THE COMMUNITY COLLEGES OF JAMAICA
EXAMINATIONS AND ASSESSMENT DEPARTMENT
ASSIGNMENT COVER SHEET
Knox Community
COLLEGE: CAMPUS: Spalding
College
Alyah Findley, Shamoya Anderson, Tracy-Ann Johnson , Samoya
lemonius
STUDENT NAME:
STUDENT ID
NUMBER:
PROGRAMME: Hospitality and Tourism Management
COURSE: Small bussiness Managaement
LECTURER:
TYPE OF
Coursework
ASSESSMENT:
DATE
DUE DATE: Novemeber 28 2024 novemeber 26, 2024
SUBMITTED:
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submitting for assessment, material that is not a student’s own work. This is a form of
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including expulsion (depending on the severity of the case). Please see your CCCJ student
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Declaration of Authorship and authorisation to verify that it is original:
I Click or tap here to enter your name certify that the attached work is my own and that all
material which is not my own has been appropriately cited and referenced.
Signed: _A. Findley, S. Anderson S.lemonius , T.Johnson__________________
Date: _______October 30, 2024, 2024__________
COMPANY NAME: FLAMES AND FRAGRANCE
ADDRESS: 11 Hargreaves Avenue , mandeville manchester
PHONE NUMBER: 876 398-7746
PRINCIPALS: Alyah Findley, Shamoya Anderson, Tracy-Ann Johnson, Samoya
Lemoius
DATE:
Table of content
TABLE OF CONTENTS...............................................................................................................
EXECUTIVE SUMMARY..............................................................................................................
HISTORY OF BUSINESS...............................................................................................................
DESCRIPTION OF BUSINESS.....................................................................................................
SWOT, GOALS, OBJECTIVE/STRATEGIES........................................................................................
DESCRIPTION OF PRODUCT....................................................................................................
DEFINITION OF MARKET.........................................................................................................
MANAGEMENT STRUCTURE....................................................................................................
OPERATIONS...............................................................................................................................
FINANCIAL PLAN...........................................................................................................................
APPENDICES...................................................................................................................................
REFERENCE...............................................................................................................................
EXECUTIVE SUMMARY
Flame and Fragrance, located in Mandeville, Manchester, Jamaica, is a startup retail company
specializing in scented candles and bath bombs. Our mission is to provide high-quality
products at competitive prices while delivering exceptional customer service.
Our target market includes women and men aged 17-50 seeking relaxation and wellness
products. We've identified a growing demand for home fragrance and self-care products in
Jamaica, presenting a significant opportunity for growth.
We'll source products from reputable suppliers, SHEIN and Amazon, ensuring consistent
quality and affordability. Our marketing strategy includes an online presence through e-
commerce and social media platforms, in-store promotions, events, and loyalty programs, as
well as partnerships with local wellness centers, spas, and interior designers.
Operations will focus on efficient logistics and shipping systems for online orders, with
trained staff providing excellent customer service. Initial start-up costs are estimated at JMD
20,000 (approximately USD 130), with projected annual revenue of JMD 500,000
(approximately USD 3,250) and a growth rate of 20% annually.
Our management team consists of experienced professionals dedicated to driving business
success. As CEO/Founder, Ayah Findley , Shamoya Anderson, Samoya Lemonius and Tracy-
Ann Johnson oversees overall strategy and operations, while leads marketing and social
media efforts. With a strong online presence and physical store, Flame and Fragrance is
poised to become a leading retailer of scented candles and bath bombs in Jamaica.
HISTORY OF BUSINESS
Flames and Fragrance, founded in September 2024 by four friends, Alyah, Shamoaya, Tracy,
and Samoya, aims to create a business that combines the warmth of candlelight with the
soothing scents of essential oils. The founders chose Mandeville, Manchester, Jamaica, as
their ideal location due to its vibrant community and beautiful surroundings. They researched
natural ingredients and experimenting with formulations to create unique blends, each
designed to evoke a sense of peace and relaxation. Tracy led on branding and packaging,
while Shamoaya focused on sourcing eco-friendly materials. To establish a presence in
Mandeville, the founders plan to organize pop-up events and workshops to engage with the
local community and showcase their products. They are also excited about building
relationships with local wellness influencers and participating in community festivals to
increase awareness of Flames and Fragrance. Following their launch in 2025, the team plans
to expand their product line with seasonal collections and personalized items, catering to
diverse customer preferences. They also aim to collaborate with local spas and wellness
centers in Mandeville, positioning their brand as a staple in the self-care community.
