Ipru Business Presentation Update
Ipru Business Presentation Update
Customer
Integrating ESG
centricity Premium VNB
Persistency with business
continues to be Growth Growth
management
at the core
Productivity
7
FY2023: 2xFY2019 VNB
VNB (in ` bn)
` billion FY2019 FY2023
VNB 28.0% 32.0%
17.0% 21.7% 25.1%
margin
21.63
16.05 16.21
VNB Y-o-Y growth 3.3% 27.8% 13.28
Protection
People Process
Premium VNB
VNB Growth Persistency
Growth Growth
9
Organisational capabilities: People
Strengthened capacity for risk- Developed capability to address Built competitive advantage
calibrated business growth & skill gaps, and built future-ready through a culture of
profitability talent empowerment & inclusion
• Employee strength increased • Structured phygital learning • 90%+ VoE score2 on advocacy &
by 15% to capacitise for programs for onboarding and alignment
growth functional & behavioural skills • D&I policy & framework
• Invested in building skill depth • Skill mapping and professional instituted; Diversity Council
in specialist roles certifications for specialist formalised; Gender diversity:
• High-quality leadership team1 roles 29% (FY2022: 27%)
• 82% leadership stability • 1.3+ million learning hours; • Enabled physical, mental &
• 96% leadership depth 12,000+ employees certified financial well-being for
• 97% leadership cover employees
Non investigated
Steady increase in digital adoption % (FY2019-FY2023) claim settlement
2.34 1.21
96% 99% 76% 93% 86% 97% 83% 88%
days1 days2
Ranked no. 1 in the industry wide Customer Experience NPS study by Hansa research
1 AtMarch 2019; 2 At March 2023
NPS: Net Promoter Score is a trusted and a popular customer loyalty metric used by brands
to measure the health of customer relationships 11
Organisational capabilities: Technology & analytics
Scalability Resilience Security
Implemented seamless Ensured high system Enforced multi factor
onboarding & servicing availability & authentication & zero
Technology journey with scalable performance through trust security across
architecture failover architecture applications and
infrastructure layer
12
Organisational capabilities: Distribution & Product
3 year CAGR 9M-FY2023 Q4-FY2023 3 year CAGR 9M-FY2023 Q4-FY2023 3 year CAGR 9M-FY2023 Q4-FY2023
18.1% CAGR2 of Company APE (ex- ICICI Bank) over four years
CAGR: Compounded annual growth rate
3-years CAGR: FY2019 to FY2022; y-o-y growth for 9M-FY2023 & Q4-FY2023
1PD: Partnership distribution including Bancassurance (other than ICICI Bank); 2Based on 4-year
14
CAGR from FY2019 to FY2023; Growth based on annualised premium equivalent
• Focus on agency & direct to consumer
63.2% 56.0%
44.7%
18.1%
3 year CAGR 9M-FY2023 Q4-FY2023 Group funds 3 year CAGR 9M-FY2023 Q4-FY2023
38.1% 41.5%
9.2%
-3.3%
4,428.12
3 year CAGR 9M-FY2023 Q4-FY2023
-29.3%
FY2019 FY2023
5%
6% 15%
17%
37%
12% 9%
12%
51% 14% 80% 36%
9%
22%
26% 1%
16% 17%
1%
4% 4% 6%
Banca-ICICI Bank Banca-Ex ICICI Bank
Agency Direct Linked Non-linked Protection
Partnership Distribution Group Annuity Group
Figures at March 31, 2023; ALM: Asset liability management; FRA: Forward rate agreements;
NPA: Non-performing assets; VNB: Value of new business; CAGR: Compounded annual growth
rate from FY2019 to FY2023
1 Derived by applying various stresses to the Economic Balance Sheet of the Company &
18
reflects risks embedded within the business
FY2023 performance
Key strategic elements
Protection
Customer
Integrating ESG
centricity Premium VNB
Persistency with business
continues to be Growth Growth
management
at the core
Productivity
20
Extensive distribution footprint
Strategy: Create depth & add width
• 908 partnerships; 113 new partnerships
• Non-linked savings 70%, protection &
Strategy: Build profitability Strategy: Digital focused upsell
annuity mix 22%
• 39 bank partnerships; 13 new campaigns
banks • Analytics driven upsell channel
• Access to >17,500 bank Partnership • Protection & annuity mix 44%
branches Distribution
• Protection & annuity mix 34%
Emerging eco
• Diversified product mix: • Tie-up with wallets,
systems
Non-linked savings 43%, payment banks, fin-tech
linked 32% and companies etc.
