How to Write a Hotel Business Plan [Sample Template]

Are you about starting a hotel and hospitality business? If YES, here is a complete sample hotel business
plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a hotel business. We also took it further
by analyzing and drafting a sample hotel marketing plan template backed up by actionable guerrilla
marketing ideas for hotel businesses. So let’s proceed to the business planning section.

All over the world, the hospitality business is being seen as a very serious trade and the reason for this
cannot be farfetched. The reason the hospitality business – especially hotel business is being taken
seriously is because of its relationship with the tourism industry.

Table of Content [show]

Why Start a Hotel Business?

Starting a hotel business could eventually be one of the best things to attain for yourself. This is because
of the lucrative nature and the prosperity involved in this industry.

Every day foreigners, as well as local migrants and business people travel from one point or the other
and the option they are faced with is staying in hotels. It is pertinent to note that there are different
categories of hotels, like the 5 star, 4 star or even the 3 star hotels. One of the essential things that is
unique to each category of hotel, are the facilities that make up each.

Whatever type of hotel category you may have is in view, there is always the most important step to
take in making your business stand out, as well as succeed in the long run. What can this be? Well, that
is the hurdle of writing a business plan. You too have the wherewithal to do so, as a well put together
business plan is available to you below.
A Sample Hotel Business Plan Template

1. Industry Overview

The hospitality industry has been in existence from time immemorial and it is still waxing strong simply
because people can’t do away with the services they offer. When you talk about a hotel, you are talking
about an establishment that provides lodging for guest / travelers, tourist, visitor et al, on a short-term
basis with a fee.

When people lodge in hotels, they have the options of subscribing to other services the hotel offers;
services like feeding, drinks, laundry, fitness center, swimming pool, conference room and business
room, amongst others.

As a matter of fact, the facilities provided by some hotels may range from a basic bed and storage
wardrobe, to luxury features such as en-suite bathrooms, mini parlor et al. It is the norm for big hotels
to provide additional guest facilities like swimming pool, conference center, business center, childcare,
self-service laundry, fitness center and social function services.

In some countries, hotels are required by law to serve food and drinks to all their clients that lodged in
their facility while in some country, you would have to choose the additional services you want from the
hotel. The bottom line is the higher the amount you pay in hotels, the more the services you are entitled
to.

Starting a hotel business is capital intensive and it is considered a long term investment because it takes
a while for the owners to breakeven and start making profits. No doubt it takes a big time investor to
consider starting his or her own hotel business, which is why loads of hotels are owned by groups of
investors.

One good thing about the hotel business is that the business can grow so big that it will not only have
active presence in key cities in the country where it started from, but in major cities in all the continent
of the world. It is important to state that hotel operations vary in size, function, and cost which is why
hotels are classified into different grades (two star hotel, five star hotel, seven star hotel et al).
2. Executive Summary

Sean and Sharon Hotel will be located in the heart of Las Vegas less than 20 minute drive from McCarran
International Airport in Las Vegas, and few minute drive from Mandalay Bay Event Center. We are
conveniently located in the world’s headquarter for casinos and games; a commercial center.

Sean & Sharon Hotel believes in the passionate pursuit of excellence and financial success with
uncompromising services and integrity, which is why we have decided to venture into the hospitability
industry by establishing our own hotel. We are certain that our values will help us drive the business to
enviable heights and also help us attract the number of clients that will make our hotel fully booked all
through the year.

We are going to be a customer-centric hotel with a service culture that will be deeply rooted in the
fabric of our organizational structure and indeed at all levels of the organization. With that, we know
that we will be able to consistently achieve our set business goals, increase our profitability and
reinforce our positive long-term relationships with our clientele, partners, and all our employees as well.

Our hotel facility will be decorated in an exquisite and elegant facade, so much so that it will be a
conspicuous edifice in the city where it is located. Sean & Sharon Hotel will provide a conducive spot for
our customers to take a break from their various busy schedule, to a place where they can find comfort
and luxury.

Sean and Sharon hotel will be equipped with a business center and a VIP lounge, as well as a Fitness
room and self-service laundry which will be made available for resident guests at no extra cost.

We will also install a free Wi-Fi that will enable our guests surf the internet with their laptop in the hotel
room free of charge, and there will be wireless access in all the public area in the hotel; we will also
provide mobile phones for loan to business travelers for their convenience so as to enable them stay in –
touch with their family members, friends, and business partners.
No doubt our business class guest rooms will provide our customers with a warm and comfortable home
away from home experience, large banquet venue, as well as Chinese and Intercontinental cuisine. We
are set to give our esteemed guests an unforgettable experience whenever they patronize our hotel.

