Bentohamnida Homemade Food Retailing

A Feasibility Study

Presented to the Faculty of FEU Roosevelt Cainta

Secondary Education Department

In Partial Fulfillment of the Requirements for Graduation

from Senior High School

Presented by:

Group Number 3 of

Grade 12 – Accountancy, Business and Management (ABM) A

Batalla, Juan Antonio Q.

Cayabyab, Irisch Angelo T.

Domingo, Kassandra Joyce A.

Jabson, Katrina B.

Liwanag, Aliyah Faith V.

Sunggayan, Zsashanna Ashley V.

JUNE 2023
 2

FEU Roosevelt Cainta

Secondary Education Department

APPROVAL SHEET

This research paper entitled “Bentohamnida Homemade Food Retailing,” prepared and

submitted by Group 3 of Grade 12 ABM Section A, in partial fulfillment of the

requirements for graduation in Senior High School, is hereby accepted and approved.

Donovan Bailey Y. Viscayda, CPA

Research Adviser

Arhlene Lictawa

Critic/Reader

Kristine Joy Marcelino

Member

Accepted in partial fulfillment of the requirements for graduation for Senior High School

Academic Strand ACCOUNTANCY, BUSINESS AND MANAGEMENT (ABM) .

SUSAN V. TORRES

Principal
 3

Table of Contents

Approval Sheet................................................................................................................... 2
Table of Contents............................................................................................................... 3
List of Figures.....................................................................................................................6
List of Tables.......................................................................................................................7
Acknowledgment................................................................................................................8
Executive Summary......................................................................................................... 10
Chapter 1: Introduction and Background of the Study.............................................. 11
Introduction..................................................................................................................11
Background of the Study............................................................................................. 12
Scope and Delimitation................................................................................................13
Business Summary.......................................................................................................14
Business Concept................................................................................................... 14
Business Goals....................................................................................................... 14
Definition of Important Terms..................................................................................... 16
Chapter 2: Review of Related Literature...................................................................... 18
Bento Boxes........................................................................................................... 18
Philippine Foodservice Industry Post-Pandemic................................................... 19
Cuisines Filipinos are Exploring............................................................................21
Food Delivery Growth Post-Pandemic.................................................................. 23
Marketing in the Modern World............................................................................ 25
Chapter 3: Methodology..................................................................................................28
Procedure for Data Analysis........................................................................................ 28
Expenses...................................................................................................................... 28
Overall Costs..........................................................................................................28
Rent........................................................................................................................ 29
 4

Utilities...................................................................................................................29
Salaries...................................................................................................................30
Revenue........................................................................................................................31
Sensitivity Analysis..................................................................................................... 31
Chapter 4: Analysis and Presentation of Data.............................................................. 33
Business Vision and Mission....................................................................................... 33
Vision..................................................................................................................... 33
Mission...................................................................................................................33
Business Structure........................................................................................................34
Organizational Chart.................................................................................................... 35
Operations Plan............................................................................................................36
Marketing Plan.............................................................................................................40
Product................................................................................................................... 40
Price....................................................................................................................... 41
Place or Distribution.............................................................................................. 42
Promotions............................................................................................................. 43
Human Resource Plan..................................................................................................44
Staffing, Job Specifications, and Qualifications.................................................... 44
Human Resource Policy.........................................................................................49
Sensitivity Analysis..................................................................................................... 58
Chapter 5: Financial Projections....................................................................................61
Statement of Financial Position................................................................................... 61
Statement of Comprehensive Income.......................................................................... 63
Statement of Cash Flow............................................................................................... 65
Chapter 6:Summary, Conclusion, and Recommendation............................................67
Summary...................................................................................................................... 67
Conclusion................................................................................................................... 67
 5

Recommendation......................................................................................................... 68
References......................................................................................................................... 69
Curriculum Vitae............................................................................................................. 72
 6

List of Figures

Figure 1. Organizational Chart.......................................................................................... 35

Figure 2. Vicinity Map of Forbes Commercial Center...................................................... 43
 7

List of Tables

Table 1. Capital Contribution.............................................................................................35

Table 2. Business Schedule................................................................................................36
Table 3. Staffing, Job Specifications, and Qualifications.................................................. 48
Table 4. Minimum Wage....................................................................................................49
Table 5. Employees’ Schedule........................................................................................... 58
Table 6.1. Projected Sales per Month................................................................................ 59
Table 6.2. Projected Sales per Month (Additional 10% Sales)..........................................59
Table 6.3. Projected Sales per Month (Deduction of 10% Sales)...................................... 60
Table 7. Sales Sensitivity Analysis.................................................................................... 60
Table 8. Bentohamnida’s Statement of Financial Position................................................ 62
Table 9. Bentohamnida’s Statement of Comprehensive Income....................................... 64
Table 10. Bentohamnida’s Statement of Cash Flow.......................................................... 66
 8

Acknowledgment

We, the researchers, can not completely put into words how we are extremely

grateful for the people who have been and are consistently there for us and how they

helped us in the creation of our research paper.

First, we would like to thank FEU Roosevelt Cainta, our school, for providing us

with the opportunity to create our feasibility study and dedicate the creation and

completion of it to them. How we can come up with a topic and have our understanding

of it. Finally, we would like to thank the personnel and teachers at this institution who

assisted us in writing this paper.

To each one who contributed to making this research paper, the group members

of Group 3. We much appreciate the time, effort, initiative, and collaboration you

provided before, during, and after completing this work. The whole group has spent a lot

of time, energy, and resources writing this paper, along with various emotional

breakdowns. Now that this paper has been completed, the time has come to congratulate

yourself on a job well done because all of your efforts paid off in the end.

To our research advisers, Mr. Donovan Bailey Viscayda and Ms. Alison Dane

Chanyungco, who has always been there starting from the beginning and up until the

completion of this paper. They never fail to assert and give us advice that we are

extremely grateful for. For giving most of their time and even if it means sacrificing some

things in their time, they spend it well in teaching us and correcting our drafts so that it is

well-presented to the panelists. We consider ourselves really fortunate to have had the

chance to learn from you, and we are very appreciative of your guidance.
 9

To Christian Jason Castillo and Jasmine Gwyneth Cervantes, our motivation

to work towards finishing this paper has been fueled by their willingness to share their

knowledge with us in producing a feasibility study and their never-ending assistance

when we needed it. We are very grateful for all the assistance they provided, especially in

the areas we were not sure of since their instruction allowed us to finish this paper

properly.

To Angelo Cruz Jr. and Shane Patigdas, for giving our team emotional support,

their encouraging words inspired us to remain positive throughout the most trying

moments of composing this feasibility study. Our success in completing this feasibility

study was greatly aided by the knowledge and fortitude they shared with us. We are

extremely grateful to them for their emotional assistance at this challenging time.

To Jaemin Na of NCT Dream whose catchphrase "Don't skip a meal!" inspired

us to write this feasibility study. It has won the hearts of many NCTzens, including us.

This famous quote from Jaemin has inspired us to create an underlying narrative for our

brand that goes beyond simply providing solace through motherly cooking to serving as a

friend even in the darkest hours, much like Jaemin did with NCT Dream and their music.

And lastly, to our eternal and most gracious Almighty God because we can

breathe and live in this world is able to do this outline about Bentohamnida Homemade

Food Retailing. We are also grateful for His overflowing grace towards us. For giving us

food, shelter, and all the resources that we need in the creation of our research paper. To

the given knowledge and wisdom that we have that came from Him for it has had a great

impact on our paper that we’re deeply thankful for.

Ad Majorem Dei Gloriam!

 10

Executive Summary

Online deliveries and on-the-go meals are becoming a common way to consume

food conveniently, especially in the time of the pandemic. Moreover, Filipinos are

frequently looking for international cuisines such as Korean and Japanese cuisines to

satisfy their cravings. Bentohamnida is a homemade food retailing business that serves

customers with various savory and tasty flavors from one bento box order available only

for take-out or delivery. The name “Bentohamnida” is a combination of Korean and

Japanese languages considering that it is offering 2 Japanese bento box meal sets and 3

Korean bento box meal sets which have an inclusion of red iced tea per bento box. Each

meal set retails for ₱249.00 after taking into consideration the total costs and the

appropriate markup price which is not that far from other bento box competitors.

Bentohamnida is a partnership business and will run its day-to-day operations at Lacson

Avenue, corner S.H. Loyola St., Sampaloc, Manila which is near college dormitories to

cater to its target market, university students. Delivery service will only surround nearby

areas of Manila City to provide quality products for every customer. Social media will be

utilized to advertise and build brand recognition providing promotions that will gain

potential customers. Based on the financial projections created, the business would be

feasible to establish given that the net income for the year 2023 would be ₱232,231.20

and will increase in the next years.

 11

Chapter 1:

Introduction and Background of the Study

Introduction

The foodservice business has recovered in terms of demand as the nation's

economy and supply chain are on the road to recovery. The surge in value-conscious

consumers eager to try out new restaurants with a wide range of menu options is a major

driver of the Philippine foodservice business. The increasing consumer preference for

convenient, on-the-go food options has become another primary market driving factor.

Customers are spending money at various kinds of international cuisine-based

foodservice restaurants as a result of shifting food consumption habits and the growing

influence of other cuisines on food consumption (“Philippines Foodservice Market -

Growth, Trends, and Forecasts (2023 - 2028),” 2023). Internet platforms are here to stay,

and online meal delivery services will become more crucial to every restaurant's

marketing plan in order to target a younger population and get around the practical

challenges of traffic and parking. Due to everyone’s robust, consumer-driven economy,

the food service sector will continue to experience great growth over the next years.

Bentohamnida is dedicated to providing customers with tasty, handy boxes filled

with savory and fresh ingredients available for takeout and delivery. Customers will

receive a range of flavors and textures in each box, which is produced using premium

ingredients. As the business’s name suggests, it emphasizes the inclusion of both Korean

and Japanese cuisine in its menu. The name "Bento" comes from the Japanese word

"Bento," which refers to a single-portion meal that is packaged in a box with

 12

compartments, and the Korean word "Hamnida," which means "to do." As a result, it

comes to Bentohamnida to create a bento box that is ideal for lunch, dinner, or a filling

snack.

