Set-2

1. U+ Bank Uses Pege customer Decision Hub to approve credit card limit changes
requested by customers automatically. A scorecard model determines the customer
credit score. The automatic approval of credit card limits are processed based on the
following criteria set by the bank
Credit Score Max Credit Card limit
<150 USD1000
>175 USD2000
Otherwise USD3000

The bank wants to change the threshold value for the USD2000 credit limit <175 to
<200.
How do you implement this change?
A. Change the cutoff value in the Results tab of the scorecard model
B. Change in the strategy the condition from .pxSegment <=175 .pxSegment<=200
C. Change the cutoff value in the Results tab of the scorecard decision component
D. Map the score value in the decision strategy to <=200

2. U+ Bank has recently defined two contact policies:

1. Suppress a group of credit card offers for 30 days if any credit card offer is rejected
three times in any channel in the past 15 days
2. Suppress the Reward card offer, part of the credit card group, for 7 days if it is
rejected twice in any channel in the last 7 days

Paul, an existing U+ Bank customer, no longer sees the Reward card offer. What is the
reason that Paul cannot see the offer?

A. Paul rejected other credit card offers once on the web channel and once in the
contact center
B. Paul rejected other credit card offers twice on the web channel and once in
contact center
C. Paul rejected the Reward card offer once on the web channel
D. Paul rejected the Reward card offer once in contact center

3. You are a strategy designer on a next-best action project and are responsible
for designing and implementing decision strategies. Select each component
on the left and drag it to the correct requirement on the right
Correct Answer:
Requirement Component

Determine target budget to retain a customer Set Property

Divide customers into risk segments Decision Table

Compute sum of profit Group by

Determine customer credit score Scorecard

4. In a decision strategy, to use a customer property in an expression, you_______

A. Use the property as defined without any prefix

B. Define customer page in Pages & Classes
C. Define the property as a strategy property
D. Prefix the property with the keyword customer

5. To Access a property from an unconnected component, you use the_______

A. Dot-property directly
B. Property value
C. Component-dot-property construct
D. Customer-dot-property construct

6. U+ Bank has decided to use the Pega Customer Decision Hub to recommend more
relevant banner ads to its customers when they visit the personal portal Select each
placement type on the left and drag it to the correct requirement on the right
Correct Answer:
Requirement Placement Type
To display an offer as a rotating strip Carousel
of images
To display an offer at the bottom of the page Footer Bar

To display an offer at the top of the page Hero

To display an offer at a defined location Tile
on the account page

7. A bank has been running traditional marketing campaigns for many years. One such
campaign sends an offer email to qualified customers on day one. On day five, the
bank presents a similar offer if the first email is ignored
If you re-implement this requirement by using the always-on outbound customer
engagement paradigm, how do you approach this scenario?
A. Create an action with a flow that contains two send Email shapes, one for each
email. Set appropriate wait times between the shapes
B. Configure the primary schedule to run daily and let the artificial intelligence (AI)
choose the best action based on engagement policies
C. Configure a primary schedule for the original offer email and setup an ad-hoc
schedule to send the second email
D. Create two segments to identify the target audience for each of the two offer
emails: day one, and day five. Set up two schedules per day for the two
segments

8. When a customer offered an action that they already accepted, this is because____

A. The actions are filtered based on eligibility

B. There are no suppression rules defined
C. The strategy is not customized to exclude previously accepted offers
D. The customer intent was captured incorrectly

9. MyCo, a telecom company, uses Pega Customer Decision Hub to present offers to
qualified customers. The business recently decided to send offer messages through
the email channel. The design department has designed an email treatment which
includes dynamic placeholders

As a decisioning consultant, what do you use in order to test the visualization and the
rendering of the email content, including replacing of the placeholders with
customer information?

A. Schedule an outbound run with a limited number of customers

B. A seed list from the Test Message tab
C. Preview section from the email content editor
D. A list of customer email address from the Test Message tab

10.U+ Banks marketing department currently promotes various credit card offers by
sending emails to qualified customers. The bank wants to limit the number of offers
that customers can receive over a given period of time
In the Answer Area, select the correct artifact you use to implement each
requirement

Correct Answer:
Requirement Artifact
1.Do not send more than 500 email offers in Volume constraints
the outbound run
2.Do not send more than two email offers to a Customer contact limits
customer in one month
3.Do not send any credit cards for ten days if a Suppression policy
customer has clicked on a credit card five times in
the last seven days

4.Do not send a credit card for ten days if the card Suppression policy
was shown three times in the last seven days

11.U+ Bank’s marketing department currently promotes various home loan offers to
qualified customers. Now, the bank does not want to show offers on a customer’s
account page if the customer has already received three home loan offers in the last
two weeks.

