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Marketing Course Curriculum Overview

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mosaif
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8 views1 page

Marketing Course Curriculum Overview

Uploaded by

mosaif
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Subjects Number of Credits Grades

lessons
1st semester
Operational Environment of Corporations 30 3 Exam mark
Approach and Practice of Marketing 30 3 Exam mark
Management in the 21st Century 30 3 Exam mark
Effective Business Communication 30 3 Term mark
Consumer Behaviour and its Trends 30 3 Exam mark
Techniques and Methods of Economics and 30
3 Term mark
Management
Challanges in Marketing Management 30 3 Exam mark
Online Marketing and its Trends 30 3 Term mark
Marketing Information and Market Research 30 3 Term mark
Integrated Marketing Communication 30 3 Exam mark
Total 300 30
nd
2 semester
Marketing Planning and Marketing Strategy 30 3 Term mark
Online Market Research Methodology 30 3 Term mark
Social Media Marketing 30 3 Term mark
Brand Marketing 30 3 Exam mark
Trade Marketing 30 3 Exam mark
Generation Marketing 30 2 Exam mark
Artificial intelligence in Marketing 30 3 Term mark
E business Strategy for Corporate Executives 30 2 Term mark
Thesis Consultation 0 2 Term mark
Thesis 0 6 Term mark
Total 240 30
1st and 2nd semester 540 60

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