Franchising usa

$5.95 www.franchisingusamagazine.com

The magazine for franchisees VOL 08, ISSUE 3, feb 2020

Bach to Rock
Franchisees
Represent a New
Trend Among
Gen-Xers

special feature
franchises
in your price
range

how to better
engage your
franchisees
LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE
 ®

Generations
in business
Families succeed together.
Since its founding, the Subway® brand has valued family. The past 54
years would not have been possible without help from our world-class
Franchise Owners, Business Development teams and their families from
around the world. See how far the Subway® family can lead you. Your
new opportunity is available now.

800.888.4848
Thank you to all the families
within the Subway® team, subway.com/franchise
including the Daltons, the
Grewals and the Hammonds. [email protected]
Subway® is a registered trademark of Subway IP LLC ©2019 Subway IP LLC
Franchising USA
 a nchsing
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Franchising usa
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usa usa
The magazine for franchisees

FRANCHISING USA
VOLUME 8, ISSUE 3, 2020
president:
Colin Bradbury. [email protected] f r o m t he p u bl i s he r & e d i t or
Publisher:
Vikki Bradbury. [email protected]

advertising: Welcome to the February issue of Franchising

[email protected]
USA.
Editorial Department:
managing editor: If you’ve been dreaming about owning your own business but have been intimidated
Diana Cikes by the costs associated with getting started, it’s time to wake up and take some
[email protected] action to turn that dream of franchise ownership into reality. There are now various
Editorial team: low-investment franchises available, making it easier for would-be entrepreneurs to
Gina Gill finally get in the game. Our Special Feature on Franchises in Your Price Range in this
Rob Swystun issue takes a look at this lower cost franchising category, with home-based businesses
Production: taking the lead along with various personal service franchises.
[email protected] On the Cover this issue is Bach to Rock, a music school franchise that’s currently
DESIGN: seeking qualified candidates to open franchise locations in major metropolitan
Jejak Graphics. [email protected] markets throughout the country. Turn to page 10 to learn why franchisees of this
franchise represent a new trend among Gen-Xers and how they are embracing change
COVER IMAGE:
and becoming entrepreneurs in second careers.
bach to rock
Our Veterans in Franchising Supplement dives into some interesting and inspiring
CGB PUBLISHING
stories of veterans who transitioned into franchise ownership. Read how one veterans’
Canadian Office:
Sidney B.C Canada military values led him to a shaved ice franchise, and learn the Strategies to Recruit
and Retain Veterans in Franchising from the founder and CEO of a home cleaning
U.S. Office:
services franchise that actively recruits veterans. In this issue you can also learn how
800 5th Ave, #101 Seattle, WA 98104-3102
Veterans Float for Free at True REST Float Spa and find out how Veterans Get a
Sales: 847 607 8407
Editorial: 778 426 2446
Dedicated Franchise Expo in March.
www.franchisingusamagazine.com Remember to get caught up on the latest in Industry News on pages 6-9 and be sure to
Proud member of the IFA: check out some of the investment opportunities available in our A-Z Directory listed at
the back of the magazine.

Happy reading!

SUPPLIER
FORUM
International Franchise Association
1501 K Street, N.W., Suite 350 “The way to get started is to quit talking and begin doing.”
Washington, D.C. 20005 ~ Walt Disney
Phone: (202) 628-8000
Fax: (202) 628-0812
www.franchise.org

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not
represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying
on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that
it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Franchising USA
contents On the Cover
february 2020

10 Cover Story – Bach to Rock Franchisees Represent

a New Trend Among Gen-Xers

16 How to Better Engage Your Franchisees

23 Special Feature: Franchises in Your Price Range

10

In Every Issue
6 Franchising News
Announcements from the Industry

23 Franchises in Your Price Range Feature

14 41 Veterans Supplement
News and Information for Veterans in Franchising

52 A-Z Franchise and Services Directory

Expert Advice
14 Epic Paradigm Shift Looming: Franchising Offers A Solution
George Knauf, Senior Franchise Business Advisor, FranChoice

16
16 How to Better Engage Your Franchisees
Jeff Oddo, President, City Wide Maintenance and City Wide Franchise

