Business Organisation Module
Business Organisation Module
RESOURCES
COURSE CODE:
MODULE WRITER(S)
(COPYRIGHTS)
June, 2016
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ACKNOWLEDGEMENTS
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Table of Contents
1. Introduction........................................................................................1
1.1 Objectives...........................................................................................1
1.2 The Meaning of Business...................................................................1
1.3 Factors of Production.........................................................................2
1.4 The Role of Businesses in Economic Development..........................2
2.0 Introduction........................................................................................6
2.1 Objectives/Learning outcomes...........................................................6
2.2 Business Organizations......................................................................7
2.2.1 Sole proprietorship.............................................................................7
2.2.2 Partnerships......................................................................................10
2.2.3 Corporation or Company..................................................................16
2.2.4 Trust..................................................................................................21
2.2.5 Co-operative Organization...............................................................23
2.2.6 Franchising.......................................................................................29
3.0 Introduction......................................................................................33
3.1 Unit Objectives.................................................................................33
3.2 The Meaning of Mergers and Acquisitions......................................33
3.2.1 Structures of Securing Control of another company........................35
3.2.2 Challenges Associated with Acquisitions.........................................36
3.2.3 Motivations for M&A ..................................................................... 36
3.2.4 Different Forms of M&A.................................................................38
3.2.5 Brand Considerations.......................................................................38
4.0 Introduction......................................................................................40
4.1 Unit Objectives.................................................................................40
Answers to Unit 1 Activities........................................................................42
References....................................................................................................44
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Module Overview
Introduction
If you walk down any street in the cities and towns, you will notice that many of the
shops display their names for all to see. It may be Chipiku Stores, Food Zone, Tilitonse
Stores, as well as known chain stores such as Shoprite or Game Stores. All there are
businesses, but each with a different status in terms of how it is operated, who the
owner is and how any profit is shared.. But have ever wondered what a business is?
A business is any organisation that makes goods or provides services. These range
from small firms owned and run by just one self employed person, through to large
companies which employ thousands of staff all over the world. Businesses exist to
provide goods or services. Goods are physical products - such as burgers or cars. Ser-
vices are non-physical items - such as hairdressing. After identifying the business in
any field e.g., Insurance, it is necessary then to have a legal entity to be known in the
society. The legal entity can be in any form of a business organization. The various
forms of organization are as follows:
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Module 1 Business Organisations will give you the required skills in setting up a
business of any type. However, it is essential that you understand and complete all parts
of the module before you attempt to establish or help anyone else establish a business.
This unit defines the word ‘business’ and explores some of the theories behind
enterprise establishment. It also gives an overview of the role of businesses in
economic development.
This unit discusses the various business organisations. It explains the characteristics of
each of the business organisations, including their advantages and disadvantages. The
unit discusses sole proprietorships, partnerships, corporations, cooperatives, franchises
and Mergers and Acquisitions.
This unit explains the concept of Mergers and Acquisitions. It discussed the various
forms of M&E and the motivations associated with Mergers and Acquisitions.
In this unit you will learn the various factors affecting the choice of business
organisations. It provides you with guidelines on how you should choose a proper
business organisation structure.
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Unit 1:
What is a Business?
1. Introduction
If you walk down any street in the cities and towns, you will notice that many of the
shops display their names for all to see. It may be Chipiku Stores, Food Zone, Tilitonse
Stores, as well as known chain stores such as Shoprite or Game Stores. All there are
businesses, but each with a different status in terms of how it is operated, who the
owner is and how any profit is shared.. But have you ever wondered what a business
is? You will learn in this Unit about the meaning of business, and differentiate the three
meanings of business as commerce, occupation and organization and identify the four
main kinds of productive resources. In addition, you will also learn about the role of
business in the socio-economic development of any country.
1.1 Objectives
You will find the following key words or phrases in this unit. Watch for these and make
sure that you understand what they mean and how they are used in the unit.
Key Words
• Business
• Factors of production
• Economic Development
A business is any organisation that makes goods or provides services. These range
from small firms owned and run by just one self employed person, through to large
companies which employ thousands of staff all over the world. Businesses exist to
provide goods or services. Goods are physical products - such as radios or chocolate.
Services are non-physical items - such as hairdressing.
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Business has three dimensions of a meaning: commerce, an occupation and an
organization. Business as a commerce is the process that people produce, exchange
and trade goods and services. Business as an occupation is the acquired set of
specialized skills and abilities that allows people to create valuable goods and
services. Business as an organization is the system of task and authority relationship that
coordinates and controls the interactions between people so that they work toward a
common goal. Business as a system is a combination of business commerce, occupations, and
organizations that produces and distributes the goods and services that create value for
people in a society.
Regardless of meaning there are four crucial ingredients or productive factors or re-
sources of land, labor, capital and enterprise that are needed to profit from business.
These four productive factors or resources of land, labour, capital and enterprise that
are needed to profit from business and are limited in supply (scarcity). An individual
business person or company must use them efficiently and effectively to produce goods
and services. Together, the cost of acquiring and using these four resources to make and
sell goods and services determines a company’s operating costs.
Owners/managers are the enterprise of the business, while the people are the
labor and the capital buys materials and machinery. The land may provide a specific
location on which business activities such as production and marketing takes place.
These resources allow for the creation of a product and/or service that customer’s value.
The company’s business model not only outlines the plan for these resources but cre-
ates a competitive advantage in the value of its product and generates profitable sales
revenue. By reinvesting the profits the business increases its capital and contributes to
the wealth of the owners. All business activity is self-interested and competitive, and
this competition may benefit people and society when it leads resources to be employed
in their most profitable use.
