Hi Everyone.

Please note:
• Today’s session begins at 10:30 AM CT.
• ALL participants are MUTED.
• Click on “CHAT” to send messages.
• You will receive an email with links to the
presentation and the survey within 24 hours.
• If you don’t receive the email, please send a
Copyright 2022 message to [email protected].
Agenda

• What is LinkedIn?
• Benefits of a Winning LinkedIn Profile
• Becoming a LinkedIn Member
• LinkedIn Home Page
• LinkedIn Settings & Privacy
• LinkedIn URL
• LinkedIn Profile Sections
• Tips to Maximize Your LinkedIn Profile
• LinkedIn Help

Please complete the survey at the end of this session. You will also receive an email with links to the
presentation and the survey within 24 hours. If you don’t receive the email, please send a message to
[email protected].
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What is LinkedIn?

LinkedIn is a global online tool that acts as a

networking portal between its members, with a
wide array of services supporting that networking
platform, such as people and company research and
a job search engine, among others.

A LinkedIn profile is the equivalent of a 45-second

elevator pitch, plus your resume, a marketing
statement, your business card, recommendations,
and keywords.

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Benefits of a Winning LinkedIn Profile
Increase your visibility and your chances of
Maintain a strong, professional
being found by recruiters via LinkedIn’s
online presence.
Recruiter Tool.

Promote your skills and Attract specific audiences by using targeted

abilities. keywords to create your brand.

Showcase recommendations
Feature skills endorsements from your
for your past or current
network.
performance.

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Becoming a LinkedIn Member

• Go to www.linkedin.com.

• Complete the fields to become a member. You must use an email account
and a password every time you log in to your account.

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LinkedIn Home Page

• Once you log in, you will be on your Home Page. The image below
showcases the Home Page main functions.
Personal notifications
(connections’ work
anniversaries, jobs
that match your
LinkedIn Messaging
profile, endorsements,
Search Bar system between you
etc.)
and your connections

Access to
your Access to
network jobs
posted on
LinkedIn

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LinkedIn Settings & Privacy

• Manage your password and

security settings
• Set your preferences for
how frequently you're
contacted by and through
LinkedIn
• Merge Accounts
• Manage your profile
visibility

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LinkedIn Settings & Privacy (Cont.)

• Information associated with your profile, management of the LinkedIn

experience, syncing option with calendar, payment options to upgrade
your account, third-party settings (i.e., Twitter), and the options to
close, hibernate, or merge accounts.
• Settings to help keep your account secure (passwords, phone
numbers, two-step verification, etc.).
• Options to make your profile and activity visible to those users chosen
by you.
• Houses preferences for how LinkedIn and other parties may contact
you, and options to manage your communication with LinkedIn Groups
and LinkedIn Messages.
• Management of how data is used on LinkedIn and preferences
regarding job seeking, including letting others know you are looking for
work and how associated accounts may use your data.
• Management of ads and content recommendations given to you by
LinkedIn based on the content of your profile.

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LinkedIn Settings & Privacy (Cont.)

https://www.linkedin.com/help/linkedin/answer/1275

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LinkedIn URL

As a LinkedIn member, you will receive your own public profile URL. LinkedIn allows
you to customize this link to a simple URL that you may use on your email signature,
resume, business card, etc.

To customize your LinkedIn URL:

• On your profile page, click on “Edit your
public profile” (top right).

• Edit the LinkedIn-provided URL by clicking

on the pencil (edit) icon.

• Customize your URL by typing your

name/last name in the text box and
saving the changes.

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LinkedIn Profile Sections
Best Practices

• Name and a professional headline.

• Professional photo of yourself.
• Summary of your professional qualifications
(“About” section).
• Current and past employers you worked for, as well
as position titles, job responsibilities, and
accomplishments.
• School(s) you attended, and degree(s) obtained.
• Professional training, certifications, affiliations and
volunteer work.
• Skills and expertise.
• Accomplishments, such as publications, patents,
courses, languages, etc.