What do you need to define to implement the business requirement?

A. Customer contact limits

B. Applicability rules
C. Suppression policy
D. Volume constrains

12.U+ Bank wants to send promotional emails related to credit card offers to their
qualified customers. You have already created an action flow template with desired
flow pattern and reused it for all the credit card actions

What must you do to ensure that this actions is not selected for any customers?

A. Set the action availability to Template

B. Set the action availability to within a defined time period
C. Set the action availability to Never
D. Set the action availability to Always
13.U+ Bank a retail bank is cross selling on the web by showing various credit card
offers to its customers

The bank wants to introduce a new offer in the Business Operations Environment.
Place the steps in the correct order of implementation

Correct Order:
1. Create a change request
2. Rank the change request
3. Define action details and engagement policies
4. Perform persona testing
5. Approve the change request
6. Complete and deploy the revision

14.Pega customer Decision Hub enables organizations to make Next-Best

decisions To which type of a decision is Next-Best-Action applied?

A. Determining how to optimize inventories

B. Optimizing supply chain management
C. Determining if a borrow gets a loan
D. Predicting the time of a machine failure

15.U+ Bank a retail bank is currently presenting a cashback offer o its website
Currently only the customers who satisfy the following engagement policy conditions
receive the cashback offer
Eligibility Applicability Suitability
Age >=18 Annual Income>10000 Debt.To-Income ratio<48

While continuing cross-selling on the web, the bank now wants to present the cashback
offer through a new channel, SMS. The bank also wants to update the suitability
condition by lowering the threshold of the debt-to-income ratio from 48 to 45 As a
Business user, what are the two tasks that you define to update the cashback offer?
(Choose two)
A. Add a new treatment
B. Edit an existing treatment
C. Remove existing treatment
D. Edit the action details
E. Edit the engagement policy
16.U+ Bank, a retail bank, uses the Business Operations Environment to perform its
business changes. The bank carries out these changes in the Pega Customer
Decision Hub Portal by using revision management features or the 1:1 Operations
Management portal.

For each task, select the correct portal in which the tasks are performed based on best
practices

Correct Answer:
Task Select Any one
Create a new action Operations Manager

Modify a decision table Pega Customer Decision Hub

Create a decision strategy Pega Customer Decision Hub

Edit an engagement policy for an action Operations Manager

Edit a group level engagement policy Pega Customer Decision Hub

17.U+ Bank, a retail bank, uses the Business Operations Environment to perform its
Business changes. The bank carries out these changes in the Pega Customer
Decision Hub portal by using revision management features or the 1:1 operations
Manager Portal

Customers see credit card offers based on various engagement policies on the U+ Bank
website. The bank wants to update the underlying decision strategy of an
engagement policy condition. In which portal do you create the change request to
fulfill new business requirements?

A. 1:1 Operations Manager Portal

B. Dev studio portal
C. Pega Customer Decision Hub Portal
D. Development Manager Portal
18.A financial institutions has created a new policy that states the company will not
send more than 500 emails per day

Which option allows you to implement the requirement?

A. Suppression rules
B. Customer contact limits
C. Volume constraints
D. Applicability rules

19.U+ Bank wants to send promotional emails related to credit card offers to their
qualified customers. The business intends to use the same action flow template with
the desired flow pattern for all credit card actions

What do you configure to implement this requirement?

A. Output template
B. Email treatment
C. File template
D. Dynamic template

20.As a decisioning consultant, you advice the board on the business issues for which
they must use the New-Best-Action strategy

Which three business issues do you recommend? (Choose Three)

A. Service
B. Accounting
C. Retention
D. Collections
E. Resource Planning

21.MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to
Customers on its website. The company wants to present more relevant offers to
customers based on customer behaviour. The following diagram is the action
hierarchy in the Next-Best-Action Designer.

