behaviour, McGraw Hill Book Co.
3. Udai Pareek, “Understanding Organizational Behaviour”, Oxford University
Press, N. Delhi.
4. Essentials of Management – Harold Koontz, Heinz Weihrich
5. Principles of Management – Tripathi, Reddy
6. Management: A competency based approach – Hellriegel and Slocum
 1.2. Managerial Economics

Unit – I
Managerial Economics – Meaning, Nature and scope – Role in decision making –
Concepts of Managerial Economics.

Unit – II
Supply meaning and determinants – Production decisions – Production function –
Cost concepts – Cost output relationship. Economy of scale – Cost functions.

Unit – III
Market Structure – Characteristics – Pricing and output decisions – Methods of
pricing – Differential pricing Government intervention in pricing.

Unit – IV
Profit –Meaning and nature – Profit policies – Profit planning and fore costing
cost volume profit analysis –Investment analysis.

Unit –V
Macro Economics, aggregates and concepts – GNP, GDP, GDS. National Income
– Business Cycle – Inflation and deflation – Balance of payments – Monetary and fiscal
policies.

Reference

1. G.S. Gupta – Managerial Economics Tata Mc Graw Hill.

2. Varshney and Maheswari - Managerial Economics, Sultan Chand & Sons.
3. Mehta P.L. - Managerial Economics Sultan Chand & Sons.
4. Jocl Dean – Managerial Economics Prentice Hall.
5. Rengarajan L – Principles of Macro Economics, Tata McGra Hill.

1.3. Accounting For Managers

Unit – I
Accounting principles – Concepts – Basic of accounting – Journal – Ledger Trial
balance – Preparation of trading Profit and loss account and balance sheet (problems)-
Depreciation methods.

Unit – II
Financial statement analysis – Objectives –Accounting Ratio’s; Liquidity;
profitability, turnover and market test ratios – Problems and computation and
interpretation of various accounting ratios.
Unit – III
Fund flow statement analysis sources and applications of funds – Statement of
changes in working capital – Computation of fund from operations – Working for
computation of various sources and uses – Preparation of fund flow statement – Cash
flow statement – Problems – Distinction between funds flow and cash flow statement.

Unit – IV
Cost accounting meaning – Distinction between accounting and cost accounting-
Cost terminology; cost , cost centre, cost unit- Elements of cost- Cost sheet - Problems-
Activity based costing – Concept – Methodology application and uses – Target costing;
concept and applications.

Unit V
Marginal costing – Definition – Distinction between marginal costing and
absorption costing-Decision making under marginal costing system – Contribution P/V
Ratio, limiting factor, margin of safety, break even point problems – Computation of
break event point-Break even chart-Uses and limitation of break even chart – Uses and
limitation of break even analysis.

Budget, Budgeting, and Budgeting control – Distinction between budgetary

control and standard costing – Types of budgets – Preparation of production, purchases
and cash budget – Preparation of flexible budgets – Problems – Zero base budgeting.

Reference

1. Advanced Accountancy: R.L. Gupta and Radhasamy

2. Management Accounting: Brown and Howard
3. Management Accounting: Khan and Jain
4. Management Accounting: S.N. Maheswari
5. Management Accounting: Antony and Recace
6. Management Accounting: J. Batty

1.4. Business Environment

Unit I
Business Environment – The concept and significance – Constituents of business
environment – Business and society – Business and ethics – Business and culture –
Social Responsibility – Business and Government – Political System and its influence
on business – Indian constitution – Directive principles of state policy.

Unit II
Indian Economy – Economic Systems – National income, expenditure –
Investment – Economic planning – Priorities of IX plan – Income distribution and
poverty – Capital formation and domestic savings – Public and Private Sectors –
Privatization move – Fiscal Policy.
 Unit III
Industrial Development – Industrial Policy resolution – Small Scale and Cottage
industries – Problems solutions – The new economic policy and its impact economy.

Unit IV
Legal Environment of Business – Forms of Business Organisation –
Environmental pollution and contrast – Ecosystem concepts –Basic concepts and their
application in business – Industrial ecology and recycling industry.

Unit V
International Business – Overview – Types of international Business – External
Environment – Economy and Political Environment Human and Cultural
Environment – Influence on Trade and investment pattern – Working financial
environment – Cross national Co-operation and agreements –Tariff and non-tariff
barriers GATT, WTO – Regional Block.

Reference

1. Rudder Dutt and Sundaram- Indian Economy

2. Cherunilam - Business Environment
3. Tuteja S.K. - Business Law for Managers
4. Amar chand - Government and Business
5. Bhalla V.K. & Shivaramu - International Business Environment and Business

1.5. Business Law

Unit I
Legal environment & business – Forms of business – Forms of Business
organization – Indian contract performance of contract –Essentials of agreements – Void
and voidable and illegal contract – Offer an distance –Capacities of the parties to create
contract – Consideration – Breach of contract – Remedies.

Unit II
Sale of good act – Transfer of property from buyer and seller. Law of Agency –
relation of principle agency – Personal liabilities of agents – Termination of agency.

Unit III
Indian Companies Act – Definition – Kinds – Incorporation of Companies –
Memorandum of Association articles of Association and Articles of Association –
Certificate of Incorporation – Prospectus.

Unit IV
Monopolies and Trade restrictive practices Act – Securities Exchange Board of
India Act – Custom and Central Excise Act – Central and State Sale Tax Act.
Unit V
Foreign Exchange Management Act – Patent Act. Intelligent Property Right –
Consumer Protection Act.

Reference

1. N.D. Kapoor – Elements of Commercial Law

2. N.C. Shukla – A manual of Mercantile Law
3. R.S. Daver – Indian Mercantile Law

1.6. Managerial Communication

Unit- I
Communication – Managing and Significance for management – Types of
Communication Media Barriers to communication – Principles of effective
communication.

Unit – II
Correspondence Norms for business – Letters for different kinds of situations –
Personalized standard letters, enquiries, customer’s complaints, collection letters, sales
promotion letters.

Unit –III
Report writing – Structure of Reports – Long and short reports – Formal and
informal reports – Writing research reports – Technical reports – Norms for including
exhibits and appendices.