18 3 Ways Media Coverage Can Boost Your Lead Gen Funnel

Heather Ripley, CEO, Ripley PR

20 Put Down the Pom-Poms: Moving Past the Cheerleader

Approach to Sales Management
Rene Zamora, Founder, Sales Manager Now

18
Franchising USA
 23
FRANCHISES IN YOUR
PRICE RANGE FEATURE
On the Cover
34 Franchises in Your Price Range
32 Do I Have Time For This?
38 Breaking Down Barriers to Growth for SMBs 28
In Every Issue
24 Feature News

32 Feature Article

Expert Advice

32 Do I Have Time For This?

David Banfield, President, The Interface Financial Group
32
34 Franchises in Your Price Range
Rick Bisio, Franchise Coach, FranChoice

38 Breaking Down Barriers to Growth for SMBs

Christopher Johnson, Senior Vice President and President,
Global Financial Services, Pitney Bowes

34

38
Franchising USA
 what’s new!
f ra nchising usa

Vitality Bowls Positioned for Expansion in

2020 After Robust 2019 Franchise Growth
After wrapping a strong year of
growth, superfood café Vitality Bowls
is targeting an expanded footprint in
2020.
Vitality Bowls expanded its footprint in
North America in 2019 with 23 newly
signed agreements and 17 new store
openings, resulting in a 29 percent year-
over-year increase in gross sales from
2018 to 2019.The brand also entered into
five new markets – Michigan, Mississippi,
North Carolina, Ohio and Washington.
“After a strong year of sales and franchise
growth, it’s an exciting time for us to
look ahead to 2020 with the incredible
of our success but we remain focused on and operational leadership supporting
momentum of our franchise system driving
our future and the continued expansion of franchisee sales and operations, as well as
us forward,” said Roy Gilad, CEO of
Vitality Bowls.” furthering the franchise opportunity for the
Vitality Bowls. “The results of 2019 were
Vitality Bowls also welcomed new brand as a whole.
a strong indicator of what our franchise
system is capable of and now we’re ready leadership in 2019 with David Malinowski For more information about franchise
to use that growth as a springboard to joining as COO. As COO, Malinowski opportunities with Vitality Bowls, visit
continue to propel us forward. We’re proud is responsible for the national strategic franchise.vitalitybowls.com

Nick Titus Named President of

Minuteman Press International
Minuteman Press International, the strong and we are in a very good position
world’s leading design, marketing, for continued growth.”
and printing franchise, is proud to Nick continues, “Our three main goals are:
announce the promotion of Nick Titus 1. to get our stores’ average to $750,000
to President. per year in sales; 2. to get our systemwide
Nick is the third-generation President gross sales to over half a billion dollars;
of Minuteman Press, which remains a and 3. to reach over 1,000 locations. We are
family-owned and operated franchisor with pushing our support staff to conduct more
World Headquarters in Long Island, NY individual meetings and evaluations to help
and nearly 1,000 independently owned and ensure strong profitability and help make
operated franchises worldwide. Previously, recommendations for continued growth.”
Nick was Vice President of Marketing. Bob Nick Titus concludes, “I am very honored
Titus will remain the Company’s CEO. and humbled for this opportunity. I have
Nick Titus says, “We have a tremendous some huge shoes to fill and I don’t take that
company with incredible people who care lightly. I am very excited to continue with
about its success. Most importantly, the the core values we have instilled in our
foundation and strength of our organization organization and to have the opportunity For more information on
relies on having dedicated franchise to take our already great franchise to the Minuteman Press International, visit
owners. I believe that our company is next level.” minutemanpressfranchise.com

Franchising USA
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Tropical Smoothie Cafe® Signs More Than