DESCRIPTION OF BUSINESS
Flame and Fragrance is a retail company dedicated to enhancing relaxation and self-care
through our premium scented candles and bath bombs. Our products are designed to create a
soothing atmosphere at home while promoting wellness and tranquility.
Our scented candles are crafted using high-quality wax and infused with carefully selected
essential oils and fragrances. Each candle is designed to provide a long-lasting burn, filling
spaces with delightful aromas that uplift the spirit and create a calming environment. We
offer a variety of scents, from refreshing citrus to soothing lavender, catering to diverse
preferences and occasions.
Our bath bombs are formulated to transform an ordinary bath into a luxurious spa-like
experience. Each bath bomb is enriched with skin-nourishing ingredients and vibrant
fragrances that effervesce upon contact with water, releasing soothing aromas and colors.
They are designed to promote relaxation, rejuvenation, and a sense of well-being, making
them ideal for self-care routines or as thoughtful gifts.
At Flame and Fragrance, we believe in providing not just products but an experience. We
prioritize exceptional customer service, ensuring that every interaction leaves a positive
impression. Our engaging online platform and welcoming physical store invite customers to
explore our offerings, while our loyalty programs reward repeat customers and foster
community engagement.
With a commitment to quality, affordability, and customer satisfaction, Flame and Fragrance
aims to become the go-to destination for those seeking to elevate their home ambiance and
wellness routines through our thoughtfully curated scented candles and bath bombs.
SWOT, GOALS, OBJECTIVE/STRATEGIES
Mission Statement
At Flame and Fragrance, we create a sanctuary of relaxation and rejuvenation in every home,
where luxurious, handcrafted bath bombs and candles bring moments of calm, indulgence,
and joy.
Vision Statement
We envision a world where self-care is cherished, and each product ignites a ritual of serenity
and well-being.
Key Success Factors
1.Quality Products: Sourcing high-quality ingredients for our candles and bath bombs to
ensure customer satisfaction.
2. Strong Branding: Developing a recognizable and appealing brand that resonates with our
target market.
3. Exceptional Customer Service: Providing attentive and responsive service to enhance the
customer experience.
4. Effective Marketing: Leveraging online platforms and social media to reach a wider
audience.
5. Strategic Partnerships: Collaborating with local wellness centers and spas to increase brand
visibility.
Goals
Goal 1: Establish Flame and Fragrance as a leading brand in the scented candle and bath
bomb market in Jamaica.
Objective 1.1: Achieve a 25% market share within the first two years of operation.
Objective 1.2: Build brand recognition through targeted marketing campaigns, increasing
social media following by 50% in the first year.
Goal 2: Increase annual revenue by 20% year-over-year.
Objective 2.1: Launch a seasonal product line to attract new customers and boost sales during
peak times.
Objective 2.2: Implement a customer loyalty program to encourage repeat purchases, aiming
for a 30% return customer rate by year two.
Goal 3: Foster a strong community around wellness and self-care.
Objective 3.1: Host monthly events or workshops centered on relaxation and self-care
practices, attracting at least 50 participants each month.
Objective 3.2: Partner with at least five local wellness centers and spas within the first year to
promote our products and create co-branded experiences.
SWOT Analysis
Strengths
High-quality, handcrafted products that differentiate us from competitors.
Strong mission and vision that resonate with our target market.
Passionate and experienced management team dedicated to the business.
Weaknesses
Limited brand recognition as a startup in a competitive market.
Initial reliance on third-party suppliers for product sourcing.
Opportunities
Growing demand for wellness and self-care products in Jamaica.
Potential for online sales expansion and e-commerce growth.
Increasing consumer interest in eco-friendly and sustainable products.
Threats
Competition from established brands in the scented candle and bath bomb market.
Economic fluctuations that may impact consumer spending on non-essential items.
Changing trends in wellness and self-care that require adaptability.
The Product Distribution
Flame and Fragrance's product distribution strategy aims to efficiently deliver scented
candles and bath bombs to customers in Jamaica. The company will utilize multiple
distribution channels, including its e-commerce website, physical store in Mandeville,
Manchester, and social media platforms. Products will be sourced from suppliers SHEIN and
Amazon and stored in Flame and Fragrance's storage facility. Online orders will be fulfilled
through in-house shipping for local orders and partnered logistics companies for international
orders. The physical store will be replenished regularly to ensure adequate inventory.
