Design For Research
Design For Research
Samia Elgazzar
Outline
• Definition of research design
• Characteristics of research design
• Classification of of research design
DEFINITION
• A research design is a plan, structure, and strategy of investigation… to obtain answers to
research questions or problems.
• It includes an outline of what the investigator will do from writing the hypotheses …to the
For example, a building cannot be constructed without the knowledge of its structure. A
builder cannot order raw materials or set dates till he knows the structure of this building,
such as an office building, school, home, etc.
• A traditional research design is a blueprint or detailed plan for how a research study is to
be completed
Definition of research design
Research design is the blueprint for fulfilling research objectives and answering
questions. Its essentials include
• An activity and time-based plan.
• A plan based on the research questions
• A guide for selecting sources, and types of information.
• A framework for specifying the relationships among the study’s variables.
• A procedural outline for every research activity.
• is it important to understand the philosophy underlying each type of research to best
meet the intended purpose of the study
Benefits of Research Design
There are several benefits of having a well-designed research plan. Including:
• Clarity of research objectives: Research design provides a clear understanding of the research objectives and the
desired outcomes.
• Increased validity and reliability: To ensure the validity and reliability of results, research design help to minimize the
risk of bias and helps to control extraneous variables.
• Improved data collection: Research design helps to ensure that the proper data is collected and data is collected
systematically and consistently.
• Better data analysis: Research design helps ensure that the collected data can be analyzed effectively, providing
meaningful insights and conclusions.
• Improved communication: A well-designed research helps ensure the results are clean and influential within the
research team and external stakeholders.
• Efficient use of resources: reducing the risk of waste and maximizing the impact of the research .
Characteristics research design
• Neutrality: The results projected in the research should be
free from bias and neutral.
• Reliability: With regularly conducted research, the researcher
expects similar results every time.
• Validity: The questionnaire developed from this design will
then be valid.
• Generalization: The outcome of your design should apply to a
population and not just a restricted sample. A generalized
method implies that your survey can be conducted on any part
of a population with similar accuracy.
Research Design Elements
• Accurate purpose statement
• Techniques to be implemented for collecting and analyzing
research
• The method applied for analyzing collected details
• Type of research methodology
• Settings for the research study
• Timeline
• Measurement of analysis
Ethnography is a qualitative method for collecting data often used in the social and
to obtain information,
Uses
❑ To describe variable
• Cross-sectional studies are observational in nature and are known as descriptive research, not causal or
relational, meaning that you can't use them to determine the cause of something, such as a disease.
Researchers record the information that is present in a population, but they do not
manipulate variables.
Advantages:
» Cheap to undertake
» Easy to analyze
Disadvantages:
» Cannot measure change
Example
• Examining the prevalence of cancer amongst a defined
population. he researcher can evaluate people of different ages,
geographical locations, and social backgrounds
Defining Characteristics of Cross-Sectional Studies
gender, etc.)
Exposed Disease
People
without
Population
the disease
(healthy people)
Un-exposed No-disease
Disease
Follow-up period
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Study design based on Reference Period
1. Retrospective Design:
• Investigates a phenomenon , situation , problem or issue that has happened in the past.
• In a retrospective study, you collect data on events that have already happened.
Examples:
• For example, people with AIDS might be asked about their lifestyle choices and medical history in order to
study the origins of the disease.
Case-control study: back in time
• In studies of disease etiology, for example, researchers begin by selecting a group of
patients (the cases) with a particular disease.
• Assess prior exposure status and other risk factors for cases and controls
• Examples
The researcher selects a few cancer patients and non-cancer patients and studies the
histories of both groups to compare the frequency of exposure to risk factors i.e., smoking
for each group in order to estimate the relationship between the risk factor (smoking) and
the disease (lung cancer).
• Advantages
– Inexpensive and efficient (especially for rare diseases)
– Useful for studying diseases with long latencies
• Disadvantages
– Difficult to select an appropriate comparison group
– Potential bias in measuring exposure (recall bias due to disease)
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Design of a Case - Control study
Time
Inquiry
Exposed Cases
(People
with
Un-exposed the disease)
Population
Controls
Exposed
(People
without
the disease)
Un-exposed
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Main difference between both designs
• Case control: The study begins with diseased (cases) and non-
diseased (control) people
• Cohort study: The study begins with exposed (healthy) and non-
exposed (healthy) people
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2.The Prospective Study Design
• In a prospective study, you choose a group of subjects and follow them over time,
collecting data in real-time.
• Refers to the likely prevalence of a phenomenon, situation, problem, attitude,
or outcome in the future
• Such studies attempt to:
– establish the outcome of an event or what is likely to happen
Example
• To find out the effect of parental involvement on the level of academic achievement of their
children.
• To measure the effects of the change in migration policy on the extent of immigration in
Australia.
Observational Designs
control (including the use of a control group that is not given the
units. The random process implies that every possible allotment of treatments has
the same probability. each participant has an equal and known probability of
• manipulation
Example Some students in a certain class take a pre-test. The teacher then uses
a certain teaching technique for one week and administers a post-test of similar
difficulty.
Correlational research design
Positive correlation Both variables change in the same As the prices of petrol increase,
direction the fare of auto increases too.
Zero correlation There is no relationship between the Tea consumption is not correlated
variables with height
Difference between qualitative and quantitative research design
Math and statistical analysis were used to examine the Summarizing, classifying, and analyzing data were used to conduct
situation. the analysis.
Numbers, graphs, and tables are the most common Mostly represented with words
forms of expression.
It necessitates the participation of a large number of Only a few people are required to answer.
people.
• c) A survey.
• d) A qualitative study.