NATIONAL

,
\ ' / CHILDREN'S
e Mfj MONTH
(W oveMen

The 32nd National Children's Month

November 2024

TOOL KIT
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$
BAGONG PILIPINAS
NOVEMBER

WHAT IS THE NATIONAL CHILDREN'S MONTH

(NCM)?

By virtue of Republic Act No. 10661 s. 2015, the National Children's Month (NCM) in the
Philippines is annually celebrated every November to commemorate the adoption of the
United Nations Convention on the Rights of the Child (UNCRC) on 20 November 1989. It
seeks to instill its significance in the Filipino consciousness and to sustain the promotion and
protection of children's rights at the national and sub-national levels.

Section 3 of the law identifies the Council for the Welfare of Children (CWC), National
Youth Commission (NYC) and the Department of Social Welfare and Development
(DSWD) as the lead agencies in the preparation and implementation of the annual
program of activities for the NCM. These national government agencies are authorized to
call upon any department, bureau, office, agency, or instrumentality of the government,
including government-owned or -controlled corporations, for any assistance as may be
needed in the implementation of the law.

Under Section 4, the Department of Education (DepEd) and the Commission on

Higher Education (CHED) are tasked to facilitate and strengthen the observance of the
NCM at all public and private learning institutions, nationwide. Likewise, the Philippine
Information Agency (PIA), together with DepEd and CHED and in coordination with the
lead agencies, shall guarantee an effective distribution of information and awareness on
the law and the celebration.

The local government units (LGUs), private organizations and enterprises, and civil society
organizations are encouraged to conduct and/or participate in activities of the month-
long celebration.

The enactment of Republic Act No. 10661 of 2015 repeals Presidential Proclamation No. 7
4, s. 1992 or the "Declaration of the 17th day of October every year as the National
Children's Day," and Presidential Proclamation No. 267, s. 1993 which "Declaring the
Month of October every year as the National Children's Month. Moreover, "any other
provision of law, decree, order, rule, or regulation inconsistent with this Act is hereby
repealed or modified accordingly" per Republic Act. No. 10661, s. 2015.

Furthermore, the NCM also subsumes other child rights-related observances,

namely:
3rd week: The National Play Advocacy Week led by the Philippine Play
Coalition
4th week: The Juvenile Justice and Welfare Consciousness Week led by the Juvenile
Justice and Welfare Council

To know more about CwC, visit:

( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
 [email protected] @ /cwCgovoh ) @cwC_govoh CwChildren
Official

7
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$
BAGONG PILIPINAS
NOVEMBER

THE 32nd NATIONAL CHILDREN'S MONTH FOCUS AND THEME

The focus and theme for the 32nd National Children's Month (NCM) underwent a
consultation process involving children. This process began with the circulation of an online
survey among children from January to February 2024. The survey results were then
deliberated and validated during the National Children's Month-Children's Brainstorming
Session (NCM-CBS) on 09 March 2024.

During the 2024 NCM-CBS, child participants engaged in discussions regarding why violence
against children emerged as the most pressing issue to be highlighted during the NCM.
They expressed that their concerns stemmed from personal experiences, acquired
knowledge, and the frequent alarming news about children, which contributed to their
worries and anxieties regarding their safety in the Philippines, irrespective of the setting or
situation.

The official 2024 NCM Focus and Theme was approved by the CWC Board during its 1st
Quarter Regular Meeting on 21 March 2024 through the endorsement of the Technical
Management Group, in which this year's celebration will highlight:

Focus: Violence Against Children (VAC)

Break the Prevalence, End the Violence: Protecting Children, Creating a

Theme: Safe Philippines!

BACKGROUND OF THE 32nd NCM CELEBRATION FOR NOVEMBER 2024

The 1948 Universal Declaration of Human Rights set the benchmarks for human rights
fulfillment and realization, leading to the establishment of various human rights
conventions and agreements, including the United Nations Convention on the Rights
of the Child (UNCRC) and nine other core human rights treaties.