Sean and Sharon Hotel is owned by Sean Glacier, Sharon Glacier and other investors whose names can’t
be mentioned in this business plan for obvious reasons. The owners and board members of Sean and
Sharon hotel are big time investors in the hospitality industry.

Sharon Glacier has well over 20 years of experience in hotel management and she has a Master’s Degree
in Hotel Management. She will be bringing her wealth of experience to the table to make Sean and
Sharon Hotel the number one choice in Las Vegas.

Over and above we are building a hotel business that will be the cynosure of all eyes. One that competes
favorably with other hotels that is in existence in Las Vegas. We plan to do this bearing in mind that it
would take hard work, loads of financial commitment, as well as well trained employees who can be
indoctrinated in the quest for building a top notch hotel in the Las Vegas city.

3. Our Products and Services

Sean and Sharon Hotel is set to operate a standard hotel service in Las Vegas, Nevada. The point that we
want to become a force to reckon with in the hospitality industry means that we will provide our guests
with fitness room, social room, and self-service laundry room and business center; for the purpose of
business or leisure and more.

In all that we do, we will ensure that our guests leave with an unforgettable experience that will make
them want to come back as well as recommend our hotel to their friends, family members and business
partners. These are the services and amenities that will be made available to our guests;

Lodging

Meals (Local Delicacies, Chinese cuisines and intercontinental cuisines et al)

Drinks (wines, beers, distilled spirits, martinis, beverages and non – alcoholic drinks)

Swimming pool
Gym

Self – service laundry room

Business center

Mini mart

Conference room

Banquet venue

Childcare

Shuttle service

4. Our Mission and Vision Statement

Our vision is to open a standard hotel that will become the number one choice in Las Vegas

Our mission is to deliver reliable, genuine, caring and excellent service superior to what our competition
can offer in any location where our hotel will be situated and to ensure that our hotel enjoys over 90
percent occupancy in most parts of the calendar year.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization
and the people who occupy the available role. Sean and Sharon Hotel will work with a business structure
that will give room to employees to explore their creativity, give a sense of belonging, as well as grow
through the corporate ladder of the organization.

We will work hard to ensure that we only recruit the right set of people with the right mindset to help us
achieve our business goals and objectives in record time. We intend building Sean and Sharon Hotel on
this structure;

Chief Executive Officer (Owner)

Hotel Manager

Human Resources and Administrative Manager

Bartender / Baristas
Accountants / Cashiers

Facility / Maintenance Manager

Marketing Officer

Front Desk Officer

Cleaners / Washer men

Security Officers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

Responsible for providing direction for the business

Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e.
leading the development and implementation of the overall organization’s strategy.

Responsible for fixing prices and signing business deals

Responsible for recruitment

Responsible for payment of salaries

Responsible for signing checks and documents on behalf of the company

Evaluates the success of the organization

Hotel Manager:

Responsible for managing the daily activities in the hotel

Ensures that the facility is in tip top shape and conducive enough to welcome customers

Interfaces with vendors

Reports to the Chief Executive Officer

Attends to Customers complains and enquiries

Prepares budget and reports for the organization

Responsible for Training and Development in the organization

Handles procurement

Handles any other duty as assigned by the CEO

Human Resources and Administrative Manager

Responsible for overseeing the smooth running of HR and administrative tasks for the organization

Defines job positions for recruitment and managing interviewing process

Carries out staff induction for new team members

Responsible for training, evaluation and assessment of employees

Responsible for arranging travel, meetings and appointments

Oversees the smooth running of the daily office activities.

Marketing Officer (2)

Develops, executes and evaluates new plans for expanding increase sales

Documents all customer contact and information.

Represents the company in strategic meetings

Helps increase sales and growth for the company

Identifies, prioritizes, and reach out to new partners, and business opportunities et al

Facility / Maintenance Manager

Responsible for planning and overseeing building work/renovation

Responsible for allocating and managing space within buildings

Responsible for managing building maintenance activities

Responsible for coordinating cleaning, catering and parking services

Responsible for organizing security and general administrative services

Ensures that facilities meet government regulations and environmental, health and security standards
Advises on energy efficiency and cost-effectiveness

Supervises multi-disciplinary teams of staff including maintenance, grounds and custodial workers

Bartender / Baristas (4):

Interacts with customers, take orders for drinks, food and snacks.