200 Franchise Agreements and Opens 124
Cafes in 2019
Fast Casual Concept Surpasses 830
Locations and Reports Eighth Consecutive
Year of Positive Same-Store Sales
Tropical Smoothie Cafe, a leading national fast-casual cafe
concept known for both its better-for-you smoothies and food
with a tropical twist, announced its significant achievements
in 2019, reporting its eighth consecutive year of same-store
sales growth.
During 2019, the brand opened 124 cafes in key markets
throughout the U.S. such as Dallas-Fort Worth, Tampa and
Chicago and signed 213 franchise agreements, with more than
60% of those agreements coming from its existing franchisees.
As a result of its rapid expansion and success achieved, Tropical
Smoothie Cafe was recognized amongst Fast Casual’s Top 100
Movers and Shakers, Nation’s Restaurant News’ Top 200 and Top “We’re proud to reflect on 2019, recognizing it as a record-breaking
10 Fastest Growing Chains, as well as Franchise Times’ Fast and year for Tropical Smoothie Cafe as we opened more cafes and sold
Serious. more franchise agreements than any other year in our company
The brand’s aggressive growth goals for the Midwest and history. To top it off, we experienced same-store sales twice the
Western United States resulted in major milestones, opening its industry average, further positioning us as a standout brand in the
750th cafe in Sugar Land, Texas and its 800th cafe in Arlington segment and a viable investment strategy for experienced multi-
Heights, Illinois. These expansion efforts have been followed by unit operators or those looking to franchise for the first time,” said
the signing of several multi-unit franchise agreements in various Charles Watson, CEO of Tropical Smoothie Cafe, LLC.
markets throughout the regions. tropicalsmoothiefranchise.com

NEXTAFF Partners with Dane

LaRiviere to Open in Denver
NEXTAFF, an industry leader in contractors and clients alike,” LaRiviere
identifying quality talent for businesses, said. “I’ve been a part of the Denver
announced today the company has business scene for two decades, and I’ve
joined forces with Denver entrepreneur watched it grow and adapt. The timing
Dane LaRiviere to open NEXTAFF’s is perfect to introduce the NEXTAFF
first location in Colorado. method, which will allow us to work with
LaRiviere has been involved in the Denver clients to offer not only the best fit to fulfill
staffing industry since 2003, with more their employment needs, but also the right
than a decade of commercial experience. fit. We’ll be able to bridge the gap of zero
He has helped find solutions for more unemployment and hard-to-find employees
than 500 team members across various for the customers and clients that we
industries, gaining experience through service.”
positions at both Schneider National and NEXTAFF offers a proprietary recruiting
3PL. method called X-FACTOR™, which departments traditionally do.
“NEXTAFF has an amazing reputation in combines hiring methodologies that are For more information about NEXTAFF
the industry for offering innovative and statistically proven to outperform what staffing sources in Denver, please visit
quality solutions, as well as support to typical staffing agency competitors and HR www.nextaff.com

Franchising USA
 what’s new!
f ra nchising usa

Atticus Franchise Group Continues Rapid

National Growth with Massage Envy
Atticus Franchise Group and Massage Envy, the leading
provider of therapeutic massage and skin care services in the
U.S. across its franchise network, are pleased to announce a
partnership for nationwide growth.
The Atlanta-based private equity firm is already a multi-unit
Massage Envy franchisee with a number of locations in the South,
Midwest and Mountain States. Keeping on track with its goal of
rapid growth, Atticus most recently acquired Novarus Capital
Group’s 18 Massage Envy locations in Colorado.
Through 2020, Atticus intends to maintain its growth by acquiring
existing franchise locations and building out new franchise
locations in Alabama, Arkansas, Iowa, Kansas, Louisiana,
Mississippi, Missouri, Montana, Nebraska, North Dakota, South
Carolina, South Dakota, and Wyoming. In addition, Atticus will
continue their growth in Colorado, Florida, Georgia, Minnesota, facials in partnership with professional skincare brands such as
Nevada, North Carolina, Utah, and Virginia where they currently Obagi and Jan Marini. Starting in early 2020, Massage Envy will
own Massage Envy franchise locations. be offering a new solution for those who suffer from acne-prone
Massage Envy continues to rapidly expand its menu of innovative skin with the addition of the Acne Facial Series, which delivers
services. In addition to therapeutic massage and Total Body Stretch, new customizable facials and take-home products from Proactiv.
in 2019 it introduced Rapid Tension Relief along with high-end www.massageenvy.com/own-a-franchise

