FASHION PLAYBOOK
Creator's Lemonpedia
What fashion content Lemon8 is looking for?
LEMON8 FASHION DIRECTION
Tutorial Body shape / type focus Outfit Ideas Trends & Style
Korean
1 2
Petite, plus size, pear shape, hourglass
Y2K
shape, triangle, rectangle, etc
Vintage
40% Look tall, slim, mature, young, etc 20% Edgy/Street
Fashion problem driven
French
Outfit matching techniques (colors,
Fashion Hack / skintone, silhouette) Trendy Items / Academia...
Multiple styling
How to Mix and Match 1 item, xx styles
Pop culture
Outfits inspired by idol, celebrity, drama
character, cartoon, brand...
Fashion Review Collection
Offline Store Review Trends & Style
Store Tour / Fitting Room Try-On Fashion category
3 4
Fashion Pop-Up Store Tops, pants, skirt, bags, shoes,
Trending Bazaar sunglasses...
20% Online Store Review 15% Colour
On Model vs. On Me Neutrals, monochromes, dual colours...
Unboxing Promo & Shopping Cart Highlight Occasion
Shopping Haul / Recommendation
Outfit Date outfit collection
Fashion Haul / Certain Price Point (under xxx k) Museum outfit collection
Collection
Products for Certain Body Shape (jeans for Outfit of the week
Store Review petite girls, etc.) college OOTD
Trending Items Review work OOTD, etc..
Fashion Hidden Gems Season
Fashion Dupes Spring, summer, autumn, winter
TUTORIALS
Outfit tips to hide What I've learned from
big tummy | Hijab Friendly dressing modestly
6 Ways to Layer Your Scarf
The Style Edition
to Elevate Your OOTD
HOW TO LOOK CHIC
OUTFIT IDEAS
Simple outfit idea to wear
visiting Ikea
💕
Outfit Inspired by Idol
Hot Girl Summer Outfit Inspo
Steal the look: Rose from Y2K Outfit IDEA
Blackpink
FASHION REVIEW
Y2K OUTFITS
RECOMMENDATION
FROM SHEIN
MACBOOK BAG
(cheap and good WHY THIS PRADA
MICRO BAG EDITION
quality, waterproof, MONOLITH SANDALS ARE
BRANDED BRAND REVIEW
good fabric, has a slint WORTH EVERY PENNY
to change the bag style)
COLLECTION
OOTD INSPO KE KAMPUS MY BEST OUTFITS OF THE
CUTE EDITION WEEK #OOTWCHALLENGE
FIRST DATE OUTFIT (SAFETY, MONOCHROME DATE
CONFIDENCE, AND STYLE OUTFIT COLLECTION
TIPS)
SHOPPING REVIEWS & RECOMMENDATIONS
#SHOPPINGREVIEW
Luxury Brands International Brands Local Brands E-commerce
Marketplace
Hermes ZARA 3 Mongkis
Chanel Multibrand Stores Uniqlo CALLIE Cotton
Shopee
Gucci Pull & Bear Shop At Velvet
Jade Tokopedia
Balenciaga Nike Claude
Masari Pomelo
Dior MANGO Your Pafon
Bobobobo Lazada
Louis Vuitton H&M Avgal
Galleries Lafayette BliBli
Dolce & Gabbana Cotton On Love and Flair
TikTok Shop
Givenchy Adidas With Love The Brand
Bottega Veneta Online Websites Stradivarius BYEOL
Salvatore Ferragamo Bershka POSH The Label
Armani Farfetch CALLA The Label
Zalora Others
Saint Laurent Accessories, Bags & Footwear Cotton Ink
Tinkerlust Sonder Lab
Prada Charles & Keith This Is April
Huntstreet The Good Things
Jacquemus Daniel Wellington
Locale Woman
Versace Tiffany & Co
Loewe Pandora
Calvin Klein
Can we mix fashion with other content?
LEMON8 FASHION DIRECTION
Aspirational Living
5
How to be that girl (fashion x health)
5% Picnic Date Essentials (fashion x hobbies)
Weekend in Seoul (fashion x experience)
Hobbies Tour/Concert (fashion x experience)
+ Experience How I Celebrate my birthday (fashion x ideas)
+ OOTD
HOW TO BE THAT GIRL
AESTHETIC RESTAURANT
PICNIC DATE ESSENTIALS RECOMMENDATION
FASHION GUIDE
ASPIRATIONAL LIVING
+ FOOD (eating at buffet)
NEED S T O BE INFOR MATIVE KEY MESSAGE
Video and "photo albums + text" are
the main content formats. Creators
post informative content such as
product recommendations and
share ideas & tutorials around
fashion to inspire.