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LinkedIn Profile Intro Section
Your profile Intro is the first section of your
LinkedIn profile. Ensure the content
represents you and identifies your brand as a
professional.
The Intro section has many fields to complete.
To enter or modify content, click on the pencil
icon that appears to the right of the section.
The most important fields are:

• Photo: Upload a professional picture of • Headline: Ensure your professional headline

yourself. Hats, sunglasses, other people emphasizes any keywords you want to use to
in the picture, or informal attire are not promote yourself.
recommended. • Contact Info: Enter information that will
• Name: Enter your name as it appears on facilitate your being contacted by others
your resume and as you want to be during your job search, such as your email
found via an online search. and/or phone number.

Other fields, such as your current company or the school(s) you attended, will be completed
automatically with the content you enter in those sections.
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LinkedIn Profile Intro Section (Cont.)
Open to: This option allows you to market yourself as an
active job seeker. Those who may have opportunities that
match your career goals, skills, and background will
immediately recognize that you are actively seeking
employment. Users of the LinkedIn Recruiter Tool will be able
to find you based on their filters, including “Open to” career
interests when they are searching for profiles.

• Click on the down arrow next to “Open to” and select “Finding a new job.”
• Define your “Add job preferences” criteria (job titles, location, and job type).
• Select “Recruiters only” or “All LinkedIn members” and add to profile.

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 LinkedIn Profile Intro Section (Cont.)

• Add profile section: Click to see the three main

categories of profile sections and use the drop-
down arrow to see all available subcategories.
Select the section you wish to update or add to
your profile. Once on the section, add content
to increase your keyword count, branding, and
visibility. Save your changes.

• More: Click on “More…” to share your profile

via email, save a copy as a PDF file, or build a
resume.

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LinkedIn Profile About Section
This is one of the most important sections of your profile. Write it with the reader
in mind while also selling your professional value. Use the pencil icon to edit its
current content.
About
1-Your personal mission “Strategy” and “growth” are the two pillars that drive my approach to corporate
statement, passions, marketing. These come to life in the form of big strategic visions with practical
philosophies and guiding plans to get there.
principles. I excel in leadership, advisory and coaching roles for growing organizations with
unconventional business models that are looking for creativity, drive, and
2-Your skills, knowledge, consumer knowledge to launch products or business lines to market. I have
experience and specialties that extensive experience in marketing leadership, business strategy, positioning,
you bring to the table inbound marketing development, content strategy, branding, product marketing,
(keywords) team building, demand generation, and funnel optimization. I am systematic,
efficient, innovative, and resourceful.
Accolades include “Best in Class” category wins at the Digital Marketing Awards
3-Your achievements, such as and Interactive Media Awards for campaign work while at P&G; honored by
professional accomplishments, Marketing Magazine as a Top 30 Under 30 for entrepreneurial endeavors including
associations or community a fashion label, LGBT bar-lounge, and my work building Canada’s largest Groupon
related honors and awards. competitor, TeamBuy.ca.
I measure success by demonstrating the positive impact of a sound strategy and
4-Your goals, what you can do financial profitability. If your organization is interested in a marketing professional
for others, and the “call to that can think outside the box and make things happen, let’s have a conversation.
action.”

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LinkedIn Profile Featured Section

Featured Section on Your Profile - FAQs | LinkedIn Help

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LinkedIn Profile Experience Section

Complete this section with your work

experience in reverse chronological order.
To complete this section, click on the
pencil icon to the right of the section.
• Write a short responsibility paragraph.
• Use active verbs when describing your
bulleted accomplishments.
• Write all position descriptions in past
tense. You may use present tense for
your current job, however.
• Standardize your writing style and • Main hard and soft skills
proofread all content. • Licenses and certifications
• Software/hardware (industry or job-specific)
• Maximize the value of the section by
• Relevant laws and regulations
including keywords that apply to you
• Internet tools and apps
and your experience.
• Technical names and acronyms
• Sales: Clients or categories of clients
For a list of industry keywords:
keywords-by-industry | resume-keywords | resume - jobera.com

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LinkedIn Profile Education Section

Complete this section with your

education in reverse chronological order.

