Scheme of Examination and Courses of Reading

for B.Com. (Prog.) UGCF based on NEP

SEMESTER-III

SCHOOL OF OPEN LEARNING

University of Delhi

Syllabus Applicable for the students seeking admission to

B.Com.(Prog.) Course from 2022-2023 onwards
 B.COM. (PROGRAMME) SEMESTER-III

Core Course (DSC)

(All are compulsory)
DSC-7 : Business Statistics
DSC-8 : Financial Management
DSC-9 : Principles of Marketing
GENERIC ELECTIVE (GE)
(Choose Any One)
English: English Fluency-II
ह द :
ह द (क) : िह दी ग िवकास के िविवध चरण-क (for students who studied Hindi upto 12th std.)
ह द (ख) : िह दी ग िवकास के िविवध चरण-ख (for students who studied Hindi upto 10th std.)
ह द (ग) : िह दी ग िवकास के िविवध चरण-ग (for students who studied Hindi upto 8th std.)
Sanskrit : Fundamentals of Indian Philosophy
Urdu : Study of Poet Nazir Akbarabadi
Economics: Principles of Microeconomics-II
History: Media in History
Mathematics : Differential Equations
Political Science :Nationalism in India
ABILITY ENHANCEMENT COURSE (AEC)
Environmental Science : Theory into Practice (II) (Units 5--7)
SKILL ENHANCEMENT COURSE (SEC)
(Any one other than opted in Sem-I & Sem-II)
Commerce: Finance for Everyone
English: Communication in Everyday Life
Hindi: रं गमंच
English: Communication in Professional Life
SEC : Committee : Personality Development and Communication
Commerce : Business Communication
VALUE ADDED COURSE (VAC)
(Any one other than opted in Sem-I & Sem-II)
English: Reading Indian Fiction in English
Hindi: भारतीय भि त परं परा और मानव मू य
Political Science: Constitutional Values and Fundamental Duties
Sanskrit: Yoga : Philosophy and Practice
Psychology: Emotional Intelligence
 B.Com.(Programme)
Discipline Specific Course- 3.1(DSC-3.1)

DSC-7 : BUSINESS STATISTICS

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE

COURSE

Course Credi Credit distribution of the Eligibili Pre

title ts course ty requisite
& criteria of the
Code Lectur Tutori Practical/ course
e al Practice (if any)

DSC -3.1: 4 3 0 1 Pass in NIL

Business XII
Statistics

Learning Objectives
The course aims to develop amongst the learners the ability to summarize, analyse and
interpret quantitative information for business decision making.
Learning outcomes
After completion of the course, learners will be able to:
1. Examine and interpret various descriptive properties of statistical data.
2. Identify probability rules and concepts relating to discrete and continuous random variables to
answer questions within a business context.
3. Analyse the underlying relationship between variables and perform predictive analysis using
regression models.
4. Analyse the trends and tendencies over a period through time series analysis.
5. Apply index numbers to real life situations.

SYLLABUS OF DSC-3.1
Unit 1: Descriptive Statistics
Measures of Central Tendency: Concept and properties of averages including Arithmetic
mean, Median and Mode.
Measures of Dispersion: An overview of Range, Quartile Deviation and Mean
Deviation; Standard deviation; Variance and Coefficient of variation.
Moments: Computation and significance; Skewness; Kurtosis.

Unit 2: Probability and Probability Distributions

Theory and approaches to probability; Probability Theorems: Addition and Multiplication;

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 Conditional probability and Bayes’ Theorem.
Expectation and variance of a random variable.
Discrete Probability distributions: Binomial and Poisson (Properties and Applications).
Normal distribution: Properties of Normal curve; Computation of Probabilities and
Applications.

Unit 3: Simple Correlation and Regression Analysis

Correlation Analysis: Meaning and types of Correlation; Correlation Vs Causation; Pearson’s
coefficient of correlation (computation and properties); Probable and standard errors; Rank
correlation.
Regression Analysis: Principle of least squares and regression lines; Regression equations and
estimation; Properties of regression coefficients; Relationship between Correlation and
Regression coefficients; Standard Error of Estimate.

Unit 4: Time Series Analysis

Time Series Data; Components of time series; Additive and Multiplicative models. Trend
analysis; Fitting of trend using principle of least squares – linear and second-degree parabola.
Shifting of Origin and Conversion of annual linear trend equation to quarterly/monthly basis
and vice-versa.