protection & annuity Distribution • Product customization
25%
Y-o-Y
Channels FY2022 FY2023
growth (%)
Agency 18.28 22.81 24.8%
Banca (ex-ICICI Bank) 10.85 13.41 23.6%
Direct 9.97 10.64 6.7%
Partnership distribution 7.16 12.76 78.2%
Group 11.80 14.85 25.8%
Sub-total 58.06 74.46 28.2%
ICICI Bank 19.26 11.94 (38.0%)
Total APE 77.33 86.40 11.7%
Term Deferred
Equity Lump sum Lump sum Single Premium
Return of premium
Income Income
Critical illness cover Balanced
Long Term Long Term
Segments where new products or new funds introduced in FY2023 are highlighted in orange
23
Products across all categories
Savings with Guaranteed savings; ULIP: Suite of funds ULIP: with capital
guarantee and equity Immediate/ Deferred for Equity and Debt guarantee
participation Annuity
Y-o-Y
Product segments FY2022 FY2023
growth (%)
Savings 64.20 71.36 11.2%
Linked 37.38 31.02 (17.0%)
Non-linked 21.21 32.21 51.9%
Annuity 3.00 5.07 69.0%
Group funds 2.61 3.06 17.2%
Protection 13.13 15.04 14.5%
Total APE 77.33 86.40 11.7%
APE: Annualised Premium Equivalent, Y-o-Y: Year on year; SA: Sum assured based on overall
new business 26
Persistency improvement
Continue to focus on improving persistency
Persistency
across all cohorts
1 Regular & limited pay persistency in accordance with IRDAI circular on ‘Public disclosures
by insurers’ dated September 30, 2021; 12 month rolling persistency 27
Productivity improvement
Continue to leverage technology for process re-
Productivity
engineering & to drive productivity
Y-o-Y
` billion FY2022 FY2023
growth
APE 77.33 86.40 11.7%
Total expenses 53.63 64.75 20.7%
Cost/TWRP1 (%) 18.6% 21.5% -
Cost/TWRP1 (savings LOB) (%) 12.8% 14.2% -
Y-o-Y
` billion FY2022 FY2023
growth
Premium growth (APE) 77.33 86.40 11.7%
Protection growth (APE) 13.13 15.04 14.5%
Persistency (13th month)1 85.7% 86.6% -
Persistency (49th month)1 63.7% 64.2% -
Productivity (Cost/TWRP: Savings)2 12.8% 14.2% -
1 Regular & Limited pay persistency in accordance with IRDAI circular on ‘Public Disclosures
by Insurers’ dated September 30, 2021; 12 month rolling persistency
2 Total Cost including commission/(Total premium – 90% of single premium)
VIF
VIF 268.52
232.66
EV (Mar 31, Unwind Operating VNB Persistency Mortality Expense Other Economic Net Capital EV (Mar 31,
2022) Assumption variance and variance variance Assumption Injection 2023)
Changes morbidity Change and
variance Investment
Variance
1EVOP is the embedded value operating profit net of tax
2ROEV is the return on embedded value net of tax
EV results prepared as per APS 10 and reviewed by Milliman Advisors LLP
ANW: Adjusted new worth; VIF: Value of inforce; EV: Embedded value; VNB; Value of new business 31
Value of New Business (VNB)
VNB contribution* VNB margin movement
2.01
3.52 (7.3%)
(16.3%)
9.24 10.87
(42.7%) (39.3%)
14.77
(53.4%)
8.87
(41.0%) FY2022 Business mix Operating Economic FY2023
Assumptions Assumptions
change change
Protection Savings: Non-linked Savings: Linked
268.52
232.66
8.7%
depth: > 3 job rotations; Leadership cover: Key roles with adequate / moderate cover 38
2 Biennial Voice of Employee survey FY2023; 3 Refers to top 2-box score on 5-point scale
Focus area: Responsible investing
Three pronged
approach
ICICI Prudential
Stewardship policy & ESG integration Sustainable Equity
process Fund
Engaging with investee companies Responsible Investing framework incorporated Benchmarked against NSE 100 ESG Index
into Corporate Investment Policy
Disclosing voting actions
Subscribed to ESG ratings by an external service
provider to assess investee companies on ESG
ID: Independent Director, NEDs: Non- executive Directors, WTD: Whole Time Directors, BNRC: Board Nomination & Remuneration Committee, ISMS:
