AMA COMPUTER LEARNING CENTER – NORYBAY

SENIOR HIGH SCHOOL

INFORMATION COMMUNICATION TECHNOLOGY STRAND

Developing a Web Page for Food Trip

MNL.
Chapter I

Introduction of the Study

A global website expands market reach, allowing businesses to tap into new markets and attract

customers beyond borders. This leads to diversification and increased revenue streams. A well-

designed global website enhances brand credibility, making businesses appear more reliable and

trustworthy to international audiences. Tailoring content to different cultures fosters emotional

connections with customers, building long-lasting relationships and brand loyalty (Ghosal, 2024). A

business’s online presence, regardless of industry, can have a massive impact on its success. In this

day and age, some businesses still don’t realize that a majority of their customers will visit their

website before making a purchase (Kaplan, 2022).

Businesses and SMEs in the Philippines use web development to increase efficiency and

sales. A well-designed, optimized website helps SMEs build a strong online presence, reach a larger

audience, and boost customer engagement. It makes promoting and selling products or services easy

and convenient for consumers, while strategies like search engine optimization

can enhance visibility on search engine results pages (Gannaban, 2023).

One of the most common web design problems is cluttered pages, which often lead to a poor user

experience. Overloaded homepages and sections filled with dense blocks of dark text, without

sufficient visual breaks or images, make it difficult to engage visitors. This lack of professionalism

can cause users to leave without taking any action, as the site fails to convey its message clearly. In

addition, slow loading times due to heavy scripts or uncompressed media can further frustrate users,

especially in an era of fast internet speeds.

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 AMA COMPUTER LEARNING CENTER – NORYBAY
SENIOR HIGH SCHOOL
INFORMATION COMMUNICATION TECHNOLOGY STRAND

To solve these issues, adopting a minimalist design that emphasizes simplicity and clarity is

essential. By focusing only on important content and removing unnecessary media, the site can stay

focused on the main message or call to action. White space helps with readability, guiding users’ eyes

smoothly across the page. Incorporating relevant images and compressing media to reduce loading

times ensures a better user experience. Clean, professional designs not only improve visual appeal but

also encourage visitors to engage with the site and take the desired actions.

In this study, the researchers aimed to create a webpage for the customers to provide an

immersive online platform for Foodtrip MNL. The website would feature a user-friendly interface, an

online ordering system, and a comprehensive, visually appealing design that highlights the restaurant’s

offerings

Background of the Study

Established on March 6, 2024, Foodtrip MNL specializes in1 serving sizzling dishes and bulalo,

offering a distinct dining experience. Owned by John Gutierrez, the restaurant is located at 2770 Benita

St., Tondo, Manila. The inspiration for the restaurant came from John’s mother and their shared love

for Batangas bulalo, motivating them to open a bulalo-focused establishment in their area, which

quickly gained popularity. In today’s digital age, having an online presence is crucial for business

growth, and developing a website for this restaurant would significantly improve customer engagement

and expand its reach. This is why the researchers and the owner are collaborating to establish a

webpage to enhance the business’s online presence.

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 AMA COMPUTER LEARNING CENTER – NORYBAY
SENIOR HIGH SCHOOL
INFORMATION COMMUNICATION TECHNOLOGY STRAND

Objectives

The general objective of this paper is to create an immersive online platform for Food Trip

MNL. The specific objectives are follows:

1. To create a user-friendly webpage interface

2. To implement an online ordering system

3. To create a comprehensive and visually appealing webpage for Food Trip MNL .

Statement of the Problem

1. Is the webpage created helps the users to easily navigate with the integrated interface?

2. Is the webpage equipped with an effective online ordering system?

3. Is the webpage for Foodtrip Manila comprehensive and visually appealing?

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 AMA COMPUTER LEARNING CENTER – NORYBAY
SENIOR HIGH SCHOOL
INFORMATION COMMUNICATION TECHNOLOGY STRAND

Conceptual Framework

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 AMA COMPUTER LEARNING CENTER – NORYBAY
SENIOR HIGH SCHOOL
INFORMATION COMMUNICATION TECHNOLOGY STRAND

.
OUTPUT
INPUT PROCESS
 Restaurant  Design and  User-Friendly
Information Development Website
 Technology  Implementation  Online
Ordering
 Customer  Testing and System
Feedback Evaluation
 Social Media
Integration

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 AMA COMPUTER LEARNING CENTER – NORYBAY
SENIOR HIGH SCHOOL
INFORMATION COMMUNICATION TECHNOLOGY STRAND

Chapter II

Review of Related literature and Studies

Related Literature
Local Literature

A recent survey by GoDaddy highlights the growing recognition among small businesses in
the Philippines of the importance of an online presence. The GoDaddy 2023 Data
Observatory, which surveyed 6,482 businesses across ten countries, found that 85 percent of
small businesses in the Philippines plan to advertise on social media, while 70 percent aim to
implement responsive web design. The survey also revealed that 34 percent of businesses
without a website plan to build one within the next three months, and 55 percent intend to do
so within the next year. These findings underscore the significance of digital marketing and
website development for small enterprises in the country.(Monzon,2023)

Web development is increasingly vital for small and medium-sized enterprises (SMEs) in the
Philippines as the country’s economy continues to grow. With over 957,620 registered SMEs
as of 2022, having a well-developed and optimized website is essential for reaching a wider
audience and improving sales. A strong online presence allows businesses to utilize search
engine optimization (SEO) strategies, enhancing visibility and making it easier for potential
customers to find their services. This increased exposure leads to higher conversion rates and
greater profitability. Additionally, web development helps streamline business operations by
automating tasks like customer relationship management, marketing, and customer service,
allowing businesses to save time and resources while improving efficiency.

