THIS YEAR’S RAW 2021 STUDENT BRIEF IS TO TAKE A BASIC SUPERMARKET STAPLE AND TURN IT INTO A COVETABLE CONSUMER

GOOD. THE SHOPPING LIST ON OUR

WEBSITE IS HERE TO HELP YOU CHOOSE YOUR HOUSEHOLD HERO. THE TARGET AUDIENCE IS MILLENNIALS.

WHO’S IT FOR 2ND AND 3RD YEAR STUDENTS ONLY

ENTRY IS OPEN TO INDIVIDUALS WORKING ALONE ONLY.
NEED ASSISTANCE [email protected]

INTRODUCING LAST YEAR, CONSUMER BEHAVIOUR CHANGED. ITEMS WE ONCE THOUGHT ABOUT AS BASIC BECAME COVETABLE AND OUR SUPERMARKET SHELVES WERE
STRIPPED BARE. RAW 2021 IS ABOUT BEING BOLD AND TAKING OUR EVERYDAY BASICS IN THE SUPERMARKET AND TURNING THEM INTO SOMETHING
BEAUTIFUL. SOMETHING YOU JUST CANNOT LEAVE ON THE SHELF.

THE RIGHT AISLE TO HELP YOU FIND YOUR DREAM PRODUCT, WE HAVE CREATED OUR VERY OWN JDO SHOPPING LIST. A LIST OF ITEMS WE THINK COULD DO WITH A LITTLE
SPRUCE UP. HOWEVER, IF YOU HAVE ALREADY SEEN A PRODUCT ON THE SHELVES YOU FEEL COULD DO WITH A NEW LOOK - GET STARTED!

CHECK OUT AS EVER, CREATIVE WILL BE JUDGED BY OUR CREATIVE DIRECTORS. WE NEED A3 BOARDS, ONE FOR EACH DETAILING YOUR NEW BRAND. WE WANT TO SEE YOUR
PRODUCT EXCEL IN ALL ITS GLORY IN ITS OWN BRAND WORLD. FROM BRAND NAME, LOGO AND PACK DESIGN TO BRAND EXTENSIONS SUCH AS BILLBOARDS
AND INSTAGRAM FEED.

STOCK UP CUE THE PEP TALK, STOCK UP ON STUDIO TIPS OF THE WEEK…

• WHAT YOU’RE LOOKING FOR COULD BE IN THE NEXT AISLE! CHOOSE YOUR OWN PRODUCT TO DESIGN IF YOU’RE NOT SOLD ON THE SHOPPING LIST.
• DON’T KEEP WALKING UP AND DOWN THE AISLE. YOUR FIRST IDEA COULD BE THE ONE. IF AN IDEA SUITS YOU, TAKE THE EXPRESS CHECK OUT!
• DON’T GET BOGGED DOWN IN THE DETAILS. LOOK FOR BIG BOLD IDEAS AND THE REST WILL FOLLOW.
• DON’T BE LEFT ON THE SHELF. MAKE US WANT TO PICK UP YOUR PRODUCT AND YOUR TALENT . WE WANT YOU TO JOIN OUR STUDIO. SHOW US WHAT WE’RE MISSING.
• BE PROUD TO PUT IT IN YOUR TROLLEY. YOUR PORTFOLIO MATTERS. SO, MAKE SOMETHING YOU’RE PROUD OF.
• BAG BONUS POINTS BY SUBMITTING YOUR SKETCHBOOK AND SHOWING US THE IDEAS YOU LEFT ON THE SHELF.

PRIZES ALL THAT’S LEFT IS TO EGG YOU ON WITH A PRIZE. THE WINNER GETS A 4-WEEK PLACEMENT PAID AT £330 PER WEEK. THAT’S NOT IT THOUGH - THE WINNER ALSO GETS £250 CASH
UPON COMPLETION OF THE PLACEMENT. RUNNERS UP ARE NOT LEFT BEHIND - YOU WILL RECEIVE A 2-WEEK PAID PLACEMENT AND A GOODY BAG!
HOW TO ENTER THE JDO RAW STUDENT COMPETITION 2021
ALL ENTRIES TO BE UPLOADED ON WWW.JDORAW.COM (BY END OF DAY 11:59PM) FRIDAY 30TH APRIL 2021.
INFO REQUIRED
PROJECT NAME
ENTRANT NAME
EMAIL ADDRESS - THE MAIN POINT OF CONTACT (PREFERABLY NON UNI EMAILS)
PHONE NUMBER
UNIVERSITY NAME
UNIVERSITY COURSE
ACADEMIC YEAR
HOME ADDRESS

