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UNIT III- NM[1]

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26 views

UNIT III- NM[1]

Uploaded by

Aanya Bansal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UNIT III

New Media: Issues & Applications

2. ICT & its Applications

ICT
ICT stands for information and communications technology. ICT is the infrastructure and
components that help to enable modern computing systems. ICT consists of both the internet
as well as the mobile connected which are connected by wireless networks. It also includes all
the antiquated technologies such as landline telephones, television and radio. These
technologies are widely used all over the world. Apart from that cutting edge technologies such
as artificial intelligence (AI) and robotics are the advancement in ICT.
Although there is no specific definition that can define the term ICT, it is an extensional term
for information technology (IT) which mainly focuses on the role of unified communications
and integrated with telecommunications which includes telephone lines & wireless signals and
computers. It also comprises all the software, audio, visual, middleware and storage that helps
users to store, transmit, access and understand information and manipulate it according to their
needs.
ICT also includes the merger of telephonic communication, audio and visual networks with
computer system networks by the use of a single cable or any link system.
ICT is a broader term that includes all the communicational devices, cell phones, radio,
television, and computer along with satellite systems. Various services and appliances such as
video conferencing and distance learning programmes are also included in ICT with analogue
technology.
Components of ICT:
The major components of the ICT system are as follows:
 Software
 Hardware
 Cloud Computing
 Transaction
 Data
 Internet
 Communication Technologies
ICT has a wide range of applications in different fields. The benefits of ICT in different fields
are as follows:
 ICT in Entertainment:
Information and communication technologies (ICT) have a very influencing impact on
entertainment and other leisure activities in various ways in which you can spend your time
effectively. ICT offers a wide variety of entertainment and leisure activities that allow you for
quick access to movies, cinemas or music which can be easily accessed and you can watch
your favourite movies and listen to music directly from the Internet. This technology also adds
more interactive technologies to TV shows. Digital cameras, printers and scanners are also
enabling more people to experience image production to develop graphic interfaces.
 ICT in Medical Science:
Medical devices and modern equipment have evolved by the use of information and
communications technology. ICT is involved in the use of the devices, resources and tools that
are needed to improve health and biomedicine systems. Many of the medical devices work
according to information and communication technology for the use of detection and treatment
of various serious diseases. A major advancement in Medical science through ICT are robotics
arm, robotics tools, surgical advancement, MRI system and many more.
 ICT in Finance:
Information and communication technology is used by financial companies mainly to trade and
report business’s earnings and also used to keep records of personal budgets. It allows very
rapid calculation of financial data and also provides financial services companies with strategic
and innovative solutions. Electronic transfer of money, use of credit cards, or e-commerce are
some of the innovative solutions which include the purchase and payment through the Internet.
ICT also helps in dealing with security concerns and legal issues.
 ICT in Education:
Information and communication technology also contribute greatly to the education system. It
improves the way by which educational institutes provide a better educational environment
with the use of tablets, computers, data displays, interactive electronic boards, and others in the
process of communicating information. UNESCO pursues an educational system, which is
enhanced by information and communications technology. It also focuses on the main
challenges in joint work, whether in the field of communications, information, science, or
education.
 ICT in Business:
The use of information and communications technology is very important for any kind of
business. It established a hassle-free and secure communication flow and meet daily
operational tasks. The tools that are used in ICT are mainly helped companies to analyze, store
and process large amounts of data and share it with others which helps to make better use of
products and resources. ICT tools also help to improve profitability and reduce costs.
 ICT In political and military aspects:
Information technology in politics and the military has played a major role in terms of power
and dominance of the state. The major countries are developing the use of communication and
means of obtaining information about the enemy. The amount of information that is available
can become a serious weapon through which entire countries could be destroyed by radars and
drones. In the Military, Encrypted information is one of the fundamental powers of the state.

4. Social Media Platforms: Importance and Usage


1. Communication and Connection
 Social media platforms have revolutionized the way people connect and communicate.
 They enable instant messaging, video calls, and group discussions, fostering
relationships irrespective of geographical boundaries.
 Businesses and individuals use social media to stay in touch with their audiences, share
updates, and receive feedback.
 Examples include WhatsApp for personal conversations and LinkedIn for professional
networking.
2. Information and News
 Social media acts as a hub for real-time news dissemination and consumption.
 Platforms like Twitter and Facebook often serve as the first source of breaking news for
many users.
 It allows users to stay informed about global, local, and niche topics of interest.
 Challenges like misinformation and the spread of fake news highlight the need for
media literacy.
3. Marketing and Business
 Social media is a powerful tool for promoting products, services, and brands.
 Platforms like Instagram, Facebook, and TikTok offer targeted advertising based on
user preferences.
 Businesses can analyze user behavior through insights and analytics, tailoring
campaigns to specific audiences.
 Influencer marketing has grown significantly, with influencers leveraging their follower
base to endorse products.
4. Community Building
 Social media fosters communities around shared interests, goals, or causes.
 Facebook Groups, Reddit forums, and Discord servers allow people to engage with
like-minded individuals.
 It strengthens social ties, provides support systems, and helps in mobilizing resources
for social causes.
 Communities play a key role in advocacy, activism, and charitable initiatives.
5. Expression and Creativity
 Social media platforms provide a canvas for users to showcase their talents and
creativity.
 Users share videos, art, music, photography, and more on platforms like YouTube,
Instagram, and Pinterest.
 It democratizes content creation, allowing anyone with internet access to share their
voice.
 Trends, challenges, and viral content often spark creative expression across diverse
groups.
6. Education and Awareness
 Social media is an essential tool for spreading knowledge and raising awareness.
 Educational content creators use platforms like YouTube, Instagram, and LinkedIn to
share tutorials, lessons, and webinars.
 Campaigns addressing social issues (e.g., mental health awareness, climate change)
thrive on social media.
 It bridges information gaps, reaching audiences that might not have access to traditional
education.

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