Violence against children (VAC) is defined under the UNCRC as "all forms of physical or
mental violence, injury and abuse, neglect or negligent treatment, maltreatment or
exploitation, including sexual abuse."

7
To know more about CwC, visit:
( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553
@www.cwc.gov.ph
[email protected] @ /cwCgovoh ) @cwC_govoh CwChildren
Official
•
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$
BAGONG PILIPINAS
NOVEMBER

A five-year research on VAC which provides information on the forms of violence against
children, known as the 2015 National Baseline Study on Violence Against Children (NBS•
VAC), was conducted by the CWC, together with the UNICEF Philippines, Child Protection
Network (CPN), Consuelo Zobel Alger Foundation, the DepEd, the Department of Health,
the DSWD, ChildFund Philippines, Commission on Human Rights (CHR), National Council of
Social Development (NCSD) - Foundation of the Philippines, Open Hearts Foundation, Plan
International Philippines, Save the Children Philippines, Parenting Foundation of the
Philippines (PFP), University of the Philippines Manila, World Health Organization (WHO),
and the World Vision Development Foundation.

This is in response to the global call for action to raise awareness on VAC and measure
the prevalence of all forms of violence in any setting. The study reported that 80% of
children in the Philippines had experienced some form of violence in their lifetime, whether
in the home, school, workplace, community, or during dating, with a notably higher
incidence observed within households.

In terms of physical violence, 3 in 5 children suffer one or two forms of violence at

home, while parents and other members of the family (brothers, cousins, and sisters) are
often identified as the perpetrators of abuse. Meanwhile, 14.3% of those who attended
school experienced physical violence in school.

On the other hand, almost 3 out of 5 or 59.2% of children experienced

psychological violence including receiving verbal abuse, threats, and abandonment by
their parents or guardians.

For the overall prevalence of sexual violence regardless of the setting, around 17.1 %
of children experienced any forms of sexual violence while growing up, while the
highest occurred during dating (14.1 %). Though there is a notion that girls are more at-risk
especially to sexual violence, past Philippine studies have shown that "males are as
vulnerable to different forms of abuse especially sexual and physical abuse with high
reported numbers (Baseline Survey for the National Objectives for Health, 2000, Plan,
2010, and Ramiro,
2003)." Similarly, the 2015 NBS-VAC also reported that forced consummated sex during
childhood is significantly higher for males (4.1 %) than females
(2.3).

Peer violence or bullying during childhood was higher for females (70.5%) compared to
males (59.8). Recent studies also show that bullying among children has been a persistent
and major concern especially its high incidence in schools. According to the Programme
for International Student Assessment (PISA) in 2022, 43% of female and 53% of male
learners in

To know more about CwC, visit:

( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
 [email protected] @ /cwCgovoh ) @cwC_govoh CwChildren
Official

7
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$
BAGONG PILIPINAS
NOVEMBER

the Philippines reported being bullied at least a few times per month (OECD, 2023). This
is higher than the data from participating OECD countries where cases of bullying are
only at
20% and 21% for female and male learners,
respectively.

The Systematic Literature Review of the Drivers of Violence Affecting Children in

the Philippines also reported that 2 in 5 children have experienced cyber violence, either
through the internet or mobile phones. Moreover, 8 out of 10 Lesbian, Gay,
Bisexual, and Transgender (LGBT) respondents have reported experiencing physical or
psychological abuse, while a third of them were sexually violated (Council for the
Welfare of Children,
2016).

For children in situations of armed conflict, there were 115 verified grave violations
were experienced by 104 children (62 males and 42 females) between the period of
2020 and
2021, where the three (3) most verified violations in the Philippines were killing and
maiming,
recruitment, and use and attacks on schools and hospitals (Report of the Secretary-
General on Children and Armed Conflict in the Philippines, 2022).