To enter or modify information, click on

the pencil icon that appears in the right-
hand corner of the section.

• Enter University name, location,

degree(s) obtained, honor(s) received,
and/or GPA, if you believe this
information will add value to your
profile and your branding/marketing
strategy.

• You may also add a link to a URL or

media file.

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LinkedIn Recommended and Additional Sections

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LinkedIn Profile Volunteer Experience Section

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LinkedIn Profile Skills & Endorsements
Increase your profile’s visibility and your chances of being found by recruiters by adding
skills to the “Skills & Endorsements” section. These skills are part of your optimized keyword
list. You may add up to 50 skills.

• Add new skills by clicking on the pencil icon to the right of the section.
• In this section, your skills may be “endorsed” by others based on their knowledge of
your abilities.

To endorse others: Open the profile of the connection you would like to endorse, look for
their “Skills & Endorsements” section, find the skill you would like to endorse, and click on
the “+” sign.

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LinkedIn Profile Recommendations
Ask to be recommended
Ask your connections to recommend you for the work you have done to validate the
information in your profile, which could be compared with printed letters of
recommendation. To ask for a recommendation (from your own profile):

No recommendations on your profile Recommendations on your profile

Click on the pencil icon to the right of the
“Recommendations” section.
Select the person you would like to
recommend you and the position for which
you would like to be recommended.

The selected person will receive the

request via email or through a message
under the Messages icon at the top of their
LinkedIn Home Page or Profile Page.
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LinkedIn Profile Recommendations (Cont.)

Recommend your LinkedIn connections

To recommend one of your LinkedIn 1st degree

connections:
• Open the profile of your connection.
• Click on the icon in their Intro
section.
• Select the option “Recommend,” and
follow the prompts to write your
recommendation.

You may also request a recommendation from

this same menu.

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LinkedIn Profile Posts

Every time you create and share a post, upload a video, create and manage a professional
online event, or write an article, you are at the forefront of your network. These activities
increase profile visibility, bring people to your profile, improve the likelihood that you will
be found by your network’s contacts (if your post is shared), and your content could make
an impact on others.

LinkedIn Stories: Only on mobile app, LI members in the US and Canada (for now) can
create Stories to post to their professional Network to stay visible and to remind everyone
what they are up to. Resources to learn how to create a LinkedIn Story: Getting Started
With LinkedIn Stories - How To Post, What To Post & What To Expect - How To Share Your
Professional Moments on LinkedIn Stories - Technuter
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Tips to Maximize Your LinkedIn Profile
• Make sure your profile is public, accurate, up to date, and that it highlights your professional
accomplishments; proofread all content. Your profile should have:
• A professional profile picture.
• A headline that functions as a branding statement: It emphasizes any keywords you
want to use to promote yourself.
• A summary that tells people who you are and what you know.
• Your work history, in reverse chronological order, emphasizing accomplishments.
• A standardized writing style, and no typos!
• Update your profile and/or LinkedIn activity often to stay relevant.
• Connect with coworkers, as they are familiar with your skills and could recommend you or
endorse your skills on LinkedIn.
• You want to be found by recruiters and hiring managers, so optimize your keywords!
• Check your LinkedIn Messages as well as your personal email daily.
• Add your LinkedIn profile URL to your personal email signature and your resume – it will drive
people to click on it and see your LinkedIn profile.
• Network (online and face to face) with your LinkedIn contacts!
• Using LinkedIn regularly will not only make you more visible, but also help you stay abreast of
LinkedIn profile/function updates.

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LinkedIn Help
LinkedIn offers functional and technical support to all its members.
To use the LinkedIn Help function:

• Click on the “Me” icon on the LinkedIn Home Page Menu Bar.
• Click on “Help.”
• Use the Search Bar to perform help searches, Ask the Help Community, or Open
“Help” in a new tab to look for answers to your LinkedIn questions.

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 Any Questions?
• Please download the presentation from the
Materials icon and submit the survey.

• You will also receive an email with links to the

presentation and the survey within 24 hours. If
you don’t receive the email, please send a
message to [email protected].

• Stay safe and healthy!

Thank you!!

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