Value Chain Activity Description
Primary Activities
- Sourcing natural and organic
raw materials, primarily from
local farmers.
Inbound Logistics
- Strong supplier relationships.
- Emphasis on quality control.
- State-of-the-art
manufacturing while retaining
Operations Ayurvedic processes.
- Achieves economies of scale.
- Extensive distribution through
retail stores, supermarkets,
Patanjali outlets, and online
Outbound Logistics channels.
- Effective inventory
management.
- Leveraging Baba Ramdev’s
influence and nationalistic
Marketing and Sales appeal.
- Competitive pricing to
enhance accessibility.
- Emphasis on customer
service through feedback and
Service support centers.
- Consumer education on
Ayurvedic products.
Support Activities
- Centralized organizational
structure with Baba Ramdev at
Firm Infrastructure the helm.
- Active involvement in CSR
initiatives.
- Investment in workforce
training on Ayurvedic
Human Resource principles.
Management
- Emphasis on employee
welfare.
- R&D focus on Ayurveda-
based product innovation.
Technology Development - Advanced production
technology to ensure quality
and scalability.
- Strategic sourcing from local
suppliers.
Procurement
Procurement - Strong negotiation capability
due to large purchase
volumes.
Strategic Importance
imary Activities
- Strengthens local economy and aligns with Ayurvedic
image.
- Ensures stability and control over quality of inputs,
supporting brand integrity.
- Combines traditional Ayurvedic practices with efficient
production to retain product essence.
- Cost efficiency allows competitive pricing and market
penetration.
- Efficient distribution network enhances accessibility,
boosting market reach.
- Inventory management helps meet high demand and
maintain product availability.
- Strong brand appeal driven by themes of Ayurveda and
“Swadeshi” resonates with target consumers.
- Price competitiveness increases customer base, especially
in price-sensitive markets.
- Effective customer service and education strengthen brand
loyalty and trust.
- Educated consumers are more likely to become loyal
advocates, increasing customer retention.
upport Activities
- Quick decision-making enhances adaptability in a
competitive environment.
- CSR activities bolster public perception as a socially
responsible entity, reinforcing the brand’s positive image.
- Aligning employees with Ayurvedic knowledge ensures
consistency in product values.
- Employee welfare promotes job satisfaction and retention,
which supports organizational stability.
- Product innovation keeps Patanjali competitive and in tune
with consumer trends.
- Production technology supports cost-effective scalability,
enabling fast response to market demand.
- Local sourcing reduces costs and supports the “Swadeshi”
appeal, enhancing brand image.
- Negotiating power helps maintain cost control, supporting
competitive pricing strategy.