In the course of the COVID-19 pandemic, the most common types or causes of
violence against women and children (VAWC) reported were financial and emotional abuse
given that the lack of income often results in physical and emotional tensions within
households. Correlated to this, not all survivors of violence against women and children
preferred to report their experience to the Philippine National Police (PNP), though they
were advised by their barangays. Their hesitation can be associated to their foresight of
the outcome from their perpetrators' incarceration (often due to familial relationship),
lack of knowledge on their rights, helpline mechanisms, and interventions available,
financial constraints of the survivors to pursue their case, lack of support system to file a
case, and delayed response from service providers (Miriam College Center for Strategic
Research, 2021).

As with any other child rights violations, VAC affects all their four (4) core rights to survival,
development, protection, and participation. Its consequences can adversely impact the
holistic development of a child until adulthood. Beyond the immediate trauma,
children subjected to violence endure long-term effects, even exacerbating the risk of
perpetuating their own cycle of abuse and violence. Thus, there is a need to heed the
call of these alarming statistics of VAC on a global and national scale.

The 2030 Agenda for Sustainable Development has now included child protection
since inception, specifically through Sustainable Development Goal (SDG) 16.2 "end abuse,
exploitation, trafficking and all forms of violence and torture against children" (Office of the
 To know more about CwC, visit:
( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
[email protected] @ /cwCgovoh ) @cwC_govoh CwChildren
Official

7
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$
BAGONG PILIPINAS
NOVEMBER

Special Representative of the Secretary-General on Violence Against Children, 2016). This

consequential prioritization of children's rights at the international development agenda
reaffirms the global commitment to help children realize their right to live, free from fear
and violence. Relatively, other SDGs addresses specific forms of harm, abuse, or
exploitation towards children such as child marriage and female genital mutilation under
SDG 5.3, and the eradication on the worst forms of child labor, including the
recruitment and use of children in situations of armed conflict under SDG 8.7.

It is worthy to note that the Philippines have been making significant strides to end
violence against children and to translate the SDG in the country. This is evident with the
decrease of abuse cases among children from 29,349 in 2016 to 16,966 in 2021 as
reported in the 2022
Philippine National Voluntary Review on the Sustainable Development Goals (NEDA,
2022), and the enactment of legal frameworks to protect children such as the R.A.
11930, also known as "The Anti-Child Sexual Abuse or Exploitation of Children (OSAEC)
and Anti-Child Sexual Abuse or Exploitation Materials (CSAEM) Act", and R.A. 11862 or
the Expanded Anti-Trafficking in Persons Act of 2022, and R.A. 11648 also known as "An
Act Providing for Stronger Protection Against Rape and Sexual Exploitation and Abuse,
Increasing the Age for Determining the Commission of Statutory Rape," Republic Act
(R.A.) No. 11596 otherwise known as "An Act Prohibiting the Practice of Child Marriage
and Imposing Penalties for Violations Thereof," and Republic Act No. 11188 or also
known as the "Special Protection of Children in Situations of Armed Conflict Act," among
others (Council for the Welfare of Children, 2022).

Prioritizing efforts in preventing and addressing all forms of violence against children is
essential to safeguarding their welfare, promoting their development, and creating a
future where every Filipino child can thrive in safety and dignity.

OBJECTIVES:

The 32nd National Children's Month (NCM) generally aims to foster a culture of care
and support by reinforcing collaborative efforts between children as rights-holder and
duty• bearers from all forms of violence.

Specifically, it aims
to:
1.1. Strengthen the public awareness on the prevalence and impact of violence
against children,
1.2. Advocate for the implementation and enforcement of measures in preventing
and addressing violence against children at all levels of governance, and

To know more about CwC, visit:

( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
 [email protected] @ /cwCgovoh ) @cwC_govoh CwChildren
Official

7
 , NATIONAL
/ CHILDREN'S
«$f MONTH
''W
BAGONG

ovEMBER
PILIPINAS

1.3. Empower children, parents and/or caregivers, and communities with the knowledge
and resources to recognize and report instances of violence against children.

