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DEPARTMENT OF SCHOOL EDUCATION – VILLUPURAM DISTRICT

QUARTERLY EXAMINATION (SEPTEMBER-2024)
CLASS: 12 COMMERCE -- ANSWER KEY MARKS: 90
I. ANSWER ALL THE FOLLOWING QUESTIONS: ( 20 × 1 = 20)
CHOOSE THE CORRECT ANSWER:
1. b) iv iii i ii 11. b) Intangible
2. (d) Controlling 12. b) external
3. (d) Defining Organisational Objectives 13. b) Psychological Test
4. d) Multiple times 14. a) Training
5. b) 1992 15. b) Marketer
6. b) Certificate of Deposit 16. c) Barter system
7. a) Commercial Bank 17. a) Education
8. b) For their Own Transactions 18. a) Customer to buyers

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9. (a) Stag speculator is also called as Premium Hunter. 19. c)1930
10. c) December 1996 20. c) Right to consume

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II. ANSWER ANY SEVEN FROM THE FOLLOWING QUESTIONS:- (QUESTION NO: 30 IS
COMPULSORY) (7 × 2 = 14)
21. Span of Management means the number of subordinates a superior can manage 2
efficiently.
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It is also called as span of control.
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22. KRA stands for Key Result Areas.
It represents the areas in which the employee is expected to perform. 2
Examples:- Profitability, market standing, innovation etc.,
23. Regulators , Financial Institutions, Financial Markets , Financial Services.
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24. The OTCEI was set up as a premier financial institution. (any 2

It allows the trading of securities across the electronic counters throughout the points)
country. 2
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It solves some specific problems of both investors and medium-size companies.

25. Stock Exchange is an organized market for the purchase and sale of industrial (any 1
and financial security. point)
Here, securities (shares,bonds and debentures) are purchased and sold out as 2
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per certain well-defined rules and regulations.

26. (i) Regulation of Stock Exchange. (ii) Protection to the Investors. (iii) Checking the (any 2
Insider Trading (iv) Control over Brokers. points)
2
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27. (1) Universally relavant. (2) Goal oriented. (3) A Systematic approach (4) It is all (any 2
pervasive(6) It is a continuous process (7) It is an integrative tool (8) Focus on points)
development (9) Human resource management is science as well as art (10) It is 2
interdisciplinary (11) It is Intangible
28. The process of placing the right man on the right job is called ‘Placement’. (any 1
Placement is a process of assigning a specific job to each and every candidate point)
selected. 2
29. ‘Caveat emptor’ is a Latin term that means "let the buyer beware."The principle 2
of caveat emptor serves as a warning to the buyers that they have no recourse with
the seller if the product does not meet their expectations.
30. (i) Social marketing (ii) Niche marketing 2

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III. ANSWER ANY SEVEN FROM THE FOLLOWING QUESTIONS:- (QUESTION NO: 40 IS
COMPULSORY) (7 × 3 = 21)
31. (any
BASIS FOR MANAGEMENT ADMINISTRATION 3)
COMPARISON
Meaning An organized way of The process of administering an 3
managing people and things organization by a group of people
of a business. .
Authority Middle and Lower Level Top Level

Role Executive Decisive

Concerned with Policy Implementation Policy Formulation

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32. Employees are kept informed of all necessary matters by:-circulars, instructions 3
manuals, newsletters, notice-boards, meeting, etc.,

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33. The place where formerly issued securities are traded is known as Secondary 3
Market.(Resale Market) . Secondary Market is the market for securities that are already
issued. It does not provide funding to companies.
34. (i) Factoring Institutions: “Factoring” is an arrangement whereby a financial 1𝟐
𝟏

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institution provides loans on the basis of assignment/ sale of account receivables. The
factoring institutions collect the book debts for and on behalf of its clients.
(ii) Venture Fund Institutions: Venture capital financing is a form of equity financing
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especially for funding new and innovative project ideas. Venture capital funds bring into 1𝟐
force the hi-technology projects which are converted into commercial production.
35. Bull:- A Bull or Tejiwala is an operator who expects a rise in prices of securities in
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the future. In anticipation of price rise he makes purchases of shares at present and 1𝟐
other securities with the intention to sell at higher prices in future. He is called bull
because just like a bull tends to throw his victim up in the air, the bull speculator
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stimulates the price to rise. He is an optimistic speculator.