Background of the Study

The popularity of bento boxes has spread throughout the world, especially in

Japan, where they were first introduced during the Kamakura period in the 12th century,

workers first brought cooked rice to work in a tiny bag, and later on, people began to use

wooden boxes at gatherings (Peveto, 2020). The word “bento” comes from the Japanese

language which means “lunch box” where these boxes are considered as a practical way

to have a well-balanced, reasonable-sized meal. Bento boxes take a lot of time to prepare,

so many mothers see it as an expression of love towards their families through this

unique meal. The proponents decided to venture into creating the bento box business

because they want to integrate the Asian culture such as Japanese and Korean

home-cooked food that is prepared from freshly made meals that embody motherly love

through the bento box that they will receive at their doors. Bentohamniba was formed

because the proponents wished to have a food business revolving around bento boxes as

they explore on social media looking for something appetizing to eat and will make a

person full with just one lunch meal composed of different flavors to choose from.

Considering that the business owners are students themselves, they want to create a

business that will cater and help other students have a savory and affordable meal when

they feel stressed about school or personal matters.

 13

Scope and Delimitation

This feasibility study of the “Bentohamnida Homemade Food Retailing” business,

focuses on preparing and providing customers with five fixed, home-cooked Korean and

Japanese bento meals that are only accessible for takeout and delivery. The business’s

target market or potential customers are university students. The business’s operational

area will be located in Sampaloc, Manila City, NCR, Philippines. The scope of delivery

service is restricted to the nearby areas of Manila City alone to ensure the shelf life of the

products. Orders can only be placed on-site through take-out, online (Facebook and

Instagram pages), or over the phone. Then, only Grab Express or Lalamove will be

available as delivery options, customers may also choose to pick up their order if placed

in advance.

Furthermore, this paper will discuss the payment options that are limited to cash

and digital payments through e-wallets and QRPh, it would not take into account a

physical location that offers dine-in services, nor will it discuss discounts and loyalty

services. This paper will solely cover the basic operations, calculation of profit, and

marketing of the business. Promotions will be limited to bundled meals, buy one, get one

free offer, and giveaways. It will not consider complex formulas such as discounts or any

formula that are related to the time value of money, rather, only formulas related to the

Financial Statement Analysis will be considered. Apart from that, it would not discuss the

retirement benefits that its employees are entitled to under Republic Act No. 7641,

popularly known as The New Retirement Law, which amends Article 287 of the

Philippine Labor Code. In addition, we will only consider the local government
 14

regulations in Manila City. Lastly, the study will not consider possible changes in laws

and regulations (e.g., tax and local government regulations).

Business Summary

Business Concept

Bentohamnida is a product-based business that offers affordable and sustainable

bento meals that target university students who are away from their families and have

minimal time to prepare their own food. The business is called “Bentohamnida” since the

menu includes five sets of home-cooked Korean and Japanese dishes that have been

carefully prepared and assembled to provide customers with a great experience. Each

meal is packaged in an eco-friendly container, which helps to reduce waste and promote

sustainability. The proponents will also include a sticky note message for the customers

along with the meals. By including a handwritten message, they hope to give their clients

the whole "motherly love" experience.

Business Goals

General Objectives

The primary objective of this study is to provide Bentohamnida, the business

under study, with the appropriate marketing, financial, and operational goals that will

contribute to its success and improvement.

 15

Specific Objectives

Marketing Objectives:

● To develop good marketing strategies for the business using the 4Ps of marketing

(Product, Price, Place, and Promotion).

● To develop brand awareness through social media platforms like Facebook and

Instagram.

● To interact with customers in order to learn their perspectives and obtain feedback

about bento box meals.

Financial Objectives:

● To increase sales by 20% annually by introducing new goods and improving

promotional efforts.

● To determine the sales and expenses per day, month, and year.

● To be financially stable by maintaining cash reserves and reducing debts.

Operational Objectives:

● To offer a fast service quality to the customers.

● To provide quality and affordable bento box meals to the customers.

● To improve operations by streamlining processes, eliminating redundant tasks,

and adopting new technologies.

 16

Definition of Important Terms

The following terms have been used operationally in this study:

Bento Box. The Japanese iteration of a single-portion take-out or home-packed meal,

often for lunch. It typically consists of a compact, compartmentalized container that is

divided into several small sections to hold a variety of different foods.

Bulgogi. A Korean dish made with thinly sliced beef that is marinated and grilled or

stir-fried.

Dakgangjeong. A popular Korean dish made with crispy fried chicken pieces that are

coated in a sweet and spicy sauce.

Eomuk Bokkeum. A popular Korean side dish made from fish cakes that are stir-fried

with vegetables in a spicy sauce.

Gamja Jorim. A Korean dish that consists of potatoes that have been cooked in a sweet

and savory sauce.

Gyeran Mari. A Korean dish made with beaten eggs that are rolled up with various

fillings, such as vegetables or meat.

Kimbap. A popular Korean dish that consists of cooked rice, various fillings, and

seaweed that is rolled into a cylindrical shape and sliced into bite-sized pieces.

Kimchi. A traditional Korean dish made from salted and fermented vegetables, most

commonly cabbage or radish.

 17

Kongnamul Muchim. A Korean side dish made from blanched soybean sprouts that are

seasoned with garlic, sesame oil, soy sauce, and other seasonings.

Miso soup. A traditional Japanese soup made from a broth of miso paste and dashi (a

type of fish stock).

Musaengchae. A Korean side dish made from julienned radish and/or carrots that are

pickled in a spicy, sweet, and sour marinade.

On-the-go food. A product will typically be a portable single serving, intended for

consumption outside of the home and not delivered on a plate, with disposable

packaging.

Tamagoyaki. A type of Japanese omelette that is made by rolling together several thin

layers of cooked egg.

Tonkatsu. A popular Japanese dish made from a breaded and deep-fried pork cutlet.

Yakisoba. A popular Japanese dish made with stir-fried noodles, vegetables, and meat or

seafood.
 18

Chapter 2:

Review of Related Literature

Bento Boxes

According to Albastro et al. (2022), a bento box is a convenient way to get a

well-balanced meal. However, many working adults are unable to prepare their own

meals and do not have access to nearby restaurants. As a result, the delivery of bento box

meals can be advantageous due to its convenience. The findings of this study suggested

that students constitute the majority of customers of the bento box meal delivery service,

compared to employed or unemployed individuals. Hence, the study effectively targeted

and reached its target market. In addition, as cited in the paper, meeting customers'

demands and expectations heavily relies on the quality of food provided and customer

service. The quality of food is the top factor that individuals take into account when

selecting a restaurant, and it directly impacts customer satisfaction. Gupta (2021), as cited

in the study of Albastro et al., stated that customer service plays a vital role in a

company’s success as it helps in retaining customers and enhancing their value. Given the

current popularity of packing lunch in bento boxes, it is rational to expect that offering

attractive bento meal boxes with a variety of healthy home-cooked food for busy adults

will be successful.

Seko et al. (2021) stated that a traditional bento includes many compartments that

store various kinds of food, such as rice, veggies, and meat or fish dishes that provide a

balanced meal on the go. In addition, Takeda et al. (2016) mentioned that the basic law

on food education, Shokuiku Kihon Hō, was passed by the Japanese government in 2005
 19

to encourage healthy eating habits, increase population health, and maintain traditional

culinary culture through local food production and consumption, as cited in the study of

Seko et al. (2021). As a result of the shokuiku campaign, bento has evolved into a

symbolic cultural artifact that embodies lessons on how food should be presented,

ordered, and consumed. In this study, the participant accounts indicated that the Canadian

school food systems do not always uphold their distinctive food values. As this study

suggests, there may be a connection between the negative portrayal of "unhealthy eating"

and a form of culinary ethnocentrism that favors a particular food culture over another.

Furthermore, by having a more inclusive, intersectional, and culturally appropriate

discussion about "healthy eating" in the classroom, children and families from different

backgrounds can be encouraged to explore their food identities in a secure setting. Let

kids open their lunchboxes and investigate how their meals are made every day as a

possible starting point.

Philippine Foodservice Industry Post-Pandemic

Businesses and the world economy have been greatly affected by the COVID-19

pandemic, especially the foodservice industry. Gamilla (2021) cited that people are

required to stay inside their homes while the state is under community quarantine. As a

result, the ban on eating in restaurants and fast food chains inside malls had a

considerable impact on the foodservice industry. She asserted that the health emergency

has driven millions of people to stay at home, brought on by the coronavirus, increasing

the need for food delivery services. Moreover, consumers have become aware of how

simple it is to purchase food online and have it delivered right to their door without
 20

putting their health or safety at risk. She also pointed out that the food delivery industry

needs to adapt to changing consumer demands in order to continue operating, as well as

technological innovation, in order to offer clients faster and more dependable delivery

services.

According to Mordor Intelligence (2023), the rise in value-conscious customers

who are eager to try out new restaurants with a diverse range of menu items has been

instrumental in driving the growth of the industry. The study also noted that as people's

demands for convenience have grown, more options for food that can be consumed on

the go have emerged to meet the needs of people who lack the time or cooking skills to

prepare meals. They also believe that the rise of the Philippines' Foodservice Market is

fueled by the growing usage of mobile devices, e-banking, and access to the internet.

Furthermore, this trend has led several fast food restaurants to improve online ordering

and move into online portals, giving customers improved options, convenience,

transparency, and security. The Philippines' food service business has been proven to be

significantly fueled by social media promotion. Social media is now a vital tool for

advertising since, in 2021, one-third of all meals consumed by Filipinos will be ordered

from restaurants, and almost 50% of customers will base their meal decisions on what

they see in an app. The report also emphasizes how Filipino cuisine is changing, with

local eateries improving their recipes and meal presentations as a result of the importation

of foreign cuisines.
 21

Cuisines Filipinos are Exploring

According to the market research of Aguilar et al. (2020), in the province, people

prefer casual dining restaurants that serve Korean and/or Filipino cuisines. The study

revealed that provincial markets have a preference for certain cuisines. In the province of

Rizal–District 1 (Cainta, Rizal), 64% of the respondents prefer Filipino cuisine. 26%

prefer Korean cuisine, 1% prefer Chinese cuisine, 7%, on the other hand, enjoys Japanese

cuisine, and 2% like Halal cuisine. American and Italian Cuisines are not in demand with

a zero score. For District 2 (Rodriguez, Rizal), 42% for Filipino cuisine, 15% for Korean

cuisine, 5% for Chinese cuisine, Japanese cuisine with 9%, and 8% for Halal cuisine.