As has been pointed out in the previous sections, business is any activity done by
an individual or a group with an aim of making a profit and satisfying human needs.
Business activities have vital roles in an economy. There is a good relationship between
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businesses and the economic development of a country. Economic Development is
mainly concerned with the transformation of an economy as measured by changes in
infrastructure and peoples social wellbeing. As a matter of fact businesses have become
a vital force to drive the global economy.
Globalisation has been hotly debated in the last few decades. Critics point to what
they see as the negative effects of free trade, increased foreign investment and the
movement of capital. Debate has begun to focus ever more on development objectives,
sustainable development and the fight against poverty. More and more people, United
Nations bodies included, have come to recognise and understand the part business has
to play in reaching these goals. At the same time, many people are questioning the roles
of individual businesses and/or companies. What should their involvement be? What
are their responsibilities? What is the role of business to society? What is the role of
business in economic development? This section discusses these issues.
• Supplying goods and services that customers cannot, or do not want to produce
themselves
• Creating jobs for customers, suppliers, distributors and co-workers. These
people make money to support themselves and their families, pay taxes and
use their wages to buy goods and services
• Continually developing new goods, services and processes that society needs
• Investing in new technologies and in the skills of employees
• Building up and spreading international standards, e.g. for environmental
practices
• Spreading “good practice” in different areas, such as the environment and
workplace safety
• Paying taxes to governments which help in various development activities such
as constriction of roads, public hospitals, public schools etc.
Businesses also allow the economy to work more efficiently. When businesses
compete with one another, they improve their efficiency and help the economy grow.
They also help the economy grow through innovations of various sorts. No market
economy can thrive without businesses.
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Businesses are the growth drivers of the economy of a country. They employ
people, provide income to the working population, buy resources, sell products, bring
innovation, generate foreign capital, fulfill our daily necessities, etc. Businesses can be
multinational, national, regional or domestic scale and employ people of all skill sets (in
full time or part time or contractual positions). This generates employment at all levels
across the country. Businesses also generate indirect employment in terms of people
engaged in raw material production that businesses need and also those involved in
selling these products. Large scale businesses import and export raw materials, products
and services and generate foreign exchange for the economy. In a competitive market,
businesses create innovation and novelty and also provide entrepreneurial opportunity.
All these (and other associated activities) drive the economy of a country.
In addition, businesses play a crucial role in economic development in the sense that
they contribute much in the provision of revenue to the government. Business is a
very big tool as far as revenue collection is concerned since there are a lot of taxes that
government charges on every goods bought or sold on each and every market across
the country. For example, value added tax (VAT) is charged in some countries on
each and every commodity bought. People who own shops, rest houses and other
infrastructural business pay ground tax. Custom duty is also paid on many
goods imported into the country from abroad. These taxes enable the government to
use money collected for development projects such as building hospitals, schools,
construction of road networks and many other projects. In turn, this improves
socio-economic wellbeing.
Activities
Further Readings: Where you can get further information about this unit.
Clarke, P (1973) Small Business. David & Charles Ltd, Wiltshire, USA.
Schiller, B.R. (1980) The economy today, 3rd ed. New York.
Unit Summary
In this Unit, you have learnt that business is any organisation that makes goods or
provides services. Goods are physical products - such as radios or chocolate. Services
are non-physical items - such as hairdressing. You have also learnt that business has
three dimensions of a meaning: commerce, an occupation and an organization. The
role of business in economic development of any country has also been explained in
this unit. Business is hugely important in a country’s economy because it is the main
economic engine for the country. Businesses are a very important part of the circular
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flow of any market economy. They buy resources from households in the resource
market and sell to households in the product market. This makes them very important
to the economy.
Activity 1-a
Self -Evaluation-Activity .
In your own words, define the term business in no more than twenty words.
Note that answers to this activity are at the end of this unit.
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Unit 2:
Forms of Business Organizations
2.0 Introduction
After identifying the business in any field e.g., Grocery Retail Shop, it is necessary then
to have a legal structure to be known in the society. The legal structure can be in any
form of a business organization. The various forms of organization are as follows: Sole
proprietorships, Partnership, Corporation, Cooperative, Association, Franchise, Trust
and Mergers and Acquisitions.
Key terms
Ensure that you understand the key terms or phrases used in this unit as listed below.
• Sole proprietorships
• Partnership,
• Corporation
• Cooperative
• Association
• Franchise
• Trust
• Mergers and Acquisitions.
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2.2 Business Organizations
One of the key decisions you’ll make when starting a business is which legal structure
to use. Because it’s such an important decision, you should get advice from a qualified
independent business, financial or legal advisor. The structure you choose will depend
on the size and type of business, along with your personal circumstances and how
much you want to grow the business. The key is to ensure that whatever structure you
choose is in place before you start the business and that you’re able to comply with the
various legal requirements it carries. In this unit you will learn seven different business
structures and these are: Sole proprietorships, Partnership, Corporation, Cooperative,
Association, Franchise and Trust. Let us now look closely at each one of the business
structures.
The sole proprietorship is a form of business that is owned, managed and controlled
by an individual. He has to arrange capital for the business and he alone is responsible
for its management. He is therefore, entitled to the profits and has to bear the loss of
business; however, he can take the help of his family members and also make use of
the services of others such as a manager and other employees. This type of business
organisation is also called single ownership or single proprietorship or a sole trader. If
the business primarily consists of trade, the organization is a sole trading organization.