TENTATIVE CALENDAR OF ACTIVITIES (NATIONAL-LEVEL)

ACTIVITY SCHEDULE

Talakayang Makabata: 18 October 2024 (Friday)

The 2024 NCM Press Conference 09:00 AM - 12:00 NN

NCM Kick-Off Ceremony

• Launching of the 2024 State of the Filipino Children 04 November 2024

Report (SOFCR) with VAC as the theme (Monday)
08:00 AM - 12:00 NN
• Enhanced PACFMC Guidelines
4th National Plan of Action for Children (NPAC)

18 to 22 November 2024
National Play Advocacy Week
(Monday - Friday)

25 November 2024
7th Conference on Parenting in the Digital Age (Monday)
02:00 PM -- 04:00 PM

27 November 2024
NCM Culminating Ceremony (Wednesday)
09:00 AM -- 12:00 NN

7
To know more about CwC, visit:
( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
[email protected] @ /cwCgovoh ) CwChildren Official
@cwC_govoh
•
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$

NOVEMBER
BAGONG PILIPINAS

RECOMMENDED ACTIVITY IDEAS

TARGET
ACTIVITY DESCRIPTION
PARTICIPANTS

In coordination with the Central Office and Regional Offices

of the Philippine Statistics Authority (PSA), this campaign aims to
promote universal birth registration through the PhilSys Birth
Registration Assistance Project (PBRAP) as an avenue to
"Kapanganakan Ko,
increase the rate of birth registration in the country and
Susi sa Kinabukasan
enrollment of Filipinos in the Philippine Identification System. Parents, caregivers
Ko!" Mobile Civil
Registration
Birth Registration especially for children is crucial to ensure
that the government can properly allocate resources to their
needs and helps Filipinos access and claim rights, services,
and social
protection
.

This foundational learning session (e.g. orientation,

"Katawan ay seminar, webinar, symposium) aims to uncover the drivers of
Kilalanin, Pang-aabuso adolescent pregnancy and its consequences, how to access
ay Kalabanin" reproductive health services, and the interventions for those
Learning Session on survivors of sexual violence resulting to unintended pregnancies. Adolescents
adolescent sexuality and
reproductive health and This can be conducted in coordination with the Barangay
gender-based violence Council for the Protection of Children, Barangay Health
Workers, and
regional offices of the Department of Health
(DOH).

This learning session aims to capacitate parents, caregivers,

and other carers for children to teach them the non-violent
and effective ways of disciplining using positive reinforcement.
•
It aims to address one of the findings in the 2015 National
"Payo, Hindi Palo" A Parents/Caregiver
Baseline Study on Violence Against Children (NBS-VAC) where
Parenting Class on s in the
physical violence is common in the homes.
Practicing Positive Community
Discipline
Activities can be done in coordination with the Local Councils
• Members of the
for the Protection of Children, registered social workers,
Parents-Teachers
registered psychologists, guidance counselors, and non-
Association
government
(PTA)
organizations focusing on children's
concerns.

7
To know more about CwC, visit:
( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
[email protected] @ /cwCgovoh ) CwChildren Official
@cwC_govoh
•
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$

NOVEMBER
BAGONG PILIPINAS

TARGET
ACTIVITY DESCRIPTION
PARTICIPANTS
The Healthy Pilipinas is a communication campaign of the
Department of Health (DOH) which advocates for
increased health seeking behavior and preventive measures
to ensure healthy lifestyles.
"Health Kids, Healthy
• Children
Pilipinas" Campaign of City/ Municipal Health and Education Promotion Officers
• Parents and
the Department of (HEPO) and Barangay Health Promotion Officers can be
caregivers
Health (DOH) tapped to provide learning sessions on the seven (7) priority
areas (i.e. diet and exercise, environmental health, vaccination,
substance use,
mental health, sexual and reproductive health, and safety
and
inclusivity), particularly those concerning children based on
the life stage approach of the campaign.

