INDUSTRIES & MARKETS

Hotel industry in Europe

 Table of Contents

01 Overview 04 Digitalization
Travel and tourism revenue in Europe 2019-2029, by segment 03 Preparedness for digital transformation of accommodation businesses in Europe 2023 21
Hotel market revenue in Europe 2017-2028 04 Preparedness for digital transformation in lodging in Europe 2023, by country 22
Hotel market revenue in Europe 2017-2028, by region 05 Important digital transformation topics among accommodation businesses in Europe 2023 23
Share of hotel market sales in Europe 2017-2028, by channel 06 Use of AI by accommodation businesses in Europe 2023 24
Real per capita consumer spending on restaurants and hotels in Europe 2014-2029 07 Use of AI by accommodation businesses in Europe 2023, by country 25
Change in monthly number of hotel bookings worldwide 2020-2023, by region 08 Change in monthly number of online hotel searches worldwide 2020-2023, by region 26
HICP inflation rate for hotels and similar accommodation in the EU 2017-2024 09
05 Sustainability
02 Cities Preparedness for sustainability in accommodation in Europe 2023 28
Hotel occupancy rate of European cities 2022 11 Preparedness for sustainability in accommodation in Europe 2023, by country 29
Average daily hotel rates in Europe 2022, by city 12 Interest in accommodation with high sustainability standard globally 2023, by country 30
Number of hotels in Barcelona 1990-2023 13
Number of hotels in Paris 2019-2023, by rating 14 06 Alpine regions
Number of hotels in Rome 2019-2023, by rating 15 Hotels and hotel beds in selected Alpine regions in Europe 2022 32
Hotel overnight stays in Alpine regions in Europe 2022, by season 33
03 Construction pipeline Change in hotel overnight stays in selected Alpine regions in Europe 2019-2022 34
Number of hotels and rooms in the construction pipeline in Europe Q3 2023 17
Construction costs of hotel buildings in select European cities 2024, by type 18
Countries with the largest amount of hotel rooms in the construction pipeline 2024 19

1
CHAPTER 01

Overview
 Revenue of the travel and tourism market in Europe from 2019 to 2029, by
segment (in billion U.S. dollars)
Travel and tourism revenue in Europe 2019-2029, by segment

Package Holidays Hotels Vacation Rentals Cruises Camping

400

350
Revenue in billion U.S. dollars

300

250

200

150

100

50

0
2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

3 Description: Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the revenue achieves the maximum value across all five different segments by the end of the comparison period. Notably, the
segment Package Holidays stands out with the highest value of 151.92 billion U.S. dollars. Read more
Note(s): Europe; 2019 to 2029
Source(s): Statista; Statista Mobility Market Insights
 Revenue of the hotel market in Europe from 2017 to 2023, with a forecast
until 2028 (in billion U.S. dollars)
Hotel market revenue in Europe 2017-2028

140

119.7 121.6
115.6 117.7
120 113.4
111
102.3
99.23 98.16
Revenue in billion U.S. dollars

100 96.21

80

60

40 34.39
26.24

20

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

4 Description: The revenue of the hotel market in Europe saw significant growth in 2023, reaching an estimated 111 billion U.S. dollars. This figure improved greatly over 2020 and 2021, when the European hotel market was hit hard by the coronavirus (COVID-19)
pandemic. When looking at the forecast revenue of this market, it was predicted to see year-over-year growth from 2024 onwards. Read more
Note(s): Europe; 2017 to 2023
Source(s): Statista; Statista Mobility Market Insights
 Revenue of the hotel market in Europe from 2017 to 2023, with a forecast
until 2028, by region (in billion U.S. dollars)
Hotel market revenue in Europe 2017-2028, by region