Unit – IV
Non- Verbal communication – Personal appearance, posture, body language, use
of charts, diagrams and tables-visual and Audio-Visual aids for communication –Dyadic
communication – Face to face communication, telephone conversation.

Unit –V
Conducting Meeting Procedure – Preparing Agenda, Minutes and resolutions-
Conducting seminars and conferences. Procedure of regulating speech-Evaluating oral
presentation – Group Discussion-Drafting speech.

Reference

1. Murphy and Peek – Effective Business Communication 2nd Ed. Tata McGraw Hill
N.D.
2. Asha Kaul – Effective Business Communicaton Pretice Hall
3 .Rajendra Paul and Koraiahaili – Business communication
4. L. Shuster and Peter Willimson – Written Communication in Business.
 1.7. Computer Application in Management

Unit I
Computers – Introduction –Computers in business – Elements of computer
systems setup; Indian computing environment; components of a computer system;
generations of computers and computer languages.

Unit II
Personal computers in business – PC software packages-introduction-Disk
Operating system and windows.

Unit III
Word processing software – Creating document – File management – Editing –
formatting – Using tools – Tables – Working within tables.

Unit IV
Spreadsheet software – Introduction – Creation of spreadsheet application; range,
formula, functions database functions in spreadsheet – Graphics on spreadsheet.

Unit V
Managerial applications of computers – Computer and management functions –
Computer based financial accounting systems – Inventory systems – Computerized MIS
and control systems.

Reference

1. Summer .M. – Computer Concepts and Uses (PHI)

2. Long, L. -Computers (PHI)
3. David.Van Over – Foundation of Business systems (Dryden)

1.8. Research Methodology

Unit I
Research – Meaning, Scope and Significance – Type of Research – Research
process – Characteristics of good research – Scientific method – Problems in research –
identifying research problem- Objectivity in research.

Unit II
Hypothesis – Meaning – Sources – Types – Case study – Features of good design
measurement – Meaning, need, errors in measurement, tests of sound measurement
techniques of measurement. Scaling techniques- meaning, types of scales, scale
construction techniques – Sampling design – meaning. Concepts, steps in Sampling –
Criteria for good sample design – Types of sample designs, probability and non-
probability sample.
Unit III
Data Collection – Types of data –Sources – Tools for data collection, methods of
data collection, constructing questionnaire – Pilot study – Case study – Data processing
coding – Editing and tabulation of data – Data analysis.

Unit IV
Test of significance – Assumptions about parametric and nonparametric tests.
Parametric tests – chi-square, T-Test, F Test and z Test. Introduction to ANOVA, one
way Two way and Three way classification.

Unit V
Interpretation – meaning, Techniques of interpretation, Report writing-
significance- and steps – layout of report – types of reports – oral presentation –
executive summary – machanics of writing research report – Precautions for writing
report – norms for using tables, chart and diagrams, - Appendix- norms for using Index
and Bibliography.

Reference

1. Rao K.V. Research Method for Management and Commerce – Sterling

2. Kothari C.R. – Research Methodology
3. Wilkinson Bhadarkar – Methodology and Techniques of Social Research
4. Anderson et.al.- Assignment and Thesis writing.

2.1. Human Resource Management

Unit – I
Human Resource Function - Human Resource Philosophy – Changing
environments of HRM – strategic human resource management using HRM to attain
competitive advantage – trends in HRM – organization of HR departments- line and staff
functions – role of HR Managers.

Unit –II
Recruitment & Placement - Job Analysis: Methods job specification. HR and the
responsive organization recruitment and selection process, employment planning and
forecasting-building employee commitment. Promotion from within-sources, developing
and using application forms.
Employee Testing & Selection - Selection process, basic testing concepts, types
of test, work samples and simulation. Selection techniques interview. Common
interviewing mistakes, designing and conducting effective interview, small business
applications.

Unit III
Training and development - Orientation and Training : Orientating the employees,
the training process, need analysis, training techniques, special purpose training
 Developing Managers: Management Development – The responsive managers –
On the Job and off the job development techniques – Using HR to build a responsive
organization.
Performance Appraisal: Methods problems and solutions – MBO approach – the
appraisal interviews – Performance appraisal in practice. Managing careers, career
planning and development – Managing transfers and promotions

Unit IV
Compensation and managing quality - Establishing Pay plans: Basics of
compensation – factors determining pay rate – current trends in compensation – job
evaluation.
Pay for performance and Financial Incentives: Money and motivation – incentives
for operations employees and executives – organization wide incentive plans – practices
in Indian organizations.
Benefits and Services: Statutory benefits, non statutory benefits (Voluntary) –
Insurance benefits – retirement benefits and other welfare measures to build employee
commitment.

Unit V
Labour Relations and Employee Security: Industrial relation and collective
bargaining: Trade unions – collective bargaining – future of trade unionism. Disipline
Administration – Grievance handling – managing dismissals and separation.
Labour Welfare: Importance and implications of labour registrations-employee
health – auditing HR Functions. Future of HRM Function.

Reference

1. Human Resource Management -Garry Dessler, Prentice Hall

2. Human Resoure Management -H. John Berhardin and Joycee R.A. Russel
3. Personnel and Human Resource Management – David A Decenzo & Stephen P.
Robbins
4. Human Resource Management – Text and Cases V.S.P. Rao Excel Books, New
Delhi.
5. Industrial Relations & Labour Welfare – Dr. R. Venkatapathy, Assissi Meriacheri,
Adithya Publications, CBE – 2001.

2.2.Marketing Management

Unit –I
Marketing – meaning – functions- marketing and selling; -marketing
classification – marketing planning and organistion scanning; marketing segmentation,
buyer behavior, marketing information system.
Unit-II
Product management – new product – meaning – product mix- product planning
and development product policies – product line decision – product positioning and
targeting – managing product life cycle – product failures – branding and packaging.
Pricing – meaning – pricing factors – objectives and policies – pricing methods and
procedures.

Unit –III
Promotion mix decisions – advertising role – budgeting – copy writing, media
selection, measuring advertising effectiveness – sales promotion tools and techniques,
personal selling – salesman qualities, sales force determination – determining sales
territory, fixing sales quota and target; public relation role and methods.