Small factories and shops are often found to be sole proprietorship or organisations. It
is the simplest and most easily formed business organization. This is because not much
legal formality is required to establish it. For instance to start a factory the permission
of the local authorities is sufficient. Similarly to start a restaurant, it is only necessary
to get the permission of local health authorities. Or again, to run a grocery store, the
proprietor has only to follow the rules laid down by local administration.
A sole proprietorship is the simplest form of business structure and relatively easy
and inexpensive to start and maintain. Many sole traders choose to trade under their
own name - for example, Samson Banda - while others opt to register a business name
which must be done with the Registrar of Companies.
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Features of Sole Proprietorship:
(i) Individual Initiative: One person is the owner in a sole proprietary form of
organisation.
(ii) Risk Bearing: The proprietor is the sole beneficiary of profits in this form
organisation. If there is a loss he alone has to bear it. Thus the risks of business
are borne by the proprietor himself.
(iii) Management and control: Management and control of this type of organisation
is the responsibility of the sole proprietor. He may, however, employ a manager
or other people for the purpose.
(iv) Minimum government regulations: The government does not interfere with the
working of the sole proprietorship organisation. However, they have to comply
with the general laws and rules laid down by government.
(v) Unlimited liability: The sole proprietor has to bear the losses and is responsible
for the liabilities of the business. If the business assets are not sufficient to meet
the liabilities, he may also have to sell his personal property for that purpose.
(vi) Secrecy: All important decision taken by the owner himself. He keeps all the
business secrets only to himself.
(i) Easy formation: A sole proprietorship business is easy to form where no legal
formality involved in setting up this type of organization. It is not governed by
any specific law. It is simply required that the business activity should be lawful
and should comply with the rules and regulations laid down b y local
authorities.
(ii) Better Control: In sole proprietary organisation, all the decisions relating to
business operations are taken by one person, which makes functioning of
business simple and easy. The sole proprietor can also bring about changes in
the size and nature of activity. This gives better control to business.
(iii) Sole beneficiary of profits: The sole proprietor is the only person to whom the
profits belong. There is a direct relation between effort and reward. This
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motivates him to work hard and bear the risks of business.
(v) Inexpensive Management: The sole proprietor does not appoint any specialists
for various functions. He personally supervises various activities and can avoid
wastage in the business.
(iii) Unlimited liability: The sole proprietor is personally liable for all business
obligations. For payment of business debts, his personal property can also be
used if the business assets are insufficient.
From the above account of the merits and limitations it becomes clear that it is only
personal services like repair work, tailoring etc. small factories, retail shops and
professional activities which can be set up as sole proprietary organisations. In
Malawi, this form of organisation is quite popular and accounts for the largest number of
business units.
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2.2.2 Partnerships
Features of Partnership:
iii. Sharing of profits and losses: In a partnership firm, partners are entitled to share
in the profits and are also to bear the losses, if any.
iv. Agency relationship: The partnership business may be carried on by all or any
of the partners acting for all. Thus, each partner is a principal and so can act in
his own right. At the same time he can act on behalf of other partners as their
agent. Thus, every partner can bind the firm by his acts.
(vi) Unlimited Liability: The liability of partners is unlimited as in the case of sole
proprietorship. In case some obligation arises then not only the partnership
assets but also the private property of the partners can be taken for the payment
of liabilities of the firm.
(vii) Common Management: Every partner has a right to take part in the running of
the business. It is not necessary for all partners to participate in the day-to-day
activities of the business but they are entitled to participate. Even if partnership
business is run by some partners, the consent of all other partners is necessary
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for taking important decisions.
(ix) Duration: The partnership firm continues at the pleasure of the partners.
Legally a partnership comes to an end if any partner dies, retires or becomes
insolvent. However, if the remaining partners agree to work together under the
original firm’s name, the firm will not be dissolved and will continue its
business after settling the claim of the outgoing partner.
Partnership Deed
Since partnership rests on an agreement among persons, its formation does not
involve any special legal problems. Generally, the partnership agreement is reduced to
writing and a Partnership Deed is prepared. Partnership Deed lays down the terms and
conditions of partnership and the rights, duties and obligations of partners. The
following points are generally covered in the Deed:
The Deed has to be stamped and each partner should have a copy of it.
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Registration of a Partnership Firm
The application shall be signed and verified by each partner. Changes in the above
particulars have to be communicated to the Registrar. The Certificate of registration is
reliable evidence and a conclusive proof of the existence of the firm.
Consequences of Non-Registration
(i) A partner of an unregistered firm cannot file a suit against the firm or any other
partner for enforcing his right arising out of the contract;
(ii) An unregistered firm cannot file suit against any third party for the recovery of
the claims;
(iii) Such a firm also cannot file a suit against any partner.
According to the nature of agreement among partners, there can be three types of
partnership as follows:
(i) Partnership at-will: Such a partnership exists on the will of the partners. That
is, it can be brought to an end whenever any partner gives notice of his intention
to do so.
(ii) Particular partnership: A particular partnership is formed for undertaking a
particular venture. It comes to an end automatically with completion of the
venture.
(iii) Partnership for a fixed duration: Such partnership is for a fixed period of time
say 2 years, 5 years or any other duration.
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Types of Partners
(i) Active Partners: Partners who take active part in the conduct of day-to-day
business of the firm are called active partners. These partners carry on business
on behalf of the other partners.
(ii) Sleeping or dormant partners: Sleeping or dormant partners are those who do
not take active part in the management of the business. Such partners only
contribute capital in the firm and are bound by the activities of other partners.
However, they share in the profits and losses of the business.
