COURSE CODE MMA 304

COURSE TITLE Methods of Research with SPSS

UNIT(S) 2 Units Lecture
1 Unit Laboratory
CONTACT HOURS 2 Hours Lecture
3 Hours Laboratory
PREREQUISITE(S) 3rd Year Standing
INSTRUCTOR ALVIN JASON A. VIRATA, MIT
Faculty, Bachelor of Multimedia Arts
TEXTBOOK 1. Almeida, Adelaida B. (2016). Research Fundamentals from Concept to Output: A Guide for Researchers &
Thesis Writers. Manila: Allen Adrian Books.
2. Burch, Patricia. (2016). Mixed Methods for Policy Research and Program Evaluation. Los Angeles: SAGE.
3. Jackson, Sherri L. (2016). Research Methods and Statistics : A Critical Thinking Approach. Australia: Cengage
Learning.
4. Plano Clark, Vicki L. (2016). Mixed Methods Research: A Guide to the Field. Thousand Oaks, California: SAGE
Publications, Inc.
5. Salmorin, Merle E. (2014). Methods of Research. Intramuros, Manila: Mindshapers Co., Inc.
OTHER RESOURCE
MATERIALS

I.SPECIFIC COURSE INFORMATION

A. LEVEL OF COMPETENCY Core

B. COURSE DESCRIPTION This course introduces students to research processes and methods (e.g. qualitative, quantitative, review of
literature,) that may be applied to the study and practice of multimedia arts. Research-based technical writing is also
emphasized in the preparation of reports, research papers, and project proposals. The fundamentals of writing
chapter one (1) to three (3) of a thesis is also discussed and SPSS is also introduced for statistical laboratory work.
C. CO-REQUISITE(S) -
D. COURSE CLASSIFICATION Required
(Required/Elective/Selected
Elective)

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II. SPECIFIC GOALS FOR THE COURSE

COURSE OUTCOMES PROGRAM OUTCOMES PERFORMANCE INDICATORS

At the end of the semester, the students should The graduates will have the ability to:
be able to: 1. Design multimedia projects creatively, based  Design and produce printed communication
1. Understand the research terminology and its on a knowledge of multimedia and
uses in the field of multimedia arts.
materials/collaterals that
communication theories, aesthetic principles a. demonstrate knowledge of the potentials and
and approaches. particularities if the medium
2. Know the ethical principles of research, ethical
challenges, and approval process. b. Exercise professional project management
c. Meet the goals of specific audiences and project
3. Describe quantitative, qualitative and mixed application
methods approach to research.  Design and produce videos/film that:
a. Demonstrate knowledge of the potentials and
4. Identify the components of a literature review particularities of the medium
process. b. Exercise professional project management
c. Meet the goals of specific audiences and project
5. Critically analyze published research.
applications
2. Critically evaluate and articulate the societal,  Describe the practices and procedures in the
6. Apply appropriate statistical approach using SPSS
aesthetic, communicative and ethical value of development of multimedia products and applications
as a tool.
a multimedia project based on global trends  Evaluate and articulate design solutions within
and issues in multimedia technologies, design, acceptable societal, aesthetic, communicative, and
and practice. ethical norms.
3. Demonstrate proficiency in the visual arts  Demonstrate proficiency in drawing and composition.
required in the production of multimedia  Apply drawing skills and techniques in various
production of multimedia projects. multimedia production
4. Demonstrate technical proficiency in the use  Identify current technologies, concepts, and
of appropriate technologies required in the terminologies for multimedia applications.
production of multimedia projects.  Demonstrate proficiency in desktop publishing
applications/platform.
5. Demonstrate professionalism and ethical  Identify current local and global issues and trends
behavior in the practice of multimedia affecting the creative industries
production in the creative industries and in  Demonstrate professional and social ethics in the
community. production of multimedia projects.
6. Collaborate effectively in multidisciplinary and  Demonstrate efficiency and effectiveness in
multicultural teams. managing the process and workflows of multimedia
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 production.
 Demonstrate qualities of a team player.
7. Apply critical and research skills using  Research and Product Development
technological relevant resources/materials.  Critical Thinking
8. Engage effectively in meaningful activities or  Multi-cultural advocacy
multi-cultural activities.  Understanding the discipline
9. Accomplish tasks independently, creatively,  Creativity
and express ideas articulately.  Self-directed learning

III. RELATIONSHIPS OF PROGRAM EDUCATIONAL OBJECTIVES, COURSE LEARNING OBJECTIVES, PROGRAM OUTCOMES AND SDCA GOALS

Bachelor of Multimedia Arts (BMMA) PEO COURSE OUTCOMES PROGRAM OUTCOMES SDCA GOALS
1 2 3 4 5 1 2 3 4 5 6 1 2 3
1. Conceptual – ability to demonstrate knowledge and understanding of
multimedia theories, genres and various approaches in applications of
L LP LP P PO O L L L LP P P
multimedia.

2. Technical – ability to demonstrate technical proficiency in the use of

appropriate hardware and software required in the production of
L LP LP P PO O L L L LP P P
multimedia projects.

3. Aesthetic – ability to exhibit creativity and innovative thinking in the

design and production of multimedia projects. L LP LP P PO O L L L LP P P

4. Professional – ability to engage professionally and ethically in

multimedia practice in the creative industries and other community
L LP LP P PO O L L L LP P P
contexts.