Central & Western Europe Southern Europe Northern Europe Eastern Europe
140

120
Revenue in billion U.S. dollars

100

80

60

40

20

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

5 Description: Central & Western Europe was the European region with the highest revenue in the hotel market in 2023, generating just over 68 billion U.S. dollars. The region with the second-highest revenue that year was Southern Europe. Revenue across all regions
was forecast to see year-over-year growth up to 2028. Read more
Note(s): Europe; 2017 to 2023
Source(s): Statista; Statista Mobility Market Insights
 Sales distribution of the hotel market in Europe from 2017 to 2023, with a
forecast until 2028, by channel
Share of hotel market sales in Europe 2017-2028, by channel

Online Offline
120%

100%
18% 17% 15% 14%
25% 23% 22% 20%
30% 29% 28% 26%
80%
Share of sales

60%

82% 83% 85% 86%

40% 77% 78% 80%
70% 71% 72% 74% 75%

20%

0%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

6 Description: In 2023, the majority of hotel market sales in Europe were made online, at an estimated 78 percent. The share of European online hotel sales has seen steady growth since 2017, and this year-over-year growth is forecast to continue until 2028. Read more
Note(s): Europe; 2017 to 2023
Source(s): Statista; Statista Mobility Market Insights
 Real per capita consumer spending on restaurants and hotels in Europe
from 2014 to 2029 (in U.S. dollars)
Real per capita consumer spending on restaurants and hotels in Europe 2014-2029

1,400

1,200
Per capita spending in U.S. dollars

1,000

800

600

400

200

0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

7 Description: The real per capita consumer spending on restaurants and hotels in Europe was forecast to increase between 2024 and 2029 by in total 39 U.S. dollars (+3.37 percent). This overall increase does not happen continuously, notably not in 2028. The real
restaurants- and hotels-related per capita spending is estimated to amount to 1,194.59 U.S. dollars in 2029. Read more
Note(s): Europe; 2014 to 2029; all values are estimates
Source(s): Statista
 Year-over-year monthly change in number of hotel bookings worldwide
from 2020 to 2023, by region
Change in monthly number of hotel bookings worldwide 2020-2023, by region

Africa Americas Asia and the Pacific Europe Middle East

700%

600%

500%
Year-over-year change

400%

300%

200%

100%

0%

-100%

-200%
Oct 20

Oct 21

Oct 22

Oct 23
Feb 20

Feb 21

Feb 22

Feb 23
Sep 20

Dec 20

Sep 21

Dec 21

Sep 22

Dec 22

Sep 23
Nov 20

Nov 21

Nov 22
May 20

May 21

May 22

May 23
Mar 20

Mar 21

Mar 22

Mar 23
Jul 20

Jul 21

Jul 22

Jul 23
Jan 20

Jun 20

Jan 21

Jun 21

Jan 22

Jun 22
Apr 20

Apr 21

Apr 22

Jan 23

Jun 23
Apr 23
Aug 20

Aug 21

Aug 22

Aug 23
8 Description: The year-over-year monthly change in the number of hotel bookings worldwide decreased across all regions during March and April 2020. The most extreme decline in number of hotel bookings was seen in Africa in April 2020, at -94 percent. The sharp
decrease in hotel searches was due to the impact of the coronavirus (COVID-19) pandemic on international travel and the hotel industry. Read more
Note(s): Worldwide; January 2020 to October 2023
Source(s): Sojern; World Tourism Organization (UN Tourism)
 Harmonized index of consumer prices (HICP) inflation rate for hotels, motels, inns, and similar
accommodation establishments in the European Union (EU-27) from December 2017 to September
2024
HICP inflation rate for hotels and similar accommodation in the EU 2017-2024