While only 6% of respondents said they preferred Italian food, 15% said they liked

American food. For District 3 (Lower Antipolo, Brgy. Cupang), Filipino cuisine is

preferred by 64% of respondents, 15% prefer Korean food, 4% of people are more likely

to eat Chinese food, 5% like Japanese food and 3% prefer Halal food. However, only 8%

of them enjoy American cuisine, and only 1% do so for Italian. Lastly, for District 4

(Upper Antipolo, Brgy. Dela Paz), Filipino cuisine is preferred by 54% of the

respondents, and Korean cuisine is desired by 32%. On the other hand, Chinese cuisine

accounts for 6%. Whereas, Japanese cuisine is preferred by 5% of people, while

American cuisine is loved by only 2%. Italian and Halal cuisines have a score of zero and

are not in demand. Overall, the study of Aguilar et al. found that Filipino cuisine is

preferred by 54%, Korean cuisine is desired by 22%, Chinese cuisine is liked by 5%,

Japanese cuisine is preferred by 6% of people, and 3% have a liking for Halal.

Restaurants offering American cuisine are preferred by 8% of people, while only 2%

 22

prefer those offering Italian Cuisine. Korean and Japanese cuisines are the second and

fourth most preferred, respectively.

According to a news article by Tupas and Lee (2020), Filipinos are drawn to

Korean cuisine which can be seen all around Metro Manila where you can spot Korean

restaurants and grocery stores full of Filipino customers waiting in line. It was stated by

an anthropologist and historian, Arnel Joven that the reason for this is because of the

influence of K-dramas and K-pop which became popular within the past two decades in

the Philippines. Based on 2018 research by the Korean Foundation as cited in the report,

the highest growth rate of Hallyu fans or fans of Korean culture was in the Philippines

among 113 countries. Furthermore, a 2011 study by TNS Global indicates that Korean

culture, along with American and Japanese, is one of the top three cultures that Filipino

are fascinated by. In addition to this, several Korean dishes were found similar to Filipino

dishes such as kimchi as the “number one side dish”, bulgogi as barbecue, samgyupsal as

liempo, Japchae as a counterpart of bihon or sotanghon, and many more dishes. Some

Korean dishes are still popular in the Philippines such as samgyupsal, galbi, bulgogi, and

kimchi fried rice because they are familiar and friendly to Filipino palates.

According to Chan (2019), locals and visitors to the Philippines are excited about

Japanese cuisine. There are numerous options, ranging from luxury to fast food and street

cuisine, franchised to homegrown, conventional to progressive, meals in a box to

"conveyor-belt" sushi restaurants, and approximately a hundred set meal combinations to

a la carte dishes. The Filipinos' desire for Japanese cuisine is unexpected given the few

similarities between Japanese and Filipino cuisine, particularly the affection for rice.

According to Web Japan, Japan's rice-centered cuisine culture, in which rice is eaten with
 23

vegetables, fish, or other seafood, reached a highly intricate state during the Edo era

(1600-1868). They develop a keen interest in Japanese cuisine culture, become more

exposed to the Japanese food scene and develop a keen interest in Japanese cuisine

culture, as more Filipinos come to Japan. As cited by Chef James, Ikomai's menu, in his

opinion, is progressive. “We’re evolving; we play it differently. Like, we would get the

sauce from Nagoya and then cook a fish from Osaka-that kind of thing. We don’t want to

call it fusion because 9 out of 10, fusion is more of confusion because it’s something

which you don’t know; you put the ingredients together and then you got lucky it was

good. At Ikomai, we put one recipe into another recipe. We know exactly what it is”. As a

result of this popularity, supermarkets are now more likely to carry Japanese ingredients,

and as a result of rising demand, more Japanese stores are opening up, giving the food a

more authentic flavor.

Food Delivery Growth Post-Pandemic

Based on Market Research Philippines (2022), the foodservice industry was one

of the most affected sectors by the imposed strict lockdowns in the Philippines because of

the COVID-19 pandemic. They were allowed to remain open during lockdowns however

in-store dining was restricted throughout the year 2020 in which most business owners

decide to adopt food delivery services to continue their sales. As a result, the food

delivery market logged a total of 55 billion pesos in revenue in the Philippines. And as of

2021, fewer lockdown measures prohibit business activities, but food delivery continues

to have a steady growth. In the year 2022, user penetration was expected to be at 10.1%.

According to online delivery statistics in the Philippines, there were 2.9 million users of
 24

online delivery platforms with the restaurant-to-consumer delivery service having the

most logged users with a number of 9.3 million, as cited in the research. The largest

market for online delivery services was lunch followed by dinner and afternoon snacks.

Food service businesses were highly encouraged to set up their own delivery services as

the online food delivery market in the Philippines continues to develop.

According to Andal et al. (2022), the rapid growth of online food delivery

services has impacted the conventional restaurant industry. These services involve

ordering or requesting food from a restaurant or fast food chain, which is then prepared

and delivered to the customer's address by a driver or rider. This has created significant

potential for the future development of various countries, including the emergence of a

new trend in the food and beverage industry in the Philippines. Moreover, as cited by

Andal et al., Businesswire (2020) stated that the COVID-19 pandemic has led to an

increase in the use of food delivery applications, which offer new features like

"contactless delivery" that can ease consumer concerns about exposure to the virus while

ordering food for delivery. As a result, the popularity of these applications has been

steadily growing. Andal et al. also cited that the Philippine Statistics Authority reported

that food expenses make up 41.9% of the average Filipino household's expenditures.

Food delivery applications have significantly influenced Filipinos' eating habits due to

the significant surge in consumer digital involvement. Furthermore, the results of the

Andal et al. study are aligned with the study of Albastro et al., which found that many

consumers, particularly women, and students aged between 15 and 20, prefer ordering

food online instead of physically going out. Online food delivery services are preferred
 25

by the majority of survey respondents because it is a more convenient and hassle-free

option for them.

According to Ali et al. (2020), the food service industry should adopt new

additional services like Online Food Delivery Ordering (OFDO) services to remain

competitive in the market. They stated that numerous startups have emerged in the online

food delivery (OFD) industry as a result of the development of internet technology and

the wide adoption of smartphones. Food retailers have been able to improve order

accuracy, raise productivity, promote stronger customer relationships, and increase their

customer base through this. The study found that people are now in greater need of

OFDO services as a result of the convenience offered by new technologies. Customers

can search for various restaurants and cuisines using OFDO services, while OFD apps

offer more food options, ratings, and reviews, as well as quick order processing.

Additionally, using OFDO services allows customers to conveniently order their favorite

meals without leaving their homes or offices, saving them time.

Marketing in the Modern World

According to Media (2021), because of the Philippines' robust digital presence

and the internet savvy of its populace, digital marketing is one of the most effective

marketing strategies that can be implemented there. It has been effective, making it

possible for businesses to communicate with a large pool of prospective clients and

purchasers. Because the vast majority of Filipinos use social media first before engaging

in online commerce, digital marketing in the Philippines is heavily focused on social

media platforms. When it comes to marketing their stores and deals, eCommerce
 26

businesses can gain a competitive advantage by establishing a presence on social media

platforms that emphasize visual content, such as Facebook, Instagram, Pinterest, and

Tumblr. Chatbots for Facebook Messenger are helping to streamline customer care

inquiries and provide answers to questions or complaints from customers. In addition,

social media managers are able to respond to inquiries or concerns posted by customers

in the comment areas of their brand's posts. It is anticipated that digital marketing in the

Philippines would continue to develop up to five years from now, which will be

beneficial to micro, small, and medium-sized businesses.

In the thematic analysis of the recent study of Astoriano et al. (2022),

acknowledged digital marketing as a relevant and vital component of today's marketing

generation, paving the path for the formation of eCommerce. This has resulted in a

considerable movement away from outbound marketing tactics and toward inbound

marketing strategies. Digital marketing has become the most efficient means of

marketing, allowing marketers to engage directly with potential clients regardless of

geography. Marketers are now employing digital media for a variety of goals, including

creating in-depth data and metrics, analyzing the impact of their efforts, and even

predicting and calculating the likelihood of success. While understanding the influence of

various digital media on consumer purchases, digital marketing channels and ideas are

used separately and operationally. With digital marketing current and always evolving,

new behavioral methods from the market are short to be identified or developed.

Businesses should focus on providing great items when producing content for their

marketing campaigns. This could include making product values more understandable or

increasing consumer involvement through improved sales promotions. Furthermore, in

 27

order to ensure their continuing market presence, businesses must be adaptable and

capable of creating new marketing values.

Digital marketing has been an effective tactic for extending their reach and

growing the clientele, even though globalization has presented issues for the banking

sector and other sectors, particularly in the Philippines. Digital marketing can have

drawbacks, too, like security flaws and system crashes, which banks need to address by

bolstering their ICT systems. Advancements in technology have made the banking

industry in the country more competitive on a global scale. The use of social media,

attractive web designs, electronic transactions, and other marketing techniques have had a

significant impact on the banking sector in the Philippines. Study confirms that digital

marketing strategies have led to an increase in the number of clients using their services.

These strategies have also made it more convenient for clients to monitor their

investments online and purchase additional services. The study also reported that digital

marketing strategies have expanded their reach to Filipinos around the world. While

challenges to online banking security still exist, banks are implementing various

measures to strengthen their ICT systems and maintain the security of their online

services (Culagbang & San Diego, 2019).

 28

Chapter 3:

Methodology

Procedure for Data Analysis

The proponents of Bentohamnida Homemade Food Retailing wants to establish a

Sampaloc, Manila-based online bento box business. The proponents perform market

research to better understand consumer preferences, demand, and competition. To make

decisions that concern the target market and product offerings, data analysis on industry

trends and forecasts is also collected. To evaluate the economic feasibility and

profitability of the business, the proponents also sought out financial information on

startup expenses, funding options, and potential revenue streams.

Expenses

Overall Costs

The proponents projected the overall costs of the business such as the ingredients

and the packaging materials by looking for its equivalent market price, listed the cost per

unit, and multiplied it by the number of quantities that is needed for the inventory in a

month. The proponents also took fixed costs into account, examples of fixed expenses

that don't change depending on sales volume are rent and salary. As the business grows,

the costs will undoubtedly increase. This might be the result of a number of factors,

including hiring more employees, entering new markets, or purchasing new machinery.