Information Security Management Systems, BRMC: Board Risk Management Committee, ERC: Executive Risk Committee, BCM: Business Continuity 40
Management, POSH: Prevention of Sexual Harassment at the Workplace, ABC: Anti Bribery & Anti Corruption, AML: Anti Money Laundering
Focus area: Access to finance, CSR and Environment
Employee
ideas External Driving projects to
scanning streamline processes,
address immediate
business challenges and
Customer explore new growth
feedback areas for business
Innovation
partner program
43
Building a culture of innovation by encouraging every
employee to share ideas
More than 1,200 employees have actively participated and shared ideas
These ideas are reviewed and prioritized through a structured process for
implementation by cross-functional teams
44
Recognised in various external forums
45
Technology @ICICI Prulife
Digital @ICICI Prulife
Best rated app: 4.4 and 4.5 rating 98% of pages having a system
on app store & play store uptime of 99% & above
respectively
PASA : Pre Approved Sum Assured | OCR: Optical Character Recognition | CKYC :
48
Central KYC |KYC : Know Your Customer | UI : User Interface | SI : Standing Instruction
Customer service
Empowering customers Omni channel
Self service Mobile application
❖~3.4 mn digital service interactions monthly
❖1.5 mn+ app downloads with best app rating
❖>92.5% service interactions are via self-
among the peers
help / digital modes
Renewals
24x7 chat/voice assistants
❖Flexible premium payment options including multiple
UPI ❖LiGo chat bot; WhatsApp bot; E-mail bot
❖Humanoid - Two way conversational AI bot with speech
recognition capability deployed in customer calls for
IVR
renewal premium collection; provides superior customer
experience and scalability ❖Visual, intuitive and traditional IVRs cater to 64% of
eligible customer, thus improving productivity
e-Insurance account facility provided to 4 mn+ policyholders
to access their insurance policy details
Digital Life Verification for Individual Annuity
Quick claim assistance through digital claim registration Customer
process, real time tracking through chatbot/WhatsApp,
and AI-based pre-claim assessment, and claim processing
49
AI : Artificial Intelligence | IVR : Interactive Voice Response | UPI: Unified Payments Interface
Digital experience
Personalization Actionable insights
Hyper personalization Nudge engine/ Actionable insights - Data
Personalised messages to handhold analytics based system which suggests the best
customers throughout journey suited action to achieve the next goal
50
AI : Artificial Intelligence | ML : Machine learning
Key initiatives taken in FY2023
Humanoid Empowering Partners Seamless journey
Humanoid calling for activating Micro services for powering partner Prefilling application and instant
inactive agents. Humanoid bot calls systems for enhanced customer closure of KYC document
the advisor for experience requirement with CERSAI integration
❑ Identifying reason for being inactive ❑ Customers can now initiate service ❑ In the digital application journey
❑ Sharing key benefits of being requests like frequency change, customer can opt for Central KYC
actively associated with us modify premium payment option, ❑ Data is fetched basis PAN, mobile
❑ Setting up follow up meeting with and place other service requests on number and date of birth and
options like face to face and over partner website or mobile app displayed for customer
online platforms ❑ Pre-login nudge on document and confirmation
❑ Information passed onto central underwriting requirement for first ❑ Document received from CKYC is
team for assigning regional UM for time right