Logistics partners will include local logistics companies. Delivery options will comprise
standard delivery (3-5 business days), express delivery (1-2 business days), and free delivery
for orders above a certain amount. Flame and Fragrance's shipping costs are calculated based
on a rate of $650 per pound. When shipping locally in Jamaica, the estimated delivery time is
3-5 business days, with a total cost of $750, inclusive of packaging ($100) and shipping
($650). For international shipping to destinations like the USA, the estimated delivery time
increases to 7-10 business days. The total cost rises to approximately $2,900, comprising
shipping ($2,600), packaging ($150), insurance ($50), and customs and duties ($100). To
ensure customer satisfaction, Flame and Fragrance will have a return policy in place,
allowing for replacement or refund of damaged or defective products and refund or exchange
for customer dissatisfaction within a specified timeframe. Flame and Fragrance aims to
deliver to major towns in Jamaica, including Mandeville, Manchester, Kingston, and other
areas, with international shipping available to select countries.
Definition of Market
Industry Analysis
The scented candle and bath bomb industry is experiencing significant growth, driven by
increasing consumer awareness of wellness and self-care practices. In Jamaica, there is a
rising demand for products that promote relaxation, ambiance, and personal indulgence. The
industry is characterized by a diverse range of players, from artisanal brands to mass-market
retailers, providing ample opportunities for niche businesses like Flame and Fragrance to
thrive.
Target Market/Customer Profile
Our target market consists of both men and women aged 17-50, primarily focused on
individuals seeking relaxation and wellness products. This demographic includes young
professionals, students, and wellness enthusiasts who value self-care rituals. Our customers
are typically environmentally conscious, interested in quality products, and willing to invest
in items that enhance their home experience and overall well-being.
Competition
The market features a mix of local and international brands. Key competitors include
established local businesses, as well as larger international retailers that offer scented candles
and bath products. While competition is robust, our commitment to high-quality, handcrafted
products and exceptional customer service positions us uniquely in the market. We aim to
differentiate ourselves through personalized branding, engaging storytelling, and community
involvement.
Marketing Plan
Promotion :
Leverage social media platforms (Instagram, Facebook) to showcase product offerings,
share customer testimonials, and create engaging content related to wellness and self-
care.
Implement influencer partnerships to increase brand visibility and reach target
audiences.
Host events and workshops that promote our products and educate customers about
their benefits.
2. Price:
- Adopt a competitive pricing strategy that reflects the quality of our products while
remaining accessible to our target market.
- Offer promotional discounts and bundles to encourage first-time purchases and increase
average order value.
3. Place:
- Establish a strong online presence through an e-commerce website and social media
channels, allowing customers to easily browse and purchase products.
- Consider pop-up shops and collaborations with local wellness centers, spas, and boutiques
to reach customers in physical retail spaces.
Customer Services
Customer service is a cornerstone of our business model. We aim to provide exceptional
service by:
- Training staff to be knowledgeable about our products and responsive to customer inquiries.
- Offering hassle-free return and exchange policies to ensure customer satisfaction.
- Implementing a customer loyalty program that rewards repeat purchases and fosters long-
term relationships with our customers.
By focusing on these key elements, Flame and Fragrance is well-positioned to capture market
share and build a loyal customer base in the scented candle and bath bomb industry.
Management Structure
Ownership Structure
Flame and Fragrance is a privately owned company co-founded by four partners: Ayah
Findley, Shamoya Anderson, Samoya Lemonius, and Tracy-Ann Johnson. Each partner
brings unique skills and expertise, allowing for a collaborative approach to leadership and
decision-making. The ownership is divided equally among the partners, fostering a shared
vision for the business's growth and success.
Position Descriptions
1. CEO/Founder - Ayah Findley
Responsibilities: Oversee overall company strategy, financial management, and operations.
Lead product development and establish relationships with suppliers and partners.
2. Marketing Manager - Shamoya Anderson
Responsibilities: Develop and implement marketing strategies, manage social media
presence, coordinate promotional campaigns, and oversee brand development. Analyze
market trends and customer feedback to adjust marketing efforts accordingly.
3. Operations Manager - Samoya Lemonius
Responsibilities: Manage day-to-day operations, including inventory management,
logistics, and customer service. Ensure efficient shipping and handling processes for online
orders and maintain quality control standards for products.
4. Customer Relations Manager - Tracy-Ann Johnson
Responsibilities: Oversee customer service initiatives, manage the customer loyalty
program, and gather customer feedback for continuous improvement. Foster relationships
with customers and local wellness centers to enhance community engagement.