Because of this, the proponents have decided to regularly review projections. Costs are

expected to change over time; thus forecasts must be regularly checked.

 29

Rent

The proponents decided to rent a commercial space in Manila because of the high

costs associated with starting and maintaining a business. The best commercial rental

spaces can be found in the Manila area. When choosing a commercial property to rent for

your business, keep in mind the mantra: location, location, location. The Forbes

Commercial Center is located along Lacson Avenue, corner S.H. Loyola St., not far from

UST Manila. It is a commercial space for rent in the heavily traveled and populated

Sampaloc neighborhood of Manila, close to UST. Vehicles traveling to and from España -

UST - Nagtahan bridge pass by the property. S.H. Loyola St. brings people from U-belt

out to Lacson St. The site is 20 square meters and is not yet furnished. Given its location,

the PHP 15,000.00 monthly rent is reasonable. It is a commercial office near essential

establishments in Manila like hospitals, schools, banks, and shopping malls.

Utilities

It is important to note that these estimates are based on assumptions and average

usage patterns. The actual expenses may vary depending on different factors such as

weather, business volume, and energy efficiency measures implemented. Electricity, gas,

and water are variable expenses, while internet and telephone expenses have a fixed

price.

Electricity

The business will require an average amount of electricity to power kitchen

appliances, lighting, ventilation, and air conditioning. Based on the size and equipment of
 30

the business, an estimate of PHP 3,000.00 per month for electricity expenses has been

allocated.

Gas

The business utilizes gas-powered equipment such as stoves; thus, there will be

expenses associated with gas consumption. A rough estimate of PHP 3,000.00 per month

has been considered for gas expenses.

Internet and Telephone

The business will require a reliable and high-speed internet connection to support

various online activities, such as online advertising and communication with customers

and drivers. Based on the bandwidth and service package of PLDT, an estimated monthly

expense of PHP 1,400.00 has been allocated for internet and telephone service expenses.

Water

Water consumption in the business primarily includes usage for cooking,

dishwashing, cleaning, and restroom facilities. Based on an average usage calculation, an

estimated monthly expense of PHP 1,500.00 has been allotted for water.

Salaries

Under Wage Order No. NCR-23 dated May 13, 2022, the daily minimum wage in

NCR shall increase by PHP 33.00, bringing the new basic pay rate of PHP 500.00 to PHP

533.00 for agriculture, manufacturing regularly employing less than 10 workers, and
 31

service and retail establishments with 15 or fewer employees, and PHP 537.00 to PHP

570.00 for non-agriculture sector workers. The Department of Labor and Employment

determines this rate in compliance with Philippine labor laws. This wage system applies

to the cities of Caloocan, Las Pinas, Makati, Malabon, Mandaluyong, Manila, Marikina,

Muntinlupa, Paranaque, Pasay, Pasig, Quezon, San Juan, Taguig, and Valenzuela, as well

as the municipalities of Navotas and Pateros. In compliance with this, the proponents

project the salaries expense by following the daily minimum wage rate of PHP 533.00 for

service and retail establishments.

Revenue

The proponents used the formula, total population multiplied by order per person

multiplied by the price per order, to calculate the revenue generated by the company. The

proponents made an estimate that the total population would consist of 1250 people. The

order per person is equal to 1 meal set, and the price per order was set at 249 pesos. To

project the revenue, they applied the formula by multiplying the total population (1250

people) by the order per person (1 meal set) and the price per order (249 pesos). This

calculation, 1250 people per month multiplied by 1 meal set multiplied by 249 pesos, led

the proponents to determine a projected total revenue of PHP 311,250.00 per month.

Sensitivity Analysis

In this study, we will examine the impact of a 10 percent increase and a 10

percent decrease in our monthly sales in units on our business. We can evaluate the

business' sensitivity to changes in sales volume and better understand its robustness by
 32

simulating these scenarios. Higher revenue and profitability may result from a 10%

increase in monthly sales in units, suggesting potential growth opportunities. On the other

hand, a 10% drop in monthly sales in units might suggest issues or risks that need to be

addressed. By taking into account both possibilities, we can assess how the business

performs under various market situations and learn more about its reliability and

adaptability to different sales levels. The proponents will use the total monthly sales as a

base and will compute the changes in the variable using the Excel application. The gross

profit will serve as a key indicator to determine whether the business is generating profit

or incurring losses. This analysis will give useful information for making decisions and

assist in predicting potential outcomes caused by sales fluctuations.

 33

Chapter 4:

Analysis and Presentation of Data

Business Vision and Mission

Vision

Our vision is to revolutionize the way people enjoy healthy and delicious meals,

by providing convenient and reliable bento boxes for takeout and delivery. Our goal is to

create a seamless and enjoyable customer experience, from the moment they place an

order to the moment they savor their meal. We envision a world where busy individuals

and families can have access to a wide variety of nutritious and satisfying meals, without

sacrificing taste or convenience. We are committed to being a responsible and ethical

business, and to contributing to the health and well-being of our community and the

environment.

Mission

Our mission is to provide delicious, healthy, and convenient meals in a bento box

format. We believe that food should not only taste good but also nourish the body and

mind. Our bento boxes are carefully crafted with a variety of fresh, seasonal ingredients

and thoughtfully designed to offer a balanced and satisfying meal. We strive to create a

warm and welcoming environment for our customers and are committed to delivering
 34

exceptional service with every order. Our goal is to make it easy for people to eat well,

even on the busiest of days.

Business Structure

Bentohamnida Homemade Food Retailing is a business in the form of a

partnership. A legal partnership is a contract between two or more parties who decide to

operate a business jointly and share the associated obligations, risks, and capital

contributions. Partners can supply the business with financial resources, human labor,

specialized experience, and industry knowledge. They might be subject to a limitless

amount of personal liability for the partnership's commercial actions, but the proponents

are alright about unlimited liability in running this business. The rights, duties, and

responsibilities of each partner should be set forth in a binding contract. An agreement

can include capital contributions, profit sharing, and the procedure to follow in the event

of a partner's departure.

Capital Contribution

The initial capital is PHP 500,000.00 (five hundred thousand pesos). Each partner

contributed to the capital of the partnership with cash, property, or service of agreed value

as follows (capital contribution).

Description Partners Contribution Contribution Value

Cash PHP 500,00.00

 35

Kassandra Joyce Domingo PHP 83,333.33

Juan Antonio Batalla PHP 83,333.33

Irisch Angelo Cayabyab PHP 83,333.33

Katrina Jabson PHP 83,333.33

Aliyah Faith Liwanag PHP 83,333.33

Zsashanna Ashley Sunggayan PHP 83,333.33

Table 1. Capital Contribution

The partners also declare that the earnings and losses shall be distributed among

the partners proportionately according to how substantial each partner’s capital

investment is. The business shall be under the management of Kassandra Joyce Domingo

as Managing Partner and as such, she shall have charge of the management of the affairs

of the partnership.

Organizational Chart

Figure 1. Organizational Chart

 36

Operations Plan

In order to run a business and guarantee smooth sailing operations, having a

dependable workforce and employing talented individuals are a must. Selecting

employees must be done according to business standards. Each employee shall be

covered by the business rules and regulations. Each employee must be paid fair according

to the NCR Wage Order No. 19. Listed below are the store’s operating hours.

Time Schedule

11:00 AM Opening

11:00 AM - 11:30 AM Cleaning the Workplace

11:30 AM - 8:00 PM Working Hours

8:00 PM- 9:00 PM Closing and Cleaning the Workplace

Table 2. Business Schedule

The Bentohamnida Homemade Food Retailing, despite also being an online

business, the branch has its own operating hours and would only be open for 9 hours. The

online store would be open during operational hours and the employees in charge would

only be readily available from 11:00 AM to 9:00 PM to receive and manage orders,

answer consumer questions, and gather feedback.

Menu Planning

Bentohamnida's menu development entails striking the right balance between

originality, diversity, and consumer preferences. Bentohamnida will offer two classes of

meal sets, the Japanese bento box meal set and the Korean dosirak meal set. To ensure
 37

that the prices for the meal packages are fair, each meal set is accompanied by a unique

concoction of red iced tea, and the portions of each dish are the same size and consistent.

The Yakisoba, Pork Tonkatsu, Tamagoyaki, Japanese Coleslaw, and Misoshuri

soup make up the Japanese Bento Box meal sets that are included in the menu while the

Beef Bulgogi, Dakgangjeong (Soy Garlic Fried Chicken), Kimbap, Gyeran Mari (Korean

Egg Roll), Musaengchae (Sweet and Sour Radish Salad), Eomuk Bokkeum (Stir-fried

Fish Cake), Gamja Jorim (Korean Braised Potatoes), Kongnamul Muchim-muchim

(Soybean Sprouts Side Dish), and Kimchi makes up the Korean Dosirak meal sets that

are included in the menu.

Ingredients Sourcing

Careful preparation and the sourcing of premium ingredients, including tasty

sauces and condiments as well as fresh vegetables and meat, are the first steps in the

process. To ensure the best flavor, nutritional content, and conformity to food safety

requirements, these ingredients have been carefully chosen. Fresh ingredients for the

dishes, such as the vegetables, will be purchased locally, and the condiments will be

purchased from suppliers of Korean and Japanese condiments to avoid potential price

increases if they were purchased from Korean and Asian stores. This guarantees the best

flavor and nutritional value possible and promotes sustainability. In order to ensure a

steady supply of top-quality ingredients for each prepared box, Bentohamnida builds

strong bonds with reliable suppliers that share their commitment to excellence. The

partnership with the supplier will be immediately terminated in the event that they do not
 38

meet the requirements set by Bentohamnida for the supplies they will deliver. In the

interim, the business will turn to Korean and Asian markets for supplies while searching

for a new supplier.

Production

To ensure excellent quality of goods, the process of how the food is made should

be observed and supervised carefully by the operations manager. Every staff that will

enter the area should be checked for their conditions such as their body temperature every

day for COVID-19 precautions. After acquiring the ingredients, a team of skilled cooks

and kitchen employees work together to prepare and assemble the bento boxes. Each

team member is responsible for a specific duty, such as slicing vegetables, cooking meats,

or organizing the final presentation, and the production line is arranged to ensure

efficiency and consistency. The aesthetics of each bento box are as significant as the

flavors contained within, therefore attention to detail is essential. Quality control methods

are done at each stage to ensure that each box matches the brand's high standards. Finally,

the bento boxes are meticulously packed before being sent to customers.

