Christine Leflore

DIGITAL_MARKETING

DIGITAL_MARKETING_103_REVIEW

Mumbai Indians are a professional franchise cricket team based in Mumbai, Maharashtra,

that competes in the Indian Premier League (IPL).Founded in 2008, the team is owned by

India's biggest conglomerate, Reliance Industries, through its 100% subsidiary Indiawin

Sports.Since its establishment, the team has played home matches at the 33,108-capacity

Wankhede Stadium.In 2017, the Mumbai Indians became the first franchise to cross the

$100 million mark in brand value.The brand value of Mumbai Indians in 2019 was

estimated around ₹809 crore ($115 million), the highest among all the IPL franchises for

the fourth consecutive year.Mumbai Indians won the 2011 Champions League Twenty20

after beating Royal Challengers Bangalore by 31 runs in the final.The team won the double

by winning its first IPL title, in 2013, by defeating Chennai Super Kings by 23 runs in the

final, and then defeated the Rajasthan Royals by 33 runs to win its second Champions

League Twenty20 title later that year.They won their second IPL title on 24 May 2015 by

defeating the Chennai Super Kings by 41 runs in the final and became the third team to win

more than one IPL title.On 21 May 2017, they won their third IPL title by defeating the

Rising Pune Supergiant by 1 run in a thrilling final, thus becoming the first team to win

three IPL titles.While playing the tournament, they won their 100th T20, becoming the first

team to do so.In 2019, they repeated the same feat as they won a record breaking fourth IPL

title, by beating CSK by just 1 run on 12 May 2019 in the IPL Final.They became the first

team to win the IPL title for the fifth time, by beating Delhi Capitals by 5 wickets on 10

November 2020 in the IPL Final.Mumbai Indians are currently captained by Hardik
Pandya.Mark Boucher was appointed as head coach of Mumbai Indians before the 2023

season.Kieron Pollard is the batting coach and Lasith Malinga is their bowling coach.Rohit

Sharma is the leading run scorer of the team while Lasith Malinga is the leading wicket

taker of the team.== Franchise history ==

The Board of Control for Cricket in India (BCCI) announced in September 2007 the

establishment of the Indian Premier League, a Twenty20 competition to be started in

2008.In January 2008, the BCCI unveiled the owners of eight city-based franchises.The

Mumbai franchise was sold to the Reliance Industries Ltd (RIL) for $111.9 million, making it

the most expensive team to be sold in the league.RIL, owned by Mukesh Ambani, acquired

the rights to the franchise for a period of 10 years.== Team history ==

=== 2008–2009: Struggle in the initial seasons ===

The Indian Premier League named four players as icon players for their respective city

franchises which made the players unavailable to play for any team other than their city

team.Sachin Tendulkar was named Mumbai's icon player.The icon player was also entitled

to earn 15% more than the next-best paid player in their team.At first player auctions for

the inaugural IPL season conducted in February 2008, the Mumbai franchise bought several

star international cricketers such as Sanath Jayasuriya, Harbhajan Singh, Shaun Pollock,

Lasith Malinga and Robin Uthappa.The franchise named Sachin Tendulkar as the captain of

the team and appointed former India cricketer Lalchand Rajput as the head coach.However,

Tendulkar was injured before the start of the 2008 season due to which Harbhajan Singh

took over as the captain in the initial stage of the season.The team got off to a bad start in

the season, losing their first four games by some comprehensive margins.Their first match

was a five-wicket defeat to the Royal Challengers Bangalore on 20 April 2008 at the
Wankhede.Their stand-in captain, Harbhajan, was suspended from the tournament for

reportedly slapping Sreesanth during Mumbai's league match against Kings XI Punjab.After

Harbhajan's suspension, Shaun Pollock assumed the leadership duties until Tendulkar's

return on 24 May.Under Pollock's captaincy, Mumbai won six out of their next six games

which left them needing to win two more out of the remaining four matches to qualify for

the semi-finals.Mumbai suffered three last-over defeats in the next three games, including

two off the last ball, before winning their last league match.They finished fifth in the points

table with 7 wins and 7 losses, missing out on a semi-final spot by just one point.The 2009

season was played in South Africa as it coincided with multi-phase 2009 Indian general

elections due to which the Government of India refused to commit the Indian paramilitary

forces to provide security for the IPL.Before the start of the season, Mumbai Indians traded

Robin Uthappa for Zaheer Khan with Royal Challengers Bangalore, and Ashish Nehra for

Shikhar Dhawan with the Delhi Daredevils.Shaun Pollock retired after the first season and

became the head coach of the team.Lasith Malinga, who missed the previous season due to

an injury, returned to the team.At the player auction, Mumbai bought South African

batsman JP Duminy to strengthen their batting department.After winning their opening

match against the Chennai Super Kings, Mumbai struggled to put up consistent

performances during the season.They relied heavily on Duminy and Tendulkar's batting,

and Malinga's bowling, along with minimal contributions from other players.With only five

wins from 14 matches, Mumbai finished on seventh place in the league table.=== 2010–

2012: Rise as a strong team ===

At the 2010 players auction, Mumbai Indians bought Trinidadian all-rounder Kieron Pollard

for $750,000 following a secret tiebreaker.After the auction, they signed up ten uncapped

Indian players out of whom seven were former ICL players.