stored; instant closure of address,
activating the advisor ❑ Account number validation for
identity and age proof
payout mandate using penny drop
services
UM: Unit manager; KYC: Know your customers; CERSAI: Central registry of securitization 51
asset reconstruction and security interest of India; CKYC: Central know your customer
Data science & analytics @ICICI Prulife
Data excellence at every phase of customer journey
Product recommender Cross sell engine @
Presale Upsell engine identifies
high propensity customers
offers best product based on partners identifies
customer needs customers by propensity
Distribution Direct
Personalized banner Product profiles ML* assisted lead
offers management conversion
Operations ML* assisted A/E* ML* assisted longevity & ML* assisted issuance
Underwriting
prediction risk prediction prediction
Algo. assisted
Claim Claims data mart ML* assisted fraud
investigation Claims fraud score detection
trigger
Risk Algorithm based fraud detection Analytics based additional due diligence
Excellence in Financial
Winner in the Life Silver in the BFSI category for Best Contact Centre of the
Reporting for Commercial Corporate Governance
Insurance category the Campaign “Protect & Save” Year
Annual Report
57
Agenda
273.8 337.0
124.6 145.1 214.3 645.6
51.8 59.4
India
Japan
Brazil
Indonesia
S Korea
USA
S Africa
China
Russia
FY2021 FY2030
FY2025E
FY2002
FY2010
FY2012
FY2014
FY2016
FY2018
FY2020
FY2021
FY2022
FY2023
FY2024E
FY2008
Japan
India
S. Korea
Brazil
Indonesia
China
Russia
U.S.A
-3.1%
-1.7% India World -6.6%
1Source: UN population division at July 2022
2Source: WEO update, April 2023
3Source: The World Bank
80%
85 71%
61% 63%
65 57% 56% 60% 17%
52% 52% 18%
17% 17%
45% 41% 17%
` tn
FY2002 FY2008 FY2010 FY2012 FY2014 FY2018 FY2019 FY2020 FY2021 FY2022
16.5
153% 143% 12%
127%
USD trillion
8.4
3.9
22% 2.8 2.0 0.9 0.7 0.6
South Korea*
USA*
Thailand*
Japan*
Malaysia*
India**
Singapore*
Singapore
South Korea
Thailand
Japan
Australia
Indonesia
India
Malaysia
Covered by retail
protection policies
22%
Singapore
Thailand
South Korea
(25%CAGR)*
(20%CAGR)*
Japan
USA
India*
Malaysia
125%
India
India
60%
32%
22%
166.2 166.2
in mn
in mn
103.2 103.2
21% 31%
71.5 71.5
76.9
50.7
25.2 31.3
8.4 12.6 8.4 13.3
` billion
33,749 Gross direct premium
FY2022
(` billion)
1Source:
RBI
2Source:
General Insurance Council
Components may not add up to the totals due to rounding off 64
Agenda
11.2%
Total premium (` bn) 501 23.2%
2,654 4.3%
3,281 6,917
12.6% 12.3%
Assets under management (` tn) 2.3 24.0%
12.9 23.4 52.5
15.8%
In-force sum assured2 (` tn) 11.8* 15.5%
37.5 78.1 14.8%
205.5
Linked
82% 80% 78% Non-linked 56% 61% 60%
Well developed banking sector enables bancassurance to be largest channel for private players
69
Retail persistency: FY2023
Persistency1 across product categories
Regular & Limited pay Fully paid & Single premium
Savings Protection
FY2022 FY2023
Reference rates
Tenor (years)
March 31, 2022 March 31, 2023
1 4.3% 7.2%
5 7.9% 7.5%
10 8.4% 7.6%
15 8.0% 7.7%
20 7.6% 7.7%
25 7.3% 7.7%
30 7.1% 7.7%
9.00%
8.00%
31-Mar-22
7.00% 31-Mar-23
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Tenor (years)
77
Glossary (1/2)
• Annualized Premium Equivalent (APE): APE is the sum of the annualized first year premiums on
regular premium policies, & ten percent of single premiums, from both individual & group customers
• Retail Weighted Received Premium (RWRP): Premiums actually received by the insurers under
individual products & weighted at the rate of ten percent for single premiums
• Total Weighted Received Premium (TWRP): Measure of premiums received on both retail & group