Unit –IV
Distribution –meaning – role – distribution mix strategies – types of channels –
role of intermediaries –managing and controlling intermediaries – marketing logistics –
transport, warehousing and inventory control.

Unit V
Identifying and analyzing competitors – designing competitive strategies for
leaders, challengers, followers and nichers; relationship marketing – on line marketing –
consumerism and consumer protection in India- evaluating and controlling of marketing
performance – New Issues in marketing, globalization, Greymarketing – legal issues.

Reference

1. Marketing management - Philip Kotler.PHI

2. Fundamentals of Marketing -Stanton, Etzel, Walket, Mc Graw Hill international
3. Marketing -Borce, Huston and thill, McGraw Hill
4. Marketing -Bennett, McGraw Hill
5. Marketing -Ramasamy and Namakumari, Mac Millan, India

2.3.Financial Management

Unit I
Financial Management – objectives – Functions – Role of Financial Management
in the organization – Return Relationship – Time value of money concept – Indian
Financial System.

Unit – II
Sources of capital – Long term short term capital structure theory – Net Income –
Net operating Income approach. Cost of capital – Computation for each source of finance
and weighted average cost of capital.
Unit III
DEBIt – EPS Analysis – operating leverage – Financial leverage.Working capital
Management – Definition – Objective – Determinant – Fore Casting working capital
elements (Problem) working capital financing implications of various committee reports.

Unit –V
Cash management – objectives – Cash budget – Cash management strategies.
Receivable management – Objectives – Credit policy – Credit terms – Collection
policies. Inventory –objectives – decision areas – classification – reorder point – EoQ –
Safety stock.
Capital Budgeting – Importance – Procedure – methods of appraisal – risk
analysis in capital budgeting. Dividend policy – theories – determinants valuation of firm
– CAPM.

Reference

Chand & Jain - financial Management

M. Pandey -Financial management
Prasanna Chandra – Financial Management Theory and Practice
James C. Van Horns – Financial Management and Policy

2.4.Operations Management

Unit I
Nature and scope of production and operations management – Functions POM –
Facility location – Types of Manufacturing systems and layouts – material handling –
line balancing – operations decisions.

Unit II
Production planning and control – meaning – functions – master production
schedule – material requirement planning – capacity requirement planning – models,
process planning – maintenance management concepts.

Unit –III
Materials management – An overview of materials planning – material planning
and inventory control types of inventory and inventory control – inventory control
systems – materials planning, budgeting and material requirement planning. Purchase
management – stores management.

Unit IV
Quality control – purposes, quality assurance – acceptance sampling – statistical
quality control – control for variables and attributes – quality circles – TQM – ISO 9000.

Unit V
Economics – Meaning –Importance – work study method study. Time & motion
study-work measurements work sampling – industrial safety.
Reference
Operations Management – Lee/ Schniederjans – All India Pub. & Dis. Ltd., 1st Indian Ed.
Production & Operations Management – Everct E. Adam & Ebert- PHI Pub. 4th Ed.
Elements of production planning and control – Samuel Eilon – Universal Pub. Cor.
Bombay.
Modern Production Management – Buffa, New York, John Wiley, 1987.
Production and Operation Management – S.N. Chary, Tata McGraw Hill, 1989.
Manufacturing Organisation and management – Amrine Harold T. Prentice Hall Inc.
1993.

2.5. Decision Support System

Unit 1 – Decision Support System

Decision concept – Steps – Decision Support System – Components –
Characteristics – clarifications and applications.

Unit II – Model management

Modeling process – Types of models – Optimization Simulation – Heuristic
Descriptive – Predictive Model base – Modeling Languages – Model directory – Model
base management system model execution – Integration and command processing –
Model package.

Unit III – Data Management System

Data Base – Source of data – Data Directory – Data structure and Data Base
Language – Query Facility – Data Management System – DBMS as DSS Development
Tool.

Unit IV – Dialog Management

User Interface – Graphics – Multimedia – Visual interactive Modeling – Natural
Language Processing – Speech Recognition and understanding – Issues in user interface.

Unit V – Development of Decision Support System

Development process – Software and hardware – Data Acquisition – Model
Acquisition – Dialog development – Integration – Testing and Validation – Training and
Implementation.

Reference
1. Ranks, Decision Support System.
2. Janakiram & Sarukesi, Business Support Systems.
3. Fraim Turban, Decision Support and Expert System.
 2.6. International Business Management

Unit –I
History of International business – Reasons for foreign entry – patterns of
International business- Types of FDI – Multinational corporations – market imperfection
approach – Approaches on firm based and location specific advantages –Environmental
factors – Economic, Financial, Political, Legal, Cultural, Technological.

Unit-II
International business strategy- Internationalization – Management philosophies –
Porter’s model – Prahalad and Doz’s model – International marketing strategy –
Introduction to Product, Price (INCOTERMS), Distribution, Promotion in international
context.

Unit –III
Technology and MNC – Technological Interdependence – Strategy and
innovation – Technology accumulation – Home or overseas R& D- Organizational issues
– Technological performance – Introduction to International finance – Exchange rate,
Changes, forecasting, risk – International cash management, taxation.

Unit – IV
International operations strategy – Procurement – Subcontracting – Plant location
decision – plant design and interplant relationships – Staffing policies – Globalization
and HRM – International labor strategy – New directions in Organizational structures –
Performance evaluation.

Unit – V
International acquisitions – Cultural, legal, political dimensions – conventional
perspective of acquisition process – alternative perspective – Acquisitions and business
strategy – Successful integration – Problems in acquisition integration – Approaches to
integration – Future of multinational – International Co-operation – Determinants of
competition – International managers for millennium.

References
International Business – James H Taggart, Michael C McDermott
International Business- Alexander Hill
International Business – Francis Cherunilam

2.7. Strategic Management

Unit I
Business policy an overview – the General management function – concept of
corporate strategy – corporate goals and objectives formulation strategy – Rating
opportunity and resources – the company and environment the company and its resources
– Strategy and personal values – strategy and social responsibility.
Unit II
Corporate and strategic planning – mission –vision of the firm – Development,
maintenance & the role of leader – Hierarchial levels of planning – strategic planning
process – merits and limitations of strategic planning.