DEVELOPMENT RIGHTS: This week covers education, leisure, access to

cultural activities, information, and freedom of opinion, conscience, and religion.

This anti-bullying campaign aims to foster a culture of

respect and kindness among learners in the school setting
and among children in the community by raising awareness
on the forms, drivers, and impacts of bullying.
• Parents,
Furthermore, this aims to cultivate safe spaces and empathy, • Members of the
"Be My Buddy, Not a
not only to empower victims of bullying to speak-up, but Parents-Teachers
Bully" An Anti-Bullying
also to understand and guide children who engage in acts of Association
Campaign for Children
bullying (PTA)
• Child Protection
This may be conducted in coordination with the school's Committees
Child Protection Committees, Parents-Teachers Association,
and Guidance Counselors by providing training sessions,
workshops, publishing printed and online communication
materials, and
creating peer-to-peer support
groups.

The purpose of this capacity-building activity is to impart

teaching and non-teaching personnel in the school on how to
practice positive discipline strategies when interacting
with learners in the school. In addition, it aims to encourage
#EducatingEducators:
positive behaviors by integrating socio-emotional skills and
Capacity Building on Teaching and non•
learning through lesson plans, and if possible, in the curriculum.
Positive Discipline in teaching personnel
Everyday Teaching
This can be conducted in coordination with the DepEd
Schools Divisions Offices, and school principals who have a
successful track-record of implementing positive discipline in
the school
setting.

7
To know more about CWC, visit:
( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
[email protected] @ /cwCgovoh ) CwChildren Official
@cwC_govoh
•
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$

NOVEMBER
BAGONG PILIPINAS

TARGET
ACTIVITY DESCRIPTION
PARTICIPANTS
• Child Protection
This writeshop aims to consult learners through the Supreme
"Minding Learners' Committees
Elementary Learner Government (SELG) and Supreme Student
Mental Health" • Supreme
Learner Government (SSLG) regarding the development of a
Consultation and Elementary
comprehensive policy on mental health. It shall identify the
Writeshop on school Learner
roles and responsibilities of school personnel in contributing
policies for mental Government
to the overall wellbeing of the learners, advocacy and
health and wellness (SELG)
inclusivity strategies, and the response and referral mechanism.
of learners • Supreme Student
Learner
Government (SSLG)

PARTICIPATION RIGHTS: The right to participate emphasizes a child's right to express

thoughts and discuss issues impacting their own life. They must also be permitted to
form groups and gather peacefully, be allowed to participate in social activities, be
given the opportunity to freely express themselves without fear of being dismissed
and have their opinions heard and be taken into consideration by adults.

The National Play Advocacy Week (NPAW) led by the Philippine Play Coalition, is a week•
long celebration every 3rd week of November which encourages providing play
opportunities for children to ensure their overall development and well-being.
Local Government Units (LGUs) can conduct their respective Child
Children's Congress which aims to deliberate priority issues representatives of
on children, develop and advocate for a children's agenda and Local Councils for
Children's Congress
have this considered by the local legislative bodies, and to the Protection of
elect among themselves the child representatives which shall Children (LCPCs),
help seek Sangguniang
support for an increased delivery of child-focused Kabataan
interventions. (Organizers)

Through the Local Councils for the Protection of Children

(LCPCs) or Barangay Councils for the Protection of Children
(BCPCs), the enhancement of its respective local child
protection policies will be consulted with children through
Children's Consultation• a consultation dialogue wherein it shall review existing laws,
Dialogue with regulations, and ordinances within the area and align or
Children,
LCPCs/BCPCs on the update these with the current situation of the children in the
LCPCs,
enhancement of local area.
BCPCs
child protection policies
Furthermore, the dialogue shall identify advocacy strategies
to raise awareness on these local policies, identify
stakeholders to collaborate with in its implementation, and
ensure reporting and response mechanisms to safeguard
children and strengthen their
overall participation in the
community.