25%

20%

15%
HICP inflation rate

10%

5%

0%

-5%

-10%
ec 18

ec 19

ec 22

ec 23
r2 8

r2 9

r 2 20

r2 3

r2 4
b 7

b 8

b 9

b 2

b 3
r 2 1¹

r 2 2¹
b 0¹

b 1¹
n 8
g 18

n 9
g 19

g 0

g 1

g 22

n 3
g 23

n 4
g 24
ct 8

ct 9

ct 2

ct 3

24
¹

¹
Ju 020

Ju 021

Ju 022
ec 2

ec 2
Ap 201

Ap 201

Ap 202

Ap 202
Fe 201

Fe 201

Fe 201

Fe 202

Fe 202
Ju 01

Ju 01

Ju 02

Ju 02
O 201

O 201

O 202

O 202

O 202

O 202
Ap 202

Ap 202
Fe 202

Fe 202
D 20

D 20

D t 20

D t 20

D 20

D 20
Ap 20
Au 20

Au 20

Au 20

Au 20

Au 20

Au 20

Au 20
20
ec

n
c

c
D

9 Description: In September 2024, the inflation rate for hotels, motels, inns, and similar accommodation establishments in the European Union was 4.8 percent. While September 2024's inflation rate was significantly lower than the peak reported in June 2022, it still
represented one of the highest figures recorded since December 2017. In contrast, hotels and similar establishments in the EU reported a negative inflation rate of 7.6 percent in September 2020. Read more
Note(s): EU; December 2017 to September 2024; year-over-year percentage change
Source(s): Eurostat
CHAPTER 02

Cities
 Occupancy rate of hotels in leading city destinations in Europe in 2022
Hotel occupancy rate of European cities 2022

Occupancy rate
0% 10% 20% 30% 40% 50% 60% 70% 80%

Barcelona 71.5%

Paris 71.3%

London 71.2%

Rome 67.2%

Madrid 65.6%

Berlin 65.1%

Milan 64.4%

Vienna 63.1%

Amsterdam 62.8%

Zurich 61.2%

Brussels 60.3%

Geneva 58.5%

Munich 58.4%

Prague 57.7%

Frankfurt 51.3%

11 Description: In 2022, Barcelona had the highest occupancy rate of the leading European city destinations at 71.5 percent. Paris and London ranked close behind at 71.3 percent and 71.2 percent, respectively. Read more
Note(s): Europe; 2022
Source(s): Office du Tourisme et des Congrès de Paris
 Average daily hotel rates in leading city destinations in Europe in 2022 (in
euros)
Average daily hotel rates in Europe 2022, by city

Average daily rate in euros

0 20 40 60 80 100 120 140 160 180 200 220

London 198

Rome 190.6

Paris 179.4

Amsterdam 166.9

Milan 160.5

Geneva 158.7

Barcelona 151.2

Munich 133

Brussels 132.9

Zurich 132.5

Madrid 125.5

Vienna 124.2

Berlin 118.6

Frankfurt 115.5

Prague 76.3

12 Description: London had the highest average daily rate (ADR) of the leading European city destiantions in 2022, with an ADR of 198 Euros. This was higher than Rome, Paris, and Amsterdam. London also ranked as the most visited European city tourist destination in
2022. Read more
Note(s): Europe; 2022
Source(s): Office du Tourisme et des Congrès de Paris
 Number of hotel establishments in Barcelona, Spain from 1990 to 2023
Number of hotels in Barcelona 1990-2023

500

434 443 440

450 427
420
409
400 373 381
365
352
350 339
328
310
Number of hotels

300

250

200 187

150
118
106
100

50

0
1990 2000 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

13 Description: The city of Barcelona finished the year 2023 with 440 operating hotel establishments, which shows a complete recovery from the COVID-19 impact. In comparison to the previous year, that figure showed a slight decline. Read more
Note(s): Spain; registered hotels and hotel apartments as of December 31 of each year
Source(s): Generalitat de Catalunya (Direcció General de Turisme); Gremio de Hoteles de Barcelona; Turismo de Barcelona
 Number of hotels in Paris, France from 2019 to 2023, by hotel rating
Number of hotels in Paris 2019-2023, by rating

Unrated 1-star 2-star 3-star 4-star 5-star

1,800

1,600 89 106
95 93 103
1,400
408 426
456 475 490
1,200
Number of hotels

1,000

800 684 696

688 670 690
600

400
174 171
16 160 148 146
200 22 23 27 31
243 201 178
165 161
0
2019 2020 2021 2022 2023