Unit III
Environment Analysis and Internal Analysis of firms - General Environment
scanning, competitive environment analysis – to identify opportunities and threat
assessing internal environment through Financial approach and value chain – Identifying
critical success factors to identify the strength and weakness – SWOT audit – SWOT
matrix – Implication core competencies.

Unit IV
Strategic Formulation - Generic Strategies – Grand Strategies – Strategies of
leading Indian Companies – the role of Diversification Limitis – means and forms –
Strategic management at Corporate level, at Business level and the function level with
special reference to companies, operating in India.

Unit V
Concepts of tools of strategic evaluation competitive cost dynamics – experience
curve – BCG approach cash flow implication – Assessment of economic contribution to
strategy – cost of equity capital assessing market values of a business – Profitability
matrix Strategy Implementation and control.

Reference

Strategic Management – Pearce & Robinson. All India Travellors ND 1988

Strategic Management – An Integrative perceptive A.C. Hak & N. Smajluf. Prentice Hall,
1984.
Competitive Strategies – Michael Porter
Competitive Advantage of Nations – Michael Porter
Strategic Management Concepts & Application – Samuel, C.Corto and J. Paul peter,
McGraw Hill, 2nd Ed.
Strategic Management – Gregory G. Dess & Alex miller McGraw Hill.
Exploring Corporate Strategy – Text and Cases, Gerry Johnson & kevar Scholes, Prentice
Hall Strategic Planning formulation for corporate Strategy – V. S. Ramasamy &
Namakumari – Macmillan Business Policy and strategic Management – P. Subbarao
Himalaya.

2.8.Entrepreneurship and Management of Small Business

Unit –I
Entrepreneur this definition and its role in economic development.
Entrepreneurial growth in India Entrepreneurship in various developed countries –USA,
UK, Japan, Germany, Italy and Australia-Innovation and Creativity.
Unit-II
Entrepreneurial Traits, Types, Qualities and Functions of entrepreneurs. EDPs in
India. Entrepreneurial motivation. The process of starting an enterprise- Idea generation,
planning and implementing a business project.

Unit III
Government and small Business interface – Public Distribution System, Control
over price, Promotional measures and incentives licensing system for small business.

Unit IV
Small business marketing – General Philosophies in Marketing, Competitive
advantages, strategies towards buyers and supplies, entry into new markets.

Unit –V
Financial Needs of small business, types of capital requirements. Cash
management and management of credit sales. Importance of working capital
Management in small business- sources of funds and cost of capital.

Unit-VI
Managing human resources in small business- training and development and
compensating personnel planning production. TOM, managing for growth of small
business.

Reference
Vasant Desai – Organisation and Management of small scale industry. Himalaya 1979.
Dchumacher.E.F., small is beautiful –Rupa.
Vasant Desa- Small Scale enterprises in Entrepreneurship.
Holt, David. H. Entrepreneurship- New Venture Creation – Englewood and chiffs (1992)
Pit.
ALL THE OPTIONAL SUBJECTS WILL HAVE THE FOLLOWING PAPERS IN
COMMON. (II YEAR ONWARDS).

2.1.Functional Management – I

Unit – I
Introduction – Functions – Marketing and Selling – Segmentation : Approach,
Patterns and Segmentation procedures. Basis for segmenting consumer and industrial
market product positioning. Marketing Mix.

Unit – II
Product – Product classification – New Product Development – Product life cycle.
Pricing – Setting and modifying the price, initiating price units, Price increases,
responding to price changes. Channel Decisions- Nature of Marketing channels,
Functions, Type of retailer’s

Unit-III
Promotion Strategies – promotion mix, measuring results. Marketing
Organizations – Control Strategies Marketing Strategies: for leaders for followers, market
strategies for niche makers, for challengers, market strategic for global markets.

Unit- IV
Human Resource Function: Human Resource Philosophy – Role of HR Managers.
Job Analysis – Selection Process – Selection techniques – Orientation and Training –
training techniques – Performance Appraisal – Compensation – factors determining Pay
rate – current trends in compensation – job evaluation. Pay for performance and financial
Incentives.

Unit – V
Industrial relation and collective bargaining: Trade unions – Collective bargaining
– future of trade unionism. Discipline Administration. Grievance handling – managing
dismissals and separation. Labour Welfare: Importance and Implications of labour
registrations – employee health –auditing HR functions. Future of HRM Function.

References:
1. Philip Kotler, “Marketing Management Analysis Planning and Control”, Prentice
Hall, 9th Edn. New Delhi, 1996.
2. Ramaswamy V.S. and Namakumari S., “Marketing Management Planning,
Implementation Control”, Prentice Hall, New Delhi, 1996.
3. Human Resource Management – Garry Dessler, Prentice Hall
4. Human Resource Management – H. John Berharding and Joycee R.A. Russel
5. Personnel and Human Resource Management – David A Decenzo & Stephen P.
Robbins
6. Human Resource Management Text and Cases V.S.P. Rao Excel Books, New Delhi.
 2.2.Functional Management – II
Unit – I
Financial Management – Objectives – Functions – Role of financial Manager
Risk – Return Relationship – Time value of Money – Sources of Capital – Cost of Capital
Cost of debt, Cost of preference shares, Cost of equity, weighted average cost of capital
Average and marginal cost of capital.

Unit – II
Capital Budgeting, Capital budgeting under the conditions of Capital rationing
and inflationary conditions. Working Capital Decisions – Working capital policy –
Management of cash and near – cash assets. Management of Receivables. Management
of inventory.

Unit –III
Financial analysis and Planning: Financial Statements, Financial Ration Analysis,
Operating and Financial leverage. Break even Analysis.

Unit – IV
Production and Operations Management – Definition – Scope – Importance. Plant
Location – Selection techniques for new and expansion. Layout – Types – Advantages –
Applicability. Capacity Planning. Models- Process Planning – Economic Batch Quantity
– Joint Cycle – Multiple Products.

Unit –V
Production Planning and Control – Master Production Schedule – Sequencing –
Scheduling – Statistical Techniques in controlling – Maintenance Management. Quality
Management. Work Study. Procedures- Applicability. Industrial Safety.