(i) Others: Active and sleeping partners are, as a matter of fact, the full-fledged
partners i.e. they share in profits and losses of the business and are liable
for its dues. However, there are other types of partners also who may be
associated with partnership directly or indirectly. They are not full-fledged
partners, such partners may include the following:
(ii) Nominal Partners: Nominal partners are those who do not have interest in the
business but lend their name to the firm. They do not make any capital
contribution, and are not entitled to take part in management, but are liable,
like other partners, to third parties. Such partners generally have a pecuniary
interest (like a share in the profits) in lending their name to a firm. However
in certain cases they may not have any pecuniary interest in doing so. For
example, a reputed industrialist may, without any profit motive lend his name
to a firm run by his family members.
(iii) (b) Partners by holding out: If a person by his words or conduct holds out to
another that he is a partner, he will be prevented from denying that he is not
a partner. The person who thus becomes liable to third parties to pay the debts
of the firm is known as a partner by holding out.
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Main features of a LLP
Merits
Demerits
The Registrar of Companies (ROC) is the authority having jurisdiction over the
incorporation.
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d. File the LLP Agreement, incorporation documents and obtain the Certificate of
Incorporation.
Merits of Partnership
(i) Ease in formation: A partnership is very easy to form. All that is required is
an agreement among the partners. Even the expenses to be incurred for
registration are-not much.
(ii) Pooling of financial resources: A partnership commands more financial
resources compared to sole proprietorship. This helps in expanding business
and earning more profits. As and when a firm requires more money, more
partners can be admitted.
(iii) Pooling of managerial stalls: A partnership facilitates pooling of managerial
skills of all its partners. This leads to greater efficiency in business operations.
For instance,
in a big partnership firm, one partner can handle production function, another partner
can look after all marketing activity, still another can attend to legal and personnel
problems, and so on.
Limitations of Partnership
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This discourages many persons with money and ability, to join a partnership firm as
partner.
(iv) Difficulty in withdrawal from the firm: Investment in a partnership can be easily
made but cannot be easily withdrawn. This is so because the withdrawal of a
partner’sshare requires the consent of all other partners.
(v) Lack of institutional confidence: A partnership business does not enjoy much
confidence of banks and financial institutions. It is because the nature of its
activities is not disclosed at public and the agreement among partners is not
regulated by any law. As a result large financial resources cannot be raised by
partnership and growth of business cannot be ensured.
A company is a separate legal entity capable of holding assets in its own name.
Shareholders own the company while directors run it. The company form of organisa-
tion is considered to be most suitable for organising business activities on a large scale
as it does not suffer from the limitations of capital and management of other forms of
organisation. The sole proprietorship, partnership and Co-operative organisation are
not capable of undertaking large scale activity due to lack of adequate capital and lim-
ited managerial abilities. In a company organisation those problems can be easily over-
come. It has the advantage of attracting huge capital from the public due to the limited
liability of members. With adequate capital it can also employ trained and experienced
managers to run the business activities efficiently.
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Meaning
Features of a Company
The following are the chief characteristics of the company form of organisation:
(i) Registered body: A company comes into existence only after its registration.
For that purpose, necessary legal formalities have to be completed as prescribed
under the Companies Act.
(ii) Distinct legal entity: A company is regarded as a legal entity separate from its
members. Thus a company can carry on business in its own name, enter into
contracts, sue, and be sued.
(iii) Artificial person: A company is the creation of law and has a distinct entity. It is
therefore, regarded as an artificial person. The business is run in the name
of the company. But because it is an artificial person, its functions are
performed by the elected representatives of members, known as directors.
(iv) Perpetual succession: A company has continuous existence independent of
its members. Death, insolvency, or change of members has no effect on the life
of a company. The common saying in this regard is that members may come,
members may go, but the company goes on forever. The life of the company
can come to an end only through the prescribed legal procedure.
(v) Common seal: Since a company is an artificial person, it has no physical
existence. The activities of the company are carried through a group of natural
persons elected by its members (called directors). Every company must
therefore, have a common seal with its name engraved on it. Anyone acting
on behalf of the company must use the common seal to bind the company.
(vii) Limited liability: The liability of the members of a company is limited. It is
limited to the extent of capital agreed to be contributed. Beyond that amount,
the members cannot be personally held liable for payment of the company’s
debts.
(viii) Transferability of shares: The capital of a company is divided into parts
called shares. Normally the shares of a company are freely transferable by
its members. However, transferability is restricted in the case of private
company.
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Merits of Company
Registration of a Corporation
2.2.4 Trust
Unlike a company, a trust is not a separate legal entity. Trusts are often used in con-
nection with running a business for the benefit of others. Trusts are often used in con-
nection with running a business for the benefit of others. A trust is a structure where a
trustee (an individual or company) carries out the business on behalf of the members
(or beneficiaries) of the trust. Family businesses are often set up as a trust so that each
family member can be made a beneficiary without having any involvement in how the
business is run.
Types of trusts
A trust is set up through a trust deed and there are two main types:
Discretionary Trusts
The trustee has discretion in the distribution of funds to each beneficiary. The most
common example is the family trust.
Unit Trusts
Unit trusts are recommended when more than one family is involved. The interest in
the trust is divided into units, similar to shares. Each unit holder may have a number
of units in the trust. Distribution from the trust is determined according to the number
of units held.
Importantly, trustees are legally liable for the debts of the trust. They can use the assets
of the trust to meet those debts. However, if there’s a shortfall, they are responsible for
covering the difference from their own resources.
The trust is not liable to pay tax. Tax is assessed to the trustee or to the beneficiaries that
are entitled to receive the trust net income.
Disadvantages
The table below summarizes the similarities and differences among the business
structures that have been explained so far.
