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Table Of Contents
Foreword
Chapter 1:
Adwords Intro
Chapter 2:
Getting Around In AdWords
Chapter 3:
Starting A New Campaign
Chapter 4:
How To Set Up Your Campaigns
Chapter 5:
Contents Ads Or Paid Ads Listing
Chapter 6:
When To Show Your Ads And When Not To
Chapter 7:
Gauging AdWords Competition
Chapter 8:
Using Landing Pages
Chapter 9:
Maximizing ROI
Chapter 10:
Important Tips
Wrapping Up
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Foreword
Generally email marketing is more effective in many ways because of
several underlying factors. These factors contribute to the positive
attraction to use email marketing as a viable tool. This will show you
how.
Email Marketing Mojo
Using Email Marketing To Expand Traffic
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Chapter 1:
E-mail Marketing Basics
Synopsis
Sending email is first and foremost the cheapest if not a cheaper way
of communicating. With the element of having the essence of a more
personal tone and touch the email marketing tool is able to deliver
this sentiment quite well.
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The Basics
Using email as a communicating factor for marketing creates the
circumstances for the user to deliver the message to the target
audience directly instead of having the viewer search for it on the
internet.
Doing it right can ensure that email marketing as a tool is an asset to
building a respectable number of customers and to keeping then
loyal.
There are several types of email marketing styles some of which
include direct email, retention email, and advertising by tagging on
other people’s email.
All of these, when applied to the correct target audience can generate
the desired interest in any product or service.
Direct mail involves sending a promotional message in the form of an
email to the target audience. These emails may be about special offers
being featured or the launching of new products.
This more personal approach gives the impression of making the
customer feel privileged.
Retention email is designed to only encourage the recipient to take
action in the form of buying or signing up for something.
In this instance too the recipient is made to feel privileged to be on
the list of selected cliental.
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Advertising on other people’s email is also another way of using the
email marketing feature as a tool. Here the user tags their products or
services onto the advertisement of more established players for a fee.
This will ensure the user is able to reach the target audience of the
established entity.
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Chapter 2:
The Benefits Of E-mail Marketing
Synopsis
As in anything one always looks for the benefits before making the
decision to use any marketing tool. Besides this the marketing tool
must be compatible with the product itself.
As the internet is fast becoming a very important tool to reach large
amounts of viewers, choosing to use email marketing could prove to
be viable indeed.
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How To See The Benefits
The most important benefit evident is the fact that every corner of the
world can be reached through email marketing. There are no
limitations in using email marketing to reach the target audience.
The relatively low cost involved in using email marketing makes it a
very popular tool for creating the direct contact factor. This is better
than having to expose the product or service to a wide viewing
audience who may not even bother to open the site. Less time and
effort is necessary for this style of marketing.
Creating the interactive platform is also another benefit of email
marketing. Using campaigns that are innovative and audience
focused will ensure the recipients attention.
Adding the factor of being more personalized further ensures a
certain level of loyalty between both parties.
There are no time constraints when using email marketing as the
recipient can view the mails at their convenience and comfort. This
then also allows for the circumstance where fairly immediate
responses can be seen. In comparison other tools may take longer and
thus creating an unacceptable timeline of delays and
disappointments.
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The simplicity factor should be overlooked when it comes to choosing
the most appropriate tool to use. Sitting in the comforts of home this
exercise can be carried out with the minimal amount of fuss and
accompanying resources.
Using email marketing also provides for the Opt-in and unsubscribed
options. This allows the user to target only those who are genuinely
interested in what is being offered.
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Chapter 3:
How To Use E-mail Marketing Correctly
Synopsis
Large and small businesses all around the world are using email
marketing as a tool to increase sales and bring in a high revenue
percentage. Comparatively easier to use and definitely more effective
in reaching the target audience email marketing is fast making an
impact in the business world.
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Get A Grip On How To Do It
However as is all things good there should careful thought and
implementation methods to ensure the email marketing too is used
effectively.
Below are some of the relevant facts that should be considered when
deciding to use the email marketing tool:
• Having sound knowledge and a very clear plan on which the desired
target audience is very important to the success of using email
marketing.
This tool only works when it is specifically directed to the recipients
who would have some level of interest in the product or service being
offered.
• Another area to consider is the understanding the statistics, metrics
and analytics involved in email marketing. There is documented proof
on the reasons most people ignore these email and some of which are
because the content is repetitive and boring and also because the
email are too frequent.
• Understanding that the process of attracting the customer to the
actual purchasing stage consist of only a small window, the pitch and
signing up steps must also be very short and simple.
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Most target viewers attention spans are rather short, thus the key to
keeping the attention is to ensure speed and simplicity. Using other
tools like RSS URLs to RSS directories are also helpful.
• Making use of other media tool to enhance the overall process or
experience is also something that should be explored to ensure the
effectiveness of email marketing.
Social media networks like Twitter, YouTube, FaceBook, and others
should be underestimated in its capabilities to be an added source of
connecting to potential customers.
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Chapter 4:
Making Money With E-mail Marketing
Synopsis
With the huge number of options available in the market today
choosing to use email marketing is one way of ensuring the best
strategies to making money online is followed. There are many
reasons why email marketing is a better option to choose when a
comparison is made against other tools currently available.
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The Ins and Outs of the Revenue
Here are some of the ways to ensure the optimum amount of money
is made by using the email marketing tool:
• Understanding the market environment the individual is about to
address to garner sales is very important to the success rate derived
using the email marketing method.
The wisest way is to select and send to only a niche group that would
most likely be interested in the service or product being offered.
