B Enhanced Device Security: Meesho proactively safeguards its customers and
sellers by tracking compromised data leaks from devices (mobiles or laptops)
that have been exposed to fraudsters through malware or phishing attacks.
This diligent monitoring helps protect login credentials from being stolen.
5 Judicial Processes
Meesho collaborates closely with law
enforcement agencies to ensure swift action
against fraudulent activities. By providing timely
and accurate information, Meesho supports
judicial processes, helping to identify and
prosecute offenders, thereby maintaining a
secure and trustworthy platform for its users.
A Collaboration with Authorities: Amidst a surge in cybercrime and fraud,
Meesho took decisive action this year by teaming up with Rajasthan Police
to launch an awareness campaign against online fraud, bolstering
transaction security and advocating safe digital practices. Recognizing the
escalating threats faced by consumers and businesses in the digital age,
Meesho and Rajasthan Police will be collaborating on multiple fronts.
Concurrently, Meesho forged a partnership with Karnataka State Police at
Police Training School, Thanisandra, providing specialized training and
resources to enhance officers' understanding of evolving fraud and
cybercrime landscapes. These efforts highlight Meesho's decisive actions
towards protecting its community and fostering a secure digital environment
in close coordination with law enforcement agencies nationwide.
B Punitive Action: In a resolute move against account takeover fraud, Meesho
launched a proactive investigation resulting in the filing of 9 FIRs against the
culprits, involving over 40 suspects. Collaborating closely with authorities,
Meesho is determined to bring these perpetrators to justice. Through these
relentless efforts, Meesho achieved an impressive 98% reduction in account
takeover fraud, underscoring its unwavering commitment to user protection
and platform integrity.