Unit 5: Index Numbers

Meaning and uses of index numbers.
Construction of Index numbers: Methods of Laspeyres, Paasche and Fisher’s Ideal index.
Construction and Utility of Consumer Price Indices; BSE SENSEX, and NSE NIFTY.

Practical Exercises:
The learners are required to:
1. Observe and apply the concepts of descriptive statistics in real life situations. 2. Practice basic
calculations in statistics using spreadsheets and try to use it for solving subject related
assignments.
3. Conduct a small primary research/survey in groups and analyse the data using statistical tools
discussed in the class (Examples: Buying behaviour, Motivation, Stress, Brand aspects, Sales
Projections, Impact of advertisements etc).
4. Conduct a statistical experiment to estimate the probability of any event occurring in future.
5. Analyse the relationship between different factors affecting the demand for any product.
Predict future demand of the product using regression analysis.
6. Analyse the past price movement in any equity stock using trend analysis.
7. Construct a hypothetical index that is representative of large cap stocks listed on NSE.

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Assessment Criteria

The Assessment for this paper would include a theory exam of 50 marks, Practical Exam of
25 marks and Internal assessment of 25 marks. Internal assessment will include 20 marks for
class tests/assignments, and 5 marks for attendance. There shall be 3 Credit Hrs. for Lectures
+ one Credit Hr. (Two Practical Periods per week per batch) for P.Use of a simple calculator
is allowed.
Suggested Readings:
● Anderson, D. R. (2019). Statistics for learners of Economics and Business. Boston:
Cengage Learning.
● Douglas A. L., Robert D. M., & William G. M. (2022). Basic Statistics for Business
and Economics. Mc-Graw-Hill International editions.
● Gupta, S. C. & Gupta, I. (2018). Business Statistics, Mumbai: Himalaya Publishing
House.
● Gupta, S. P., & Gupta, A. (2018). Business Statistics: Statistical Methods. New Delhi:
S. Chand Publishing.
● Hazarika, P. A. (2012). Textbook of Business Statistics. New Delhi: S. Chand
Publishing.
● Levine, D. M., Krehbiel, C., & Berenson, L. (2009). Viswanathan. Business Statistics –
A First Course. Pearson Education.
● Levin R., Rubin D. S., Rastogi S., & Siddqui M. H. (2017). Statistics for Management.
London: Pearson Education.
● Mark L. B., Bernard M. B., David M. L., Kathryn A. S., & David F. S. (2020). Basic
Business Statistics. Pearson.
● Murray R. S., Larry J. S. (2017). Statistics. Tata McGraw Hill edition.
● Siegel, O. F. (2016). Practical Business Statistics. Cambridge Academic Press.
● Thukral, J. K. (2021). Business Statistics, New Delhi: Taxman Publication.
● Tulsian, P.C., Jhunjhunwala B. (2020). Business statistics. S. Chand Publishing.
● Vohra, N. D. (2017). Business Statistics. New Delhi: McGraw-Hill Education India.

Note: Suggested readings will be updated by the Department of Commerce and

uploaded on Department’s website.

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 Discipline Specific Course- 3.2(DSC-3.2)
DSC-8 : FINANCIAL MANAGEMENT
Specific Course- 3.2(DSC-3.2): Financial Management
CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE
COURSE

Course Credi Credit distribution of the Eligibili Pre

title ts course ty requisite
& criteria of the
Code Lectur Tutori Practical/ course
e al Practice (if any)

DSC -3.2: 4 3 0 1 Pass in NIL

Financial XII
Managem
en t

Learning Objectives
The course aims to enable students to acquire knowledge of principles and practice of
financial management.
Learning outcomes
After completion of the course, learners will be able to:
1. Analyse the conceptual framework of financial management and get an insight into the
concept of time value of money, and risk and return.
2. Estimate cash flows for projects, and evaluate their profitability using capital budgeting
techniques.
3. Estimate the cost of capital; and critically analyse different capital structure theories and
factors affecting capital structure decision of a firm.
4. Analyse different theories of dividend and factors affecting dividend policy.
5. Estimate working capital requirements of a firm, and device optimum credit policy for a
firm.