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2.2.5 Co-operative Organization
A Co-operative society has much in common with partnership, yet there are differences
between the two types of organisation. In partnership, mutual benefit is restricted to
partners only, but in a co-operative society it extends to its members as also the public.
For example in a consumer co-operative store or a co-operative credit society, the ben-
efits are available to the members as well as the general public. Besides, partnership
requires the existence of some business activity whereas a cooperative may be formed
whenever individuals have common needs, which are difficult to fulfil single-handed.
Also, registration is optional in the case of partnership but it is
compulsory for a co-operative society.
Co-operative societies may be classified into different categories according to the na-
ture of activities performed by them. The main types of co-operative societies are:
(d) Co-operative credit societies: Such societies are formed to provide financial
help in the form of loans to members. The funds of these societies consist of share
capital contributed by the members and the deposits made by them and outsiders. The
funds are used in giving loans to needy members on easy terms. Thus, the members are
protected from the exploitation of moneylenders, who charge very high rates of inter-
est. Another important purpose of credit co-operatives is to encourage the habit of thrift
among their members.
(f) Co-operative housing societies: They are formed to provide residential accom-
modation to the members. They undertake the purchase and development of land and/
or construction of houses/flats on the land. Some housing co-operatives provide their
members with necessary loans at low rates of interest to build houses. These societies
are gaining popularity in big cities.
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Characteristics of Co-operative Organisation
(ii) Equal voting rights: In a co-operative society, the principle of one-man one
vote is adopted. A member has only one vote irrespective of the number
of share(s) held by him. Thus, a co-operative society is run on democratic
principles.
(v) Distribution of surplus: Out of the profits of the cooperative, members are paid
dividend and bonus. The bonus is given according to the volume of business
transacted by each member with the co-operative society. For example, in a
consumer co-operative society, bonus is paid in proportion to the purchases
made by members during a year. In producers’ co-operative the valued goods
delivered for sale form the basis of distributing bonus.
(i) Easy to form: A co-operative society is voluntary association and may be formed
with a minimum of ten adult members. Its registration is very simple and can
be done without much legal formalities.
(v) Stability: A co-operative society has a separate legal existence. It is not affected
by the death, insolvency, lunacy or permanent incapacity of any of its members.
It has a fairly stable life and continues to exist for a long period.
(viii) Other benefits: Certain non-economic benefits are also derived by members
through cooperatives. Credit cooperatives, for instance, promote habits of thrift
and producers’ co-operative encourage joint activity among members.
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(vi) Differences and factionalism among members: Once the initial enthusiasm
about the co-operative ideal is exhausted, differences and group conflicts arise
among members. Then it becomes very difficult to get full cooperation of the
members. The selfish motives of members begin to dominate and service
motive is sometimes forgotten. But the society continues because it functions
in the interest of members.
(vii) Rigid rules and regulations: Excessive government regulation and control over
Co-operatives affect their functioning. For example, a Co-operative society
is required to get its accounts audited by the auditors of the co-operative
department and submit its accounts regularly to the Registrar. These regulations
and control may adversely affect the flexibility of operations and the
efficiency of management in a co-operative society.
According to the Cooperative act, at least ten people can be allowed to form a
Cooperative in Malawi. The group must express the common need for the formation
of the Cooperative. You can express your need for the Cooperative at the zone office
of the Ministry of Commerce and Industry. Upon satisfaction with the need having
conducted feasibility study, the Zone Officer writes the department of
Cooperatives recommending the formation of the Cooperative. The people in need of the
Cooperative are trained in the areas of Cooperative philosophy, ideology, management,
bookkeeping, law, and Cooperative principles. After being trained the department of
Cooperatives assists them in the establishment of the Cooperatives by putting in place
systems and structure. They are now required to register the Cooperative by applying to
the department of Cooperatives. The Chairperson, Secretary and Treasure have to sign.
The application has to be accompanied by three copies of by – laws.
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The application form must also be accompanied by the application fee paid to the
Registrar of Cooperatives in the department of Cooperatives within the Minis-
try of Commerce and Industry. Upon approval, the Registrar issues a Certificate of
Registration t which an attached acknowledged /certified by-laws (your by-laws
stamped), the Cooperative act and the government general receipt (for the registration
fee)
1) Determining the economic need - having identified the need during the first
meeting , discuss the following
a) Do you have the adequate information about the perceived need? You can’t
solve the problem you don’t understand.
b) Could the Cooperative effort address that need?
c) What information about Cooperatives is readily available?
d) Who can serve as an advisor to the Cooperatives
e) Who can be the beneficiaries of the Cooperatives?
1) Select a steering committee which will explore more on the issues raised during
the exploratory meeting. The committee should have an interest in the
Cooperatives and should also have sound business judgment. The steering
committee has 2 major roles:
a) To decide the feasibility of the Cooperative – to find if the Cooperative
will benefit the members.
b) To prepare a specific, detailed business plan for the proposed Cooperative.
The committee should consult specialist in business.
1) Clearly identify the economic need – keep in mind the problems you are trying
to solve
2) Reaching the agreement on the mission of the Cooperatives – work collectively
towards achieving the goal.
3) Develop a good leadership style
4) Gain the commitment of every member to do business with the Cooperatives
5) Follow sound business practices
2.2.6 Franchising
A Franchise is a business arrangement in which the owner of the trademark, trade name
or copyright has licensed others to use it in selling goods and services.