Packaging

The orders will be packed in a sugarcane clamshell with stickers of the business

logo to make it presentable which will be prepared beforehand. Included in the order

would be the red iced tea in a paper cup with paper straws, handwritten sticky notes,
 39

wooden utensils, and tissues. The items will be put inside a paper bag to ensure no leak

for take-out orders and during delivery.

Order Management

Customers can place in-person takeout orders for their bento boxes, online via

Facebook messages, Instagram direct messages, or phone calls. When you send an

automated message, you can see the form that you will use to enter your order and

delivery details. This order should be acknowledged within 10 minutes. When you call,

the support staff will take your orders and any other important notes and record them in a

notebook. The payment details should be given after they fill up the form and should only

be confirmed once paid, accepted payment options includes cash and digital payments

through e-wallets and QRPh. Order tracking information will be organized in an Excel

file once the order has been received and confirmed. While they wait for the delivery

driver or go to the store to pick it up, the customer will receive a call from the support

staff letting them know that their finished order has been completed and is ready to be

delivered or picked up.

Shipping and Delivery

The proponents have given customers the choice to pick either Grab Express or

Lalamove as delivery options for their orders. After the order is placed, it is expected to

be delivered 30–45 minutes after the order confirmation. As stated before, the scope of

delivery service is restricted to the nearby areas of Manila City alone to ensure the shelf
 40

life of the products. The rate of delivery will depend on Grab Express or Lalamove. Once

an order has been transferred to a partner rider, Bentohamnida is no longer responsible

for any losses or damages to it. The business is also not responsible for any food spoilage

due to extreme heat while in transit. Lastly, delivery services are suspended during

violent thunderstorms and floods for the protection of the riders.

Customer Service

The support staff must respond to customer messages within ten minutes in order

to guarantee timely and effective customer assistance. Additionally, social media

platforms like Facebook and Instagram give customers easy ways to get in touch with the

business owner, provide feedback, and ask inquiries. A key responsibility of the

operations manager is to supervise and guarantee the effective operation of the support

staff. Moreover, it is the manager's responsibility to ensure that support staff demonstrates

essential qualities such as attentive listening, empathy, and maintaining composure when

interacting with customers.

Marketing Plan

Product

The Bentohamnida Homemade Food Retailing business ensures that each bento

box is carefully made with a variety of fresh, seasonal ingredients and thoughtfully

planned to provide a balanced and satisfying meal. The business offers two Japanese
 41

bento box meal sets and three Korean dosirak meal sets, each of which includes a main

dish, two side dishes, and a beverage. The owners made sure to include a variety of

proteins in the portions, including beef, chicken, pork, eggs, tofu, and bean sprouts, as

well as healthy fats like sesame seeds and vegetable oil and vegetables like cabbage,

radish, potatoes, carrots, and green onions. The business wants to prepare and serve

affordable yet filling meals for college students.

Price

The Bentohamnida Homemade Food Retailing business will need to know its

customers' needs and expectations in order to establish affordable and suitable costs and

make the price seem more reasonable and justifiable to the customers. Therefore, the

proponents selected the odd pricing strategy or psychological pricing since it makes the

price look more appealing and favorable to the customers as odd numbers (e.g., ₱99.00,

₱149.00) seem cheaper or of better value than even prices (e.g., ₱100.00, ₱150.00). It

affects consumers' perceptions psychologically, influencing them to purchase the product.

The proponents also compared their prices to those of their competitors serving the same

concept of meal online, pushing their team to go against the competitors’ prices. A meal

set from Bentohamnida costs ₱249.00 and comes with one main dish, two side dishes,

and one red iced tea. The second choice is the meal only, it costs ₱189.00 and comes with

one main dish and one side dish. Lastly, the a la carte only offers one main dish at a price

of ₱149.00. This showcases the psychological impact of a business being a changemaker;

making the customers feel that they were able to save a peso from buying their meals.
 42

In addition, Bentohamnida Homemade Food Retailing will take into account the

cost-plus pricing strategy. Simply put, this pricing strategy involves determining the

markup price, or the amount you will charge for an item over its cost. The final selling

price of a product is determined by taking the cost of the product and adding a specific

percentage to it. As an example, if you initially sell a hotdog sandwich for 50 pesos and

then decide to raise the price by 20%, the new price will be 120%, or 60 pesos. In the

business’s case, the markup rate will be at 40%. The proponents specifically decided to

implement this strategy so that it is easy to calculate how much more they need to charge

to the product’s cost in order to gain profit. Lastly, the customers will most likely

understand the justification for the selling price of the products.

Place or Distribution

The Bentohamnida Homemade Food Retailing business will operate in a

strategically advantageous location at Lacson Avenue, corner S.H. Loyola St., Sampaloc,

Manila. The location offers numerous advantages for our business as it is conveniently

situated near college dormitories, the University of Santo Tomas, Far Eastern University,

National University, Centro Escolar University, San Beda University, commercial

buildings, and residential neighborhood. Furthermore, it is easy to see because the

business is conveniently located in a public area where potential customers can easily see

it. The scope of delivery service is restricted to the nearby areas of Manila City alone to

ensure the shelf life of the products.

 43

Figure 2. Vicinity Map of Forbes Commercial Center

Promotions

Social media marketing offers great potential because many people are using

these platforms (Facebook, Instagram, and TikTok) right now. Using social media

platforms to your advantage and actively interacting with the target market through

interesting contents and promotions can also help build brand recognition and encourage

customer loyalty. The business also plans to aggregate potential customer reach by

running ads on Facebook and Instagram pages. Additionally, manual advertising will be

done by posting the offered products in student community groups. The proponents will

also make a significant investment in TikTok by promoting its products and producing

content about its daily operations, such as how we prepare the ingredients, cook and pack

the food, and get it ready for take-out and delivery.

In order to draw even more customers to the store, the proponents also intend to

use the conventional marketing strategy of print advertising by distributing flyers

 44

throughout the local area and putting up posters and tarpaulins nearby. Every Friday, the

business will also present a buy one, take one deal for the a la carte meal only.

Additionally, a mix-and-match option featuring one meal and one side dish will be

offered. Finally, customers will be encouraged to answer a customer satisfaction survey

by scanning the QR code in the card that will be given to them, this will redirect them to

Google Forms to provide comments, reviews, and referrals about the business and its

products.

Human Resource Plan

Staffing, Job Specifications, and Qualifications

Expected
Personnel Job Specification Job Qualifications
Salary

● Create and put into ● A bachelor’s degree Not applicable

Finance action financial in finance, because the
Manager strategies that are in accounting, finance
line with the aims economics, or manager is a
and objectives of the related field. partner who will
organization. ● Must have strong receive a share
● Develop and analytical abilities of the business
implement financial to evaluate financial profits.
strategies and plans data, spot trends,
aligned with and offer
organizational goals. perceptions to aid
● Evaluate investment in decision-making.
opportunities and ● Must have effective
provide financial interpersonal and
recommendations. communication
● Strong moral abilities to work
principles, integrity, with different
and confidentiality in departments and
the management of upper management.
financial information.
 45

● Create and put into ● A bachelor’s degree Not applicable

Sales and action detailed in marketing, because the
Marketing marketing plans that business sales and
Manager are in line with the administration, marketing
objectives of the communications, manager is a
business. advertising, or a partner who will
● Establish brand related field. receive a share
standards and rules ● Ability to conduct of the business
and be in charge of market research, profits.
seeing that they are analyze data,
followed in all identify trends, and
marketing materials. translate insights
● Utilize new into actionable
technologies to marketing plans.
improve marketing ● Knowledge of
effectiveness by market research
keeping up with methodologies and
market trends and the ability to
best practices. conduct market
analysis, competitor
analysis, and
customer
segmentation.
● Must have excellent
verbal and written
communication
skills.

● Work together with ● A bachelor’s degree Not applicable

Operations internal in business because the
Manager stakeholders, administration, operations
including the sales, operations manager is a
product management, partner who will
management, and supply chain receive a share
creatives team, to management, or a of the business
match marketing related field. profits.
initiatives with ● Must be an expert
achieving corporate in supply chain
goals. management,
● Execute strategic logistics, production
planning and planning, inventory
implementing management, and
operational quality control,
strategies to drive among other
efficiency,
 46

productivity, and operational

profitability. activities.
● Analyze data, identify ● Must have strong
areas for leadership abilities
improvement, and to manage and
develop and execute mentor
action plans. cross-functional
● Familiarity with the teams, including
principles and production staff,
techniques of risk logistics staff, and
management, such other members of
as recognizing the operations
operational hazards, team.
putting mitigation ● Must have excellent
plans into place, and verbal and written
assuring adherence communication
to laws and industry skills.
standards.

● Developing and ● A bachelor's degree Not applicable

Human implementing in Human because the
Resource effective recruitment Resources, human resource
Manager strategies to attract
Business manager is a
and retain top talent.
● Conducting job Administration, or a partner who will
analysis, creating job related field. receive a share
descriptions, and ● Ability to build and of the business
managing job maintain effective profits.
postings. relationships with
● Reviewing resumes, employees at all
conducting
levels of the
interviews, and
making hiring organization.
decisions. ● Strong leadership
● Promoting positive and
employee relations decision-making
by fostering a abilities.
healthy and inclusive ● Solid understanding
work environment.
of HR metrics and
● Addressing and
resolving employee the ability to
concerns, analyze and
grievances, and interpret data.
conflicts. ● Proficiency in using
● Ensuring compliance HR information
with labor laws and
systems (HRIS) for
regulations.
managing employee
data, payroll, and
benefits
 47

administration.
● Must have excellent
verbal and written
communication
skills.

● Basic understanding ● A senior high PHP 16,000.00

Kitchen Staff of cooking school diploma or
processes, kitchen equivalent.
tools, and food
● Proficiency with
preparation
methods. knives, handling
● Guarantee precise food, and culinary
portioning, cooking safety procedures
timings, and plating ● Knowledge of the
presentation, pay kitchen's
close attention to the fast-paced,
little details.
high-pressure
● Comply with
sanitation environment.
regulations and ● Knowledge of laws
safety standards. and guidelines
● Committed to governing food
maintaining a clean safety, as well as
work area. best procedures for
● Engage with
handling, storing,
coworkers and
superiors, follow and controlling
directions, and temperature.
coordinate projects, ● Must have strong
you need clear physical stamina
communication including the
abilities.
capacity to lift large
objects, stand for
extended periods of
time, and do
repeated tasks.