14 Description: The number of hotels in Paris, France, experienced an annual increase in 2023. That year, three-star hotels accounted for the highest number of hotels in the city, with 690 such establishments. Overall, there were 1,624 hotels in Paris in 2023. Read more
Note(s): France; 2019 to 2023
Source(s): Insee
 Number of hotel establishments in Rome, Italy from 2019 to 2023, by
rating
Number of hotels in Rome 2019-2023, by rating

5-star and 5-star deluxe hotels 4-star hotels 3-star hotels 2-star hotels 1-star hotels Tourist residences
1,800

83 83 80 79
1,600 83
174 176 177 175
179
1,400
307 306 302 294
1,200 312
Number of hotels

1,000

800 618 621 620 604

605

600

400
417 428 442 451 439
200

0 53 53 57 62 65
2019 2020 2021 2022 2023

15 Description: How many hotels are there in Rome? In 2023, there were 1,656 such establishments in the Italian capital, most of which were rated as three-star. That year, there were 604 three-star hotels in Rome, as well as 439 four-star hotels. Read more
Note(s): Italy; 2019 to 2023
Source(s): Istat
CHAPTER 03

Construction pipeline
 Number of hotels and rooms in the construction pipeline in Europe as of
the third quarter of 2023
Number of hotels and rooms in the construction pipeline in Europe Q3 2023

Projects Rooms
140,000

120,000 114,842
Number of projects and rooms

100,000

80,000 71,268
63,154
60,000

40,000

20,000

759 503 411

0
Currently under construction Projects in early planning Scheduled to start construction in the next 12
months

17 Description: The number of hotel projects currently under construction in Europe was 759 as of the third quarter of 2023. Meanwhile, the number of hotel rooms scheduled to start construction in the next 12 months amounted to 63,154. Read more
Note(s): Europe; Q3 2023
Source(s): Lodging Econometrics
 Average construction costs of hotels in select European cities in 2024, by
type (in U.S. dollars per square meter)
Construction costs of hotel buildings in select European cities 2024, by type

London (United Kingdom) Dublin (Ireland) Amsterdam (Netherlands) Munich (Germany) Paris (France)
9,000
8,118
8,000
Value in U.S. dollars per square meter

7,000
5,932
6,000
5,188
4,907 4,991
5,000 4,585

4,000 3,721
3,236
2,934 2,755
3,000

2,000

1,000

0
3-star travellers 5-star luxury

18 Description: Building 5-star hotels in some of the major European cities in 2023 was significantly more expensive than 3-star hotels. Among the cities included here, London was by far the city with the highest hotel construction costs for both types of buildings.
Meanwhile, Paris had significantly lower construction prices. Read more
Note(s): 2024; Costs per square meter of internal area.
Source(s): Turner & Townsend
 Countries with the highest number of hotel rooms in the construction
pipeline worldwide as of the first quarter of 2024
Countries with the largest amount of hotel rooms in the construction pipeline 2024

450,000
414,323
400,000
Number of hotel rooms in the pipeline

341,854
350,000

300,000

250,000

200,000

150,000

100,000
62,744 61,426
46,586
50,000

0
China United States Saudi Arabia Vietnam India

19 Description: As of the first quarter of 2024, China had the highest number of hotel rooms in the construction pipeline worldwide. In that period, there were over 414 thousand hotel rooms in construction in the country. This was followed by the United States which
had nearly 342 thousand hotel rooms in the construction pipeline. Read more
Note(s): Worldwide; Q1 2024
Source(s): Lodging Econometrics
CHAPTER 04

Digitalization
 Level of preparedness for digital transformation of accommodation
businesses in Europe as of May 2023
Preparedness for digital transformation of accommodation businesses in Europe 2023