Reference:
1. Prasanna Chandra: Financial Management
2. I.M. Pandey : Financial Management
3. M.Y. Khan & P.K. Jain: Financial Management
4. Modern Production and Operations Management – E.S. Buffa
5. Production and Operations Management- N.G. Nair
6. Production and Operations Management – Pannerselvam
7. Production and Operations Management – S.N. Chary
8. Production and Operations Management – Everet E.Adam and Ebert
9. Elements of Production Planning and Control – Samuel Eilon.

2.3.Strategic Management

Unit I
Business policy an overview – the General management function – concept of
corporate strategy – corporate goals and objectives formulation strategy – Rating
opportunity and resources – the company and environment the company and its resources
– Strategy and personal values – strategy and social responsibility.

Unit II
Corporate and strategic planning – mission –vision of the firm – Development,
maintenance & the role of leader – Hierarchial levels of planning – strategic planning
process – merits and limitations of strategic planning.

Unit III
Environment Analysis and Internal Analysis of firms - General Environment
scanning, competitive environment analysis – to identify opportunities and threat
assessing internal environment through Financial approach and value chain – Identifying
critical success factors to identify the strength and weakness – SWOT audit – SWOT
matrix – Implication core competencies.

Unit IV
Strategic Formulation - Generic Strategies – Grand Strategies – Strategies of
leading Indian Companies – the role of Diversification Limitis – means and forms –
Strategic management at Corporate level, at Business level and the function level with
special reference to companies, operating in India.

Unit V
Concepts of tools of strategic evaluation competitive cost dynamics – experience
curve – BCG approach cash flow implication – Assessment of economic contribution to
strategy – cost of equity capital assessing market values of a business – Profitability
matrix Strategy Implementation and control.

Reference
Strategic Management – Pearce & Robinson. All India Travellors ND 1988
Strategic Management – An Integrative perceptive A.C. Hak & N. Smajluf. Prentice Hall,
1984.
Competitive Strategies – Michael Porter
Competitive Advantage of Nations – Michael Porter
Strategic Management Concepts & Application – Samuel, C.Corto and J. Paul peter,
McGraw Hill, 2nd Ed.
Strategic Management – Gregory G. Dess & Alex miller McGraw Hill.
Exploring Corporate Strategy – Text and Cases, Gerry Johnson & kevar Scholes, Prentice
Hall Strategic Planning formulation for corporate Strategy – V. S. Ramasamy &
Namakumari – Macmillan Business Policy and strategic Management – P. Subbarao
Himalaya.
 2.4. Entrepreneurship and Management of Small Business
Unit –I
Entrepreneur this definition and its role in economic development. Entreprenuerial
growth in India Entrepreneurship in various developed countries –USA, UK, Japan,
Germany, Italy and Australia-Innovation andCreativity.

Unit-II
Entrepreneurial Traits, Types, Qualities and Functions of entrepreneurs. EDPs in India.
Entrepreneurial motivation. The process of starting an enterprise- Idea generation,
planning and implementing a business project.

Unit III
Government and small Business interface – Public Distribution Sytsem, Control over
price, Promotional measures and incentives licensing system for small business.

Unit IV
Small business marketing – General Philosophies in Marketing, Competitive advantages,
strategies towards buyers and supplies, entry into new markets.

Unit –V
Financial Needs of small business, types of capital requirements. Cash management and
management of credit sales. Importance of working capital Management in small
business- sources of funds and cost of capital.

Unit-VI
Managing human resources in small business- training and development and
compensating personnel planning production. TOM, managing for growth of small
business.

Reference:
Vasant Desai – Organisation and Management of small scale industry. Himalaya 1979.
Dchumacher.E.F., small is beautiful –Rupa.
Vasant Desa- Small Scale enterprises in Entrepreneurship.
Holt, David. H. Entrepreneurship- New Venture Creation – Englewood and chiffs (1992)
Pit.

For MBA Marketing :

2.5. Marketing Research

Unit-I
Introduction to marketing Research – marketing research as a tool of Management
– relevance of marketing research in the Indian Context.

Unit-II
Basic concepts – Scientific method – Types of Research - basic method of
collection data – Secondary Data – The Marketing research process – planning the
research project.

Unit-III
The data collection forms – attitude measurement.

Unit-IV
Introduction to sampling – applications of sampling methods of marketing
problems.

Unit-V
Data collection and the field force – tabulation of collected data – analysis
techniques – research report presentations.

Application of Marketing research:

a. Identifying Market Segments
b. Product Research
c. Advertising Research
d. Market and Sales Analysis Research

2.6.Advertising and Sales Promotion

Unit-I

Nature and scope advertising, classification and type of advertising-Role of

advertising in India’s economic development - Problem and prospects – Industrial
advertising and rural advertising.
Unit-II
Campaign planning, creativity, copy writing concepts –layout principles –
guidelines for preparation of art work, typesetting, photography and Block making.

Unit-III
Media – types – factors guiding media selection – circulation readership data
studies ORG, IENS, NRS I, II, III, IV, frequency, OTS.Advertising research – media
research – copy research – measuring advertising performance.

Unit - IV
Scope and importance of sales promotion – The promotion blend scope of sales
promotion consumer sampling – sampling – premium contents and education.

Unit - V
Trade association and sales promotion comprehensive sales promotion –
programme planning and budgeting for sales promotion.

Reference
1. Aaker & Myers -Advertising Management
2. Rathor - Advertising Management
3. Robert, Anderan and Thomas Harry - Advertising Management
4. Alfred Gross – Sales Promotion

2.7.International Marketing

Unit I
Export – Meaning, Scope, functions – Role of export in Economic Development
Planning for export Market analysis – Market intelligence and market research market
selection and entry strategies for export.

Unit II
Legal aspects of exports and trade – International Law – Private Law Transport
Contracts- Payment and Credit Settlement of disputes- Indian Laws: Exim Policy – Law
relating to packing – Pricing – Advertising Distribution.

Unit III
Export financing- methods and sources of export finance – terms of payment for
export – letter of credit – Institutional aid for export financing. RBI – Exim Bank, ECGC-
Commercial Banks – Export pricing; factors influencing export price- forms of pricing –
Pricing approaches – Transfer pricing- Dumping international price quotation- Incoterms.