According to Gannaban (2023), a well-designed website also enables SMEs to build a strong
brand identity, helping them stand out from competitors and build trust with customers. By
outsourcing web development, businesses gain access to skilled professionals and the latest
tools, ensuring their websites are modern, user-friendly, and effective. This not only helps
SMEs stay competitive but also enables them to focus on core operations while benefiting
from expert services. In a rapidly digitalizing market, investing in web development offers
long-term advantages, helping SMEs boost their online presence, streamline processes, and
foster sustained growth.

Foreign Literature

In today’s digital landscape, having a robust online presence is essential for small businesses.
A well-designed website serves as a vital tool for reaching new customers, building
credibility, and driving growth. As competition increases, the significance of having a
website has become even more pronounced; by 2023, 87% of small businesses in the UK had

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 AMA COMPUTER LEARNING CENTER – NORYBAY
SENIOR HIGH SCHOOL
INFORMATION COMMUNICATION TECHNOLOGY STRAND

a website, with many leveraging online marketing strategies to enhance their visibility and
engage with potential clients.

A functional website enhances brand visibility, allowing businesses to connect with a wider
audience and establish authority within their industry. It provides opportunities for search
engine optimization (SEO), improving online visibility and enabling businesses to track
customer analytics for informed decision-making. By positioning themselves as hubs of
information through regular updates and quality content, businesses can attract and engage
more users. Moreover, a website can streamline customer support, reduce operational costs,
and facilitate 24/7 accessibility, which is increasingly attractive to consumers.

Additionally, promoting physical locations through website visibility can encourage in-
person visits. Tools like Google Business Profiles can further boost local visibility and
facilitate connections with potential customers. Collaborating with digital marketing agencies
can maximize the potential of a website, ensuring that it effectively meets business goals and
adapts to changing market trends. By implementing best practices for website design and
content optimization, small businesses can attract more traffic and ultimately drive growth.
(Tudge,2024)

As we enter 2024, establishing a website is crucial for any business, regardless of its type—
be it retail, service-oriented, or freelancing. The pandemic has fundamentally altered
consumer behavior, leading to a significant preference for online shopping and remote work.
Businesses without a web presence risk losing customers to competitors, as 71% of
businesses have already invested in websites. A well-designed website not only serves as a
virtual storefront but also offers numerous advantages: it allows for a contingency plan
during unforeseen closures, reduces operational costs, and enables businesses to reach a
broader audience 24/7. Additionally, websites provide valuable customer insights, enhance
brand identity, and streamline marketing efforts, making them essential for success in today’s
digital landscape. To thrive, businesses must embrace this reality and harness the power of a
website to achieve their goals.(Josiah,2024)

In today’s digital landscape, having a website is essential for small businesses to thrive and
compete effectively. It serves as the primary gateway for potential customers, establishing
credibility and trustworthiness. A well-designed website allows consumers to find your
business through search engines, showcasing vital information about your products and
services. This digital presence not only reflects your brand’s identity but also enhances your
ability to connect with a wider audience, including those beyond your local area.

Moreover, a website acts as a digital brochure, providing insights into who you are and what
you offer. It offers an opportunity for free advertising, as well-optimized content can attract
users searching for relevant solutions. By maintaining an engaging and mobile-friendly
website, businesses can meet the evolving preferences of consumers who value convenience
and accessibility. In essence, a strong online presence is crucial for small businesses to
succeed in a competitive market, making a website a necessary investment for growth and
longevity.(Farmiloe,2024)

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 AMA COMPUTER LEARNING CENTER – NORYBAY
SENIOR HIGH SCHOOL
INFORMATION COMMUNICATION TECHNOLOGY STRAND

Synthesis
The importance of having a well-designed website is increasingly recognized by small and
medium-sized enterprises (SMEs) in both the Philippines and abroad. A recent GoDaddy
survey revealed that 85% of small businesses in the Philippines are planning to enhance their
online presence through social media and responsive web design. This is essential as a strong
online presence not only improves brand visibility but also drives sales through effective
search engine optimization (SEO) strategies, which make it easier for potential customers to
discover their services (Monzon, 2023). As consumer behavior shifts towards online
shopping and remote interactions, having a website is vital for maintaining competitiveness
in the market.

In addition to serving as a digital storefront, a well-designed website helps businesses build

credibility and trust with customers while also acting as a hub for customer engagement and
support (Gannaban, 2023; Tudge, 2024). Websites provide essential information about
products and services, allow for customer analytics tracking, and streamline marketing
efforts. They can also facilitate local visibility, encouraging in-person visits while enabling
businesses to operate 24/7 (Josiah, 2024; Farmiloe, 2024). Overall, investing in web
development is crucial for SMEs to reach a broader audience, enhance brand identity, and
achieve sustained growth in a digital landscape.

The studies show how important well-designed websites are for small and medium-sized
enterprises (SMEs) in the Philippines and around the world. Having a strong online presence
is key for boosting brand visibility, increasing sales, and earning customer trust. As more
people prefer shopping online, businesses need a website to reach a bigger audience through
search engine optimization (SEO) and to engage with customers effectively. A website also
helps with local visibility and allows businesses to be available 24/7. Overall, investing in
web development is essential for SMEs to succeed and grow in today’s competitive digital
world.

According to Arobo,2022, By nature or manner of operations, most SMEs have a challenge

of limited resources, hence implores a lot of creativity and objectivity in the conduct of their
business activities, with particular reference to marketing and brand projections. SMEs can
adopt digital marketing platforms to advertise their products effectively and efficiently with
very moderate cost involved in the process.