Top-Level Top
Group-Level
Issue-Level Phones
Sales
 IPhone Experia
1GB 3GB 5GB
Ac on-Level
Mobile Data

The company wants to present offers from both the groups and arbitrate across the two
groups to select the best offer based on customer behaviour. As a decisioning
consultant, what must you do to present offers from the two groups?
A. Enable an engagement policy for the second group.
B. Set contact limits for both the groups.
C. Map a real-time container to the Top-level or Issue-level.
D. Create a decision strategy at the Issue-level

22.An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the
SMS channel. If the following volume constraint is applied, how many actions are
delivered by the outbound run?
Maximum 100 Daily with Channel: Action: StandardCard 00 remaining
Maximum 75 Daily with Channel: Email 5 remaining
Maximum 75 Daily with Channel: SMS 5 remaining

A. 75 emails 25 SMSes
B. 75 SMSes and 25 emails
C. 100
D. 150
23.U+ Bank has launched a new credit card for all customers with a premium bank
account. As a decisioning consultant, you need to create actions that involve the full
customer life cycle: marketing, sales, and service.

Which two valid actions do you create? (Choose Two)

A. Credit card status

B. No annual fee credit card
C. 1% cash back credit card
D. Credit card number

24.U+ Bank wants to introduce a new group of offers called Credit cards for all
customers. As a decisioning consultant, which two valid actions do you create?
(Choose Two)

A. Credit card status

B. No annual fee credit card
C. 1% cashback credit card
 D. Credit card number

25.U+ Bank wants to use Pega Customer Decision Hub to show the Reward Card offer
on its website to the qualified customers. In preparation, the action, the treatment,
and the real-time container are already created. As a decisioning consultant, you
need to verify the configurations in the Channel tab of the Next-Best-Action
Designer to enable the website to communicate with the Pega Customer Decision
Hub.

To achieve this requirement, which two tasks do you ensure are complete in the
Channel tab of the Next-Best-Action Designer? (Choose Two)

A. Define the starting population

B. Enable a web channel
C. Add contact policy rules
D. Map the real-time container to a business structure level

26.The U+ Bank marketing department currently promotes various home loan offers to
qualified Customers. Now, the bank does not want customers to receive more than
four promotional emails per quarter, regardless of past responses to that action by
the customer.

Which option allows you to implement the business requirement?

A. Volume constraints
B. Customer contact limits
C. Suitability rules
D. Suppression policies

27.U+ Bank, a retail bank, has recently implemented a project in which qualified
customers see mortgage offers when they log into the self-service portal.

A. Offer
B. Eligibility
C. Applicability
D. Suitability

28.What does a dotted line from a “Group By” component to a “Filter” component
mean?

A. A property from the “Group By” component is referenced by the “Filter”

component
B. Information from the “Group By” component is copied over to the “Filter”
 component
C. There is a one-to-one relationship between a “Group By” and a “Filter”
component
D. To evaluate the “Group By” component, the “Filter” component is evaluated
first

29.In a decision strategy ,you can use aggregation components

to_____________

A. Make calculation based upon a list of actions

B. Filter actions based on priority and relevance
C. Set a text value to a strategy property
D. Choose between actions

30.The following decision strategy outputs the most profitable shoe a retailer can sell.
The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.

Nike
The details of the shoes are provided in the following table:
Action Price Cost Profit
Nike $69 $59 $10
Adidas $65 $45 $20
Puma $85 $65 $20
Reebok $75 $50 $25

What is the number of outputs that each component has?

A. Set-Property=1, Results=4
B. Set-Property=4, Results=4
C. Set-Property=1, Results=1
D. Set-Property=4, Results=1

31.U+ Bank has recently implemented pega customer decision Hub. As a first step the
 bank wants to live with the contact center to import engagement. Now, U+ Bank
wants to extend its customer engagement through the web channel. As a
decisioning consultant, you have created the new set of actions, the corresponding
treatments, and defined a new trigger in the Next-Best-Action Designer for the
new web channel.

What else do you configure for the new treatments to be present in the next-best-action
recommendations?

A. No need to do anything. The strategy is auto-generated

B. Change the generated decision strategy
C. Modify the Next-Best-Action framework strategy to cater to the new web
channel
D. Create a channel strategy specifically for web

32.U+ Bank wants to offer credit cards only to customers with a low-risk profile. The
customers are divided into various risk segments from AAA to CCC. The risk
segmentation rules that the business provides use the Age and the customer Credit
Score based on the following table. The bank uses a scorecard model to determine
the customer Credit Score.
Age Credit Score Risk Segmentation
>100 CCC

>350 BBB

>500 AAA

<18
>18
>25

As a decisioning consultant, how do you implement the business requirement?