Unit IV
Indians export performance – Problems in Export Tade Export Promotion need –
Export promotion india: Industrial support for export promotion – export Promotion
Insentives – EPZ & FTZ, 100% EOU, Export houses, Trading Houses, Star Trading
Houses, Project and consultancy export.

Unit V
Export Procedure and documentation export order execution, Project Preparation
– Quality control and shipment inspection – packaging – freight forwarders – cargo
insurance – customs clearances – documentation procedure and clearing export bills,
Import procedure – import licencing – Replenishment licence- Advance import license-
Pass book scheme- import of capital good.

Reference:
TAS Balagopal - Export Mangement – Himalaya
Varshney & Bhattacharya – International Markting, Sultan Chand & Sons
B.S. Rathor – Export Management Himalaya
Francis Cherunilam – International Trade and Export Marketing, Himalaya

2.8. Service Marketing

Unit-I
Service Marketing – Meaning – Nature of Services – Types and importance –
Relationship marketing marketing – Mission, Stretegy, elements of design marketing plan
market segmentation.

Unit-II
Marketing mix decisions unique feature of developing, pricing, promoting and
distributing services – Positioning and differentiation strategies, quality of service
industries – achievement and maintenance, customer support service.

Unit-III
Marketing of hospitality – perspectives of tourism, Hostel and travel services –
Airlines, Railways- Passenger goods transport – leisure services.

Unit-IV
Marketing of financial services – concept – features of Banking, insurance, lease,
mutual fund, factoring, folio, and financial services.

Unit-V
Marketing of Non-Profit organizations-Services offered by charities – Educational
services – miscellceous services – power and telecommunication.

Reference:

Adrian Pync, Essence of service marketing

Palmor “Service Marketing” Principles & Practice.
Lovelock, Service Marketing”.
For MBA Production:
2.5.Materials Management

Unit-I
Introduction to integrated materials management – organization for materials
Management, Materials – planning – Budgeting - Applications of Forecasting
Techniques - exponential Smoothing - Time Series Analysis - Materials
Management-Purchase Policies, Purchase procedures, Development of Source.
Import Substitution for rating.

Unit-II
Price trends- make or by decision. Capital equipment purchases. International
buying and Import procedure. Legal aspects of Purchase DGS & D Organisation,
Policies and Procedure Purchase ethics, value analysis, codification and
Standardization.

Unit-III
Introduction to Inventory Control - Inventory costs - Selective Control (ABC
analysis, VED analysis etc.) Inventory models – EOQ Model – Modification of EOQ
under different conditions (Price discounts, working capital restriction, Space
restrictions, no.of. orders restrictions).

Unit-IV
Dynamic inventory models Q system, P-Systems, Z bin systems, concept of
safety stock. Determination of safety stock for variation in consumption during lead
time. Variation in lead time. Determination of service level based on cost
optimization. Application of simulation in inventory control. Spares planning and
control.

Unit-V
Storage and preservation stores accounting, verification, valuation, disposal of
surplus and scrap material performance evaluation of material management.

Suggested Readings:
1. Material Management – An intergrated Approval Gopalakrishnan and Sundaresan
2. Stores Management and Logistics – Gopalakrishnan and M. Sandiya
3. Integrated Materials Management – Gather
4. Scientific Inventory Management – Buchan and Kolnigsbar
5. Purchasing and materials management, Text and cases – lamer lie and Donald W.
Dubber.
 2.6. Supply Chain Management

Unit I
Introduction to supply chain management (SCM) – concept of SCM –
components of SCM, an overview- features of supply chain management, strategic
issues in SCM, SCM current scenario-value chain management and customers
relations management.

Unit II
Customers focus in SCM demand planning. Purchase planning – make or buy
decisions – Indigenous and global souring – Development and Management of
suppliers – legal aspects of buying – cost Management Negotiating for purchasing
subscontracting – purchase insurance – Evaluation of purchase performance
(Performance indices ) inventory management – Financial impact of inventory.

Unit III
Manufacturing scheduling – manufacturing flow systems – work flow
automation- flexibility in manufacturing to achieve dynamic optimization. Material
haundling system design and decision warehousing storekeeping – strategies of
warehousing and storekeeping space management.

Unit IV
Logistics management – Role of logistics in SCM – integrated logistics
management – transportation design and decision multimodalism – Third Party
logistics Services and providers – facilities management (Port / Airport/ICD’s)
channels of distribution logistics and customer service.
Unit V

Information technology and SCM – EDI, ERF, Internet and intranet, e-

Commerce, Advance Planning Systems. Bar coding, Telecommunication Network,
Video Conference and Artifical Intelligence. Best praction in Supply chain
management – Organisational issues to implement SCM.

Reference
1. Supply chain management – For global competitiveness- B.S. Sahay – Mac Millan India
Ltd., 1999

2.7. Project Management

Unit-I
Project planning – Procedure – application of network analysis for project
planning critical path method.
Unit-II
Principle construction- uses-Programme Evaluation and Review Techniques-
Time/ Cost trade off – Probability of completion of project – Resource allocation and
resource Smoothening.
Unit-III
Technical Analysis – location size production Technology. Equipment-
supplementary engineering was –effluent disposal system-layout of site, building and
plant-work schedule.
Unit-IV
Project cost analysis-Project estimation time/cost over run of the project – task
classification-estimate forms – cost estimation – material, labour production cost,
overhead cost-cost of production.
Unit-V
Working capital cost for projects- investment analysis-alternate of investment
proposal – source of finance for projects – bank view of financing.

Reference
1. Prasanna Chandra – Projects
2. Dennis Lock Project Management
3. Brook – Production Management.

For MBA Finance:

2.5. Security Analysis and Portfolio Management

Unit I
Investment setting – securities securities market – sources of investment
information – security contract Regulation Act.

Unit II
Valuation of Securities –Equity – Preference Shares – Debt Instruments- Hybrid
Securities – derivatives – Asst pricing theories – CAPM-APT – Portfolio theory- Option
Pricing Theory.
Unit III
Economic Analysing – Economic Forecasting sand stock investment decisions –
Industry Analysis – Industry Life cycle – External industry information sources.

