MOVEMENT
MAKER
Workbook
PEDRO ADAO
MOVEMENT
MAKER MANIFESTO
MOVEMENT
MAKER FRAMEWORK
Notes:
MOVEMENT
MAKER TRIFECTA
PROBLEM PASSION PEOPLE
What Problems Do You List Both Personal & Identify Potential Groups Of
People That Could Most Benefit
Want To Solve? Professional Passions/Interests
From This
MOVEMENT
MAKER KNOW YOUR WHO
HOW TO CREATE MOVEMENT BASED MESSAGING
Identify The Lies Being What Lies Are Your What Lies Are YOU Telling
Told To Your Clients In Clients Telling To Yourself About Being A
Your Industry Themselves? Movement Maker
What are all the things wrong in your industry that your product/process provides a
solution for?
MOVEMENT
MAKER DESIRED RESULT
HOW TO CREATE MOVEMENT BASED MESSAGING
Describe the Promised Land You Can Confidently Lead People Into:
What Identity Shift Are You Giving Your People?
MANIFESTO BUILDER
LIES / PROBLEM PROMISED LAND
THE PATH / PROCESS THE NEW IDENTITY
MOVEMENT
MAKER YOUR STAND
PASSION, PROBLEMS, PEOPLE:
REQUIREMENTS OF A MOVEMENT MAKER
I Choose To Take A Stand...
For: Against:
I Choose To Take A Stand:
(your name)
MOVEMENT
MAKER TAKE INVENTORY
PASSION, PROBLEMS, PEOPLE:
REQUIREMENTS OF A MOVEMENT MAKER
PERSONAL STORY INVENTORY
What Personal Victories/Success Do I What Personal Failures, Struggles,
Have That My Who Wants? Difficulties Have I Had That My Who Is
Experiencing?
Start thinking about the stories you can tell...
What is your origin story?
How did you get into this line of work?
What are the most important lessons you’ve learned in the process?
What is your favorite memory of success?
what are you the proudest of?
MOVEMENT
MAKER MINI-MANIFESTO
MAIN MANIFESTO BUILDER
What are the lies that are What's broken that needs
being told? to be fixed?
What and where is the promised land?
What's the path and process to get there?
What is the identity shift?
MOVEMENT
MAKER MINI-MANIFESTO
MINI MANIFESTO BUILDER
The Identity:
Identify 1-2 Essential Elements of This Identity (Traits Of This Person)
What is the Unique Difference? What is the contrast?
What do they not do vs. what do they do
What is the promised land & the path? The How
What is the payoff and purpose? The Why
MOVEMENT
MAKER TAKE A STAND
PERSONAL MANIFESTO / TAKE A STAND...
I AM A
WHO ARE YOU WILLING / MUST YOU BE FOR YOUR MOVEMENT
I have chosen to take a stand for
LIES / PAIN / PROBLEM
by helping
MICRO-NICHE
go from to
JOURNEY OF TRANSFORMATION
with
YOUR PRODUCT/PROCESS
so they can
PROMISED LAND / END RESULT
MOVEMENT
MAKER I HELP ...
PEDRO’S MICRO-NICHE FORMULA
MOVEMENT
MAKER WHAT & WHY
WHAT MAKES A MOVEMENT A MOVEMENT AND WHY IS
THIS A MUST FOR YOU.
In your own words, what defines a movement?
Movement Marketing Movement-Based Business Movement
A Movement Has 3 Things:
1. 2. 3.
MOVEMENT
MAKER FUNDING
FUNDING YOUR MOVEMENT
3 WAYS OF MOVEMENT MARKETING
Traditional For Profit Movement-Based Business Non-Profit
What different offers , products/services, that are mine or from others, could I
make available through my movement?
Join the Movement Maker Workshop
www.movementmakerworkshop.com
MOVEMENT
MAKER YOUR TURN
A Movement wont work for me because... I Will Create A Movement Because...
IDENTIFY LIMITING BELIEFS WHY IS THIS A MUST FOR YOU RIGHT NOW?
Of The 3 Movement Types, Which Is Most Relevant For You?
Movement-Marketing Movement-Based Business Movement
Why is this best for you right now?
CHALLENGE ASSIGNMENT #1:
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