70%

61%
60%

50%
Share of respondents

40%

30%

20%

10%
10%

0%
Very good Very poor

21 Description: As of May 2023, the majority of accommodation businesses in Europe reported being well prepared for digital transformation. Only 10 percent of accommodation businesses reported a very poor level of preparedness. Read more
Note(s): Europe; March 28th to May 15th, 2023; 1,040 executives and managers from the European travel accommodation sector*; * 80 respondents were interviewed from each country and region which included Austria, France, Germany, [...] Read more
Source(s): Booking.com; Statista
 Level of preparedness for digital transformation of accommodation
businesses in Europe as of May 2023, by country
Preparedness for digital transformation in lodging in Europe 2023, by country

Very good Very poor

80%
70%
70% 65%
63%
60%
60% 58%
54% 53% 53%
Share of respondents

50% 48%

40%

30%

20%
13% 14% 13%
11%
10% 7% 8%
6% 5%
3%
0%
Nordics Italy Netherlands Germany Spain Austria France Portugal Greece

22 Description: As of May 2023, the share of accommodation businesses in Europe that reported being well prepared for digital transformation varied by country. Approximately 58 percent of accommodation businesses in Spain reported being well prepared for digital
transformation. Comparatively, 13 percent of Spanish respondents said that they were very poorly prepared. Read more
Note(s): Europe; March 28th to May 15th, 2023; 1,040 executives and managers from the European travel accommodation sector
Source(s): Booking.com; Statista
 Most important digital transformation topics among accommodation
businesses in Europe as of May 2023
Important digital transformation topics among accommodation businesses in Europe 2023

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40%

Social media marketing 36%

Accommodation website 34%

Customer relationship management 31%

Online advertising 29%

Digital enhancement of stays 27%

Hiring staff with the right skillset 25%

Real-time booking engine 22%

Online distribution channel management 20%

Revenue management 20%

Supplier management 15%

23 Description: As of May 2023, the most important digital transformation topic in Europe among accommodation businesses was social media marketing, with 36 percent of respondents stating so. The second most important topic was accommodation websites. Read
more
Note(s): Europe; March 28th to May 15th, 2023; 1,040 executives and managers from the European travel accommodation sector*; * 80 respondents were interviewed from each country and region which included Austria, France, Germany, [...] Read more
Source(s): Booking.com; Statista
 Use of artificial intelligence (AI) by accommodation businesses in Europe
as of August 2023
Use of AI by accommodation businesses in Europe 2023

Don't know 1%
Yes, we already use AI 11%

Not yet, but we plan to use AI in

the next six months 16%

No, we do not currently use or

plan to use AI 72%

24 Description: In an August 2023 survey by Statista on the use of artificial intelligence (AI) in the European accommodation market, roughly seven in ten respondents did not use or planned to use AI. Overall, 11 percent of the sample reported already using AI, whereas
16 percent did not use it yet but planned to do so in the next six months. Read more
Note(s): Europe; July 17 to August 29, 2023; 940 respondents; executives and managers of travel accommodation
Source(s): Booking.com; Statista
 Use of artificial intelligence (AI) by accommodation businesses in Europe
as of August 2023, by country
Use of AI by accommodation businesses in Europe 2023, by country

Share of respondents

Yes, we already use AI Not yet, but we plan to use AI in the next six months No, we do not currently use or plan to use AI Don't know

0% 20% 40% 60% 80% 100% 120%

Germany 20% 12% 66% 2%

Austria 19% 10% 70% 1%

Netherlands 17% 16% 66% 2%

Portugal 15% 16% 66% 3%

Nordics 10% 14% 74% 3%

Greece 9% 15% 75% 1%

France 8% 14% 76% 3%

Italy 8% 18% 74% 1%

Spain 4% 23% 74% 0%

25 Description: In an August 2023 study by Statista, Germany was the European country with the highest share of accommodation businesses that already used artificial intelligence (AI). Overall, two in ten surveyed companies in Germany reported already using AI,
whereas just four percent in Spain did the same. That said, nearly a quarter of Spanish accommodation businesses planned to use AI over the next six months. Read more
Note(s): Europe; July 17 to August 29, 2023; 940 respondents; executives and managers of travel accommodation
Source(s): Booking.com; Statista
 Year-over-year monthly change in number of online hotel searches
worldwide from 2020 to 2023, by region
Change in monthly number of online hotel searches worldwide 2020-2023, by region