A. Add the risk segmentation rules in the Results tab of the scorecard rule.
B. Add a decision table to a decision strategy and pass the credit score as the
parameter.
C. Add a decision table to a decision strategy and reference it in the scorecard
component.
D. Add three contact policies that correspond to the three risk segments

33.As a decisioning consultant, you are setting up the action hierarchy for MyCo.
 Select the correct action hierarchy for each of all the hierarchy items
identified.
Correct Answer:
Hierarchy Item Answer Area
Free 4G upgrade Action

Retention Business Issue

Tablets Group

Service Business Issue

Change address Action

Proactive retention Group

34.U+ Bank wants to show home loan offers to customers who log into their
website. U+ Bank decides to use the Pega Customer Decision Hub.

What information does the U+ Bank website receive in response to the real-time
container request by customer Decision Hub?

A. Only the image location

B. Only the action name and description
C. Only relevant action details and its treatment details
D. Only the image location and its placement type
35.The U+ Bank marketing department wants to leverage the next best action
capability of Pega Customer Decision Hub to promote new offers to each
customer.

Place the events in the sequential order

Correct Order:

1. The website invokes the real time container before loading the account
page
2. Customer Decision hub evaluates offers from the associated issue/group 3.
Customer Decision hub returns the resulting offer details to the website 4.
 The website loads the account page with the context returned by customer
decision hub

36.U+ Bank uses a score card rule in a decision strategy to compute the mortgage limit
for a customer. U+ Bank updated their scorecard to include a new property in the
calculation: customer income

What changes do you need to make in the decision strategy for the updated scorecard
to take effect?

A. The score calculation is independent of the strategy and no change is

required

B. Add a new group by component for the mortgage limit calculation

C. Remap the scorecard property in the decision strategy for the change to take
effect

D. A new proposition filter needs to be configured in the strategy to filter on

customer income

37.U+ Bank uses the always-on outbound approach to send outbound messages on
different channels such as email, SMS, and push notifications. There are a variety of
action flow patterns in use to meet various business and channel integrations
requirement.

Due to technical reasons, the bank wants to temporarily suspend sending outbound
messages and instead write the selected customers and action details to a database
table for later offline processing.

What is the most efficient way to meet this requirement?

A. Bypass action flow processing

B. Set up a secondary schedule
C. Add a new Send Sharpe in a the section flows
D. Update the send shape with Finalization

38.U+ Bank wants to begin promoting credit card offers via email to qualified
customers. The business would like to ensure that the outbound run always uses the
latest customer information.

What do you configure to implement this requirement?

 A. Select different audience sample with similar Profile
B. Run the starting population segment daily
C. Select Refresh the audience
D. Trigger an external ETL (Extract-Transform-Load) Process

39.U+ Bank, a retail bank, presents offers on its website by using Pega Customer
Decision Hub™. The bank wants to leverage Customer Decision Hub capabilities to
present relevant offers to qualified customers. As a decisioning consultant, you are
responsible for configuring the business requirements with the Next-Best-Action
Designer, which involves several tasks. To accomplish these tasks, you might have
to use auto-generated decision strategies, create new decision strategies, or edit
existing strategies.

In the Answer Area, select the correct execution for each Task.

Correct Answer:
Task Execution

Create Complex eligibility rule that uses a Create a new decision strategy
scorecard rule to determine the customer credit
score

Create a new tracking time period for 20 days Extend existing decision strategies

Enable a new channel No Strategy changes required

Use business levers to boost an offer Extend existing decision strategies

40.What is the name of the property that is automatically recomputed for each decision
component?

A. Order
B. Priority
C. Propensity
D. Rank

41.A strategy designer wants to use the customer properties income and age in a filter
 component.

Which decision component is required to enable access to these properties?

A. None, properties are available

B. Data import
C. Set Property
D. Proposition Data

42.As a customer service representative, you present an offer to a customer who called
to learn more about a new product. The customer rejects the offer.

What is the step that pega customer decision Hub takes?

A. Adds the customer to the potential chum list

B. Revaluates the Next-Best-Action
C. Stops presenting offers to the customer
D. Sends a detailed email about the offer

43.U+ Bank wants to office a Gold credit card to customers who have an annual
income of more than USD150000

What do you configure in the Next-Best-Action designer to achieve this outcome?