Choosing to email randomly is not only unwise but a total waste of
time and effort. Take the time to draw up a targeted Opt-in email list.
• The next step would be the challenge of getting and holding the
attention of the recipient of the email in order to encourage the
desired effect of garnering a successful sale.
The content of the email must be exciting and attractive in order to be
able to achieve this. Avoid lengthy and boring written material as no
one really wants to take the time to read anything that is too long.
• Some experts advocate the repeat formula, but this is a rather
contradictory area. For those who do, the idea is to keep reminding
the recipient of the missed opportunity should he or she decide not to
purchase the product or service being advertised.
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• Having an effective auto-responder in place is also something to
consider. This is a great tool for emailing, organizing, and generally
keeping track of the email list accurately and easily.
This is most helpful when the target audience base is rather large and
the individual needs some kind of feedback regarding the recipients
who are more receptive.
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Chapter 5:
Some In Depth Info On Email Marketing
Synopsis
As the already elevated stakes in the fierce search engine wars are
being advanced by the day, more and more webmasters are seeking
non-SEO ways to yield traffic to their web sites. Email offers
numerous extremely effective ways of yielding traffic to any web site.
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Important Info
Directly when you mention the word e-mail, the first thought that
comes to the minds of most individuals is illegal SPAM or unsolicited
e-mail messages which are such a pain and are now illegal in most
parts of the globe.
But, there are a lot of perfectly legal and acceptable ways to yield
traffic for a site utilizing e-mail.
E-mail signature files are likely the most underutilized net marketing
tool. The fact is that most webmasters undervalue the true power of
that petite, subtle ad message that may be set to go out with each e-
mail message that you send.
A lot of them forget that there are gobs of success stories that
illustrate simply how effective e-mail signatures may be. Likely the
most famous is how Hotmail, the popular free e-mail service, grew
from zip to millions of users inside a really short time, utilizing e-mail
signatures as their only marketing instrument. Every e-mail sent out
had an easy e-mail signature at the bottom inviting folks to open up
their free e-mail address.
Confessedly, composing effective e-mail signatures isn't easy. Still,
there's plenty of gratis data on the subject available online.
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Anyone with a net presence must perpetually build an opt-in e-mail
list. This is supposed to be returned from visitors to your web site.
This opt-in e-mail list may then be utilized to help you build a
relationship with your list of leads – as that's what they truly are.
Regular e-mails of interesting data ought to likewise include all sorts
of alluring promotions to get people to re-visit your site over and
over.
There's no other more effective way of holding high targeted traffic to
any web site.
There are measures of targeted safe lists that anyone may join that let
you send out your e-mail ads and promotions to members. By linking
up with a few, you may easily find yourself in a spot where you're
sending out your ad message to a million individuals. You may join
these lists at Yahoo groups or Google groups amid a host of additional
popular safe list sources.
Constantly remember to set up a separate e-mail account for your
safe lists as you'll likewise tend to get vast volumes of e-mail messages
from the other members.
The chief challenge with safe list advertising is that you have to come
up with the kind of headlines (that appears in the e-mail subject area)
that will get your e-mail opened up and finally read. A dim headline
will mean that barely anyone will wind up reading your e-mail and
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consequently the reaction to your e-mail ads and promotions will be
zilch. On the other hand potent headlines will win you a vast reaction.
The additional thing you'll need to be heedful about is to ensure that
you join relevant safe lists and groups that are destined to be the most
responsive to your e-mail messages and forwardings.
Rather than distributing advertisements through e-mail groups and
safelists, you may distribute valuable promotional articles instead. All
you have to do is join groups that allow article posts.
Posting articles to these e-zine lists is extremely effective as some of
them have 1000s of members whom you'll reach when your articles
are published in them.
Articles tend to have a much bigger audience than ads or promotions
distributed thru the same groups or safe lists.
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Chapter 6:
What To Stay Away From
Synopsis
In the process of wanting the ensure the effectiveness of using email
marketing as a tool to garner the interest of potential customers some
very important points should be considered and avoided.
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What To Pay Attention To
Making use of common words that may be also construed as trigger
words should be avoided. Avoiding these words is important in
ensuring the process of reaching the desired target audience is not
hampered in any way.
Using the spam tool to help detect the possible trigger words in the
email, the user is then able to replace these words with other similar
words and thus successfully avoiding the rejection of the email in the
filtering process.
Using short cut methods of cutting and pasting information to form
the contents of the email is a definite thing to avoid. Besides being
deemed unimaginative it can also end up being incoherent as the final
piece reaching the recipient may not appear as it would on the user’s
newzapp template.
Also if the content is so similar to the perhaps original designer than
there is a high probability of it being recognized as a copy and thus
causing the recipient to choosing to go with the original promoter
rather than purchasing from this sender.
Avoid underlining the general text content of the email. The links
usually already appear as underlined content and if other ordinary
text also appears underlined it would only confuse the recipient. If
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something need to be emphasized then opting to use other different
fonts is a better style to consider.
Keeping the content easy and simple to down load is an important
consideration, especially if the recipient does not have good internet
connection or is still on the old dial up system.
Avoid using large images and lengthy text content and this is very
time consuming and difficult to download not to mention it may
cause an inpatient recipient to delete the email altogether.
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Wrapping Up
Using e-mail marketing has a lot of avenues for you to be able to get
traffic to your site or to promote a product that you may be selling. So
get going today and use all the info in this book to ramp up your
traffic!
If you are interested on learning more about email marketing and how to generate leads for
your business; Join our exclusive Webinar
Click here to reserve your spot and start your journey to Freedom
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