7 (
[email protected]
@cwC_govoh
To know more about CwC, visit:
No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114, Philippines
(02) 8374-3552; 8461-6620; 8366-1910; 8461-6553
@ /cwCgovoh )
@ www.cwc.gov.ph
CwChildren Official
•
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$

NOVEMBER
BAGONG PILIPINAS

TARGET
ACTIVITY DESCRIPTION
PARTICIPANTS
Play is essential to a child's overall healthy development and
well• being. To champion children's right to play, the PPP or the
"Pambatang Palarong Pinoy'' aims to promote
traditional Filipino games, sports, or play activities at home or
Sabayang Pambatang Children in school
in any safe spaces available within the school and community.
Palarong Pinoy (PPP) on and in the community
November 22 (Friday).
Schools and barangays are enjoined in the simultaneous
conduct of the PPP on November 22, 2024 (Friday) in
observance of the National Play Advocacy Week (NPAW) on
the 3rd Week of
November
.

PROTECTION RIGHTS: Protection rights exist to safeguard children from abuse,

neglect, and exploitation, especially in situations of armed conflict and in emergency
situations. The Juvenile Justice and Welfare Consciousness Week observed every 4th
week of November is spearheaded by the Juvenile Justice and Welfare Council.
The "#MgaBatasParaSaBata" aims to help participants aims to
empower parents/caregivers in protecting children from
abuse and violence through meaningful discussions on existing
laws and policies, such as, but not limited to:\
• Day 1: Republic Act No. 11930 (Anti-Online Sexual Abuse
or
Exploitation of Children (OSAEC) and Anti-Child
Sexual
Abuse or Exploitation Materials (CSAEM) Act)
• Day 2: Republic Act No. 10821 (Children's Emergency Relief
Parents, Caregivers,
"#MgaBatasParaSaBata" and Protection Act)
Barangay Council
Daily Educational • Day 3: Republic Act No. 11313 (Safe Spaces Act) and Anti•
for the Protection
Sessions on Child Violence Against Women and Their Children Act
of Children (BCPC)
Protection-Related Laws • Day 4: Republic Act No. 11596 (An Act Prohibiting the
members.
Practice of Child Marriage and Imposing Penalties
for Violations Thereof)
• Day 5: Republic Act No. 11648 (An Act Providing for
Stronger Protection Against Rape and Sexual Exploitation
and Abuse, Increasing the Age for Determining the
Commission of Statutory Rape)

In general, this aims to discuss the salient features of the law,

how relevant these laws are for the participants, and the
case management protocol including the reporting,
referral, and
intervention for victims-survivors of the child protection
issues.

"Makabatang Talakayan
sa Child Protection" The "Makabatang Talakayan sa Child Protection" aims Children,
Daily Educational to empower children, parents, and caregivers with discussions parents,
Sessions on Key Child to learn various child protection issues, such as but not limited caregivers
Protection Issues to:

7 (
(
To know more about CwC, visit:
No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
(02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
[email protected] @ /cwCgovoh )
CwChildren Official
@cwC_govoh

•
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$
BAGONG PILIPINAS
NOVEMBER

TARGET
ACTIVITY DESCRIPTION
PARTICIPANTS

• Day 1: Parenting in the Digital Age or Protective Behaviors

for
Children in the Cyberspace
• Day 2: Body Safety for Children (Safe and Unsafe
Touches)
• Day 3: Understanding the Plight of Children in
Street
Situations
• Day 4: Understanding Children at Risk and Children
in
Conflict with the Law
• Day 5: Ending Stigma on People Living with
HIV/AIDS

In general, this aims to define child protections, the

forms, drivers, and indicators of violence, vulnerable sectors of
children, reporting protocols, support and interventions, and
strategies to
empower children through child
participation.

Schools and communities are encouraged to mobilize

children and support them in establishing peer-to-peer support
groups to provide spaces for their fellow children to confide or
Duty-bearers (e.g.
share mutual experiences on their personal concerns or
Basic Psychosocial First frontline responders,
experiences.
Aid Training/ Workshop teachers, BCPC
members, community
The support groups may offer capacity-building and
leaders)
educational sessions related to children's rights, various
child protection issues, mental health, academic tutorials, and
helpline mechanisms and social services available to children,
and group
activities for collaborative
learning.

