A National Geographic report predicts that around 6 billion people could face water shortages by 2050.

A UN report warns that the planet could face a water deficit of up to 40% by 2030.
 Team 1. Thalis - Monica - Daniel

Watergen
Creating drinking
water from air
Welcome to
Watergen
Creating drinking water from air for people everywhere
Watergen provides innovative products that extract clean
drinking water directly from the air, addressing water scarcity
and emergency water needs.

www.watergen.com
Vision
Ensure access to clean, sustainable drinking water.
Use atmospheric water generation technology.
Face global water scarcity and improve quality of life.
Provide safe, eco-friendly water solutions.

Mission Transportation
Accommodation
Become a global leader inBreakfast
revolutionizing
Package water accessibility.
Offer innovative and environmentally friendly solutions.
Ensure all communities have access to pure drinking water.
Website
www.watergen.com
Target Audience
(Consumer Profile)
Government bodies (municipal presidency,
public schools, public library)

Homeowners (personal use)

Nonprofits and NGOs (Red Cross, Doctors

Without Borders, save the children)

Schools and Universities

Competitors
 SWOT Analysis for the product

Innovative Technology Initial Cost

Environmental Impact Climate Dependency
Energy-Efficient Design Maintenance Requirements
Diverse Applications

Rising Global Water Scarcity Competition from

Partnerships with Desalination and Filtration
Governments and NGOs Regulatory Hurdles
Expansion into Disaster Relief Dependence on Energy
Technological Advancements Climate Change Impact
SWOT
Analysis for Watergen

Strengths
Weaknesses
Transportation

Opportunities
Accommodation
Breakfast Package

Threats
Understanding Australian Market
customer purchasing culture

Frequent Droughts High Purchasing Environmental

and Water Scarcity Power Consciousness

Environmental Awareness and Sustainability

Adaptation to Water Scarcity

Value for Money and Quality

Innovative and Tech-Savvy Market

Preference for Localized Customer Service

Marketing Position
Leader in AWG Technology

Eco-Friendly and Sustainable Branding

Global Reach and Strategic Partnerships

Versatile Product Line

Recognition and Awards

Focus on Awareness through Media

4Ps
Price, product, promotion and price

PRICE:
Genny:USD $2,500-$3,500
Gen-M Pro:USD $30,000-$50,000
Rental Services
Gen-L: USD $150,000-200,00
Gen-L Mobile: USD $180,000-$220,000
Gen-M1: USD $18,000-$25,000
Gen-B: USD $4,000-$6,000
PRODUCT
 PROMOTION: Marketing
campaigns,expos,partnerships with influencers and
educational workshops on water conservation.

PLACE: Direct-to-consumer sales through online

platforms, strategic partnerships with Australia home
improvement retailers

Daniel Gallego Yael Amari

View All
Managing Product Quality

Establish Quality Standards and Compliance

Implement a Rigorous Quality Control System

Monitor Performance and Gather Feedback

Provide Ongoing Training for

Distributors and Service Teams

Implement a Warranty and Support System

Continuous Improvement and Innovation

Advertising
Advertising
Partnerships/Sponsorships

GOVERNMENT AGENCIES
LOCAL COUNCILS
MINING AND AGRICULTURE COMPANIES
HUMANITARIAN ORGANIZATIONS
ECO-FRIENDLY BRANDS
 TIMELINE
M A R K E T I N G
L A U N C H

RESEARCH PRE-LAUNCH POST-LAUNCH

AND PLANNING ACTIVITIES OPTIMIZATION
Define goals, audience, and
Tease launch with social Share success stories
regional focus
media and events and optimize efforts

CONTENT LAUNCH WEEK

DEVELOPMENT
Swimming pool Supporting Facilities
Execute global
Create assets like event and media
videos, case studies outreach
Launching Event
Australia
 Watergen Experience:
Transforming Air into Water

Theme
Highlight Genny’s innovative ability to
provide fresh, sustainable drinking water
straight from the air, emphasizing its eco-
friendly and life-changing technology.
Location
Royal Botanic Garden Sydney
Mrs Macquaries Road, Sydney NSW 2000

Founded in 1816, it is Australia’s oldest botanic

garden, blending nature, culture, and history.

Why It’s a Great Choice for the event:

· Alignment with Sustainability
· Natural Atmosphere
· Accessibility
· Iconic Views:
· Versatile Spaces:
· Focus on Environmental Education

Feel: Fresh, eco-conscious, and inspiring, with a

focus on nature and sustainability.
Pricing and PR Gift

General Admission: $70 AUD

Includes access to the product reveal, demos, and
networking activities, a reusable water bottle and
an information booklet about water sustainability.

VIP Admission: $200 AUD

Includes access to the product reveal, a guided
Genny demo, exclusive Q&A session with
Watergen engineers, a coupon with 15% off when
buying Watergen products, a reusable water
bottle, a backpack and exclusive access to a
webinar on sustainable water use.
 Key Activities
1.Product Reveal.
Genny – A home water generator powered by air.

There are 6 reveal points scattered around the park, where

the Genny are in glass boxes covered with curtains.

A countdown concludes with a mist release and lighting

effects to unveil the product, accompanied by a live
soundtrack.
Key Activities

2. Product Demo.

Guests can see Genny in action,

producing clean drinking water
from air. 6 hydration stations
allow attendees to taste the
water and learn about the
filtration process.
Key Activities
3. Q&A Panel.
Social Media Engagement

Photo Booth:
Eco-themed station with backgrounds of clouds, vegetation
and the Watergen brand.

Hashtags:
#WaterFromAirAU
#GennyLaunch

Interactive Wall:
A digital screen showcasing live posts from attendees using
the event hashtags. At the end of the event a Genny will be
raffled among the people who shared posts on social
networks.
Food & Drinks

Mini Sandwich
A mix of vegetarian and classic options

Sparkling lemonade

Water-Inspired Cupcakes
Budget
Next Steps

1. Finalize venue booking and decor vendors.

2. Coordinate with eco-influencers to

promote the event.

3. Develop targeted invites and a marketing

campaign highlighting the sustainability

aspect of Genny.

4. Schedule a press release and social media

countdown to the event date.

 Promotion

Online Strategy Offline Strategy

Social Media Campaigns Sports Sponsorships

Targeted Ads Events and Demonstrations

Content Marketing Retail Partnerships

Collaborations with Eco-Organizations Public Relations

E-commerce & Online Retailers Government and NGO Partnerships

Future
Campaigns

Sustainability Campaigns
Humanitarian Impact Stories
Innovation and Technology Campaigns
Regional Expansion Campaigns
Residential Solutions Focus
Educational and Awareness Drives

www.watergen.com
Conclusion

Entering the Australian market with Watergen is a great chance because of water scarcity

and a focus on sustainability. To succeed, it’s important to research the market and

understand people’s needs. The strategy should target eco-friendly families, small

businesses, and remote areas. A strong advertising campaign can show how the

product helps the environment and daily life. Partnerships with local companies could

build trust and help Watergen meet Australia’s needs.

 Buy now

Watergen Presentation

Creating drinking
water from air for
people everywhere
End Presentation

www.watergen.com