Unit IV
Company analysis – Measuring Earnings – Forecasting earnings – Applied
valuation techniques – Technical Analysis- Charting methods – market indicators Trend
– Trend reversals – Patterns.

Unit V
Port Folio – Construction – Diagnostic Management – Port Folio revision.

Unit VI
Efficient market theory – Comparison with fundamental and Technical School of
Thought – Port folio analysis – Techniques of revision and performance measurement.

Reference
1. Preethi Singh – Investment Management Himalaya Pub. House
2. Donald E. Fisher and J. Jorden – Security Analysis and Port Foliio Management
Poentic Hall
3. Steven E. Bolten – Security Analysis and port folio Management Holk, Rinehart
and Winstan.
4. Fuller and Farvel – Modern Security Analysis of Port folio Management.

2.6. Financial Services

Unit-I
Hire purchase – concept – Evaluation of hire purchase proposals – leasing – overview
– Tax aspects Lease Accounting – types of leases – Evaluation of leasing proposals.
Unit-II
Mutual Funds – Operations performances. Regulation – SEBI Guideline for mutual
funds.
Unit-III
Venture capital – Bill discounting – Factoring – Credit rating – Asset
securitization – depositories.
Unit-IV
Mergers and Acquisitions-SEBI code on Takeovers- Business failures and re
organization – Cases and articles reviews.
 Reference
1. Indian Financial Systems - M.Y. Khan
2. Hand book of leasing hire purchase & Factoring – K. Sriram
3. Indian Financial Systems – R.M. Srivastava
4. Financial Institution and markets – Habel J. Johnson.
5. Merchant Banking – T. Sundar Rajan.

2.7. Working Capital Management

Unit I
Working capital concepts – components of Current Assets and Current Liabilities
– Working Capital Policy factors determining working capital requirements – Forecasting
the working capital requirements – Operation cycle time analysis.
Unit – II
Cash Management – Rationale for cash – cash budgeting – Collection Methods –
Cash Management models – Strategies for Marketable Securities – Receivables
Management – Payables Management – Credit analysis – studying the impact of credit
policy changes – Cost of Trade Credit involving disc
Unit – III
Inventory Management – types of inventory – inventory cost – determining
inventory levels – inventory Management Systems.
Unit- IV
Control of working capital – rations used in control in working capital – use of
rations, Fund flow cash flow analysis in working capital control.
Unit –V
Financing working capital needs – money market bank finance; the frame work,
assessment and –bank finance – Factoring monetary policy of RIB – its implications on
working capital finance- industry – Recommendations of various committees.
Unit – IV
Case Studies
Reference
1. Working capital – Leslie R. Howard. Vadonalds Evans Ltd.
 2. Guid to working capital Management – Keith V. Smith, McGrawa Hill.
3. Books on financial Management.

2.8. Corporate Taxation

Unit I
General Priniciples of Tax – Direct and Indirect Taxes – State power to Levy Tax
– Tax System – Provisions of Income Tax Act 1961 – Finance Act – Basic Concepts.
Unit – II
Tax Planning in relation to Business Income, Capital gains and other sources-
Income Tax authorities – Tax deducted at source and advance payment of Tax.
Unit – III
Wealth Tax
Unit – IV
Customs and Excise Duties
Unit V
Provisions of Central Sales Tax and TamilNadu General Tax Act.
Reference
1. The Income Tax Act – Relevant Bare Acts as amended upto date
2. The Wealth Tax Act – Relevant Bare Acts as amended upto date
3. Income Tax Law and Practice – S. Battacharya
4. Direct Taxes Law and Practice – Dr. Vinod K. SinghamiaLaxmann

For MBA Human Resources Management:

2.5. Management of Training and Development

Unit-I
The purpose of this paper is to provide an in depth understanding of the role of
training in HRD and to enable the course participants to manage the Training Systems
and processes.
Unit-II
Training Process- an overview, Role responsibilities and challenges to training
managers, objectives, identifying location, duration and techniques Training need
assessment and action research. Instructional objectives and lesson planning.

Unit-III
Learning process – Training climate and pedagogy development training modules.
Training methods and techniques; facilities planning and training aids. Training
communication Evaluation of Training.
Unit-IV
Development objectives, identifying development needs – Evaluation
Development policy – preparing development policy.
Unit-V
Development plans and designing development programme. Issues in
Development appraisal, remuneration and succession. Evaluation of Development
effectiveness.

Reference
1. Taylor and Lippiff – Management Development and Training Hand Book
2. L.W. Humble – Management Development and Training Hand Book
3. T.A. A. Latiff – Training for Management
4. Lynton & Pareek – Explorations in Management Development
[[

2.6. Organisational Development

Unit-I
Introduction to organization Development: Concepts, Nature and Scope of O.D.
Historical perspective of O.D. underlying assumptions & Values Theory and practice on
change and changing: The nature of planned change. The nature of client Systems: Group
Dynamics, Inter group, Dynamics and Organisation as System.
Unit-II
Operational Components of O.D. Diagnostic Action and Process- Maintanance
Components.
Unit-III
O.D. Interventions : Team Interventions – Inter group interventions – Personal,
Interpersonal and group process interventions- Comprehensive interventions- Structural
interventions.
Unit-IV
Implementation and Assessment of O.D Implementation conditions for failure and
success of O.D. efforts.
Unit-V
Assessment of O.D. and change in organizational performance – The impact of
O.D. Some key considerations and issues in O.D. – Issues in Consultant – Client
relationship mechanistic & organic system: and contingency approach. The failure of
O.D. – Some India Experience in O.D.

Reference :
1. Wendell L French cooil H. Bell. Jr – organization development, PHI fourth
edition.
2. French, Bell and Zawacki – Organisation development Theory, Practice and
Research, Universal Stall 3rd Edition.
3. Rasabeth Moss Kanter, the change masters, simson & schaster.