SYLLABUS OF DSC-3.2
Unit 1: Financial Management: An Overview
Nature, scope and objectives of financial management. An overview of time value of money,
risk and return.

Unit 2: Capital Budgeting Decision

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 The Capital Budgeting Process, Cash Flow Estimation, Different techniques of capital
budgeting: Payback Period Method, Discounted Payback Period Method, Accounting Rate of
Return, Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index

Unit 3: Cost of Capital and Financing Decision

Cost of Capital: Estimation of components of cost of capital: Method for calculating cost of
equity, cost of retained earnings, cost of debt and cost of preference capital, Weighted Average
Cost of Capital (WACC). Incremental (Mar ginal) cost of capital.
Capital Structure- Theories of capital structure (Net Income, Net Operating Income, MM
Hypothesis, Traditional Approach). Operating, Financial and Combined Leverage. EBIT-EPS
Analysis. Determinants of Capital Structure

Unit 4: Dividend Decision

Theories for relevance and irrelevance of dividend decision for corporate valuation- MM
Approach, Walter’s Model, Gordon’s Model, Determinants of dividend policy

Unit 5: Working Capital Decision

Concepts of working capital, operating & cash cycles, risk-return trade off, working capital
estimation, receivables management.

Note: Use of Spreadsheet should be encouraged for doing basic calculations, quick
understanding, problem solving and giving students subject related assignments for
their internal assessment purposes.

Practical Exercises
The learners are required to:
1. Compute risk and return of various investment alternatives using excel spreadsheet. 2.
Estimate cash flows for a hypothetical Start-up. Using excel, evaluate the project’s profitability
by employing capital budgeting evaluation techniques.
3. Extract data from financial statements of different firms/financial databases and estimate the
cost of capital using appropriate software.
4. Extract historical data and evaluate different dividend policies followed by companies of
specific industries.
5. Estimate working capital requirements for any two companies belonging to different industries
and compare them.

Suggested Readings:
● Brealey, R. A., Myers S. C., Allen F., & Mohanty P. (2020). Principles of Corporate
Finance. McGraw Hills Education.
● Khan, M. Y. & Jain, P. K. (2011). Financial Management: Text, Problems and cases. New
Delhi: Tata McGraw Hills.
● Kothari, R. (2016). Financial Management: A Contemporary Approach. New Delhi: Sage
Publications Pvt. Ltd.
● Maheshwari, S. N. (2019). Elements of Financial Management. Sultan Chand & Sons.

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● Maheshwari, S. N. (2019). Financial Management – Principles & Practice. Sultan Chand
& Sons.
● Pandey, I. M. (2022). Essentials of Financial Management. Pearson.
● Rustagi, R.P. (2022). Fundamentals of Financial Management. New Delhi: Taxmann Pub.
Pvt. Ltd.
● Sharma, S. K. and Sareen, R. (2019). Fundamentals of Financial Management. New Delhi:
Sultan Chand & Sons ( P) Ltd.
● Singh, J. K. (2016). Financial Management: Theory and Practice. New Delhi: Galgotia
Publishing House.
● Singh, S. & Kaur, R. (2020). Fundamentals of Financial Management. New Delhi:
SCHOLAR Tech Press.
● Tulsian, P.C. & Tulsian, B. (2017). Financial Management. New Delhi: S. Chand.

Additional Resources:
● Chandra, P. (2019). Financial Management: Theory and Practice. New Delhi: Tata
McGraw Hills.
● Ross, S. A., Westerfield, R. & Jefferey, J. (2017). Corporate Finance. Tata McGraw Hills.
● Srivastava, R. & Mishra, A. (2011). Financial Management. U.K.: Oxford University
Press.
● Van Horne, J. C. & John, W. (2008). Fundamentals of Financial Management. Pearson
Education.
Note: Suggested readings will be updated by the Department of Commerce and
uploaded on Department’s website.

