Three of important tourism values for Isan's marketing campaign:
1. Safety and security:
- Isan is a safe and secure travel destination, giving visitors peace of mind during
their visit.
* Marketing campaign:
- Demonstrates low crime rates, well-maintained infrastructure and efficient
emergency services.
2. Good food:
- Isan cuisine is famous and diverse with rich flavors and unique ingredients of
regional cuisine.
* Marketing campaign:
- Promoting typical Isan dishes such as som tam (papaya salad), larb (minced meat
salad), and khao niaow ma muang (sticky rice with mango).
3. Natural Beauty:
Isan's natural landscapes, including its lush green hills, serene rivers, and
diverse ecosystems, to appeal to travelers seeking a nature-based experience.
* Marketing campaign:
- Promoting Isan's iconic destinations such as national parks, waterfalls,...
- Many opportunities for activities like hiking, camping, and wildlife observation.
* Target the baby boom generation
- Reason: Because they have a lot of time and money, we can focus completely on
quality to give them the best experiences.
4. Features and attractions campaign and focus on
1. Cultural Experiences: Emphasize Isan's rich cultural heritage, traditional
festivals, and the opportunity for visitors to engage in local customs and
traditions. Showcase the vibrant music, dance, and traditional performances that
are unique to the region.
2. Ancient Temples: Highlight Isan's impressive Khmer temples, such as Prasat Hin
Phimai, Phanom Rung, and Muang Tam. Promote their historical significance,
architectural beauty, and the opportunity for visitors to explore these ancient
structures.
3. Natural Beauty: Showcase the diverse landscapes of Isan, including national
parks, waterfalls, and scenic viewpoints. Highlight attractions like Khao Yai
National Park, Phu Kradueng National Park, and the Mekong River, emphasizing
opportunities for wildlife spotting, hiking, and breathtaking natural scenery.
Campaign Slogan: Dive into adventure, savor the flavors, explore ancient
wonders.
Campaign Elements:
Engaging Social Media Campaign:
- Hashtags: #IsanBeauty #SpiceUpYourLife #DiscoverIsan.
- Posting photo contests on Instagram and TikTok, encouraging user-generated
content with themes like "Most Adventurous Activity" or "Exploring national
beauty".
Informative Website:
Landing page with the hero image and a clear call to action: "Plan Your Isan
Adventure!".
Exercise 5:
Title:Da Nang city-a worth living city.
Length: 2'53s
Slogan:Da Nang-Thrills and chills without the bills.
Tourism values:- Friendly people
-Natural beauty
-Good food
Market segment:Young people on a low budget.
Copywriters:Hoang An;Minh Trang;Huyen Tran.
Opening Scene:Two friends: Linda and Tom are sitting in a bustling café and
talking about Linda’s upcoming trip.
Scene:
Linda: Hey Tom, have you ever gone to Da Nang city? I really like to go there, but I
don't know some important details about this place.
Tom: Oh, I went to there last month. It's really a memorable trip.
Linda:Really! What’s so special about it?
Tom:Firstly,there are many beautiful natural landscapes in Da Nang city. You can
visit My Khe Beach,it has pristine water and soft sand. Perfect for relaxing and
sport activities,or you can visit the Marble Mountains. It’s totally affordable.
Linda:I love exploring! What about the people?
Tom:Oh,you will surprise about people,they’re so friendly. You’ll feel right at
home with their welcoming smiles.
Linda:I’d love that! So what about the food?
Tom:Oh, the food is incredible and cheap! You can eat amazing local dishes like Mi
Quang and Banh Mi for just a few dollars. Street food here is also delicious and
budget-friendly, and Spring- from January to April- is the ideal time to travel to Do
Nang on your own.
Linda: That's great. It seems to be a valuable travel, isn't it?
Tom:Yes, of course. Da Nang offers culture,cuisine,and unforgettable experiences.
Perfect for young people on a low budget like us.
Linda: What about the cost?
Tom: Well, it's affordable. With $60 you can enjoy for a week from breakfast to
dinner, also some meal with your friends and family.
Linda: Oh, I'm so excited about that trip!
Tom: Yeah, you should discover to Danang City and dive into natural beauty,
people and cuisine.
Linda:Thank you very much Tom.
Tom: Danang-Thrills and chills without the bills.
Singapore: Where East Meets West
Idea 1 - "Singapore: Where East Meets West"
- Showcasing Singapore's diverse cultural heritage, modern infrastructure, and
vibrant lifestyle.
- Targeting adventurous travelers and culture enthusiasts.
Idea 2 - "Discover the Garden City"
- Highlighting Singapore's lush greenery, eco-friendly initiatives, and sustainable
tourism practices.
- Targeting nature lovers and eco-conscious travelers.
Idea 3 - "Singapore: The Ultimate Urban Playground"
- Emphasizing Singapore's dynamic cityscape, world-class attractions, and
exciting nightlife.
- Targeting young adults, couples, and urban explorers.
Chosen Idea: "Singapore: Where East Meets West"
Storyboard:
Narrator: "Welcome to Singapore, where the magic of Asia collides with the
modernity of the West. Singapore is situated in South East Asia. One of the
smallest and most densely populated countries in the world, Singapore is a breeze
to explore - nothing is more than an hour away from the central business district.
Singapore today is one of the Four Asian economic Tigers, a futuristic bridge
between East and West."
Narrator: "Yet despite blossoming into one of the great global cities, Singapore is
a nation that still cherishes its Asian traditions. Immerse yourself in a melting pot
of cultures, from the vibrant colors of Little India to the serene beauty of
Chinatown."
Narrator: "In the 21st Century,Singapore is attracting the world's most
adventurous architectural minds.Marina Bay shines like something from a science
fiction blockbuster,while Gardens by the Bay shows the endless possibilities of
mankind's flowering imagination. Indulge in luxury and romance as you glide
through Marina Bay and Gardens by the Bay, where every moment is a picture-
perfect memory."
Narrator: "For an adrenaline rush like no other, venture into the heart of
excitement at Universal Studios Singapore, where thrills await at every turn."
Narrator: "Welcome to Singapore, where the future is only ever a few steps from
the past. A destination that proves that with unity, diversity and daring, even the
smallest of places, can grow into a giant!
So why wait? Come experience the magic of Singapore, where East meets West in
perfect harmony."
Tourism Values:
1. Cultural Diversity: Showcasing Singapore's rich tapestry of cultures, traditions,
and cuisines.
2. Modern Infrastructure: Highlighting Singapore's world-class amenities,
transportation, and attractions.
3. Vibrant Lifestyle: Emphasizing the lively atmosphere, entertainment options,
and experiences available in Singapore.
Target Market Segments:
- Adventure seekers
- Culture enthusiasts
- Families
- Couples
Campaign Slogan:
"Singapore: Where Cultures Collide, Adventures Await!"
