Course Name: GSMT
Assignment Title: Assignment 3
Section: D
Submitted by:
Anurag Sharma 62410677
A1. Emirates Airline's sustained growth in a challenging and competitive aviation industry can
be attributed to below factors:
1. Strategic Hub Location: Emirates capitalizes on Dubai's central geographic position,
making it an effective global hub that connects flights between East and West,
enhancing passenger volumes.
2. Fleet and Network Expansion: The airline maintains a modern fleet primarily consisting
of Airbus A380s and Boeing 777s, focusing on expanding its network to new and
emerging markets which helps in diversifying risk and reaching more customers.
3. Service Excellence and Brand Strength: Investments in high-quality in-flight services
and a strong marketing focus on luxury and connectivity have fostered a strong brand
image and customer loyalty.
4. Diversified Revenue Streams: Emirates diversifies its revenue through robust cargo
operations and other aviation-related services, reducing its reliance on passenger ticket
sales.
5. Government Support and Regulatory Environment: The airline benefits from
substantial government backing and favorable aviation policies provided by the UAE,
aiding in financial and operational stability.
6. Cost Management: Effective cost control measures, lower labor costs in its base
region, and strategic fuel purchasing contribute to its financial efficiency and ability to
manage expenses.
A2.
The Dubai government significantly bolsters Emirates Airline’s success through several key
initiatives:
1. Financial Support: Provides crucial funding, particularly during startup and downturns,
allowing Emirates to expand and innovate.
2. Strategic Vision: Led by Dubai’s ruling family, the government’s vision for the city as a
global aviation hub directly aligns with Emirates’ growth strategy.
3. Infrastructure Investment: Invests in top-tier aviation facilities like Dubai International
Airport, enhancing Emirates' operations and passenger experience.
4. Business Environment: Maintains a business-friendly climate with minimal regulatory
hurdles and an open skies policy, facilitating Emirates’ network expansion.
5. Tourism Promotion: Actively promotes Dubai as a tourist and business hub, boosting
passenger volumes for Emirates.
6. Policy Support: Supports Emirates with favorable aviation policies and labor laws,
helping manage costs and enhance service competitiveness.
A3.
1. Economic Growth: Emirates boosts Dubai’s GDP through expansive flight operations
and associated sectors like airport services and catering.
2. Employment: As a major employer, Emirates supports numerous direct and indirect
jobs in aviation, logistics, and the service industry.
3. Tourism Enhancement: By connecting Dubai to over 150 destinations, Emirates plays a
vital role in driving international tourism, benefiting hotels, restaurants, and retail
sectors.
4. Global Connectivity: The airline enhances Dubai's status as a business hub by
facilitating international trade and attracting global corporations to set up regional
offices.
5. Innovation and Technology: Emirates is a leader in aviation technology, enhancing
passenger experiences and promoting Dubai as a center for technological
advancement.
6. Infrastructure Development: The airline’s growth drives the expansion of Dubai's
aviation infrastructure, improving efficiency and capacity at airports.
7. Global Branding: Emirates promotes Dubai globally, enhancing its image as a luxurious
and business-friendly destination.
8. Cultural Exchange: The diverse international passengers Emirates brings into Dubai
enrich the city’s cultural diversity and cosmopolitan status.