A Franchisee (a purchaser of a franchise) is generally legally independent on the
integrated business system of the Franchisor (A seller of the franchise). In other
words, a franchisee can operate as an independent business person but still realise the
advantage of a regional or national organisation.
i. Training and Guidance: Usually the franchisor provides training and guidance
to the franchisor on how the new business should be run. The franchisor
usually does this to safeguard his/her trade mark.
ii. Brand Name Appeal: Some franchises are so well known and popular among
the customers that if one buys such a franchise, one is likely to succeed. Some
brand names are known internationally, such as McDonalds, Shoprite etc.
iii. A proven Track record: Usually franchises are associated with trade names that
have already proven successful. The franchisor may have already proven that
the operation is successful.
iv. Financial Assistance: The franchisor may be able to help the new owner secure
financial assistance needed to run the operation. Some franchisors have
personally helped the franchisee get started by lending money and not requiring
any repayment until the operation is running smoothly.
vii. Economies of Scale may apply, for example in nationally agreed terms with
suppliers which takes into account of the total franchised business.
viii. Easier to obtain finance from financial institutions because statistically fewer
franchises fail than other types of businesses.
ix. Research and Development and market analysis are usually done by the
franchisor to keep abreast of the environmental changes.
(i) Franchise fees: Franchises are associated with fees and the amount of fees
depends on the nature of the franchise.
(ii) The control exercised by the franchisor: There is lack of independence since the
franchisor makes the rule which the franchisee has to follow.
(iii) Unfulfilled promises by some franchisors: Some franchisors may not fulfil
their promises in terms of training, financial and /or technical assistance.
(iv) Not your own creation: This is someone else’s idea, the franchisee is
implementing no creating.
(v) The franchise may not be suited to your area. For example, in a country where
people do not have the lifestyle of patronising fast food restaurants, ‘Hungry
Lions’ may not be a good franchise for that area.
(vi) The franchisor needs to ensure regular disclosures of information by the
franchisee to protect their loyalties and the franchise agreement. This can
become intrusive into the financial affairs of the franchisee.
(vii) The brand name of the franchisor can become a liability of things go wrong.
A national problem with the franchise can dramatically affect the franchise who
has no control over events.
(viii) The goodwill your business builds up is not entirely yours, as it is dependent
on a continuing franchise agreement. This could cause problems when you
decide sell the business.
iii. The franchisor may take many obligations in the franchise agreement, such as
continuing commercial and technical assistance during the life time of the
agreement.
Franchise Contract
A contract is supposed to be signed between the franchisor and franchisee. The contract
contains a number of issues including the following:
o Specification of the buying price and any additional fees that may be required
o The territory to be served by the franchisee’s firm. Businesses serving the same
kind of franchise should not choke each other in the same territory.
o Specification of quality standards
o Date and conditions of termination of the franchise
Let us now look at some critical issues that need to be investigated before one decides
to get into a franchise. Franchising is associated with a number of risks. It is thus not
recommendable to rush into it. One has to take time to investigate the nature of the
franchise. The investigation has to cover the following issues:
(a) The character of the franchisor. Some franchisors may not have acceptable
moral character which they want potential franchisees to believe.
(b) The financial stability of his businesses. The franchisor must himself /herself
run commercially viable businesses in order generate trust to all his/her
stakeholder; including potential franchisees.
(c) The number of franchisees under the franchisor. The greater the number of
franchises under the franchisor, the more the likelihood of his sound
experiences in managing franchises.
(d) The number of the franchises that have failed and reasons for failure. This
information could generate lessons on whether to buy a franchise from a
particular individual or not.
(e) The financial standing of some of the existing franchisees. The business
performance of the existing franchises could tell a lot about the viability of
a franchise arrangement with a particular franchisor.
(f) The type of assistance that the franchisor will provide towards the operation
of the new franchise
(g) The price of the franchise. Franchises are not cheap. It is important to know the
franchise price to help make decision on whether to go ahead or not.
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(h) The extra fees or loyalties which the franchisor will charge. All extra costs
associated with the franchise on offer must be investigated to minimise or
eliminate any risks of being surprised with unexpected bills from the
franchisor.
In this Unit, you have learnt several different types of business organisations.
Specifically, you have learnt about Sole proprietorships, Partnership, Corporation,
Cooperative, Association, Franchise, Trust and Mergers and Acquisitions. For each
one of the business structures, you have learnt their characteristics, advantages and
disadvantages.
Activity 1.b
Self -Evaluation-Activity
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Unit Three:
Mergers and Acquisitions (M&A)
3.0 Introduction
Key terms
You will find the following key words or phrases in this unit. Watch for these and make
sure that you understand what they mean and how they are used in the unit Mergers
• Mergers
• Acquisitions
• Consolidation
• Vertical Mergers
• Horizontal Mergers
• Conglomerate M&A
Mergers and Acquisitions (M&A) are both aspects of strategic business management,
dealing with the buying, selling, dividing and combining of different companies and
similar entities that can help an enterprise grow rapidly in its sector or location of ori-
gin, or a new field or new location, without creating a subsidiary, other child entity or
using a joint venture.
M&A can be defined as a type of restructuring in that they result in some entity
reorganization with the aim to provide growth or positive value. One form of M&A
is known as consolidation. Consolidation of an industry or sector occurs when wide-
spread M&A activity concentrates the resources of many small companies into a few
larger ones, such as occurred with the automotive industry between 1910 and 1940. In
a consolidation, neither of the previous companies remains independently.
You may wish to remember that an acquisition or takeover is the purchase of one busi-
ness or company by another company or other business entity. Such purchase may be
of 100%, or nearly 100%, of the assets or ownership equity of the acquired entity.
Achieving acquisition success has proven to be very difficult, while various studies
have shown that 50% of acquisitions were unsuccessful. The acquisition process is
very complex, with many dimensions influencing its outcome. “Serial acquirers” ap-
pear to be more successful with M&A than companies who only make an acquisition
occasionally (see Douma & Schreuder, 2013, chapter 13).
