TRENDS
- Trend is something that covers almost all of human activities
- Video-Karaoke singers during festivities or celebrations. You would notice that song selections are
dependent of the singers. Older singers tend to opt for older songs while younger singers opt for
newer songs
- The trend toward portable music players, is another example which started with the invention of
big, heavy, portable “boom boxes” and transformed into personal CD players– continuing to grow
and change into the MP3 portable music player phenomenon that we see today.
- is a pattern of behavior demonstrated by a big number of people within a particular period.
Example of Trends
• gadgets
• teleserye
• social networking sites
• social advocacies
• drone technology
• denim jeans
• business process outsourcing
• online ticketing
• cashless transactions
FADS
- Trending ngayon sa YouTube ang… Trending sa Twitter ang… Trending ngayon sa Facebook ang…
You might get confused at these headlines from the News and ask, “how can these be considered
as trends based on the above discussion?”
- A Fad is something, such as an interest or fashion, that is very popular for a short time (Merriam–
Webster’s Learner’s Dictionary).
- A fad is a product that has little, if any, utility but is characterized by a quick rise in sales and
popularity followed by a quick decline in sales and popularity. This quick up and down in sales is
because fad products usually do not satisfy a strong consumer need.
- Nevertheless, fads seldom completely die out with some diehard followers remaining loyal.
- Now, if we will look back at the first paragraph above, you will now see that those things which
are advertised as “trending” in YouTube, Twitter, Instagram, Facebook or any popular social media
platforms are not actually trends but are merely fads.
Examples:
• hula hoop
• yo-yo
• virtual pets
• Pokémon Go
• Hello Kitty
• Loomband
• Candy Crush App
• iPod
• kalyeserye
• Friendster
• “Gangnam Style” song
A fad is an intense but short-lived fashion. It is a widely– shared enthusiasm for something, especially one
that is short-lived. It is a temporary fashion, a craze, interest, or activity that people follow enthusiastically,
but lasts for a short period of time.
How does a trend differ from a fad? To simply put it, a fad has a definite beginning and a definite end while
a trend though has a certain beginning at a certain point in time or history but, it evolves and changes as
it continues to grow.
The table below summarizes the distinction between a fad and a trend according to Arzadon et.al. (2018).
