E-commerce
Product and Operations Society
What is E-commerce
E-commerce is the process of buying and selling goods or
services via the internet.
Through websites, online marketplaces, and social media,
individuals and businesses can sell goods and services
using digital means.
E-commerce Market Size (India)- $ 74.8 B
Estimated E-commerce Market Opportunity in India (By
2030) - $ 350B
B2C B2B
Businesses sell products or services Transactions and interactions that occur
Types of E- directly to end consumers, bypassing
any intermediaries or other businesses.
between two or more businesses rather
than involving individual consumers.
Commerce
C2C C2B M-Commerce
Individual consumers engage in direct Individual consumers or end-users Buying and selling of goods and
transactions with each other, typically create value for businesses by providing services through wireless handheld
facilitated through an online platform. products, services or feedback devices such as phones and tablets
Limited geographic area wherein sellers can deliver
product or service in minimum time period
Could either follow an inventory-led model or an
aggregator model
Delivery models: Quick delivery or Slotted deliveries
Platform Infrastructure Store Partnership Product Listing and
Real-time Inventory
The e-commerce platform establishes The e-commerce platform partners The platform gathers product
the infrastructure, including a user- with local stores and warehouses in information from partner stores and
friendly website/app, a robust various areas, enable the platform to creates a detailed listing on their
inventory management system, and access a wide range of products and website/app, including descriptions,
integration with local stores inventory located nearby prices, and availability
Order Placement Order Fulfillment Delivery Logistics
When a customer places an order, After identifying the store for order The platform manages the logistics of
the platform verifies item fulfillment, the platform notifies the delivering products from the store to
availability in nearby stores, and store. A store representative or the customer, process is typically
determines the closest store that delivery person gathers the items, optimized for speed and efficiency to
can fulfill the request ensuring they match the customer's fulfill the order quickly
order
Social Media Marketing: utilizes
SEO: A marketing technique to
platforms to promote products,
increase store traffic by
engage customers, and drive
improving visibility on search
traffic. Ex: influencer marketing, and
engine result pages (SERPs)
giveaways
Content Marketing: Creating CRM: it involves managing and
and sharing valuable, relevant nurturing customer relationships
content to attract and retain a throughout their buying journey
target audience and beyond
Personalization: create Recommendation system: it
personalized interactions and simplify decision-making by guiding
experiences for customers people through options, enhancing
online the shopping experience
E-commerce technologies and tools
Content Management Customer Relationship
Systems Management
Reach wider audience: E-commerce platforms enable
CRM software helps businesses to sell products worldwide, reaching a larger
CMS are used to create and
businesses manage and audience than traditional brick-and-mortar stores
manage the content of an e-
analyze customer interactions
commerce website.
and relationships
Streamlines Operations: E-commerce tools automate
operations like order processing, inventory management,
and customer support. This frees businesses to focus on
Analytics & Data-driven other tasks like product development and marketing
Payment gateways
Decision-making Tools
Provide insights into e-
It facilitate secure online
commerce operations, Collect and analyze data: E-commerce tools gather
transactions. Online
including website traffic, customer data like buying habits and demographics. This
payment options include data is used to improve the customer experience and
customer behavior, and sales
credit/debit cards, digital make better marketing decisions
performance. Ex: Google
wallets, etc
Analytics, A/B testing tools
Thank You