Bear:- A bear or Mandiwala speculator expects prices to fall in future and sells
securities at present with a view to purchase them at lower prices in future. A bear 𝟏
1𝟐
usually presses its victim down to ground. Similarly the bear speculator tends to force
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down the prices of securities. A bear is a pessimistic speculator.

36. The applications of job seekers who voluntarily apply for the vacancies not yet 3
notified by the organisations are called Unsolicited applications.
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37. Vestibule training is training of employees in an environment similar to actual work

environment artificially created for training purpose. This type of training is given to avoid
any damage or loss to machinery in the actual place by trainees and avoid disturbing the 3
normal workflow in the actual workplace.It is given to Drivers, Pilots, Space Scientists
etc.,
38. Concepts of marketing:-
What I can sell?
MAKE WHAT YOU CAN SELL, BUT DO NOT TRY TO SELL WHAT YOU CAN MAKE.
Shall I first create products? 3
NO, FIRST CREATE A CUSTOMER, THEN CREATE PRODUCTS.
Shall I love my products?
NO, LOVE YOUR CUSTOMERS AND NOT THE PRODUCTS.
Who is supreme in markets?
CUSTOMER IS SUPREME OR KING.

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Who will shape my decisions?

CUSTOMER’S PREFERENCES SHAPE YOUR DECISIONS.

39. The complaints and protests are not just to be heard but the aggrieved party is to be
granted compensation within a reasonable time period .
There should be prompt settlement of complaints and claims lodged by the aggrieved 3
customers.
There should be fair and just settlement of deserving claims in a definite time-frame.
40. (i) Artificial Scarcity 1
(ii) There are certain situations where the shop-keepers put up the board ‘No Stock”
in front of their shops, even though there is plenty of stock in the store.In such situations, 2
consumers have to pay hefty price to buy those goods.

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IV ANSWER ALL THE FOLLOWING QUESTIONS:- (7 × 5 = 35)
41. (a) 1. Body of Knowledge 2. Management Tools 3.Separate Discipline 4.

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Specialisation 5. Code of Conduct 6. Professional Association (any 5 with brief 5×1= 5
explanation) (For
(OR) heading
(b) 1. Selling at Higher Price 2. Adulteration 3. Duplicate or Spurious goods alone 1

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4. Artificial scarcity 5. Sub-standard 6. Product risk 7. Warranty and Services 8. mark)
Unsuitability of products 9.False Advertisements (any 5 with brief explanation)
42. (a) Main Functions: i) Planning ii) Organising iii) Staffing iv) Directing v) 5×1= 5
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Motivating vi) Controlling vii) Co-ordinating:- (For
SUBSIDIARY FUNCTIONS: 1. Innovation 2. Representation 3.Decision making heading
4. Communication (any 5 with brief explanation) alone 1
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(OR) mark)
42 (b) On the Basis of Economics
a. Perfect Market:
A market is said to be a perfect market, if it satisfies the following conditions:
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 Large number of buyers and sellers are there. 𝟏

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 Prices should be uniform throughout the market.
 Buyers and sellers have a perfect knowledge of market.
 Goods can be moved from one place to another without restrictions.
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 The goods are identical or homogenous.

b. Imperfect Market:
A market is said to be imperfect when:-
 Products are similar but not identical.
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 Prices are not uniform 2𝟐
 There is lack of communication.
 There are restrictions on the movement of goods

I43. (a) It saves the time of managers because they deal only with exceptional
matters.
It focuses managerial attention on major problems. As a result, there is better
utilization of managerial talents and energy. 5×1= 5
It facilitates delegation of authority. Top management concentrates on strategic
decisions and operational decisions are left to the lower levels.
It is a technique of separating important information from unimportant one. It
forces managers to review past history and study related business data for
identifying deviations
MBE keeps management alert to opportunities and threats by identifying critical
problems. It can avoid uninformed and impulsive action.