Description of Management Responsibilities
The management team collaborates closely to ensure all aspects of the business are aligned
with the company's mission and goals. Key responsibilities include:
Strategic Planning: Setting short-term and long-term goals for the company and developing
actionable plans to achieve them.
Financial Oversight : Monitoring financial performance, budgeting, and resource allocation to
ensure sustainability and growth.
Team Leadership: Leading and motivating staff to create a positive work environment that
encourages collaboration and innovation.
Customer Engagement : Developing strategies to enhance customer satisfaction and loyalty,
including personalized service and community involvement.
Organizational Chart
This organizational structure supports clear lines of communication and accountability,
enabling Flame and Fragrance to operate efficiently while maintaining a strong focus on our
mission and customer satisfaction.
OPERATION OF BUSINESS
Daily Operations
Flame and Fragrance operates on a daily basis with a focus on maintaining efficient workflow
and high-quality customer service. Daily tasks include:
Product Inventory Management: Regularly monitoring stock levels of scented candles and
bath bombs to ensure availability and timely restocking.
Order Processing: Handling online orders, packaging products, and managing shipping
logistics to ensure prompt delivery to customers.
Customer Service: Addressing customer inquiries, processing returns and exchanges, and
collecting feedback to enhance service quality.
Marketing Activities : Implementing promotional campaigns, updating social media channels,
and engaging with customers through various platforms.
Technology
We utilize various technologies to streamline operations and improve customer experience,
including:
E-commerce Platform : A user-friendly online store that allows customers to browse and
purchase products easily.
Inventory Management Software: Tools to track stock levels, manage orders, and forecast
inventory needs.
Customer Relationship Management (CRM) System : Software to manage customer
interactions, track sales, and analyze customer behavior for targeted marketing efforts.
Capacity
Our operational capacity is designed to meet both current demand and projected growth. We
will start with the ability to produce and sell a specific number of products monthly, with
plans to scale up as our customer base expands. Capacity will be reassessed regularly based
on sales performance and market trends.
Operating Methods
Flame and Fragrance employs a combination of direct-to-consumer sales through our e-
commerce site and in-store sales to ensure a broad reach. Our operating methods focus on:
Lean Practices : Minimizing waste and optimizing processes to enhance efficiency and
reduce costs.
Quality Control: Implementing strict quality checks at every stage of production and
packaging to ensure product consistency and customer satisfaction.
Materials & Equipment
We source high-quality raw materials for our candles and bath bombs, including:
Wax: Sustainable wax options, such as soy or coconut, for our candles.
Fragrance Oils : High-quality essential and fragrance oils to enhance the sensory experience.
Packaging : Eco-friendly packaging materials that align with our commitment to
sustainability.
Essential equipment includes:
Mixing Equipment : For combining wax and fragrance oils.
Pouring Tools : For pouring wax into molds and creating bath bombs.
Packaging Supplies : Tools for safely packaging products for shipment.
Legal Issues & Insurance
Flame and Fragrance will comply with all local regulations related to product safety, labeling,
and business operations. We will secure necessary permits and licenses to operate legally.
Additionally, we will obtain:
Liability Insurance: To protect the business against potential claims arising from product use.
Property Insurance: To safeguard physical assets, including inventory and equipment.
Production
Our production process involves:
Recipe Development: Creating unique formulations for candles and bath bombs that meet
customer preferences and safety standards.
Batch Production : Producing products in batches to maintain quality and manage inventory
efficiently.
Quality Assurance: Conducting final inspections before packaging to ensure every product
meets our high standards.
Financial Data
Start-Up Costs
The initial start-up costs for Flame and Fragrance are estimated at JMD 20,000
(approximately USD 130). These costs will cover the following key areas:
Product Inventory: JMD 10,000 (USD 65) for initial stock of scented candles and
bath bombs.
Marketing & Promotion: JMD 5,000 (USD 32) for initial marketing efforts,
including social media ads and promotional materials.
Website Development: JMD 3,000 (USD 20) for creating an e-commerce platform.
Legal & Licensing Fees: JMD 2,000 (USD 13) for necessary permits and insurance.
Projected Cash Flow
The projected cash flow for the first three years of operation is outlined below, assuming a
growth rate of 20% annually.
Income Projections
Based on our market analysis and pricing strategy, the income projections for the first three
years are as follows:
Projected Balance Sheet
The projected balance sheet at the end of Year 3 is presented below:
This financial data provides a clear picture of the expected financial performance of Flame
and Fragrance, demonstrating potential for profitability and sustainability. Feel free to adjust
any figures or details to better fit your specific business model.
APPENDICES