● Ensure to give a ● A high school Not applicable

Support Staff great customer diploma or because the
experience and equivalent. support staff is
excellent customer
● Strong verbal and a partner who
service.
● Pay close attention written will receive a
to detail to ensure communication share of the
correctness when abilities are business
doing administrative, necessary for profits.
documentation, and productive
data entry jobs. interactions with
 48

stakeholders.
● Service orientation
and excellent
organizational
skills.
● Willingness to work
in a fast-paced and
dynamic
environment.
● Must have excellent
verbal and written
communication
skills.

● Capacity to ● A senior high PHP 16,000.00

Cashier competently manage school diploma or
consumer enquiries, equivalent.
problems, and
● Knowledge of
complaints.
● Capacity to handle addition,
hectic times, control subtraction,
tension, and multiplication, and
maintain composure division in
under stress. fundamental math.
● When handling cash ● Ability to accurately
transactions and and effectively
keeping cash handle cash
registers up to date, transactions.
accuracy and ● Willingness to work
attention to detail are in a fast-paced and
required.
dynamic
● High moral
standards and environment.
honesty when ● Must have excellent
handling money and verbal and written
dealing with communication
customers. skills.

Table 3. Staffing, Job Specifications, and Qualifications

 49

Human Resource Policy

Compensation Scheme

Wages

A wage is money that an employer gives to an employee in exchange for labor

that is performed over a specific period of time. In addition to compensation payments

like the minimum wage, prevailing wage, and annual bonuses, wages often include

remunerative payments like incentives and tip payouts. The most recent DOLE Wage

Order No. 23-NCR, which calls for a minimum wage hike in NCR, is where

Bentohamnida refers to its minimum wages.

Minimum Wage

Region Wage Increase Minimum Wage Range

National Capital Region (NCR) PHP 33.00 PHP 533.00-570.00

Table 4. Minimum Wage

Bonuses

A year-end bonus is an additional kind of compensation that companies offer to

their employees on top of their base pay. Performance indicators are routinely used to

determine this type of pay. In addition to lump-sum cash payments, bonuses may also
 50

take the form of stock options or paid vacation days. In the early years of operation,

bonuses will not be distributed; instead, they will be paid out after the business's debt to

profit ratio has been reduced. The bonus, which is only available to department heads,

will be distributed proportionately.

Salary

A fixed amount of money that is paid directly into an employee's bank account

each month in accordance with the annual compensation arrangement. Employees who

are paid on a salary receive the agreed-upon income in return for their abilities and

competence in carrying out particular job responsibilities. They are not compensated

based on how long it takes them to complete a task.

Payday

Employees will be paid on the 15th and 30th of each month, as specified in their

contract. If the payday occurs on a Sunday or a holiday, it will always be released on the

last business day of the week before the Sunday or holiday. Every month's first cut-off

will occur on the 26th and continue through the 10th of the next month, while the second

cut-off will occur on the 11th and continue through the 25th of the following month.
 51

Benefits

Employee benefits are any incentives or additional payments made to employees

above their regular wages and salaries. A comprehensive package of employee perks may

include things like health insurance, life insurance, paid time off (PTO), profit sharing,

retirement benefits, and other benefits. Employee benefits include any indirect

remuneration provided to workers in addition to their normal salaries or income. Benefits

for employees are crucial because they demonstrate how much their employer regards

both their long-term prospects and overall well-being. Offering employees, a competitive

benefits package could aid in attracting and retaining top talent. The following benefits

are offered to employees by Bentohamnida Homemade Food Retailing:

Social Security System (SSS)

The Social Security System is a state-run, social insurance program in the

Philippines to workers in the private, professional, and informal sectors. Social security

provides replacement income for workers in times of death, sickness, maternity, and old

age. The program operates by directing taxes paid into a trust fund to offer benefits to

those who qualify.

PhilHealth

The Philippine Health Insurance Corporation implements the National Health

Insurance Program that aims to provide Filipinos with financial assistance and access to
 52

affordable health services. It covers hospital costs, subsidies for room and boarding, and

medicine and professional services. The compensation of the employee has a

corresponding salary base which will be the basis of the PhilHealth contribution.

Pag-IBIG

The Home Development Mutual Fund, commonly known as Pag-Ibig Fund, was

established to provide a national savings program and affordable house financing for

Filipinos. Aside from housing programs, it offers savings programs and multi-purpose

loans that qualified members can avail of.

13th Month Pay

Employees are owed an additional month’s worth of pay under legal provisions.

The Department of Labor and Employment (DOLE) states that any employee who has

worked for at least one month during the calendar year is eligible for the 13th-month

remuneration.

Employees at Bentohamnida Homemade Food Retailing are entitled to receive

13th-month pay in accordance with the law (Presidential Decree No. 851). Regardless of

the categorization, a 13th month’s pay will be given if they had a job for at least one (1)

month in the past year, they are considered to have an employment status. The

13th-month pay is legally required to be paid no later than December 24 of each year.
 53

Employee Code of Conduct

The Bentohamnida Homemade Food Retailing anticipates a favorable response

from its employees. A good attitude is one of the requirements for employees. Employees

that are kind to their coworkers create a more calm workplace, and every employee is

more driven. Employees that are on time are valued since they are dedicated to their jobs,

they schedule their activities for the day at work in advance. Finally, all employees are

required to lend a hand to others. Everyone will be inspired to work hard if there is this

mentality in the workplace since they know they can turn to someone for assistance if

necessary. A code of conduct for employees is crucial because it establishes clear

expectations and norms for behavior, fosters a healthy work atmosphere, encourages

ethical behavior, and ensures adherence to regulations and policies.

Ethical Principles

Fair Wages and Benefits

Ensuring that workers receive just compensation for their efforts, offering

competitive pay and benefits that adhere to or surpass industry norms. Offering

possibilities for advancement, promotions, and bonuses based on performance is a part of

this.

Respect and Non-Discrimination

Encouraging a workplace free from any sort of discrimination based on a person's

race, gender, age, religion, sexual orientation, or any other protected feature. Promoting

an environment of diversity and equal opportunity for all.

 54

Work-Life Balance

Putting in place fair working hours, giving staff proper breaks, and allowing for

flexibility when it's available in an effort to help them maintain a healthy work-life

balance. Assisting with personal and family obligations of employees.

Health and Safety

Placing a priority on the health and safety of employees by keeping the workplace

clean and safe, abiding by the applicable health and safety laws, and offering the

necessary instruction and protection gear. Promoting open dialogue regarding any safety

worries.

Ethical Conduct

Establishing a code of ethics that sets standards for personnel conduct, such as

integrity, professionalism, and honesty. Establishing a framework for dealing with and

resolving ethical concerns, as well as encouraging staff members to voice any concerns

without fear of reprisal.

Training and Development

Investing in employee training and development initiatives to advance their

abilities, understanding, and professional development. To encourage a motivated and

qualified workforce, opportunities for cross-training, workshops, and professional

development should be made available.

 55

Workforce Well-being

Recognizing and fostering employee well-being by encouraging a supportive

workplace, providing tools for stress management, mental health assistance, and

work-life balance programs. fostering an atmosphere of employee well-being and

granting access to tools like employee help programs.

Management Policies

1. Professional Ethics

● Workers are expected to act honorably, follow the law, uphold a professional work

environment, and respect corporate standards. They must always act morally

towards customers, co-workers, and partners.

● Customers must be treated with respect, honesty, and fairness, while also having

their needs prioritized and maintaining confidentiality, in order to establish trust

and long-lasting partnerships.

2. Office Dress Code: Uniform

● Employees must wear the prescribed uniform, the polo shirt bearing the

Bentohamnida logo for staff and the polo bearing the Bentohamnida logo for

managers and partners paired with comfortable pants.

● On top of the required attire, kitchen employees must wear an apron, a mouth

shield, and a hairnet. The mouth shield will prevent their saliva from coming into

contact with the meal they are cooking, while the hairnet will keep their hair from

coming into contact with the food they are preparing.

 56

3. Footwear

● Male employees are required to wear their comfy closed shoes, such as rubber

shoes or sneakers.

● Female employees are required to wear their comfy closed shoes, such as rubber

shoes or sneakers. Sandals are permitted as long as their heel does not exceed

higher than one (1) inch.

4. Secure Working Conditions

● Workers need to know their personal property is safe and secure. Equipment,

tools, and workstations should comply with safety and health requirements.

● Not placing others at risk; ensuring safety is the most important rule to avoid

harming others with acts or inactions.

5. Absences and Leave

● If an employee misses work four times in a three-month period without a valid

excuse, he or she will be classified as “Absent without Leave” (AWOL) and is a

ground for termination under Section B, Article 297 of the Philippine Labor Code.

● If an employee doesn’t show up to work for three consecutive days without giving

notice, they are regarded to have voluntarily terminated their employment.

● Each year, full-time employees are eligible for fifteen (15) days of paid sick leave

in addition to eighteen (18) days of paid vacation.

 57

6. Resignation

● Employees are required to comply with the 14-day notice and service. This

requirement for fourteen (14) days’ notice and service may be waived in certain

circumstances.

7. Working Hours Policy

● The typical hours of labor an employee has to perform shall not exceed eight (8)

hours a day and should be exclusive of the one (1) hour daily lunch break.

Philippine law, however, does not prohibit work done for fewer than eight hours.

Working hours shall include:

● All periods during which an employee is obligated to be on duty and/or to

be in a prescribed workplace;

● All periods during which an employee is permitted to work; and

● Rest times of limited duration throughout working hours.

Meal hour:

● According to the Labor Code, all companies must provide their workers at

least sixty (60) minutes each day to have lunch.