Plans and presents bar menu.

Checks identification of the guest to make sure they meet age requirements for purchase of alcohol and
tobacco products.

Mixes ingredients to prepare cocktails and other drinks.

Mixes drinks, cocktails and other bar beverages as ordered and in compliance with hotel standard drink
recipes.

Prepares alcohol or non-alcohol beverages.

Services Wine and Beer to guests.

Arranges bottles and glasses to make attractive displays.

Assesses customers’ needs and preferences and make recommendations

Makes lists of supplies in conjunction with the bar manager / management

Prepares inventory or purchase requisitions as needed to replenish supplies.

Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing
beverages and serving guests.

Accountant / Cashier:

Collect payment for drinks served and balance all receipts.

Prepare financial report at the end of every working week

Handles all financial transaction on behalf of the company

Interfaces with our bankers

Responsible for payment of tax, levies and utility bills

Handle any other duty as assigned by the CEO / microbrewery manager

Front Desk Officer (2)

Ensures that customers feel relaxed and at home

Handles customers enquiries

Assesses customers’ needs and preferences and make recommendations

Ability to Sell or influence others for up selling and suggestive selling.

Provides recommendations and suggestions to guest for choosing Drinks, food and Snacks.

Serve customers in a friendly and helpful manner.

Provides guidance to guests on resort activities, dining options and general resort and Regional
information.

Demonstrates a thorough knowledge of food and beverage products, menus and Promotions

Handles any other duty as assigned by the bar manager

Cleaners / Washer man (6):

Handles and moves objects, such as glasses, dish and bottles, using hands and arms.

Cleans up after customers and clean work area.

Clears ashtrays as and when required.

Washes glassware and utensils after each use.

Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows,
etc. if required.

Ensures that toiletries and supplies don’t run out of stock

Responsible for handling laundry

Handles any other duty as assigned by the restaurant manager,

Security Officers

Ensures that the facility is secured at all time

Controls traffic and organize parking

Gives security tips to staff members from time to time

Patrols around the building on a 24 hours basis

Submits security reports weekly

Any other duty as assigned by the restaurant manager

6. SWOT Analysis

Sean and Sharon Hotel is fully aware that they are coming into an industry that can be highly
competitive which is why they have decided to pay attention to the SWOT analysis for the organization.
We know that once we are able to identify our strengths, our weaknesses, our threats and the
opportunities that is available to us, we will be able to come up with good business strategies that will
help us achieve all our business goals and objectives.

We know too well that one of the ways to build a successful business in the long run, is the ability to
glean some lessons from the weak points we have found ourselves in and convert it to an area of
strength. In a case where there is little or nothing that can be done, we may also work so hard so that
our areas of strength blossoms more, so that are weak area is very less visible.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Sean and Sharon
Hotel Las Vegas, Nevada;

Strength:

Our area of strength cannot be farfetched; the location of our hotel is perfect for such business, our
management team has robust experience in the industry, our customer’s services is second to none in
the whole of Las Vegas and our facility is top notch

Weakness:

Our perceived weakness could be that we are a new business, and we may not have the financial muscle
to sustain the kind of publicity we want to give our business.
Opportunities:

We are in one of the cities in the world that never goes to bed, plus the fact that Las Vegas is regarded
as the world headquarter as far as casino business is concerned. It means that loads of tourist, business
executives and travelers would want to visit Las Vegas and we are well positioned to welcome them,
because our hotel facility is just about 20 minute drive from McCarran International Airport in Las Vegas,
and few minute drive from Mandalay Bay Event Center.

Threat:

One of the threats that is likely going to confront us is; unfavorable government policies, downturn in
the economy which is likely going to affect sales and perhaps the emergence of new hotels
(competitors) within the same location where our hotel is located.

7. MARKET ANALYSIS

Market Trends

The trend in the hospitality industry is such that there are peak periods and off peak periods. Thus,
hoteliers know this and have been able to make provision to properly handle the change in season. For
example; during summer or during any major sporting event or business summit, most hotels in Las
Vegas are almost fully booked. As a matter of fact, that is the period that some hotel make the money
that will sustain the business for the rest of the year.