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Management by exception provides better yardsticks for judging results. It is

helpful in objective performance appraisal. (any 5 points)
(OR)
(b)
1. Product-
Product is the main element of marketing. Without a product, there can be no
marketing.
2. Price:- Price is the value of a product expressed in monetary terms.It is the 5 Marks
amount charged for the product.
3. Place (Physical Distribution):- Place or physical distribution facilitates the
movement of products from the place of manufacture to the place of
consumption at the right time.
4. Promotion:- An excellent product with competitive price cannot achieve a
desired success and acceptance in market, unless and until its special features
and benefits are conveyed effectively to the potential consumers.

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44.(a) i. Safeguarding the interests of investors by means of adequate education

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and guidance:-
ii. Regulating and controlling the business on stock markets.
iii. Conduct inspection and inquiries:-
iv. Barring insider trading in securities.

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v. Prohibiting deceptive and unfair methods used by financial intermediaries
operating in securities markets. 5×1= 5
vi. SEBI regulates mergers and acquisitions as a way to protect the interest of
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investors.
vii. Carrying out steps in order to develop the capital markets by having an
accommodating approach.
viii. Provide appropriate training to financial intermediaries.
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ix. Levying fee or any other type of charges to carry out the purpose of the Act.
x. Performing functions that may be assigned to it by the Central Government of
India. (any 5 with brief explanation)
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(OR)
44. (b)
BASIS FOR ON THE JOB TRAINING OFF THE JOB TRAINING
COMPARISON
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Meaning The employee learns the job Off the Job training
in the actual work involves the training of
environment. employees out side the
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actual work location

Cost It is cheapest to carry out It requires expenses like
separate training rooms, 5×1= 5
specialist, resources like
projectors.
Location At the work place Away from the work place
Suitable for Manufacturing or production managerial and non
related Jobs production related jobs.
Approach Practical approach Theoretical approach
Principle Learning by performing Learning by acquiring
knowledge
Carried out by the experienced by the experts
employee
(any 5)
45. (a) BASIS :- 1. Duration of Funds 2. Supply of Funds 3. Deals with
Instruments 4. Money Value 5. Role of major Institution 6. Place of transaction

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7. Participants 8. Number of instruments dealt 9. Claims 10. Risk 11. Liquidity

12. Price Discovery 13. Regulator 14. Underwriting 5×1= 5
(any 5 Differentiation with brief explanation)
(OR)
(b) 1. Transfer 2. Upgrading 3. Promotion 4. Demotion 5. Recommendation by
existing Employees 6. Job rotation 7.Retention 8. Retired employees 9.
Dependents 10. Previous applicants 11. Acquisitions and Mergers
(any 5 with brief explanation)
46. (a) 1. Ready and Continuous Market: 2. Correct Evaluation of Securities
3. Protection to Investors 4. Proper Channalisation of Capital 5. Aid to 5×1= 5
Capital Formation 6. Facilities for Speculation 7. Seasoning of Securities
8. Clearing House of BusinessInformation (any 5 with brief explanation)
(OR)
46. (b) BASIS OF COMPARISON : 1. Meaning 2.Approach 3. Objective 5×1= 5
4. Sequence 5. Method 6. Contractual Relation 7. Process 8. Time

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(any 5 Differentiation with brief explanation)
47. (a) i) Buying Quality Products at Reasonable Price:-
ii) Ensure the weights and measurement before making purchases

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iii)Reading the Label Carefully:-
iv) Beware of False and Attractive Advertisements:-
iv) Buying Standardized Products 5×1= 5
v) Misleading Schemes

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vi) Ensuring the Receipt of Cash Bill
vii) Buying from Reputed Shops
viii) Never Purchase from Black market
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ix) Buying Standardized Products
x) Follow the Instruction of the Manufacturer :-
xi) Knowledge of Consumer Rights:- (any 5 with brief explanation)
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(OR)
47. (b)
1. Human resource is the only factor of production that lives
2. Human resource created all other resources
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3. It is only the labour of employees that is hired and not the employee
himself
4. Human resource exhibits innovation and creativity
5×1= 5
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5. Human resource alone can think, act, analyse and interpret

6. Human resources are emotional beings
7. Human resources can be motivated either financially or non financially
8. The behaviour of human resources are unpredictable
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9. Over years human resources gains value and appreciates

10. Human resources are movable (any 5 )

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