2.7. Industrial and Labour Relations

Unit-I

Industrial Relations – concepts and systems – IR at national and International

levels – Infrastructure that guide and direct industrial relations – trends in India.
Trade Unionism – theory, policy, their influence on HRM – objectives and functions –
structure – types – Indian trade union movement – their strength and weakness.
Unit-II Labour relations

Industrial relations industrial disputers – causes- handling and settling disputes –

employee grievances – steps in grievance handling – causes for poor industrial relations –
remedies.
Unit-III Collective Bargaining [[

Concept –function and Importance – principles and forms of collective bargaining

– procedure conditions for effective bargaining – workers participation in management –
Role and methods of workers participation.
Unit-IV Working Conditions

Factories Act 1948- the workmans compensation act, 1923- the employees state
insurance act 1948 – the employees provident funds and miscellaneous provisions act,
1952. The payment of wages act, 1936- the minimum wages Act, 1948- the industrial
disputes act 1987 the industrial employment (standing orders) Act, 1946 – the trade union
act, 1926 and latest legislations.

Reference [

1. Personnel management & industrial relation – P.C. Tripathi.

2. Dynamics of personal management – C.B. Mamoria
3. Human Resource Management – N.G. Nair, Latha Nair.
4. Mercantile Law – N.D. Kapoor
5. Essentials of Human Resource management and Industrial relations – P. Subbarao
Himalaya.

2.8. Counselling Skills for Managers

Objective
To develop basic skills among students to independently handle a wide range of
employee counseling and performance counseling.
Course Contents
Emergence and growth of counseling approaches to counseling; counseling
process – beginning developing and terminating a counseling relationship and follow up;
counselors’ attitude and skills of counseling assessing clients’ problems; selecting
counseling strategies and internations changing behavior through counseling; special
problems in counseling; application of counseling to Organisational situations with a
focus on performance counseling.
Reference
 1. Cormer.L.S. & Hackney. A, the professional counselors process guide to helping.
Englewood and chiffs, New Jersey, PH Inc 1987.
2. Maclennan, Nigel Counselling for managers, Aldershot, Grover 1986.
3. Murro.C.A. etc., Counselling A skills approach, Mithnen 1980.
4. Reddy, Michael Counseling at work British Psychological Society and Mithnen, London
1987.

For MBA Systems:

2.5. System Analysis and Design

Unit-I
System concepts & Information system environment: system concepts –
definition – characteristic a system – elements of systems – introduction to systems
analysis and design – system analysis – system design – system development life cycle.
Unit-II
Introduction – where does the systems analyst come from? What does he do?
Preparing for case as a system analyst general business knowledge – Technical skills –
Communication skills – Role of system analyst – change agent – investigator and monitor
– Psychologist – Sales person – motivator – Politician plan of the system analyst –
position in the MIS organization.
Unit-III
Problems with development life cycle approach need for structured approach:
Information gathering A problem solving approach – Data flow diagrams: data modeling
with logical entity relationship; process modeling with logical data flow diagram; data
dictionary; decision TREE – Decision Tables; structures English.
Unit-IV
Introduction to the process of design logical & Physical: designing conventional
computer files and control modern computer data bases, computer outputs and controls,
computer inputs and control. Code design, computer based methods, procedures and
controls.
Unit-V
System testing conversion – combating Resistance to change: past implementation
Review: software maintenance: Hardware /Software Selection: Security disaster/
Recovery and Ethics in System Development
Reference
1. System analysis and Design – Elias M. Awad
2. System Analysis and Design Methods – Jeffrey I. Written Lonney D. Benticy &
Victor M. Bar
3. System Analysis and Design – A case study approach – Robert J. Thicrant.

2.6. Business process Re-engineering

Objective

The course aims to enable the students to develop an appreciation of process view of
business and redesign thereof Course Contents.
Conceptual foundation of business process Re-engineering; role of information
Technology in BPR; process improvement and process redesign; BPR experience in India
industry, process identification and mapping, Role /Activity Diagrams; Process Visioning
and Bench making, Business Process Improvement. Business Process Redesign Man
Management for BPR implementation; Re-organising people and managing change.

Reference

1. Carr.DK. and Johnsson, H.J. Best practices in Re-engineering, New York,

McGraw Hill, 1995.
2. Champy, James, Re-engineering Management, the mandate for new leadership
London Harper Collins, 1995.
3. Davarport, T.H. Process Innovation, Re-Engineering work through Information
Technology, Boston, HBS, Press 1993.
4. Jayaraman, M.S., et.al., Business process Re-engineering, New Delhi, Tata
McGraw Hill, 1994.

2.7. Management Decision Support System

Unit-I
Decision support System
Decision concept – Steps – Decision Support System – Components – Characteristics –
Clarifications and applications.
Unit-II
Model Management
Modeling process- types of models – optimization simulation – Heuristic Descriptive –
Predictive model case – modeling languages – model directory – model base
management system model execution – integration and command processing – model
package.

Unit-III
Data Management System
Data Base- Sources of Data – Data directory – Data Structure and Data Base Language –
Query Facility Data Management System – DBMS as DSS development Tool.

Unit-IV
Dialog Management
User Interface – Graphics – Multimedia – visual interactive modeling – natural language
processing – speech recognition and understanding – Issues in user interface.

Unit-V
Development of decision support system
Development process- software and hardware- data Acquistion – Model acquisition –
dialog development – Integration – Testing and validation – Training and
Implementation.

Reference

1. Ranks – Decision support system

2. Janakiram & Sarukesi – Business Support Systems.
3. Fraim Turban – Decision support and expert System.

2.8. E-Commerce
Objective
To familiarize the management students with the technological, institutional and
commercial infrastructure that support electronic commerce.
Syllabus
Historical Development: History of internet and other electronic delivery channel-
demand and growth of electronically delivered services.
Technological Infrastructure: Computers-client server concepts – information
technology requirements for a firm to participate in e-commerce. Security Infrastructure
and electronic payment instructures. Content Providers- the web, content creation-
information Brokers, electronic research sources and management of content provision.
Contextual infrastructure: regulatory bodies- founders of e-enterprise and providers of
internet Access.
Virtual factory, strategies for electronic commerce, the future of e-Commerce,
CASE STUDIES.

Reference:
Computer Networks – Andrew S. Tanenbaum, Prentice Hall of India.
Understanding electronics Commerce-David Kasiur, Prentice Hall of India.