For photo albums, the image must
be clear and high resolution.
Video must have clear background
music & voiceover needed
depending on the content of the
PHOTOALBUM VIDEO post. Minimum duration: 30
attractive cover + detail Attractive cover + voice over + seconds, max duration 2 minutes.
texts (minimum 4 slides) aesthetic songs for
background (NO TikTok Viral
songs)
TOPIC IDEAS
HOW TO COME UP WITH AN
ENGAGING CONTENT TOPIC?
Speak to specific niche
Petite girls, apple body shape,
vintage lovers, kpop stand, etc..
Be creative with your sentencing &
come up with something you would
personally click on (clickbait style)
Wearing it like this, 160 cm and look
like 170 cm!!
153cm below must read - Outfit to
make you look taller!
XX style | Looking at this post is
enough!
XXXX | I want to make it every day! Tips Berpakaian Agar
Catch up what's trending Terlihat Lebih Dewasa
Stealing the look from the main lead
Match Your Outfit with Your
of popular TV shows, celebrities...
Phone Case
TITLE IDEAS FOR CREATORS
CLICK HERE FOR TITLE INSPIRATIONS
The two titles (on the cover and on app by text) are complementary
to convey more information to the users and users become
interested in the post and would like to click when they see the
titles.
1. First step is avoiding the same title on the Cover and App/text
2. The second step is how you write the titles to describe the content
precisely and creatively to attract our target audience to click.
Please avoid the title that looks like this: "white outfit inspo"
"coffee ootd" "picnic outfit".
Why do we need a cover page?
ITS THE FIRST THING
WHICH APPEAR ON THE
HOME PAGE.
YOUR COVER PAGE WILL
DETERMINE WHETHER
PEOPLE WILL OPEN YOUR
CONTENT OR NOT
HOW TO DECORATE
COVER PAGE
Mark the important info (Just keywords)
If there is a lot of useful info, make sure they are
neatly arranged.
Add stickers to make the pic richer and cute.
PHOTO ALBUM
Choose colors that blends with the tone of each
picture
Choose aesthetic and clean fonts
(must be readable)
Use different size fonts to distinguish the main title
and subtitle, to highlight the key points
Can use arrow for the detail photo
(after cover page)
PHOTO ALBUM EXAMPLES
Tips for Cover & Captions
HOW TO MAKE A GOOD COVER
CLICK HERE FOR PHOTO EDITING TECHNIQUES + GOOD COVER SHARING
Cutout Zoom in Handwriting
Dinner date with Bestie 3 beach looks! for petite girls If only you knew how to dress
(DIY crop top hack) with thick arm based on your brunch
Cutout outfit breakdown Zoom in : thick arms & now you will!
Handwriting font + stoke
HOW TO MAKE A GOOD COVER
CLICK HERE FOR PHOTO EDITING TECHNIQUES + GOOD COVER SHARING
Magazine style Multi-pictures Do's and Don'ts
What I wear for my birthday dinner @NOBU
How to be That Girl Do's and Don'ts for petite girl (155cm)
Your guide to dress a brown monochrome to high
You Should Go and Love Yourself Dress to make you look taller
end dinner date, Is it worth your money?
Aesthetic fonts and same tone colour picture Clear Do's and Don'ts
Do I enjoy having dinner here?
accepting good ones only for this cover NO and YES icon
Elegant font + Must have several titles
have to be different from IG style pictures
& highlight information (like a magazine)
APPS FOR EDITING YOUR PICTURES
CANV A PICS A R T I NSH O T
RECOMMENDED FOR
RECOMMENDED FOR
FONTS, CUTOUT, ZOOM
CUTOUT
IN, & MAGAZINE STYLE
PROC R E A TE PHON T O
YOU C A N A L S O
USE L E M O N 8
TOOL S F O R D E T AIL
SLIDE S !
RECOMMENDED!
EDITING TUTORIAL FOR CREATORS
App to use: CANVA
CLICK HERE FOR CANVA TUTORIAL
canva font recommendation
EDITING TUTORIAL FOR CREATORS
App to use: PROCREATE
CLICK HERE FOR PROCREATE TUTORIAL
CONTENT GUIDELINES
CONTENT GUIDELINES
CONTENT EDITING
Image Resolution: High Resolution Image is the preliminary condition for a good
cover, and brings positive exposure to the content. Blurry images might greatly
reduce audience click-through rate.