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Whether a purchase is perceived as being a “friendly” one or a “hostile” depends sig-
nificantly on how the proposed acquisition is communicated to and perceived by the
target company’s board of directors, employees and shareholders. It is normal for M&A
deal communications to take place in a so-called “confidentiality bubble” wherein the
flow of information is restricted pursuant to confidentiality agreements. In the case of
a friendly transaction, the companies cooperate in negotiations; in the case of a hostile
deal, the board and/or management of the target is unwilling to be bought or the target’s
board has no prior knowledge of the offer. Hostile acquisitions can, and often do, ulti-
mately become “friendly”, as the acquirer secures endorsement of the transaction from
the board of the acquiree company. This usually requires an improvement in the terms
of the offer and/or through negotiation.
The usual acquisition process usually involves a purchase of a smaller firm by a larger
one. Sometimes, however, a smaller firm will acquire management control of a larger
and/or longer-established company and retain the name of the latter for the post-acqui-
sition combined entity. This is known as a reverse takeover. Another type of acquisition
is the reverse merger, a form of transaction that enables a private company to be pub-
licly listed in a relatively short time frame. A reverse merger occurs when a privately
held company (often one that has strong prospects and is eager to raise financing) buys
a publicly listed shell company, usually one with no business and limited assets.
There are also a variety of structures used in securing control over the assets of a
company, which have different tax and regulatory implications:
• The buyer buys the shares, and therefore control, of the target company being
purchased. Ownership control of the company in turn conveys effective control
over the assets of the company, but since the company is acquired intact as
a going concern, this form of transaction carries with it all of the liabilities
accrued by that business over its past and all of the risks that company faces
in its commercial environment.
• The buyer buys the assets of the target company. The cash the target receives
from the sell-off is paid back to its shareholders by dividend or through
liquidation. This type of transaction leaves the target company as an empty
shell, if the buyer buys out the entire assets. A buyer often structures the
transaction as an asset purchase to “cherry-pick” the assets that it wants
and leave out the assets and liabilities that it does not. This can be
particularly important where foreseeable liabilities may include future,
unquantified damage awards such as those that could arise from litigation
over defective products, employee benefits or terminations, or environmental
damage. A disadvantage of this structure is the tax that many jurisdictions,
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particularly outside the United States, impose on transfers of the individual
assets, whereas stock transactions can frequently be structured as like-kind
exchanges or other arrangements that are tax-free or tax-neutral, both to
the buyer and to the seller’s shareholders.
The terms “demerger”, “spin-off” and “spin-out” are sometimes used to indicate a
situation where one company splits into two, generating a second company which may
or may not become separately listed on a stock exchange.
As per knowledge-based views, firms can generate greater values through the
retention of knowledge-based resources which they generate and integrate.[6]
Extracting technological benefits during and after acquisition is ever challenging
issue because of organizational differences. Based on the content analysis of seven
interviews authors concluded five following components for their grounded model of
acquisition:
The dominant rationale used to explain M&A activity is that acquiring firms seek
improved financial performance or reduce risk. The following motives are considered
to improve financial performance or reduce risk:
• Economy of scale: This refers to the fact that the combined company can often
reduce its fixed costs by removing duplicate departments or operations,
lowering the costs of the company relative to the same revenue stream,
thus increasing profit margins.
• Economy of scope: This refers to the efficiencies primarily associated with
demand-side changes, such as increasing or decreasing the scope of marketing
36
and distribution, of different types of products.
• Increased revenue or market share: This assumes that the buyer will be
absorbing a major competitor and thus increase its market power (by capturing
increased market share) to set prices.
• Cross-selling: For example, a bank buying a stock broker could then sell
its banking products to the stock broker’s customers, while the broker can
sign up the bank’s customers for brokerage accounts. Or, a manufacturer
can acquire and sell complementary products.
• Synergy: For example, managerial economies such as the increased
opportunity of managerial specialization. Another example is purchasing
economies due to increased order size and associated bulk-buying discounts.
• Taxation: A profitable company can buy a loss maker to use the target’s loss
as their advantage by reducing their tax liability. In the United States and many
other countries, rules are in place to limit the ability of profitable companies to
“shop” for loss making companies, limiting the tax motive of an acquiring
company.
• Geographical or other diversification: This is designed to smooth the earnings
results of a company, which over the long term smoothens the stock price of
a company, giving conservative investors more confidence in investing in
the company. However, this does not always deliver value to shareholders
(see below).
• Resource transfer: resources are unevenly distributed across firms (Barney,
1991) and the interaction of target and acquiring firm resources can create value
through either overcoming information asymmetry or by combining scarce
resources.[18]
• Vertical integration: Vertical integration occurs when an upstream and
downstream firm merge (or one acquires the other). There are several reasons
for this to occur. One reason is to internalise an externality problem. A common
example of such an externality is double marginalization. Double
marginalization occurs when both the upstream and downstream firms
have monopoly power and each firm reduces output from the competitive
level to the monopoly level, creating two deadweight losses. Following a
merger, the vertically integrated firm can collect one deadweight loss by setting
the downstream firm’s output to the competitive level. This increases
profits and consumer surplus. A merger that creates a vertically integrated
firm can be profitable.
• Absorption of similar businesses under single management: similar portfolio
invested by two different mutual funds namely united money market fund
and united growth and income fund, caused the management to absorb
united money market fund into united growth and income fund.
• Access to hidden or nonperforming assets (land, real estate).
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3.2.4 Different Forms of M&A
The M&A process itself is a multifaceted which depends upon the type of merging
companies.