Africa Americas Asia and the Pacific Europe Middle East

1,000%

800%
Year-over-year change

600%

400%

200%

0%

-200%
Oct 20

Oct 21

Oct 22

Oct 23
Feb 20

Feb 21

Feb 22

Feb 23
Sep 20

Dec 20

Sep 21

Dec 21

Sep 22

Dec 22

Sep 23
Nov 20

Nov 21

Nov 22
May 20

May 21

May 22

May 23
Mar 20

Mar 21

Mar 22

Mar 23
Jul 20

Jul 21

Jul 22

Jul 23
Jan 20

Jun 20

Jun 21
Apr 20

Jan 21

Jan 22

Jun 22

Jan 23

Jun 23
Apr 21

Apr 22

Apr 23
Aug 20

Aug 21

Aug 22

Aug 23
26 Description: The year-over-year change in the monthly number of online hotel searches worldwide decreased across all regions during March and April 2020. The sharp decrease in hotel searches was due to the impact of the coronavirus (COVID-19) pandemic on
international travel and the hotel industry. Read more
Note(s): Worldwide; January 2020 to October 2023
Source(s): Sojern; World Tourism Organization (UN Tourism)
CHAPTER 05

Sustainability
 Level of preparedness for sustainability and decarbonization challenges in
accommodation businesses in Europe as of May 2023
Preparedness for sustainability in accommodation in Europe 2023

45%
42%

40%

35%

30%
Share of respondents

25%

20%
15%
15%

10%

5%

0%
Very good Very poor

28 Description: As of May 2023, 42 percent of respondents from accommodation businesses in Europe reported a very good level of preparedness for sustainability and decarbonization related challenges. Only 15 percent of accommodation businesses reported a very
poor level of preparedness. Read more
Note(s): Europe; March 28th to May 15th, 2023; 1,040 executives and managers from the European travel accommodation sector*; * 80 respondents were interviewed from each country and region which included Austria, France, Germany, [...] Read more
Source(s): Booking.com; Statista
 Level of preparedness for sustainability and decarbonization of
accommodation businesses in Europe as of May 2023, by country
Preparedness for sustainability in accommodation in Europe 2023, by country

Very good Very poor

70%

60% 58%

50% 46% 45%

Share of respondents

44%
41%
40%
34% 34% 33% 34%

30% 26%
23%
19%
20% 16% 16% 16%
11%
10% 6%
5%

0%
Italy Spain Nordics Austria Netherlands Germany France Portugal Greece

29 Description: As of May 2023, the share of accommodation businesses in Europe that reported being well prepared for sustainability and decarbonization varied by country. Approximately 58 percent of accommodation businesses in Italy reported being well prepared.
Comparatively, only 26 percent of Greek respondents said that they were very well prepared. Read more
Note(s): Europe; March 28th to May 15th, 202; 1,040 executives and managers from the European travel accommodation sector
Source(s): Booking.com; Statista
 Share of travelers who look for accommodation with impressive
sustainability innovation worldwide as of July 2023, by country
Interest in accommodation with high sustainability standard globally 2023, by country

70%
64%

60%
53% 53%

50% 48%
46%
Share of respondents

42%
40%

30%

20%

10%

0%
United States Spain United Kingdom Italy Germany Worldwide

30 Description: A July 2023 global survey analyzed the interest of travelers in accommodation offering a very high level of sustainability innovation. While 64 percent of respondents in the United States reported looking for such accommodation establishments, around
four in ten surveyed travelers in Germany stated the same. Read more
Note(s): Worldwide; July 2023; 27,730¹; 18 years and older; adults who plan to travel for business or leisure in the next 12 to 24 months
Source(s): Booking.com
CHAPTER 06