Cover Size: potrait mode 3:4, the cover needs to be fully displayed on the phone
without any cuttings.
Text on cover (Title)
Add Keywords, highlights to emphasize the selling point video
Title must be consistent with the main content
Font position: Place on the empty space or around the edge of the main object.
Do not block the object on the cover
Font style: Should be consistent with the video/photo content style, and the
colour should keep overall tone bright and harmonious
Font color: Do not choose black & red or a color with high saturation. Choose
colours that blends with the tone of each picture
Use the color which the cover photo has
Use the italic, add shadows, addstroke to the title to make it not boring
CONTENT GUIDELINES
CONTENT EDITING
Layout: Make the title layput more flexible
Text doesn't have to be in a straight line
Use different size fonts to distinguish the
main title and subtitle, to highlight the key
points
Decoration: Make the pictures more
informative and attractive
Mark the important info
(texture/composition/details) in the picture
with keywords, not long paragraph
If there is a lot of useful info, make sure they
are neatly arranged
Add stickers to make the pic richer and cute
CONTENT GUIDELINES
COPYWRITING (MIN 200 WORDS)
Greeting & self introduction (optional, must for the first
post)
Share your sizing measurements as reference (add height
& weight on cover page)
Introduce your content & why you decided to do it
Share your outfit details - include which brands you got all
your clothing
Share why you made those styling decision for each piece
of clothing
HASHTAGS & EMOJIS
Don't be afraid to use trending hashtags (found on the
Lemon8 Discovery page) & play with emoji's to best
describe your content!
#gayalemon #ootd #posefoto #tutorial
CONTENT GUIDELINES
VIDEO CONTENT
Types of content:
Review - an honest review from trending brands/ online/offline shop tour
Recommendation - recommendations on several products that you think are suitable for use based
on the advantages that you know. Don't forget to convey the shortcomings of the product when
compared to other products, so that the audience can estimate whether your recommendation is
worth doing.
Tutorial - providing tips or ideas for doing something. So you have to be able to convey it clearly.
The goal is that the audience can do or follow the guidelines that you convey.
Video Resolution: High Resolution video is the preliminary condition for a food cover, and brings
positive exposure to the content. Blurry videos might greatly reduce audience click-through rate.
Cover page: Must do contain the main title of the content.
Video duration: Minimum 30 seconds, maximum 5 minutes.
Sound: You can add music to your video to make your video more interesting (very soft, not TikTok style
music). Choose the right genre according to your content. You also need to pay attention to the volume
of the music used. Don't let the music volume cover your voice when you talk on the video. Your
content details can be explained either through voice over or captions.
Click here for more detail video guideline
DO'S DON'TS
Content is either Reviews, Ideas, Tutorial, or Using bad language
Inspiration Using other people's photo
All content must be informative and authentic Do not put watermark from other platform
The content must be high-quality/high resolution (3:4) Low resolution / quality
Follow the briefs direction accordingly No affiliate links, shop links or links of any kind
Use good lighting (mention the shop is okay, but cannot add purchase link)
The more personal and natural the better. For fashion Links on the comment section are not allowed as well
creator, please add your height & weight info on your Indicates an 'endorsement' or 'promotional' content
bio, so it will be relatable for community
Having an #itgirl or #thatgirl vibes on your contents
GET BETTER UNDERSTANDING OF CTR
We want to help you align with Lemon8 guidelines and help you increase your CTR
Post Engagement
is the interaction of the post and criteria to evaluate the quality of
the post. Engagement includes Like, Share, Comments &
Comment Replies, Saves, Followers and Impressions. Why CTR is important?
if the Post Engagement is high, it means content quality is high. because when there are a lot of users
clicking onto your posts, it means your
content is attractive for normal users.
Algorithm will recommend this content
IMPRESSION CTR
to more audience
= =
overall ammount of times a overall click numbers
Your overall Engagement will be better
post is presented to the that audience click on
> you will have more exposure > and
audience your posts
then bring more Followers”
RE-EDITED POSTED CONTENT
Q: I posted my content on Lemon8. Should I delete it if revision is needed?
No, you can click edit > delete or edit your previous picture / add new pictures
> you can even set new picture as your cover!
If you have any questions,
please don't hesitate to ask
THANK YOU US!
CAN'T WAIT TO SEE YOUR GROWTH!
Download Lemon8 on
Appstore & Google Play