ATTACHMENTS
YOUR ENTRY MUST INCLUDE YOUR PROJECT AND A WRITTEN RATIONALE OUTLINING YOUR PROJECT
A MAXIMUM OF 6 X A3 BOARDS (300DPI JPEGS)

WRITTEN STATEMENT OUTLINING YOUR DESIGN INTENT AND RATIONALE (200-ISH WORDS) AS A PDF

VIDEO AND ANIMATION FILES OPTIONAL (MP4/GIF FORMAT)

3D RENDERS OPTIONAL (300DPI JPEGS)

ALL FILES MUST BE UPLOADED AS A SINGLE COMPRESSED (ZIP) FILE UNDER 300MB
WITH THE FOLLOWING NAMING CONVENTION: “FULLNAME-PROJECTNAME.ZIP”

WRITTEN STATEMENT

A STATEMENT OUTLINING YOUR DESIGN INTENT AND RATIONALE. YOUR FOCUS SHOULD BE ON YOUR BRAND, ITS WORLD AND PACKAGING DESIGN.
SUPPORT YOUR RATIONALE BEHIND YOUR CHOSEN SUPERMARKET HERO. TELL US ABOUT THE TOUCH POINTS THAT MATTER TO YOUR BRAND’S LOOK AND FEEL.

UPLOADING YOUR SUBMISSION

YOU CAN UPLOAD YOUR SUBMISSION BY CLICKING THE LINK ON OUR WEBSITE; WWW.JDORAW.COM
LEGAL
USE OF LOGOS AND NAMES

JDO OPERATE STRICT CONTROL ON THE USE OF THEIR NAMES, TRADEMARKS AND LOGOS. ANY MISUSE OF THESE BRANDS BY AN ENTRANT
WILL LEAD TO THEIR DISQUALIFICATION AND MAY EXPOSE THEM TO LEGAL CLAIMS. BY SUBMITTING AN ENTRY, STUDENTS AGREE TO
THESE TERMS AND CONDITIONS. JDO PERMIT ENTRANTS TO USE THEIR BRAND FOR THE SOLE PURPOSE OF RESPONDING TO THIS BRIEF.
ENTRANTS MUST NOT USE FOR ANY OTHER PURPOSE, OR UPLOAD THEIR ENTRY TO ANY ONLINE LOCATION AS PART OF AN OPEN OR
ACCESS RESTRICTED SITE.

ENTRANTS MUST NOT DENIGRATE JDO BRANDING TO DEROGATORY TREATMENTS OR OTHERWISE BRING THE BRAND INTO DISREPUTE.
THEY MUST NOT MAKE BRANDING AVAILABLE TO ANY THIRD PARTY FOR ANY PURPOSE.

ALL RESPONSES MUST BE THE ORIGINAL ARTWORK OF THE ENTRANTS. ENTRANTS WHO INCORPORATE ANY IMAGES, WRITING, MUSIC OR
OTHER CREATIVE MATERIAL BELONGING TO SOMEONE ELSE MUST BE OBTAIN THE OTHER PARTY’S PERMISSION OR KEEP WITHIN THE
USER/VIEWERS RIGHTS.

MOVING IMAGE RESPONSES WHICH ARE ACCOMPANIED BY SOUND RECORDINGS WHOSE COPYRIGHT IS NOT OWNED BY THE ENTRANTS
WILL NOT BE PROMOTED IN THE EVENT OF A PRIZE BEING AWARDED.

OWNERSHIP OF YOUR WORK.

STUDENTS RETAIN OWNERSHIP OF THEIR ENTRIES BUT WHERE THIS INCLUDES JDO BRANDING THE WORK MAY ONLY BE USED IN
ACCORDANCE WITH BRAND GUIDELINES AND THIS BRIEF. ENTRANTS AGREE THAT, SHOULD JDO WISH TO DEVELOP AN ENTRY, THE
STUDENT MUST AGREE TERMS FOR SUCH.
GOOD LUCK!