Employee Shift Schedule

Position Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Finance 11:00 AM 11:00 AM 11:00 AM - 11:00 AM 11:00 AM 11:00 AM REST DAY

Manager - 8:00 PM - 8:00 PM 8:00 PM - 8:00 PM - 8:00 PM - 8:00 PM

Sales and 11:00 AM 11:00 AM 11:00 AM - 11:00 AM 11:00 AM 11:00 AM REST DAY
Marketing - 9:00 PM - 9:00 PM 9:00 PM - 9:00 PM - 9:00 PM - 9:00 PM
Manager
 58

Operations 11:00 AM 11:00 AM 11:00 AM - 11:00 AM 11:00 AM 11:00 AM REST DAY

Manager - 9:00 PM - 9:00 PM 9:00 PM - 9:00 PM - 9:00 PM - 9:00 PM

Human 11:00 AM 11:00 AM 11:00 AM - 11:00 AM 11:00 AM 11:00 AM REST DAY

Resource - 8:00 PM - 8:00 PM 8:00 PM - 8:00 PM - 8:00 PM - 8:00 PM
Manager

Sales and 11:00 AM 11:00 AM 11:00 AM - 11:00 AM 11:00 AM 11:00 AM REST DAY
Marketing - 9:00 PM - 9:00 PM 9:00 PM - 9:00 PM - 9:00 PM - 9:00 PM
Manager

Kitchen 11:00 AM 11:00 AM 11:00 AM - 11:00 AM 11:00 AM 11:00 AM REST DAY

Staff - 9:00 PM - 9:00 PM 9:00 PM - 9:00 PM - 9:00 PM - 9:00 PM

Support 11:00 AM 11:00 AM 11:00 AM - 11:00 AM 11:00 AM 11:00 AM REST DAY

Staff - 9:00 PM - 9:00 PM 9:00 PM - 9:00 PM - 9:00 PM - 9:00 PM

Cashier 11:00 AM 11:00 AM 11:00 AM - 11:00 AM 11:00 AM 11:00 AM REST DAY

- 9:00 PM - 9:00 PM 9:00 PM - 9:00 PM - 9:00 PM - 9:00 PM

Table 5. Employees’ Schedule

Sensitivity Analysis

To determine how the expected number of sales for a month affects the gross

profit of the business, the owners projected the sales per month based on the cost, selling

price, and gross profit for each meal set.

Product Sales Cost Selling Gross Total Sales Total Cost Total
in Units per Unit Price Profit of Sales Gross
per Unit per Unit Profit

Japanese 250 PHP PHP PHP PHP PHP PHP

Bento Box 179.67 249.00 69.33 62,250.00 44,917.50 17,332.50
Meal Set 1

Japanese 250 PHP PHP PHP PHP PHP PHP

Bento Box 181.50 249.00 67.50 62,250.00 45,375.00 16,875.00
Meal Set 2

Korean 250 PHP PHP PHP PHP PHP PHP

Dosirak 176.32 249.00 72.68 62,250.00 44,080.00 18,170.00
Meal Set 1
 59

Korean 250 PHP PHP PHP PHP PHP PHP

Dosirak 177.10 249.00 71.90 62,250.00 44,275.00 17,975.00
Meal Set 2

Korean 250 PHP PHP PHP PHP PHP PHP

Dosirak 164.82 249.00 84.18 62,250.00 41,205.00 21,045.00
Meal Set 3

TOTAL PHP PHP PHP

311,250.00 219,852.50 91,397.50

Table 6.1. Projected Sales per Month

Product Sales Cost Selling Gross Total Sales Total Cost Total Gross
in per Unit Price per Profit of Sales Profit
Units Unit per
Unit

Japanese 275 PHP PHP PHP PHP PHP PHP

Bento Box 179.67 249.00 69.33 68,475.00 49,409.25 19,065.75
Meal Set 1

Japanese 275 PHP PHP PHP PHP PHP PHP

Bento Box 181.50 249.00 67.50 68,475.00 49,912.50 18,562.50
Meal Set 2

Korean 275 PHP PHP PHP PHP PHP PHP

Dosirak 176.32 249.00 72.68 68,475.00 48,488.00 19,987.00
Meal Set 1

Korean 275 PHP PHP PHP PHP PHP PHP

Dosirak 177.10 249.00 71.90 68,475.00 48,702.50 19,772.50
Meal Set 2

Korean 275 PHP PHP PHP PHP PHP PHP

Dosirak 164.82 249.00 84.18 68,475.00 45,325.50 23,149.50
Meal Set 3

TOTAL PHP PHP PHP

342,375.00 241,837.75 100,537.25

Table 6.2. Projected Sales per Month (Additional 10% Sales)

 60

Product Sales Cost Selling Gross Total Sales Total Cost Total
in Units per Unit Price Profit of Sales Gross
per Unit per Unit Profit

Japanese 225 PHP PHP PHP PHP PHP PHP

Bento Box 179.67 249.00 69.33 56,025.00 40,425.75 15,599.25
Meal Set 1

Japanese 225 PHP PHP PHP PHP PHP PHP

Bento Box 181.50 249.00 67.50 56,025.00 40,837.50 15,187.50
Meal Set 2

Korean 225 PHP PHP PHP PHP PHP PHP

Dosirak 176.32 249.00 72.68 56,025.00 39,672.00 16,353.00
Meal Set 1

Korean 225 PHP PHP PHP PHP PHP PHP

Dosirak 177.10 249.00 71.90 56,025.00 39,847.50 16,177.50
Meal Set 2

Korean 225 PHP PHP PHP PHP PHP PHP

Dosirak 164.82 249.00 84.18 56,025.00 37,084.50 18,940.50
Meal Set 3

TOTAL PHP PHP PHP

280,125.00 197,867.25 82,257.75

Table 6.3. Projected Sales per Month (Deduction of 10% Sales)

Total Sales Total Cost of Sales Total Gross Profit

Projected Sales PHP 311,250.00 PHP 219,852.50 PHP 91,397.50

Figures

Additional 10% PHP 342,375.00 PHP 241,837.75 PHP 100,537.25

Deduction of 10% PHP 280,125.00 PHP 197,867.25 PHP 82,257.75

Table 7. Sales Sensitivity Analysis

 61

Chapter 5:

Financial Projections

Statement of Financial Position

The table below shows the statement of financial position of the Bentohamnida

Homemade Food Retailing. Statement of financial position or also known as the balance

sheet is a financial statement that shows the assets, liabilities, and equity of a business on

a given period of time. As shown in the table below, the Bentohamnida Homemade Food

Retailing is in a good standing from the 1st year of operation until the 5th year of

business operations.

Bentohamnida Homemade Food Retailing

Projected Statements of Financial Position
As of December 31, 2023, 2024,2025,2026 and 2027

2023 2024 2025 2026 2027

ASSETS

Current Assets

Cash 587,161.15 985,240.64 1,561,713.20 2,355,209.55 3,412,776.58

Supplies 16,950.98 21,188.72 22,926.20 24,208.12 25,445.64

Total Current 604,112.13 1,006,429.36 1,584,639.40 2,379,417.66 3,438,222.22

Assets

Noncurrent
Assets

Store Equipment - 37,466.64 29,973.31 22,479.99 14,986.66 7,493.33

net

Furnitures and 10,625.00 8,500.00 6,375.00 4,250.00 2,125.00

Fixtures - net
 62

Office Equipment 23,083.33 18,466.67 13,850.00 9,233.33 4,616.67

- net

Kitchen 48,015.00 38,412.00 28,809.00 19,206.00 9,603.00

Equipment - net

Other Equipment - 8,929.10 7,143.28 5,357.46 3,571.64 1,785.82

net

Total Noncurrent 128,119.08 102,495.26 76,871.45 51,247.63 25,623.82

Assets

TOTAL ASSETS 732,231.20 1,108,924.62 1,661,510.84 2,430,665.29 3,463,846.04

LIABILITIES AND
EQUITY

Total Liabilities 0.00 0.00 0.00 0.00 0.00

Equity

A, Capital 122,038.53 184,820.77 276,918.47 405,110.88 577,307.67

B, Capital 122,038.53 184,820.77 276,918.47 405,110.88 577,307.67

C, Capital 122,038.53 184,820.77 276,918.47 405,110.88 577,307.67

D, Capital 122,038.53 184,820.77 276,918.47 405,110.88 577,307.67

E, Capital 122,038.53 184,820.77 276,918.47 405,110.88 577,307.67

F, Capital 122,038.53 184,820.77 276,918.47 405,110.88 577,307.67

Total Equity 732,231.20 1,108,924.62 1,661,510.84 2,430,665.29 3,463,846.04

TOTAL 732,231.20 1,108,924.62 1,661,510.84 2,430,665.29 3,463,846.04

LIABILITIES AND
EQUITY

Table 8. Bentohamnida’s Statement of Financial Position

 63

Statement of Comprehensive Income

The table below shows the statement of the projected comprehensive income of

the Bentohamnida Homemade Food Retailing. Comprehensive income or statement of

comprehensive income is a financial statement that lists down all profits and loss of an

entity on a given period of time. As shown in the table above, the Bentohamnida

Homemade Food Retailing is already having gross income from the 1st year of operation

until the 5th year of the business’s operations.

Bentohamnida Homemade Food Retailing

Projected Statements of Comprehensive Income
For the Years Ending December 31 2023, 2024, 2025, 2026, and 2027

2023 2024 2025 2026 2027

Sales 3,735,000.00 4,482,000.00 5,378,400.00 6,454,080.00 7,744,896.00

Cost of Sales 2,599,027.64 3,137,400.00 3,764,880.00 4,517,856.00 5,421,427.20

Gross Profit 1,135,972.36 1,344,600.00 1,613,520.00 1,936,224.00 2,323,468.80

Operating
Expenses

Selling Expenses

Salaries Expense 416,000.00 436,800.00 458,640.00 481,572.00 505,650.60

Utilities Expense 106,788.00 112,127.40 117,733.77 123,620.46 129,801.48

Rent Expense 180,000.00 180,000.00 180,000.00 180,000.00 180,000.00

Supplies 67,803.91 84,754.89 91,704.79 96,832.46 101,782.57

Expense

Depreciation 7,493.33 7,493.33 7,493.33 7,493.33 7,493.33

Expense - Store
Equipment

Depreciation 2,125.00 2,125.00 2,125.00 2,125.00 2,125.00

Expense -
Furniture and
Fixtures
 64

Depreciation 9,603.00 9,603.00 9,603.00 9,603.00 9,603.00

Expense -
Kitchen
Equipment

Total Selling 789,813.24 832,903.62 867,299.89 901,246.25 936,455.98

Expenses

General and
Administrative
Expenses

Depreciation 4,616.67 4,616.67 4,616.67 4,616.67 4,616.67

Expense - Office
Equipment

Depreciation 1,785.82 1,785.82 1,785.82 1,785.82 1,785.82

Expense - Other
Equipment

Permits and 3,851.00 3,036.00 3,036.00 3,036.00 3,036.00

Licenses
Expense

Renovations 26,264.03 0.00 0.00 0.00 0.00

Expense

Total General 36,517.52 9,438.49 9,438.49 9,438.49 9,438.49

and
Administrative
Expenses

Total Operating 826,330.76 842,342.11 876,738.38 910,684.74 945,894.47

Expenses

Income before 309,641.60 502,257.90 736,781.62 1,025,539.26 1,377,574.33

Income Tax

Income Tax 77,410.40 125,564.47 184,195.41 256,384.82 344,393.58

Expense

NET INCOME 232,231.20 376,693.42 552,586.22 769,154.45 1,033,180.75

Table 9. Bentohamnida’s Statement of Comprehensive Income

 65

Statement of Cash Flow

A cash flow statement is a type of financial statement that shows how money is

spent by a business and it keeps track of the amount of money that flows in and out as a

result of business handling. The table below shows the detailed information of the

Bentohamnida Homemade Food Retailing’s cash inflow and outflow.