Learning and practicing self-defense skills promotes not only

endurance, but also physical and mental strength and
Self-Defense Workshop
resilience. This aims to equip children with the basic skills that Children
for Children
will help them to physically protect themselves from harm,
and use helplines
they can report to in cases of distress or emergency
situations.
 To know more about CWC, visit:
( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
[email protected] @ /cwCgovoh ) @cwC_govoh CwChildren
Official

7
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$

NOVEMBER
BAGONG PILIPINAS

SUPPORTING ACTIVITIES

ACTIVITY SCHEDULE

Please register your NCM activities via:

Registration of NCM
bit.ly/24NCMROA1 on or before 16 August 2024, for
activities
inclusion in the official NCM Calendar of Activities

Kindly share all NCM-related materials and collateral

through your respective social media accounts or
pages. Use the official hashtags:
Active dissemination or
• #NCM2024
sharing of NCM information
• #BuwanNgMgaBata
and collaterals
• #EndVACNow
• #VACFreePH
• #ParaSaBata.

Individuals and/or organizations conducting their 32nd

Recitation of Panatang
NCM activities are requested to deliver the Panatang
Makabata
Makabata in their opening ceremonies.

The CWC encourages individuals and organizations to

join the online campaign using the 2024 NCM photo
frame in their profile pictures. The following are the
steps to participate:
1. Use the 2024 NCM photo frame on your Facebook,
#VACFreePH social media
lnstagram, and/or Twitter profile picture;
campaign
2. Write and customize our template caption:
"Ako si (BANGGITIN ANG NGALAN O PALAYAW),
at
ngayong #BuwanNgMgaBata, isang #VACFreePH ang
aking hangad para sa lahat ng mga bata!"

To know more about CwC, visit:

( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph

7
[email protected] @ /cwCgovoh ) @cwC_govoh CwChildren
Official

•
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g,
or r s
$

NOVEMBER
BAGONG PILIPINAS

SUPPORTING ACTIVITIES

ACTIVITY SCHEDULE

The bluekada is our BARKADAhan, to inspire good

influence to our children and better advocate for their
rights, collectively. This aims to revamp the idea of
barkadahan to something positive through undertaking
collective action towards child rights promotion.
Hence,
the root word bluekada.

Everyone is enjoined to wear blue-colored clothing

every Friday of November to show support for the
#BlueKadaBiyernes month-long celebration. Organizations wearing this
Advocacy Shirt Campaign are requested to:
1.Capture a group photo wearing blue-colored
clothing
2. Upload the photo to your organization's official
Facebook Page
3. Tag or mention the Council for the Welfare of
Children Facebook Page
4. Use the hashtag #BlueKadaBiyernes in
your caption.

Submit your post-activity narrative report or article

Submission of post-activity
with action photos until 12 December 2024
narrative report
(Friday) at
[email protected] and [email protected]

7
To know more about CwC, visit:
( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
[email protected] @ /cwCgovoh ) @cwC_govoh CwChildren
Official
•
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Social Welfare and Development
g
,
or r s
$
BAGONG PILIPINAS
NOVEMBER

ACCESS TO REFERENCE MATERIALS/ COLLATERALS

To access and download the 32nd National Children's Month materials/collaterals (e.g.
banner/tarpaulin design, social media cover photo template, shirt design), please visit the
following:
• Google Drive: bit.ly/24NCMCollaterals1
• CWC website: www .cwc.gov.ph
• Facebook Page: fb.com/CWCgovph
• Twitter Page: @CWC govph
• YouTube Channel: @CWChildrenOfficial

HOW TO USE THE NCM LOGO

Placement
NATIONAL
When used with only the CWC logo, the NCM
«A
I/ CHILDREN'S
MONTH
logo should be placed at the right side. f
, ( W
''
ovEMBER

NATIONAL
When used with lead agency logos, the
NCM «A,fj MONTH
I
/ CHILDREN'S

g
W
''(
ovEMBeR
logo should be separate from the other logos.
erg,
6n
{""
DSWD ¢
.--.
A4
Incorrect Logo Application
..9a
DW
s cowc nus

Do not distort the -}!