Restaurant Industry Veteran Joins Farmer

Boys as Senior Vice President of Operations
Farmer Boys, the farm fresh fast casual both the restaurant and corporate level,”
concept known for its award-winning said Wetzel. “Our goal is to capitalize on
burgers and exceptional service, has Farmer Boys’ great reputation and put
added restaurant industry veteran Dave systems into place that will streamline
Wetzel as its new Senior Vice President operations and help make the job of
of Operations. restaurant team members easier and more
effective.”
In this role, Wetzel is responsible for
“Dave has vast experience working with
overseeing both company and franchise
nationally and locally-recognized quick-
restaurant operations and will play a key
service concepts, and we’re excited for
role in defining the strategic direction for
his passion and expertise to enhance the
the brand and overseeing field execution.
experience of our team members and
Wetzel brings with him more than 35 years
customers alike,” said Karen Eadon,
of restaurant industry expertise, including President and COO of Farmer Boys. “He
over two decades devoted to quick-service has helped build numerous brands through
concepts like Del Taco, Taco Bell, and El superior operations systems and strategic
David Wetzel Will Provide Pollo Loco. growth, and we have full confidence that
“Farmer Boys is already known for its he will continue to have the same proven
Strategic Oversight and results with the Farmer Boys organization.”
exceptional customer service, so I’m
Direction for Restaurant looking forward to joining the team to To learn more about Farmer Boys, visit
Operations help enhance everyday operations at www.farmerboys.com

Franchising USA
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Page 9

Bay Area’s Curry Up Now Secures

Investment From Liquid 2 Ventures
The Strategic Investment Will Support The
Growth Of Fastest-Growing Fast Casual
Indian Concept in U.S.
Curry Up Now, the nation’s largest and fastest-growing
Indian fast casual concept, has attracted a new investment
from seed-stage venture capital firm Liquid 2 Ventures (L2V).
This investment comes at a pivotal time, as the Indian fast
casual has more than 50 franchise and corporate locations in
varying stages of development across the United States.
“We’re honored and excited to have the support of Liquid 2
Ventures, an investor who can bring both financial capital and
a wealth of experience to support our efforts to strategically
grow Curry Up Now,” said Curry Up Now’s Co-Founder Amir
Curry Up Now concept; while at first glance restaurants don’t seem
Hosseini.
like a typical venture capital investment, we’ve seen companies
Liquid 2 Ventures is a seed-stage venture capital firm created for such as Sweetgreen achieve venture growth,” said L2V General
technology startups, but the Curry Up Now investment marks Partner Joe Montana. “Curry Up Now represents a big opportunity
the firms first foray into the restaurant industry. L2V was built combining great product, in this case, amazing food, with a
by a team of ex-founders including Joe Montana, Hall of Fame management team that is using the cutting edge of software to bring
Quarterback and serial angel investor, plus Mike Miller and startup-style growth to the QSR world.”
Michael Ma.
For more information about Curry Up Now, visit www.
“We are very excited about the investment opportunity in the curryupnow.com and follow @CurryUpNow on social media.

Delta Restoration Services Raises Nearly

$3,000 for Disaster Relief Organization During
Holiday Giveback Campaign
All Hands and Hearts communicates and Puerto Rico, with its efforts focusing
directly with local leaders and community on not only restoration, but rebuilding
members and then deploys its unique with more resilient and safer structures. Its
model of engaging volunteers to enable international programs include projects in
direct impact, helping to build safer, more Mexico, The Bahamas and Peru, to name
resilient schools, homes and infrastructure. just a few. Notably, 96 cents of every dollar
Delta Restoration Services locations across the organization receives goes directly to
the country made a donation to All Hands its programs. All Hands and Hearts earned
Delta Restoration Services®, a and Hearts for each new restoration job a 4-star rating by Charity Navigator six
nationally recognized and award- they began between Nov. 1 and Giving years in a row and a “Perfect 100” score on
winning franchise brand that provides Tuesday (Dec. 3). Charity Navigator’s rating system, which
evaluates financial health, accountability
restoration services to commercial The funds that were raised for the nonprofit
and transparency. Less than one percent
and residential properties, announced will go to immediate and long-term
of rated nonprofits have received this
today that it has raised nearly $3,000 programs that provide essential relief to
distinction for financial and operational
for All Hands and Hearts, a nonprofit communities impacted by natural disasters.
efficiency.
organization that supports communities All Hands and Hearts is currently running
devasted by natural disasters. disaster-relief programs in Texas, Florida deltafranchise.com