Alpine regions
 Number of hotels and hotel beds in selected Alpine regions in Europe in
2022
Hotels and hotel beds in selected Alpine regions in Europe 2022

Number of hotels Number of hotel beds

Tyrol (Austria) 5446 209777
South Tyrol (Italy) 3920 152936
Salzburg (Austria) 3039 138798
Bavaria (Arge Alp, Germany) 2115 94709
Trentino (Italy) 1420 90459
Vorarlberg (Austria) 1191 44165
Grisons (Switzerland) 573 40091
Sondrio (Italy) 382 18350
Belluno (Italy) 379 17891
Ticino (Switzerland) 316 15741
St. Gallen (Switzerland) 200 9208

32 Description: In 2022, Tyrol in Austria recorded the highest number of hotels among the selected Alpine regions in Europe, with 5,446 establishments. On the other hand, St. Gallen in Switzerland reported the lowest figure, with around 200 hotels that year. Read more
Note(s): Europe; 2022
Source(s): ASTAT
 Total number of overnight stays in hotels in selected Alpine regions in
Europe from 2017 to 2022, by season (in millions)
Hotel overnight stays in Alpine regions in Europe 2022, by season

Winter Summer
140

120
Number of overnight stays in millions

100
66.1 67.3
65.3
69
80

60 48.9

63
40
60 62.7 62.9
54.4
20 38.5

14.2
0
2017 2018 2019 2020 2021 2022

33 Description: The combined number of overnight stays in hotels in 11 alpine regions in Europe totaled roughly 123 million in 2022. That year, the overnight stays in the summer months surpassed the figures reported before the coronavirus (COVID-19) pandemic,
peaking at 69 million. On the other hand, overnight stays in the winter months remained below pre-pandemic levels in 2022, reaching around 54 million. Read more
Note(s): Europe; 2017 to 2022
Source(s): ASTAT
 Percentage change in overnight stays in hotels of selected Alpine regions
in Europe from 2019 to 2022, by season
Change in hotel overnight stays in selected Alpine regions in Europe 2019-2022

Percentage change in overnight stays compared to 2019

Summer Winter

-25% -20% -15% -10% -5% 0% 5% 10% 15% 20%

14.7%
St. Gallen (Switzerland) 1.7%
10.8%
Sondrio (Italy) -14%
9.8%
Ticino (Switzerland) 12.9%
9.2%
Grisons (Switzerland) 3.1%
7%
Vorarlberg (Austria) -11.8%
4.3%
South Tyrol (Italy) -9.8%
2.7%
Trentino (Italy) -16.1%
1.1%
Salzburg (Austria) -15.1%
0.7%
Tyrol (Austria) -17%
-1.1%
Bavaria (Arge Alp, Germany) -13%
-4.9%
Belluno (Italy) -18.8%

34 Description: According to a study of tourism in selected Alpine regions in Europe, St. Gallen, in Switzerland, recorded the highest percentage increase in hotel overnight stays in summer compared to 2019. In summer 2022, the Swiss destination reported an increase in
hotel nights of nearly 15 percentage points compared to 2019. Another Swiss region, Ticino, recorded the highest increase in hotel overnight stays in winter compared to 2019. Read more
Note(s): Europe; 2022
Source(s): ASTAT
 Sources

ASTAT
Booking.com
Eurostat
Generalitat de Catalunya (Direcció General de Turisme)
Gremio de Hoteles de Barcelona
IMF
Insee
Istat
Lodging Econometrics
Office du Tourisme et des Congrès de Paris
Sojern
Statista
Statista Mobility Market Insights
Turismo de Barcelona
Turner & Townsend
United Nations
World Bank
World Tourism Organization (UN Tourism)

35