Be that as it may, some hotels are well positioned and they enjoy rich patronage all through the 12
calendar months of the year. Another trending feature in the hotel industry is that it is profitable to
build your brand and then venture into the sale of franchise, if you know you don’t have the capacity to
manage various branches of your hotel.

Over and above, hoteliers are quite aware that they are in the industry not for quick returns on their
investments, but to steadily build a brand that can become a global brand while growing their profits
year in year out.

8. Our Target Market

Sean and Sharon conducted her feasibility studies and market survey and we were able to identify those
who we expect will eventually become our loyal customers. We do not intend to waste our time on
activities that would yield us nothing, which is why we invested time to create a hotel marketing plan to
help us do only the most needful things. These are the category of people that we intend marketing our
hotel to;

Corporate Executives

Business People

Sports Men and Women

Government Officials

College Students

Tourists

Travelers

Travelling Agencies

Event Managers

Religious Organizations

Our competitive advantage

The competitive edge of Sean and Sharon Hotel Las Vegas, Nevada is the excellent and customized
service that we offer to all our guest irrespective of their status. We can boldly say that the location of
our hotel is going to give us an edge over our competitors in Las Vegas. We are in the middle of the
happening city in Nevada. From the location of our hotel, you can connect any part of the city with little
or no stress.

Another significant competitive advantage that we are bringing to the industry is the robust experience
of our management team. We have a team that has a combination of 40 years of experience in the
hospitality industry in united states and Canada. They are considered as core professionals in their own
right.

9. SALES AND MARKETING STRATEGY

Sources of Income
Sean and Sharon Hotel will generate income from the following service offerings;

Lodgings

Meals (Local Delicacies, Chinese cuisines and intercontinental cuisines et al)

Drinks (wines, beers, distilled spirits, martinis, beverages and non – alcoholic drinks)

Swimming pool

Gym

Laundry service

Business center

Mini mart

Conference room

Banquet venue

Childcare

Shuttle service

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies
and also some of the assumptions readily available on the field. Below is the sales projection for Sean
and Sharon Hotel, it is based on the location of our hotel and the services and products that we will be
offering;

First Year-: $600,000

Second Year-: $900,000

Third Year-: $1, 500,000

N.B-: This projection is done based on what is obtainable in the industry and with the assumption that
there wouldn’t be any unfavorable government policy.

Marketing Strategy and Sales Strategy

We will adopt the following means to attract the kind of people that we want in our hotel per – time:
The model of bar we intend running is a neighborhood type of bar, hence, we are not going to rely only
on the conventional ways of marketing. We don’t have the plans to run paid adverts on Local TV
stations, local radio stations or even local newspaper but we will sure maximize every other available
means to promote our business.

Our unique selling proposition is that we have a collection of almost all brands of beers produced in
America in our bar, we have assorted drinks and tobaccos et al. In view of that, we are going to adopt
the following strategies to ensure that we do not only attract customers but generate repeated sales
from them; Parts of the marketing and sales strategies that we will adopt are;

Open our hotel in a grand style with a party for all.

Advertise our hotel brand in travel and tours magazines, national newspapers, Satellite TV stations and
Radio station

Promote our business online via our official website and all available social media platform

Continuously Improve the performance of our brands

Hire the services of experts to make our brands the first choice for guests

Deliver consistent customer experiences to all our guest; making our first impression count positively

Continuously Improve the efficiency of our hotels and operating processes

Ensure that we Put our market scale and knowledge to good use

Using our worldwide scale and experience to convert more hotels to our brands

Make the most of our global presence – guests choose brands they know when they travel

Build strong partnerships within our own company and with our stakeholders across the world

Make use of attractive hand bills to create awareness and also to give direction to our bar

Position our signage / flexi banners at strategic places

Position our greeters to welcome and direct potential customers

Create a loyalty plan that will enable us reward our regular customers

Engage on road shows within our neighborhood to create awareness for our hotel.

11. Publicity and Advertising Strategy

Sean and Sharon Hotel is in the hospitality business to make profit and we can only make profit if we
steadily increase our customer base. No doubt, in order to remain relevant in the hospitality industry as
an hotelier in Las Vegas, you should be able to continue to create hype around your hotel brand and
that is exactly the publicity and advertising strategy that we will adopt.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising
techniques to promote our hotel brand. Although our hotel is located in Las Vegas, but the scope of our
market is global which is why we choose to make use of best practices as far as publicity and
advertisement is concerned in hotel business. Here are the platforms we intend leveraging on to
promote and advertise Sean and Sharon Hotel, Las Vegas;

Encourage our loyal customers to help us use Word of Mouth (referrals)

Advertise our hotel brand in travel and tours magazines, national dailies, Satellite TV stations and Radio
station

Promote our business online via our official website

Sponsor relevant community programs

Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote
our brand

Install our Bill Boards on strategic locations

Engage in road show from time to time

Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge
more (except for premium and customized services) and we don’t intend to charge less than our
competitors are offering in Las Vegas. Be that as it may, we have put plans in place to discount our
products and services once in a while and also to reward our loyal customers.

Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different
payment options as it suits them. Here are the payment options that will be available in every of our
pub;
Payment by cash

check

Payment via Point of Sale (POS) Machine

Payment via online bank transfer (online payment portal)

Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans
without any difficulty.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

Legal expenses for obtaining licenses and permits: $1,500.

The Total Fee for Registering the Business in Las Vegas, Nevada: $750.

Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.

Cost for hiring Consultant – $5,000.

Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium
– $30,800.

Cost of accounting software, CRM software and Payroll Software – $15,000

Cost for acquiring facility for the hotel: $500,000.

Cost for facility remodeling – $100,000.

Other start-up expenses including stationery – $1000)

Phone and utility deposits ($3,500).

Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000

The cost for Start-up inventory – $35,000

Storage hardware (bins, utensil rack, shelves, glasses case) – $3,720

The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500

Cost for serving area equipment ( glasses, flatware) – $5,000

Cost for store equipment (cash register, security, ventilation, signage) – $13,750

Office equipment and furniture – $3,600

The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System,
tables and chairs et al): $4,000.

The cost of Launching a Website: $600

The cost for our grand opening party: $5,000

Miscellaneous: $2,500

We would need an estimate of $3.5M to successfully launch Sean and Sharon Hotel in Las Vegas,
Nevada.

Generating Funding / Startup Capital for Our Hotel

Sean and Sharon Hotel will be financed by Sean and Sharon Glaciers and their business partners. Part of
the start – up capital will also be raised as a loan facility from the bank in the United States. These are
the areas where we intend sourcing for fund for Sean and Sharon Hotel.

Generate part of the start – up capital from personal savings and sale of his stocks (Sean and Sharon
Glaciers)

Generate part of the start – up capital from our business partners

Generate a larger chunk of the startup capital from the bank.

N.B: Please note that Sean and Sharon Glaciers want to retain the lion share of the business shares
hence they both are investing a total of 1 million USD. They will also secure a mortgage to purchase the
property for the hotel.

14. Sustainability and Expansion Strategy

Part of the grand plan of sustaining Sean and Sharon hotel is to ensure that we provide the best of
trainings for our employees, put succession plan in place, and we will not relent in marketing and
promoting our hotel brand.

From our findings, another factor that kills new business is financial leakages. In order to plug financial
leakages, the management of Sean and Sharon Hotel will adopt the use of payment machines and
accounting software to run the business.

In the bid to building a successfully business, we will ensure that all our employees are comfortable and
we will provide them with the best of facilities and welfare package that will help them achieve peak
performance in all their duties and in turn help the organization achieve its goals and business
objectives.

Check List / Milestone

Business Name Availability Check: Completed

Business Registration: Completed

Opening of Corporate Bank Accounts: Completed

Securing Point of Sales (POS) Machines: Completed

Opening Mobile Money Accounts: Completed

Opening Online Payment Platforms: Completed

Application and Obtaining Tax Payer’s ID: In Progress

Application for business license and permit: Completed

Purchase of Insurance for the Business: Completed

Acquiring facility and remodeling the facility: In Progress

Conducting Feasibility Studies: Completed

Generating capital from family members: Completed

Applications for Loan from the bank: In Progress

Writing of Business Plan: Completed

Drafting of Employee’s Handbook: Completed

Drafting of Contract Documents and other relevant Legal Documents: In Progress

Design of The Company’s Logo: Completed

Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress

Recruitment of employees: In Progress

Purchase of the Needed furniture, electronic appliances, office appliances and bar accessories: In
progress

Creating Official Website for the Company: Completed

Creating Awareness for the business both online and in the neighborhood: In Progress

Health and Safety and Fire Safety Arrangement (License): Secured

Opening party / launching party planning: In Progress

Establishing business relationship with vendors – suppliers of all our needed food ingredients, drinks,
tobacco and snacks : In Progress