A. Audience
B. Prioritization formula
C. Customer segment
D. Engagement policy condition

44.U+ Bank wants to offer credit cards only to low-risk customers. The customers are
divided into various risk segments from Good to Very Poor. The risk segmentation
rules that the business providers use the Average Balance and the customer Credit
Score

As a decisioning consultant, you decide to use a decision table and a decision strategy
to accomplish this requirement in Pega Customer Decision Hub
Credit Score Credit Score Average Result
Balance

If >= < >=

else if 400 600 30000 Good
else if 200 400 20000 Fair
else if 100 200 10000 Poor
else if 50 100 1000 Very Poor
Otherwise Very Poor

In addition to the credit risk requirement, U+ bank wants to offer credit cards to
customers whose age is greater than 25
As a best practice, which part of the Customer Decision Hub do you access to ensure
that credit cards are offered only to Customers with age greater than 25?

A. Constraints tab in the Next-Best-Action designer

B. Engagement policy tab in the Next-Best-Action designer
C. Add a Filter component in the generated strategy
D. Extend the decision table: Age > 25.

45.You are a decisioning consultant responsible for configuring offer prioritization for
home loan offers based on the business requirement

Select each prioritization factor on the left and drag it to the correct condition on the
right
Correct Answer:
Condition Prioritization factor
Assign a financial value to an action Action Value
Situational context for each action Context weighting
Likelihood of a customer responding positively Propensity
Assert some level of control over the Business levers
prioritization

46.U+ Bank, a retail bank, has recently implemented a project in which qualified
customers see mortgage offers when they log in to the web self-service portal

Currently, only the customers who satisfy the following engagement policy conditions
receive the Fifteen-year fixed-rate mortgage offer:
 Offer Eligibility Applicability Suitability
Fifteen-Year Age>=18 Annual Income>10000 Credit Score>500
fixed-rate mortgage

The bank decides to make two changes:

1. Update the suitability condition for the Fifteen-year fixed-rate mortgage
offer
2. Introduce a new offer called Twenty-Year fixed-rate mortgage
The following table shows the new engagement policy conditions for both mortgage
offers:
Offer Eligibility Applicability Suitability
Fifteen-Year fixed-rate Age>=18 Annual Income>1000 Credit Score>450
Twenty-Year Age>=18 Annual Income>12000 Credit score>600
fixed-rate mortgage

What is the best practice to fulfill this change management requirement in the
Business Operations Environment?
A. Create a single change request in the 1:1 Operations Manager Portal
B. Create a single change request in the
C. Create two change requests in the 1:1 Operations Manager portal
D. Create two change requests: One in the Pega Customer Decision Hub portal and
the other in the 1:1 Operations Manager Portal

47.U+ Bank follows all engagement policy best practices to present credit card offers
on their website. The bank has introduced a new credit card offer, the Rewards card.
Anna, an existing customer, currently holds a higher value card, premier Rewards,
and does not see the new Rewards card offer

What condition possibly prevents Anna from seeing the new Rewards card offer?

A. Eligibility
B. Suitability
C. Suppression rules
D. Applicability

48.MyCo, a telecom company, developed a new data plan group to suit the needs of its
customers. The following table list the three data plan actions and the criteria
 customers needs to satisfy to qualify for the offer
Data Criterion 1 Criterion 2 Criterion 3
Plans
1 GB plan Owns a smart Under graduation student New customer
mobile
3 GB plan Owns a smart Under graduation student Existing customer
mobile
5 GB plan Owns a smart Post graduation student Existing Customer
mobile

Correct Answer:
Criteria Engagement Policy
1. Criterion 1 A. Issue Level
B. Group Level
C. Action Level

2. Criterion 2 A. Issue Level

B. Group Level
C. Action Level
3. Criterion 3 A. Issue Level
B. Group Level
C. Action Level

49.U+ Bank decides to introduce a credit cards group by leveraging the Next-Best
Action capability of Pega Customer Decision Hub. The bank wants to present the
credit card offers through inbound and outbound channels based on the following
criteria:
1. Customers must be above the age of 18 to qualify for credit card offers 2. The site
offers credit cards only if customers do not explicitly opt-out of any direct marketing
for credit cards
3. The platinum card, one of the credit card offers, is suitable for customers with debt
to-income ratio<45
As a decisioning consultant, how do you implement this requirement? In the Answer
Area, select the correct engagement policy for each criterion
Answer Area:
Criteria Engagement Policy
 1. Age A. Action-level suitability
B. Action-level
applicability C.
Group-level eligibility D.
Group-level applicability
2. Opt-out A. Action-level suitability
B. Action-level
applicability C.
Group-level eligibility D.
Group-level applicability
3. Debt-to-income ratio A. Action-level suitability
B. Action-level
applicability C.
Group-level eligibility D.
Group-level applicability

50.MyCo, a telecom company,

notices that when customers
call to check on bill status, 80% of the time, they received the wrong offer
promotion, leading to customer dissatisfaction. The company decides to boost
customers needs in the prioritization formula, to improve sales in the current
quarter

Which arbitration factor do you configure to implement the requirement?