Mergers and acquisitions often create brand problems, beginning with what to call
the company after the transaction and going down into detail about what to do about
overlapping and competing product brands. Decisions about what brand equity to write
off are not inconsequential. And, given the ability for the right brand choices to drive
preference and earn a price premium, the future success of a merger or acquisition
depends on making wise brand choices. Brand decision-makers essentially can choose
from four different approaches to dealing with naming issues, each with specific pros
and cons:
Keep one name and discontinue the other. The strongest legacy brand with the best
prospects for the future lives on. In the merger of United Airlines and Continental
Airlines, the United brand will continue forward, while Continental is retired.
1. Keep one name and demote the other. The strongest name becomes the
company name and the weaker one is demoted to a divisional brand or product
brand. An example is Caterpillar Inc. keeping the Bucyrus International name.
2. Keep both names and use them together. Some companies try to please
everyone and keep the value of both brands by using them together. This
can create an unwieldy name, as in the case of Price water house
Coopers, which has since changed its brand name to “PwC”.
3. Discard both legacy names and adopt a totally new one. The classic example
is the merger of Bell Atlantic with GTE, which became Verizon
38
Communications. Not every merger with a new name is successful. By
consolidating into YRC Worldwide, the company lost the considerable value
of both Yellow Freight and Roadway Corp.
The factors influencing brand decisions in a merger or acquisition transaction can range
from political to tactical. Ego can drive choice just as well as rational factors such as
brand value and costs involved with changing brands.
Beyond the bigger issue of what to call the company after the transaction comes the
ongoing detailed choices about what divisional, product and service brands to keep.
The detailed decisions about the brand portfolio are covered under the topic brand
architecture.
In this Unit, you have learnt the concept of Mergers and acquisitions. You have learnt
that from a legal point of view, a merger is a legal consolidation of two companies into
one entity, whereas an acquisition occurs when one company takes over another and
completely establishes itself as the new owner (in which case the target company still
exists as an independent legal entity controlled by the acquirer. You have also learnt the
various forms of M&E and the challenges associated with forms of businesses.
Activity 1-c
Self-Evaluation-Activity 1-c
Describe the following terms in your own words: (i) Vertical Merger (ii) Hostile
Takeover (iii) Merger of Equals.
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Unit Four:
Choice of Form of Business Organisation
4.0 Introduction
Having discussed the characteristics, merits, limitations of the various form of organi-
sation (sole proprietorship, partnership, co-operative and company organisation) we
may consider how to select most suitable form of organisation for a business venture.
It needs to be emphasized that these factors are inter-related and influence each oth-
er. For instance, the financial requirements of a business depend upon the nature of
business as well as the scale of operations. The establishment of an industrial enterprise
on a large scale would need greater outlay of the capital, than a small enterprise for the
same purpose. Similarly, the degree of risk and liability will depend both on the amount
invested and the nature of demand for the products of the enterprise. Thus, for a small
enterprise (say, a workshop or a grocery shop) the risk will be limited and so will be the
owner’s liability, even if his personal assets may be used to discharge business debts.
Control and sharing of profit are interconnected and both are related to the risk and li-
ability. If the risk and liability are not heavy, the entrepreneur would not like to give up
control and share profits with others.
In this Unit, you have learnt the factors that influence the choice of business
organisations. You have learnt that the choice of a particular business organisation
depends on many factors such as scale of operations, degree of risk and liability,
division of profit and continuity of the business, just to mention a few. Entrepreneurs
should therefore examine their situation carefully before choosing an appropriate
business structure for themselves.
Activity 1-d
Self -Evaluation-Activity
41
Answers to all Unit Activities in the Module
Answers to Self Activity 1a
In your own words, define the term business in your own words.
In your own words, define the term business in no more than twenty words.
The regular production or purchase and sale of goods undertaken with an objective of
earning profit and acquiring wealth through the satisfaction of human wants.
Answers to Self Activity 1b
Critically discuss the factors that influence the success of cooperatives.
Your response should include the following:
a. Clearly identify the economic need – keep in mind the problems you are
trying to solve
b. Reaching the agreement on the mission of the Cooperatives – work
collectively towards achieving the goal.
c. Develop a good leadership style
d. Gain the commitment of every member to do business with the Cooperatives
e. Follow sound business practices
Answers to Self- Activity 1c
Describe the following terms in your own words: (i) Vertical Merger (ii) Hostile
Takeover (iii) Merger of Equals
A Merger of Equals is the combination of two firms of about the same size to form a
single company. In a merger of equals, shareholders from both firms surrender their
shares and receive securities issued by the new company
Answers to Self Activity 1d:
Discuss FOUR factors that an entrepreneur should consider before choosing a
business legal business structure
In your response you could choose any four of the following factors:
i. Degree of risk and liability. If you want to bear all the risk and reliability,
a simple business structure would be appropriate such as sole proprietorship.
ii. Division of profit. If you want to get all the profits from the business, then
a sole proprietorship would be more appropriate.
iii. Continuity of the business – certain forms of business are not long lasting e.g.
sole proprietorship, others are long lasting e.g. corporations
iv. Legal procedure. Some business structures have complicated legal
procedures to establish, register and even to dissolve.
v. Management requirement – some business structures require special
expertise, such as corporations
43
References
Fellows, P.J. (1997). Guidelines for Small Scale Fruit and Vegetable Processors, FAO
Technical Bulletin #127, FAO Publications, Rome, Italy.
Longenecker, J.G.. Moore, C.W and Petty, J.W. (2003). Small Business Management:
An entrepreneurial emphasis(12e), Mason, OH: Thompson
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