Franchising USA
cov er sto ry
B a c h to R o c k

Bach to Rock
Franchisees Represent a
New Trend Among Gen-Xers
Embracing Change and Becoming
Entrepreneurs in Second Careers
The franchise’s steady growth has come, in ranked by population.
Bach to Rock 2R
part, because it appeals to a cross-section
“Bach to Rock franchisees are coming
America’s music school of eager entrepreneurs and passionate
to us after successful careers in other
music lovers who hope to restyle the music
for students of all education industry by owning a Bach to
professions, fueled by a passion for
music and music education. They have
ages, has instructed Rock music school. They are transitioning
demonstrated success in managing
to second careers after achieving success
over 55,000 aspiring something, whether that’s as vice president
in other professions. Simultaneously, they
or president within a company or whether
musicians since opening see the profit potential of a sustainable
it’s their own business. Plus, they are
franchise in a market that’s largely
its first school in 2007 and involved members of their community,”
untapped. Presently, Bach to Rock is
said Brian Gross, President of Bach to
comprised of 6 corporate schools and 35
it is trending to become a franchisee-owned schools. Nineteen of
Rock.
$25 million brand. those schools are in eight Top Ten markets, Bach to Rock is profiling top franchisees to

Franchising USA
 cov er sto ry
Page 11

dive into this trend to inspire others about

the unique proposition of becoming a Bach
to Rock franchisee in a second career.
Meet Bach to Rock Franchisees Andrew
and Jennifer Flickner, owners/directors of
B2R, Carmel Indiana
• Bach to Rock/Carmel has been open
since August 2018
• The school has exceeded target by 30
percent in the first year
• A second location is in development
• Approximately 425 students are
enrolled, with the most popular class
being piano, followed by guitar and
voice
Married for 29 years, four children, and
two successful careers. The Flickners led a
beyond. His knack for analytics and
busy and rich life before changing careers
managing details surfaced and ultimately
and deciding to open their own B2R school “The franchise’s steady
led him to a successful 25-year career in
in August 2018. But what led them to B2R growth has come, in part,
R & D engineering and management. Yet
and how have they become so successful?
Andy’s passion for music never waned because it appeals to a
Andy, an engineer in his former and he played part-time in bands and did cross-section of eager
professional life, is a musician at heart. solo gigs in the Indianapolis area. In early entrepreneurs and passionate
Presently, he and his oldest son, Stephen 2017, he felt a change in the wind with his music lovers who hope to
are in a duo that performs locally. Andy employer at the time, and he began to think restyle the music education
began playing piano and guitar at age about alternative career paths. Music
industry by owning a Bach to
eight, and his love of music continued into was in his heart and soul. Some internet
Rock music school.”
his adult life. However, Andy’s interests searching started, and he found Bach to
shifted as he advanced into college and Rock. He was convinced it was his future.

Franchising USA
cov er sto ry
B a c h to R o c k

“Bach to Rock franchisees are coming to us after successful

careers in other professions, fueled by a passion for music and one franchise for Children’s Enrichment
music education.” - Brian Gross Programs for 2019 by Entrepreneur
Magazine as part of its Franchise 500
ranking. Additionally, Bach to Rock was
Jennifer started her career as an elementary The Flickners attribute their success to ranked #45 in the Top 100 Franchises
hard work, persistence, sticking to the for 2019 by Franchise Gator. In 2018,
school teacher and later continued as an
Entrepreneur ranked Bach to Rock #31
educator/event planner at a local high franchise development plan, tackling
in the Top 150 Franchises for Veterans.
school. In between, Jen took a break from issues head on and finding resolutions
Furthermore, Franchise Times has
full-time teaching to pursue an even more in a positive way. They also put great
ranked Bach to Rock as one of the 500
important full-time job, raising her and faith in relationships. At the top is their
Powerhouse Brands and has also included
Andy’s four kids. Jen’s strong foundation relationship with each other and their
it on its Next 300 Franchise System list.
in education, her innate ability to multi- children, followed by their connection with
the B2R corporate team, their staff and Bach to Rock is currently seeking qualified
task and her management skills were key
importantly, the rapport they’ve cultivated candidates to open franchise locations in
factors in the couple’s decision to open a
with their customers. Their school reflects major metropolitan markets throughout the
B2R school. Andy and Jen knew they had
their personalities – warm, welcoming, country. Bach to Rock is an opportunity
complementary traits and strengths, and
positive, passionate, knowledgeable and for entrepreneurs to build a business that
the utmost faith in each other to embark
full of talent. is dedicated to helping children and adults
on this new chapter. Jen often remarks
learn to play the music they love.
that Andy is very thorough and analytical Learn more about the Flickners and their
researching important decisions and Andy successful Bach to Rock franchise. To learn more about music school
franchise ownership opportunities with
notes that Jen brings great “warmth, joy
and structure to our school.” Their entire Bach to Rock – A Bach to Rock, as well as its veteran and
franchise referral programs, contact
family is involved with the school, loves it Franchise Opportunity Ralph Rillon, vice president of franchise
and it has brought them closer than ever.
with Industry Stature development, at 1-855-227-7570 or
But how have they become so successful in [email protected], or visit
just over a year? Bach to Rock has been named the number www.bachtorockfranchise.com