products & is the sum of first year & renewal premiums on regular premium policies & ten percent of
single premiums received during any given period
• Sum Assured: The amount that an insurer agrees to pay on the occurrence of a stated contingency
• Cost Ratio: Cost ratio is a measure of the cost efficiency of a Company. Expenses are incurred by the
Company on new business as well as renewal premiums. Cost ratio is computed as a ratio of all
expenses incurred in a period comprising commission, operating expenses, provision for doubtful
debts & bad debts written off to total weighted received Premium (TWRP)
• Persistency Ratio: Persistency ratio is the percentage of policies that have not lapsed & is expressed
as 13th month, 49th month persistency etc. depicting the persistency level at 13th month (2nd year) &
49th month (5th year) respectively, after issuance of contract
78
Glossary (2/2)
• Value of New Business (VNB): VNB is used to measure profitability of the new business written in a
period. It is present value of all future profits to shareholders measured at the time of writing of the
new business contract. Future profits are computed based on long-term assumptions which are
reviewed annually. VNB is also referred to as NBP (new business profit). VNB margin is computed as
VNB for the period/APE for the period. It is similar to profit margin for any other business
• Embedded Value (EV): EV represents the present value of shareholders’ interests in the earnings
distributable from the assets allocated to the business after sufficient allowance for the aggregate
risks in the business
• Embedded Value Operating Profit (EVOP): EVOP is a measure of the increase in the EV during any
given period due to matters that can be influenced by management
• Return on Embedded Value (RoEV): RoEV is the ratio of EVOP for any given period to the EV at the
beginning of that period
• Solvency Ratio: Solvency ratio is calculated as ratio of Available Solvency Margin (ASM) over
Required Solvency Margin (RSM)
• Assets Under Management (AUM): AUM refers to the carrying value of investments managed by the
company & includes loans against policies & net current assets pertaining to investments
79
Safe harbor
Except for the historical information contained herein, statements in this release which contain
words or phrases such as 'will', 'would', ‘indicating’, ‘expected to’ etc., and similar expressions
or variations of such expressions may constitute 'forward-looking statements'. These forward-
looking statements involve a number of risks, uncertainties and other factors that could cause
actual results to differ materially from those suggested by the forward-looking statements.
These risks and uncertainties include, but are not limited to our ability to successfully implement
our strategy, our growth and expansion in business, the impact of any acquisitions,
technological implementation and changes, the actual growth in demand for insurance
products and services, investment income, cash flow projections, our exposure to market risks,
policies and actions of regulatory authorities; impact of competition; experience with regard to
mortality and morbidity trends, lapse rates and policy renewal rates; the impact of changes in
capital, solvency or accounting standards, tax and other legislations and regulations in the
jurisdictions as well as other risks detailed in the reports filed by ICICI Bank Limited, our holding
company, with the United States Securities and Exchange Commission. ICICI Prudential Life
Insurance undertakes no obligation to update forward-looking statements to reflect events or
circumstances after the date thereof.
80
Thank you