CORPORATE

Corporate Branding
Sessions

BRANDING
3 DAYS
SESSION DeAssion
Y 1

by
S
Dharam Mentor
Brand Strategist | Design Director | Mentor | Educator |
Master’s in Branding, University of the Arts London |
Founder Visual Research Lab London | Operate from London & Mumbai
# dharam mentor
Corporate Branding
Sessions

DAY 1 SESSION:
My Introduction

1. What is Branding?
2. Why is Branding important?
3. Types of Brandings?
- Product branding
- Service branding
- Retail branding
- Cultural & geographic branding
- Personal branding
- Corporate branding
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Corporate Branding
Sessions

Day 2 Session:
1. What does corporate brand include?
Corporate brand Strategy and Design

2. Importance of Corporate Brand?

Companies need to place special emphasis on their
Corporate branding

3. Corporate branding architecture?

Three major types of corporate brand architecture

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Corporate Branding
Sessions

Day 3 Session:
1. What is a corporate brand
manual?
2. What should a corporate manual
include?
- Corporate Manual Examples

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Corporate Branding
Sessions

My Introduction:

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Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

Amazon Flipkart

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

SBI Bank HDFC Bank

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

Nerolac AsianPaints

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
A brand is a name, font design, symbol, tag line, or
any other trait or character that distinguishes one
businessman’s good/service from another business
owner.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
Branding is a process that helps create meaning for
a specific business, company, or product/service by
creating or shaping a brand perception in targeted
consumers’ minds.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
Branding is a process that helps create meaning for
a specific business, company, or product/service by
creating or shaping a brand perception in targeted
consumers’ minds.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
Branding is a process that helps create meaning for
a specific business, company, or product/service by
creating or shaping a brand perception in targeted
consumers’ minds.

German precision Expensive

Efficiency High quality

Luxury
# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
Branding is a process that helps create meaning for
a specific business, company, or product/service by
creating or shaping a brand perception in targeted
consumers’ minds.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
Branding is a process that helps create meaning for
a specific business, company, or product/service by
creating or shaping a brand perception in targeted
consumers’ minds.

Athletic
Exciting
Cool

Innovative

into Health and Fitness

Aggressive
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Corporate Branding
Sessions

1. What is Branding?
Branding is the process of arriving at a unique
selling proposition (USP), and communicating it to
the target audience.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
Branding is the process of arriving at a unique
selling proposition (USP), and communicating it to
the target audience.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
Branding is the process of arriving at a unique
selling proposition (USP), and communicating it to
the target audience.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
Branding is the process of arriving at a unique
selling proposition (USP), and communicating it to
the target audience.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
Branding is the process of arriving at a unique
selling proposition (USP), and communicating it to
the target audience.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
To mark an animal with a hot iron to show who
owns it.

# dharam mentor
Corporate Branding
Sessions

1. What is Branding?
To mark an animal with a hot iron to show who
owns it.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

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Corporate Branding
Sessions

2. Why is Branding important?

Beyond just a memorable brand logo, a good
branding design magnifies the value of a company’s
perception with its target audience.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

Beyond just a memorable brand logo, a good
branding design magnifies the value of a company’s
perception with its target audience.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

Beyond just a memorable brand logo, a good
branding design magnifies the value of a company’s
perception with its target audience.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception
of a company’s customer service, reputation,
advertising, and brand logo.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception
of a company’s customer service, reputation,
advertising, and brand logo.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception
of a company’s customer service, reputation,
advertising, and brand logo.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception
of a company’s customer service, reputation,
advertising, and brand logo.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception
of a company’s customer service, reputation,
advertising, and brand logo.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception
of a company’s customer service, reputation,
advertising, and brand logo.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception
of a company’s customer service, reputation,
advertising, and brand logo.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception
of a company’s customer service, reputation,
advertising, and brand logo.

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

# dharam mentor
Corporate Branding
Sessions

2. Why is Branding important?

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding,
Service branding,
Retail branding,
Personal branding,
Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding

Product branding is the activity of branding a specific

product.

Product branding shapes how the world perceives your

product through intentional aesthetic choices.

Furthermore, the goal is to connect the right audience

to your product.

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Service branding:

Unlike products, which are easy to brand in visible

and tangible ways, services are a little more
challenging to brand.

But that doesn’t mean brands can’t do it

effectively—you just have to think outside the box.

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Retail branding:
When you walk into a brick-and-mortar store, its
physical look and feel are specific to that brand. That’s
part of the retail branding.

Like deliberate design choices like its layout, the decor,

the display fixtures, and even the type of flooring
are all thoughtfully selected to build a retail brand
experience for every shopper who enters the store.

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Personal branding:
It can feel sort of strange to think of a person as having
a brand.

After all, we’re not products; we’re human. And we

have inborn personalities, not cultivated brands.

So how do you “do” personal branding?

By carefully cultivating a public persona that directs
the people who see you, assign a set of values to your
character.

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Cultural & geographic branding:
Cultural and geographic branding is somewhat similar
types of branding. Both are popular in the tourism
industry.

Geographic branding is branding for cities, states,

regions, and even countries. For example, think of “I
Love New York” to represent New York City.

Cultural branding is similar but focuses on the cultural

aspects of a region over the geographic ones. Think “a
sidewalk cafe” versus the Eiffel Tower.

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Corporate branding:

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Corporate branding:

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Corporate branding:

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Corporate branding:

# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Corporate branding: Google

Google is one such example with a strong with robust corporate

branding internally and externally.

Google provides employees with a good amount of facilities—free

lunch, on-site medical care, free shuttles to and from work, and a
generous amount of paid parental leave, etc.

Google is one of the most widely recognized brands in the world. As a

result, to any prospective employee, the very idea of working at Google
sounds more like an opportunity than a job.

Working at Google is a chance to be part of one of the most dynamic,

creative corporations globally.
# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Corporate branding:

Corporate branding, Just one more kind of branding,

is the series of strategy and design choices and actions that
communicate the key message about the corporate brand,
like its:

Mission
Vision
Values

Corporate branding also often extends to the company’s

recruiting efforts and company culture, which ultimately shapes
how the public perceives the (corporate) brand.
# dharam mentor
Corporate Branding
Sessions

3. How many types of branding are there?

Corporate branding:

# dharam mentor
Corporate Branding
Sessions

Thank you

# dharam mentor