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 Discipline Specific Course- 3.3(DSC-3.3)
DSC-9 : PRINCIPLES OF MARKETING
CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE
COURSE

Course Credi Credit distribution of the Eligibili Pre

title ts course ty requisite
& criteria of the
Code Lectur Tutori Practical/ course
e al Practice (if any)

DSC -3.3: 4 3 1 0 Pass in NIL

Principles XII
of
Marketing

Learning Objectives
The objective of this course is to provide basic knowledge of concepts, principles, tools
and techniques of marketing and to provide knowledge about various developments in the
marketing.
Learning outcomes
After completion of the course, learners will be able to:
1. Discuss basic concepts of marketing, marketing philosophies and
environmental conditions affecting marketing decisions of a firm.
2. Describe the dynamics of consumer behaviour and process of market
selection through STP stages.
3. Analyse the process of value creation through marketing decisions involving
product development.
4. Analyse the marketing decisions involving product pricing and its
distribution.
5. Explore marketing decisions involving product promotion, and draft
promotion mix strategies.

SYLLABUS OF DSC-3.2
Unit-1: Introduction to Marketing and Marketing Environment (9 hours)
Introduction to Marketing: Meaning, Scope and Importance; Marketing Philosophies;
Marketing Mix for goods and services.
Marketing Environment: Need for studying marketing environment; Micro
environmental factors- company, suppliers, marketing intermediaries, customers,
competitors, publics; Macro environmental factors – demographic, economic, natural,
technological, politico-legal and socio- cultural.

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Unit-2: Consumer Behaviour and Market Selection

Consumer Behaviour: Need for studying consumer behaviour; Stages in Consumer

buying decision process; Factors influencing consumer buying decisions.
Market Selection: Market Segmentation: Concept and Bases. Market Targeting, Product
Positioning – concept and bases.
Unit-3: Product Decisions and New Product Development Product Decisions:

Concept and classification; Levels of Product. Product- mix;

Branding- concept, types, significance, qualities of good brand name; Packaging and
Labeling-types and functions; Product support service; New product development
process; Product life cycle – concept and marketing strategies.
Unit-4: Pricing Decisions and Distribution Decisions
Pricing Decisions: Objectives, Factors affecting price of a product; Pricing methods and
strategies.
Distribution Decisions: Channels of distribution- types and functions. Factors affecting
choice of distribution channel; Distribution logistics decisions.
Unit-5: Promotion Decisions and Developments in Marketing

Promotion Decisions: Communication process; Importance of Promotion. Promotion

mix tools: Distinctive characteristics of advertising, personal selling, sales promotion,
public relations, and direct marketing.
Developments in Marketing: Sustainable Marketing, Rural marketing, Social marketing
Digital marketing – an overview.

Practical Exercises:
The learners are required to:
1. Submit a report on any one marketing aspect of an
organisation/group/cell/society/unit/department operating in your College/Institute. 2.
Choose any company engaged in sustainable marketing and prepare a presentation of the
analysis of its marketing mix. Propose changes to enhance its marketing mix. 3. Describe
and analyse the STP strategy of a multinational company of your choice. 4. With
reference to the concept of levels of a product examine the marketing strategy of any
company which has customized the augmented product and has gained customer
satisfaction.
5. Visit two bank branches (one being a public sector and the other being an
international bank branch) and meet the PRO/ manager or a suitable staff member.
Outline the key elements of the marketing strategy pursued by the branch managers
and compare the implementation of the same. Prepare a report about these
observations with a critical analysis of the same.
6. Analyse the distribution strategy of any product of your choice.
7. Draft promotion mix strategy for a hypothetical newly floated fine dining restaurant.

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*Note: These are suggestive exercises.

Suggested Readings
● Baines et al. (2021). Fundamentals of Marketing. Oxford University Press

● Etzel, M. J., Walker, B. J., Stanton, W. J., & Pandit, A. (2010). Marketing. McGraw Hill.

● Jain, P & Singhal, N. (2021). Principles of Marketing. Delhi: Scholar Tech Press.

● Kapoor, N. (2021). Principles of Marketing. Prentice Hall of India.

● Kotler, P., Armstrong, G., & Agnihotri, P. (2018). Principles of Marketing. Pearson
Education. Indian edition.

● Kotler, P., Chernev, A., & Keller, K. L. (2022). Marketing Management. United Kingdom:
Pearson Education.

● Levy, M. & Grewal, D. (2022). Marketing. United States: McGraw-Hill Education.

● Mamoria C.B. & Bhatacahrya, A. (2022). Marketing Management. Delhi: Kitab Mahal.

● Sharma, K. & Aggarwal S. (2021). Principles of Marketing. Delhi: Taxmann Publications.

Note: Suggested readings will be updated by the Department of Commerce and

uploaded on Department’s website.