Master of Business Administration

(3rd Semester)

Subject Name- BUSINESS RESEARCH METHODS

IMPORTANT QUESTIONS

Unit -I
1. Define research and explain its importance in the context of business. How does research contribute
to decision-making in business?
2. Discuss the various types of research and their applications in different functional areas of business.
3. Explain the key qualities of effective research. How can these qualities enhance the reliability and
validity of research findings?
4. Analyze the emerging trends in business research.
5. Explain the characteristics of the scientific method. How does the scientific method contribute to the
credibility of research?
6. Discuss the steps involved in the research process. How do these steps ensure a systematic approach
to solving research problems?
7. Explain the concept of scientific enquiry. How does it differ from other forms of inquiry?
8. Discuss the importance of formulating a research problem.
9. Explain the elements of a research proposal.
10. Discuss the meaning and importance of research in the context of business. How do emerging trends
in business research influence decision-making in functional areas?
11. Explain the characteristics of the scientific method in research.
12. Analyze the different types and qualities of research.

Unit -II
1. Define research design and explain its importance in the research process. What are the features of a
good research design?
2. Compare and contrast qualitative and quantitative research approaches. What are the advantages and
disadvantages of each approach?
3. Discuss the concept of exploratory research design.
4. What are the types of exploratory research, and how are they applied in business research?
5. Explain the concept and uses of descriptive research designs. How do they differ from exploratory
research designs?
6. Discuss the differences between cross-sectional and longitudinal research.
7. Explain the concept of experimental design in research.
8. Define independent and dependent variables. How do they interact in an experimental research
design?
9. Discuss the role of control groups in experimental research. How do they contribute to the validity of
research findings?
10. Define Control Group, Treatment, Extraneous Variables, Concomitant Variables and Confounded
Relationship?
11. Explain the Principles of Replication, Randomization and Local Control?
12. Briefly describe Randomized Block Design and Latin Square Design?

Unit -III
1. Define measurement in the context of research. Why is measurement important in management
research?
2 i h h ll f i h
2. Discuss the challenges of measurement in management research.
3. Explain the four levels of measurement: nominal, ordinal, interval, and ratio.
4. Discuss the concept of attitude scaling techniques. How are these techniques used to measure
attitudes in research?
5. Explain the Likert Scale and its application in research.
6. Discuss the concept and application of the Semantic Differential Scale in measuring attitudes.
7. Explain the Constant Sum Scale and its use in research.
8. Discuss the differences between ranking scales, such as paired comparison and forced ranking.
9. Explain the importance of selecting the appropriate scaling technique in research.
10. What are the measures of Central Tendency (Mean, Median, Mode etc.) used for each level of
measurement?
11. Analyze the various attitude scaling techniques used in research. How do scales like Likert, Semantic
Differential, and Ranking Scales contribute to the measurement of attitudes?
12. Discuss the concept and importance of measurement in management research. How do validity and
reliability issues impact the accuracy of research findings?

Unit -IV
1. Define the concept of sampling in research. What are the key characteristics of a good sample?
2. Discuss the concept of a sampling frame. How does it influence the accuracy and reliability of
research findings?
3. Explain the difference between sampling errors and non-sampling errors. What methods can be used
to reduce these errors?
4. Discuss the factors that should be considered when determining the size of a sample. How does
sample size impact the validity of research results?
5. Explain the concept of probability sampling. Discuss the different types of probability sampling
methods and their applications in research.
6. Discuss the differences between simple random sampling and systematic sampling. When is each
method most appropriate?
7. Explain the concept of non-probability sampling. Discuss the various non-probability sampling
methods and their uses in research.
8. Discuss the challenges and considerations involved in determining sample size in practical research
settings.
9. Explain the concept of cluster sampling and its application in research. How does it differ from
stratified random sampling?
10. Discuss the basic concepts of sampling, including the definition of the universe, statistical
population, and sampling frame.
11. What are the key characteristics of a good sample in research?

Unit -V
1. Discuss the process of data editing and coding in research.
2. Explain the importance of tabular representation of data in research.
3. Discuss the construction of frequency distributions.
4. Explain the appropriate usage of bar charts, pie charts, and histograms in the graphical
representation of data.
5. Define hypothesis and discuss the qualities of a good hypothesis.
6. Explain the concept of hypothesis testing.
7. Discuss the logic and importance of hypothesis testing in research.
8. Discuss the Analysis of Variance (ANOVA) and its application in research.
9. Explain the difference between Null Hypothesis and Alternate Hypothesis
10. What is the difference between One Way ANOVA and Two Way ANOVA
11. Explain the mechanism of report writing in research.
12. Explain the concept of hypothesis testing in research. How do null and alternative hypotheses
contribute to the logical and statistical testing of research assumptions?
13. Analyze the structure and components of a research report.