Bentohamnida Homemade Food Retailing

Statement Of Cash Flow

2023 2024 2025 2026 2027

Cash Flows from

Operating
Activities

Net Income 232,231.20 376,693.42 552,586.22 769,154.45 1,033,180.75

Add back:

Depreciation 7,493.33 7,493.33 7,493.33 7,493.33 7,493.33

Expense - Store
Equipment

Depreciation 2,125.00 2,125.00 2,125.00 2,125.00 2,125.00

Expense -
Furniture and
Fixtures

Depreciation 9,603.00 9,603.00 9,603.00 9,603.00 9,603.00

Expense - Kitchen
Equipment

Depreciation 4,616.67 4,616.67 4,616.67 4,616.67 4,616.67

Expense - Office
Equipment

Depreciation 1,785.82 1,785.82 1,785.82 1,785.82 1,785.82

Expense - Other
Equipment

(Increase) / (16,950.98) (4,237.74) (1,737.48) (1,281.92) (1,237.53)

Decrease in
Supplies

Cash provided by 240,904.04 398,079.49 576,472.56 793,496.35 1,057,567.04

Operating
Activities
 66

Cash Flows from

Investing
Activities

Purchase of Store (44,959.97) 0.00 0.00 0.00 0.00

Equipment

Purchase of (12,750.00) 0.00 0.00 0.00 0.00

Furniture and
Fixtures

Purchase of (57,618.00) 0.00 0.00 0.00 0.00

Kitchen
Equipment

Purchase of Office (27,700.00) 0.00 0.00 0.00 0.00

Equipment

Purchase of Other (10,714.92) 0.00 0.00 0.00 0.00

Equipment

Cash used in (153,742.89) 0.00 0.00 0.00 0.00

Investing
Activities

Cash Flows from

Financing
Activities

Cash Investment 500,000.00

by partners

Cash provided by 500,000.00 0.00 0.00 0.00 0.00

Financing
Activities

Net Increase/ 587,161.15 398,079.49 576,472.56 793,496.35 1,057,567.04

(Decrease)

Cash beginning 0.00 587,161.15 985,240.64 1,561,713.20 2,355,209.55

Cash ending 587,161.15 985,240.64 1,561,713.20 2,355,209.55 3,412,776.58

Table 10. Bentohamnida’s Statement of Cash Flow

 67

Chapter 6:

Summary, Conclusion, and Recommendation

Summary

Determining the total costs of Bentohamnida Homemade Food Retailing is crucial

for evaluating its financial viability, budgeting, risk analysis, and decision-making

processes. The total cost of the business is PHP 2,599,027.64, and the business has

sufficient capital to cover these expenses. The proponents anticipate selling 15,000 meal

sets annually, priced at PHP 249.00 per meal, resulting in projected sales of PHP

3,735,000.00. In addition, the proponents conducted a sensitivity analysis to assess the

impact of a 10 percent increase and a 10 percent decrease in monthly sales units on the

business. In conclusion, based on the analysis of the business's Statement of

Comprehensive Income and Statement of Financial Position, it is evident that the

business has the ability to thrive in the long term due to its consistent annual sales growth

rate of 20%.

Conclusion

In conclusion, this study is feasible because, based on the Statements of

Comprehensive Income and Statements of Financial Position, sales are higher than

expenses. Furthermore, the sensitivity analysis proves the viability of the business. It

examines how a ten percent decrease in unit sales would affect the business, and this

shows that the business is reasonably resilient and can face potential market changes or
 68

difficulties. With the figures shown in the paper, this business, Bentohamnida, will most

likely be successful. Overall, based on the available data and analysis, the feasibility of

the study indicates that Bentohamnida has a solid foundation for potential success.

Recommendation

Under this study, the proponents recommends to conduct a market research by

asking the sample target market about their preference of food dishes in both Korean and

Japanese cuisines. Market research is essential for business planning because it offers

insightful information on consumer behavior, industry trends, and the competitive

environment. This information facilitates educated decision-making, helps to uncover

market opportunities, and reduces risks. The proponents failed to ask the sample target

market of their dish preferences due to time constraints.

Together with this, it is also recommended to apply the STP method (Segement,

Target, and Position) in planning the target market of the bussiness. In order for

businesses to successfully segment, target, and position their products or services to

satisfy the unique needs and preferences of their desired customers, the STP approach is

essential when choosing a target market. Based on things like dietary preferences,

cultural preferences, or convenience needs, it helps to identify and target specific

customer categories, assuring effective marketing strategies and customized product

offerings to enhance consumer satisfaction and business success.

 69

References

Albastro, A. K., Balaba, L. X., Cabahug, R. M., Estolas, R., & Ubsoban, C. J. (2022). A

Feasibility Study of Bento Box Meal Delivery in West Poblacion, Kalilangan, Bukidnon.

Studocu; Studocu.

https://www.studocu.com/ph/document/central-mindanao-university/ms-food-science/7a-

feasibility-study-format-final/28224324

Ali, S., Khalid, N., Usama Javed, H. M., & Zahurul Islam, D. M. (2020, December 31).

Consumer Adoption of Online Food Delivery Ordering (OFDO) Services in Pakistan:

The Impact of the COVID-19 Pandemic Situation. MDPI.

https://doi.org/10.3390/joitmc7010010

Andal, J. R., Anecito, P. M., Atienza, M., Benamer, C., Caadlawan, L., Ferrera, H., &

Librea, A. (2022). Food Delivery Services: A Study of Impacts on Customers in Lipa

City, Batangas. Studocu; Studocu.

https://www.studocu.com/ph/document/sti-college/bsba-operations-management/thesis-a

bout-food-delivery-services-in-lipa-city-batangas/23609351

Chan, E. (2019, May 20). JAPANESE FOOD MANIA in MANILA - mise en place. Mise

En Place. http://miseenplaceasia.com/japanese-food-mania-in-manila/

Gabriel Wagan Aguilar, M., Ann Limpot, R., & Haidriane Macasinag, P. (2020). The

Tourism Business Industry of the Municipality of Tanay, Rizal, Philippines: An

Assessment on Human Resource and a Province-Wide Market Research. Journal of

 70

Tourism Management Research, 7(1), 52–67.

https://doi.org/10.18488/journal.31.2020.71.52.67

Gamilla, C. O. (2021, April 25). Revenue boom of Online Food delivery industry amidst

Pandemic: Evidence from the Philippines | International Journal of Progressive Research

in Science and Engineering. Revenue Boom of Online Food Delivery Industry Amidst

Pandemic: Evidence From the Philippines | International Journal of Progressive Research

in Science and Engineering. https://journal.ijprse.com/index.php/ijprse/article/view/256

J. O., Astoriano, L., D. Gerona, J. A., & R. Marzan, J. C. (2022, May 11). The Impact of

Digital Marketing on Customer Buying Intention of Customers in the Philippines |

Journal of Business and Management Studies. The Impact of Digital Marketing on

Customer Buying Intention of Customers in the Philippines | Journal of Business and

Management Studies. https://doi.org/10.32996/jbms.2022.4.2.29

Key Trends in the Food Delivery Market in the Philippines. (n.d.). Key Trends in the

Food Delivery Market in the Philippines.

https://www.philippinesmarketresearch.com/insight/food-delivery-market-in-the-philippi

nes

L. TUPAS AND ANGELI LEE, V. A., & G. (2020, October 22). Here’s how Filipinos

have grown to love Korean food. GMA News Online.

https://www.gmanetwork.com/news/lifestyle/food/760977/explaining-the-filipinos-k-foo

dies-phenomenon/story/
 71

Media, E. (2021, July 3). The Digital Marketing Landscape in the Philippines. Eight

Media Online Solutions, Inc.

https://eightmedia.ph/blog/the-digital-marketing-landscape-in-the-philippines/

Peveto, T. (2020, January 31). The History and Artform of the Bento Box in Osaka.

Cookly Magazine.

https://www.cookly.me/magazine/asia/japan/osaka/the-history-and-artform-of-the-bento-

box-in-osaka/

Philippines Foodservice Market - Growth, Trends, and Forecasts (2023 - 2028). (2023).

Mordorintelligence.com.

https://www.mordorintelligence.com/industry-reports/philippines-foodservice-market

Reneto M. Culagbang Jr. and Martin Joseph P. San Diego. (2019); IMPACTS OF

DIGITAL MARKETING AMONG LOCAL COMMERCIAL BANKING INDUSTRIES

IN THE PHILIPPINES. Int. J. of Adv. Res. 7 (Oct). 610-614] (ISSN 2320-5407).

www.journalijar.com http://dx.doi.org/10.21474/IJAR01/9873

Seko, Y., Rahouma, L., Takano Reeves, C., & Wong, V. (2021). Unboxing the bento box:

An arts-informed inquiry into Japanese families’ experience at Canadian school lunch

time. Canadian Food Studies / La Revue Canadienne Des Études Sur L’alimentation,

8(3). https://doi.org/10.15353/cfs-rcea.v8i3.492