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Product Presentation, Pitching, Investor Deck - Compressed

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63 views45 pages

Product Presentation, Pitching, Investor Deck - Compressed

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One Piece
Copyright
© © All Rights Reserved
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PUP - Technopreneurship 101 Course

PRODUCT
PRESENTATION &
PITCHING & INVESTOR
DECK
About Me

Dr. Arjun R Palaniappan

PhD (Electrical & Electronic Engineering)


MS (Integrated Circuit Design)
10+ years of academic & industry experience
What have we learnt so far ?

Design Thinking - Identifying a worthy problem


Lean Startup Methodology - Build,Measure,Learn
Rapid Prototyping for Building MVP
Business Model Canvas
Everything about Startup
Business Models
PART 1: PRODUCT
PRESENTATION &
PITCHING
PITCHING ???
PRESENTING YOUR BUSINESS
IDEA AND ITS OUTCOMES IN
LESS THAN 10MIN TO YOUR
STAKEHOLDERS
WHY TO PITCH ?!
1. FUNDING
2. CONVINCING
YOUR
STAKEHOLDERS &
AUDIENCE WITH
YOUR SOLUTION
3. EXHIBITING
YOUR CONFIDENCE
& SKILL
ARE THERE ANY TYPES IN
PITCHING???
ELEVATOR
PITCH
.
60 SECONDS!!!
https://www.youtube.com/watch?v=r_Dgsf4iiZg
IF YOU WANT TO NAIL YOUR
ELEVATOR PITCH
PROBLEM
SOLUTION
UNIQUENESS
NUMBERS
SHORT-FORM
PITCH
5-10 MINUTES
1.PROBLEM 2.SOLUTION 3.BUSINESS 4. MARKET
MODEL

5.TRACTION 6.TEAM 7.FINANCIAL 8.CALL TO


DATA ACTION
INVESTOR PITCH

https://www.youtube.com/watch?v=YNAOXokK--o
PART 2: INVESTOR
DECK
What is an Investor Pitch Deck ?
What is an Investor Pitch Deck ?

An investor deck is a short presentation of your company that conveys your vision,
the problem you’re solving, your business model in a concise and attractive way to
investors. Note that your investor deck is not the same as a pitch deck. Your investor
should be able to stand on its own and sell your company without you or your co
founder needing to explain any slide.

In simple words,
It is the resume of your startup
What is purpose of an Investor Pitch Deck ?
What is purpose of an Investor Pitch Deck ?

The investor deck is usually your first intro point to investors. The key objective is
simple: to get you a follow-up in person meeting / call with the investor. This means
your investor deck needs to be detailed enough to get people interested and curious
about what you are building. You need to include key facts, show significant market
potential, but there is no need to show exhaustive specifications. Do not clutter the
slides; sometimes less is more.
What constitutes an Investor Pitch Deck ?
What constitutes an Investor Pitch Deck ?

1. Company Name
2. Problem
3. Solution
4. Product
5. Market Size
6. Competition
7. Defensibility
8. Traction
9. Go to Market
10. Business Model
11. Revenue
12. Team (including Advisors, if any)
13. Funding Amount
14. Roadmap
#1 Company Name

One sentence that summarizes your mission


(remember to use your company branded template!)
#2 Problem - the specific problem you are solving

Key questions

What is the specific problem you are solving?


Who is experiencing this problem?
How much is this problem costing them? (e.g., increased cost, time)?
Is the cost likely to increase if nothing is done? If so, what’s the
supporting evidence?
Why is the current solution not sufficient?
#3 Solution - your solution for the problem laid out

Key questions

What is your solution?


How is your solution different from the existing ones?
Why is your solution 10x better than what currently exists?
Why now? What are the recent technological changes that make the
solution possible?
How are you exactly solving the problem you laid out?
Note
Do not describe it in terms of advantages (eg 10x faster, 5x cheaper) but
describe the exact solution you are building
#4 Product - an overview of your product
(show demo videos or screenshots)

Key questions

What is your product category - software, hardware, platform etc?


What are the features and benefits of your product?
What does it look like? (Show a screenshot if you have a demo already)
#5 Market Size - your TAM, SAM, Target market

Key questions

How big is the market? What is your TAM?


What's the top down calculation?
What's the bottom up analysis?
Is the market growing? What is the CAGR?
In the next 18 months, what % of the market will you capture? (be realistic)
Who are your target customers in the next 18 months?
What are the growth drivers?
#6 Competition and competitive advantages

Key questions
Who are your competitors? You should think about competitors as
alternative / existing solutions that solves the problem that your customer
experiences.
E.g. if you are Uber, your competitor is not just Ola. It’s taxis, buses, ride
sharing bicycles - basically all modes of transport that your customer
would pay for / use to get around.
How are you better than/different from them?
Why is this really better,
What prevents your current / future competitors from getting to where you
are?
#7 Defensibility - how can you create barriers of entry for
the long term?

Key questions

Assuming your company becomes very successful in the future, what


prevents other people from copying what you are doing?
How are you building barriers of entry for your competitors in the long term?
Why won’t larger, better resourced organizations do the same thing you are
trying to do?
What proof points do you have so far for this?
Where does your defensibility come from?
#8 Early Traction - is there validation from the market?

Key questions

What traction have you got?


How many LOIs do you have? Are they paid? What’s your plan to get them
converted to a paid contract?
Do you have paid pilots/ contracts? Partnerships?
How are you going to leverage the early traction to sell more?
#9 Go to Market

Key questions

How are you planning to sell in the long term? How can you get your first 10
customers? First 100? First 1000?
What are the channels to tackle? Who are your partners?
What’s your acquisition cost?
What’s your strategy for hockey stick growth?
How are you acquiring customers?
#10 Business Model

Key questions

How do you make money?


How are you charging your customers? Is this different by segmentation?
How do you know this business model makes sense?
What’s your profitability per customer?
#11 Revenue and growth forecast

Key questions

What’s your unit economics?


What’s your projected revenue for the next 18 months?
How are you achieving this?
When will you break even?
What is your major cost?
How many customers will you be able to onboard in 18 months?
What’s the revenue per customer?
#12 Team

Key questions

Who are your key team members? (co-founders + advisors) and what are
their backgrounds?
How are their past experiences relevant to your company / helpful to
executing the business plan?
#13 Funding amount and allocation

Key questions

How much are you raising?


What will the money be used for? (relate to the next slide on roadmap)
#14 Roadmap - product, sales, R&D and other roadmapping

Key questions

When are you launching your product?


How much will it cost you to build your MVP, v1, etc.?
What’s your R&D timeline?
What’s your sales timeline?
What is your execution timeline?
Pro Tip to build your investor pitch deck

Keep it simple, attractive & professional


Final Hands on Activity Assignment

1.Create a 5 minute video demo of your product and present it. Upload the video in
youtube and share the link to your class president. Class presidents should collect all
the links and paste it in the google sheet with team name and share it with me - The
video should not exceed more than 5 minutes.

2. Create an investor deck presentation for your product based on the headings
provided in this slide deck - Do not exceed more than 15 pages

Submission Deadline: 1 Jul 2024


Where to Submit: Google Drive
Any Questions ?
Contact Me

[email protected]

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