Franchising USA
 FRANCHISE THE
FLAVOR OF
NEW Y RK

What Nathan’s did to hot dogs, RELISH THE PERKS

we’re doing again to New York’s finest, OF BEING FAMOUS
fastest and most fast-casual casual cuisine. • 103 years of global
brand power &
• Fresh Angus Burgers
consumer loyalty
• Premium Heroes
• High profits, low cost
• Hand-Breaded Chicken & Onion Rings
• Best-in-class training &
• The World’s Best Hot Dogs & ongoing support
Fresh Crinkle Cut French Fries
• Flexible, adaptable
restaurant designs

f i n d o u t m o r e t o d ay email us visit our site

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale
of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the
U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. There are also countries outside the U.S.A. that have laws governing the offer and sale of franchises. If you
are a resident of one of these states or countries, we will not offer you a franchise until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.
ex per t advice
George Knauf | Senior Franchise Business Advisor | FranChoice

Epic Paradigm Shift L

Franchising Offers A Sol
for workers to follow. Students picked a same questions over and over. As a general
specialty and prepared to put their mind to rule 97% can be handled by a computer
work for the brands they would work for. programed to serve up the answers and
The next transition is looming... seem to be human. For the other 3% maybe
a person is brought in.
Rosie the Robot made life easier for the
Jetsons, this was one of countless examples This same thing is happening over and
in the movies and television of how over in corporate Americana and it is not
automation would take over easily defined slowing down.
tasks so we could live better lives. Any job with a task or tasks that can be
In some movies it was us against the programmed once then repeated are at risk
machines, this may actually be closer to of being replaced by a well programmed
how employees will view these technical computer. Think accounting, finance,
advances in the workplace as they come research, analytical, customer service and
George Knauf
home to roost. Automation sounds great much more.
when it makes your job easier, it is less fun People will move out and jobs will be
One of the biggest people when it replaces your job. handled by cloud computing.

migrations in the history The demise of manufacturing jobs has What can you do?
more to do with factory automation than First, be cognizant of the coming changes.
of corporate America is overseas factories do. No, the technology Those who act first will have the best
about to begin. that replaces workers does not look like opportunities for great outcomes.
Rosie the Robot.
First workers migrated from agricultural Second, Build your plan. There are a
The corporate version of that worker number of ways to replace your job with a
fields to big cities to become craftsmen
replacement will be Artificial Intelligence. cash flow you can control. You can start
as farming became more efficient and
machine based. There is not some big box with a man made an independent business, buy and rent real
brain… Artificial Intelligence, or AI, is estate (or fix up and flip). Alternatively, my
Then Henry Ford perfected the assembly
simply a set of algorithms or rules that favorite, find your perfect franchise.
line process so skilled craftsmen migrated
smart kids designed as a way for computers
to those big factory jobs to stay employed Franchises can offer proven business
to do more work than they used to. The
when assembly lines replaced the need for models, training, support, marketing,
goal is to have computers take over simple
craftsmen. supply chain, technology, branding and
or relatively repetitive tasks that people
As factory jobs became more efficient, have traditionally performed. other owners doing the same thing you are
moved overseas or assembly lines became as a secondary support system.
Here is an example we see often today.
automated, workers moved into cubicles With thousands of choices and a strategic
Have you gone to a website and a box pops
and corporate jobs where their minds were advantage in finding one that is perfectly
up with what looks like a customer service
put to work churning out productivity for fit to you there may be a benefit in having
agent asking if you need help?
their company. some help finding it. I get to do that with
That was not a person… I know, I thought people daily and it can be a very uplifting
We built a National school system to
it was too. and confidence building process to have a
support this infrastructure starting in the
industrial revolution. We built systems Customer service inquires tend to cover the seasoned guide.