NATIQyg
NATIONAL Do not crop or remove
e cunomEvs
proportions of the logo. A oveMsm
MONTH portions of the logo.
AW NOVEMBER

Do not rotate the logo. Do not modify color shades \\ I NATIONAL

It should always appear or apply incorrect color / CHILDREN'S
horizontal to the layout. e MONTH
tone in the logo. '( ovEMBeR

Do not apply any stylized

effects to the logo.

7
To know more about CwC, visit:
( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @ www.cwc.gov.ph
[email protected] @ /cwCgovoh ) @cwC_govoh CwChildren
Official
•
 NATIONAL ouIce

CHILDREN'S
MONTH WDSWD
Department of Soc ial Welfare and De velopment
g
,
or r s
$
BAGONG PILIPINAS
NOVEMBER

AREFERENCES

• UNICEF (n.d.). Child rights and human rights explained. Retrieved from https://www.uniceforg/child-rights•
convention/children-human-rights-explained

• OHCHR (n.d.) Convention on the rights of the child. Retrieved from https://www.ohchrorg/en/instruments•
mechanisms/instruments/convention-rights-child

• Council for the Welfare of Children, UNICEF Philippines, et. al (2015). National baseline study on violence
against children. Retrieved from https://cwc.gov.ph/researches-2/

• Organization for Economic Co-operation and Development (2023). Programme for international student
assessment 2022 results: Factsheets. Retrieved from https://www.oecdorg/publication/pisa-2022•
results/country-notes/philippines-a0882a2d/

• Council for the Welfare of Children, UNICEF Philippines, et. al (2016). Systematic literature review of the
drivers of violence affecting children in the Philippines. Retrieved from_https://cwcgov.ph/researches-2/

• United Nations Security Council (2022). Report of the Secretary-General on children and armed conflict
in the Philippines. Retrieved from https://documents.un.org/doc/undoc/gen/n22/433/85/pdf/n2243385.pdf?
token=b1 Zzlh5usgzE82TXrw&fe=true

• Office of the Special Representative of the Secretary-General on Violence Against Children (2016).
Celebrating childhood: A journey to end violence against children. Retrieved from
https://sustainabledevelopment.unorg/content/documents/2467Celebrating childhood report.pdf

• National Economic Development Authority. 2022. 2022 Voluntary national review of the Philippines.
Rekindling commitment and using innovation to accelerate recovery and ensure progress to achieve
the SDGs in 20230 and our AmBisyon Natin 2040. Retrieved from
https://hlpf.un.org/sites/default/files/vnrs/2022/06222022%20VNR%20of%20the%20Philippines.pdf

• Miriam College. 2021. Assessing the organizational responsiveness and service delivery of local government
units (LGUs) and the Department of Social Welfare and Development on violence against women and
children (VAWC) amidst the community quarantine due to the COVID-19 pandemic. Center for Strategic
Research. Retrieved from https://www.dswd.gov.ph/wp-content/uploads/2023/02/Final-Report-DSWD•
MCCSR cover y2-1-1pdf

• Council for the Welfare of Children (2022). Compendium of laws and issuances on children. Retrieved from
https://cwc.gov.ph/compendium-of-laws-and-issuances-on-children/

7
To know more about CwC, visit:
( No. 10 Apo St., Brgy. Sta. Teresita, Quezon City, 1114,
Philippines
( (02) 8374-3552; 8461-6620; 8366-1910; 8461-6553 @
www.cwc.gov.ph
c [email protected] @ /cwCgovoh ) @cwC_govoh CwChildrenOfficial