IV. INSTRUCTIONAL PLAN

WEEK LEARNING OUTCOMES CONTENTS/TOPIC TEACHING-LEARNING ASSESSMENT RESOURCES

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 # ACTIVITIES TASKS TOOLS NEEDED
Week 1 1. Course Familiarization Course Overview Quiz 1(30 points) Written Answer Key Books
Activity
2. Introduction to Project Announcement and Essay 1 (20 points) Essay Rubric Journals
Research schedule of output submission

Fundamentals and basics of

research

Week 2 - 3 3. The Research Process Research Process Quiz 2(30 points) Written Answer Key Books
Activity
4. Research Ethics and Types of Research Essay 2 (30 points) Essay Rubric
Integrity
Applications of Research

Ethics and Integrity

Week 4 – 5 5. Critical Appraisal of Research Appraisal Essay 3 (30 points) Written Essay Rubric Books
Research Activity
Criteria of a good research

WEEK 6 – PRELIMINARY EXAMINATION (WRITTEN EXAM) 50 pts.

Week 7 - 8 6. Introduction to What is Quantitative Research? Essay 4 (30 points) Written Essay Rubric Books
Quantitative Research Activity
Designs and methods of Research Work 1 (50 Research Journals
7. Study Designs and quantitative research points) Practical Rubric
Methods Exam

Week 9 - 10 8. Analysis and What is Qualitative research? Quiz 3 (30 points) Written Answer Keys Books
Interpretation of Activity
Qualitative data How to interpret qualitative data Research Work 2 (50 Research Journals
points) Practical Rubric
9. Critical appraisal of Criteria of a good qualitative Exam
Qualitative Research research SPSS Activity 1 Activity
Lab Exam Rubric
10. Usage of SPSS Fundamentals of SPSS

WEEK 11 – MIDTERM EXAMINATION (RESEARCH PAPER SUBMISSION) 100 pts.

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 Week 12 - 11. Introduction to Mixed Mixed Methods of Research Essay 5 (30 points) Written Answer Keys Books
13 Methods of Research Activity
Applications of Mixed Methods Research Work 3 (50 Research Journals
12. Study designs and points) Practical Rubric
Methods Research Designs for Mixed Exam
Methods SPSS Activity 2 Activity
Lab Exam Rubric

Week 14 - 13. Analysis and Mixed Methods Data Essay 6 (30 points) Written Essay Rubric Books
15 Interpretation of Mixed Activity
Methods data Analysis of Mixed Methods Data Research Journals
Research Work 4 (50 Practical Rubric
Interpretation of Mixed Methods points) Exam
Data

Week 16 - 14. Critical Appraisal of Criteria for Mixed Methods of Essay 7 (30 points) Written Essay Rubric Books
17 Mixed Methods of Research Activity
Research. Research Journals
Oral Presentation Guidelines Research Work 5 (50 Practical Rubric
15. Guidelines to Research points) Exam Thesis
defense and paper Standard Thesis formats (Chapter
presentation 1 to 3)

WEEK 18 – ORAL EXAMINATION (RESEARCH PRESENTATION) 100 pts.

V. COURSE REQUIREMENTS

CODE LEARNING OUTPUT DESCRIPTION AND OTHER DETAILS COURSE OUTCOMES

LO1 Paper Presentation At the end of the course, the students forming group of three (3) members each will conduct a research about CO1 CO4
multimedia arts using a specific method of research that fits their study. The paper will then be presented for CO6
an oral defense before a group of panel members who will critique their research work.

* Other Course requirements:

1. Periodic Examinations (Prelim, Midterm, Finals)
2. Class Standing
2.1 Quizzes
2.2 Essay
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 2.3 Hands-on Activities
2.4 Long tests
3. Research Paper Presentation

VI. GRADING SYSTEM

For a student to pass the course, one should get a grade of 75% in his/her final grade, which is computed from the following:

A. TERM GRADE
Class Standing 60%
Quizzes 20%
Performance-based Outputs 40%
* Essay
* Hands-on Activities
* Research Paper Presentation
Periodic Examination 40%
100%

B. SEMESTRAL GRADE
The Semestral Grade is obtained by getting the sum of the 33% of the Prelim Grade (PG), 33% of Midterm Grade (MG), and 34% of the Final Grade (FG) for the
course.

SG = (PG x 0.33) + (MG x 0.33) + (FG x 0.34)

VII. CLASSROOM POLICIES

ON ATTENDANCE
A student who incurs more than the maximum allowable absences, i.e. 20% of the required school days, shall be reported/referred to the Program Chair, who shall
determine whether or not the student should be given a failing grade and given no credit for the course or subject, for reasons considered valid and acceptable to the
school. In a case the student is allowed to continue, he shall be held responsible in keeping up with lessons and assignments and taking examinations when applicable.

ON ID
Students should always wear their ID inside the campus.

ON CLEANLINESS
Students should help in the maintenance of cleanliness and orderliness inside the classroom/laboratory.

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 Prepared by: Endorsed by: Approved by:

ALVIN JASON A. VIRATA, MIT

Faculty Member
References Reviewed by:

DR. NOEL A. SERGIO, FBE DR. NILDA W. BALSICAS

JOHNY A. PRUDENCIO SBCS Dean Vice President for Academics and Research
Librarian, SDCA
Reviewed by:

MICHAEL R. RICAFRENTE, MSIT-MIS

Program Chair, BMMA

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