A. Propensity
B. Action value
C. Business weighting
D. Context weighting
51.U+ Bank uses Pega Customer Decision Hub for their one-to-one customer
engagement. The bank now wants to change its offer prioritization to consider both
business objectives and customer needs

Which two factors do you configure in the Next-Best-Action designer to implement

this change? (Choose Two)

A. Engagement Policies
B. Context weighting
C. Business levers
D. Contact policies
52.You are the decision consultant on an AI-powered one-to-one customer engagement
implementation project. You are asked to design the next-best-action prioritization
expression that balances the customer needs with the business objectives

What factor do you consider in the Prioritization expression?

A. Customer contact policy

B. Predicted customer behaviour
C. Offer eligibility
D. Offer relevancy

53.MyCo, a telecom company, introduces fiber optic service in the northern region of
the country. They want to advertise this service on their website by using a banner
and target the customers living in that area

What do you need to configure in the Next-Best-Action designer to implement this

requirement?

A. Applicability rules
B. Audience
C. Customer Segment
D. Prioritization formula

54.U+ Bank is facing an unforeseen technical issue with its customer care system. As a
result, the bank wants to share the new temporary contact details with all customers
over an SMS.

Which type of outbound interaction do you configure to implement this requirement?

A. Security event
B. Priority communication
C. Scheduled update
D. Customer event

55.U+ Bank, a retail bank, has recently implemented a project in which credit card
offers are presented to qualified customers when they log in to the web self-service
portal. The bank added engagement policy conditions to show the offers based on
the bank’s requirements.

In the Answer Area, select the correct engagement policy for each condition
Correct Answer:
Condition Engagement Policy
The customer must not be flagged as a defaulted borrower Eligibility

Customer already owns a higher-value offer Applicability

Must be a resident of the New York City Eligibility

The Savings product offers are relevant only if the customer has Applicability
not explicitly opted out of direct marketing

Inappropriate for customers with a credit score < 300 as they Suitability
are likely to default

56.U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium
customers. As the bank has some financial targets to meet, the business has decided
to boost the Platinum plus card.

As a decisioning consultant, how can you ensure that the platinum plus offer is
prioritized over other offers?

A. Increase the action value of the Platinum plus card

B. Increase the context weight of the Platinum plus Card
C. Increase the Starting propensity of the Platinum plus card
D. Increase the business weight of the platinum plus card

57.There are two segments: segments A and Segments B. The segments A references
the segment B.
Which configuration is necessary to make sure that segment B is automatically
refreshed when segment A is refreshed?
Option A:
Refreshable Refresh Child Segments

Segment A Enabled
Segment B Enabled

Option B:
Refreshable Refresh Child Segments

Segment A Enabled Enabled

Segment B Enabled

Option C:
Refreshable Refresh Child Segments

Segment A Enabled

Segment B Enabled

Option D:
Refreshable Refresh Child Segments

Segment A Enabled

Segment B Enabled Enabled

58.U+ Bank presents various credit card offers to its customers on its website. The
bank uses artificial intelligence (AI) to prioritize the offers based on customer
behavior. Since introducing the Gold credit offer, the click through rate propensity
has increased to 0.83

What does the increase in the propensity value most likely indicate?

A. Similar customers have ignored the offer

B. Similar customers have rejected the offer
C. Similar customers have shown interest in the offer
D. Similar customers have purchased other offers

59.U+ Bank, a retail bank, is currently presenting a cashback offer on its website.
Currently, only the customers who satisfy the following engagement policy conditions
receive the cashback offer
 Eligibility Applicability Suitability

Age>=18 Annual Income>10000 Debt-To-Income ratio <48

While continuing cross-selling on the web, the bank now wants to present the cashback
offer through a new channel, SMS. The bank also wants to update the suitability
condition by lowering the threshold of the debt-to-income ratio from 48 to 45 As a
business user, what are the two tasks that you define to update the cashback offer?
(Choose Two)

A. Add a new treatment

B. Edit an existing treatment
C. Remove existing treatment
D. Edit the action details
E. Edit the engagement policy