Franchising USA
 ex per t advice
Page 15

Looming:
lution
Get into business before the rush. At
some point the movement of people out
of corporate roles and into ownership will
cause crowding, much like the rush hour
traffic they will no longer be subject to.
You can begin building your plan now,
without leaving your job. There are ways
to keep your job and begin building a
second cash flow that you can build until
you are ready to transition out.
Surround yourself with positive support
and cheerleaders. The workplace will
become much more toxic than it already is
when this AI paradigm shift begins. The
people you surround yourself with will
have a big influence on your outcome.
It is an old rule in business that change
opens up opportunity. As AI settles into
the workplace there will be people that are
proactive and set up great next steps, as
well as those that complain and do nothing.
You have the opportunity, a window, to be
proactive and create the future you desire.
What will your success story be? Let’s go
find it!
George Knauf is a highly sought after,
trusted advisor to many of the top
franchise ownership groups in the world.
With over 25 years of experience in both
start-up and mature business franchise
operations he is uniquely qualified to
advise individuals that have dreamed
of Building their own empires. Whether
you have an existing portfolio or
searching for your first franchise, he can
help you to pursue your dreams. Contact
the Franchising USA Expert, George’s
Hotline: 703-424-2980.
www.MyPerfectFranchise.com

Franchising USA
ex per t advice
Jeff Oddo | President | City Wide Maintenance and City Wide Franchise

How to
Better
Engage
Your Franchisees

“In order to find sustainable happiness within your franchise

[franchisees] have to feel a sense of belonging, so allow them to
have an open environment where feedback is welcome.”

more they are able to participate within the and give them a call, it is important to ask
As a franchisor, it is your
franchise system, the greater chance they yourself, “why am I having this call?” As
responsibility to ensure have for success. a CEO, your calls to franchisees should
the entire franchise be about learning more about them and
Below are four ways to get your
gaining insight on how their business is
system is successful. franchisees more involved in the
going. It is also an opportunity for them to
franchise system:
However, not every know you are there to support them, so you
should be asking questions like “how can I
franchisee is the same.
You are often dealing with many
1 Communicate with your
franchisees
help you?,” “what’s working for you?,” and
“what’s not working well and how can we
different personalities and growth paths, Although there are times when change that?”
and everyone may not be as immersed communication to the entire franchise
as you want them to be. Fortunately,
there are steps you can take to create an
environment that gives them the room
system – such as emails and newsletters
– are beneficial and necessary, nothing
beats being able to connect with them
2 Have a yearly convention
Franchise conventions are a great
opportunity for the franchisee to get
and opportunity to engage. Ultimately, the one-on-one. Before you pick up the phone excited about the year to come and hear

Franchising USA
 ex per t advice
Page 17

speak at convention. Franchisees get a lot

of value in hearing from each other, so it
is important to think about how to include
them in your convention.
Annual conventions also allow face-to-
face conversations with a franchisor,
without either party having to book an
extra trip. As a franchisor, it is important
to make yourself available by stopping
into learning sessions or floating between
rooms. You will find franchisees ask you
more questions during convention because
of the accessibility. Additionally, when
franchisees are away from the daily grind
of life they are able to think differently. Jeff Oddo
Meaning, they have room to formulate
questions they’ve always wanted to ask,
but haven’t had the chance to process the
information enough to form a question. 4 Listen to your franchisees’
thoughts and opinions
You can learn a multitude of things from

3 Reinforce good practices

and offer leadership
opportunities
your franchisees – they all have different
perspectives and experience different
challenges and opportunities in their
Often when people are given the right markets.
leadership opportunity, it inspires them
Take the time to ask your franchisees
to rise to the occasion. At City Wide,
we have a Franchise Advisory Council. questions and make room in the
Members of this internal committee conversation for their feedback. In order
help strengthen our organization by to find sustainable happiness within your
providing recommendations to the franchise they have to feel a sense of
Home Office based on feedback received belonging, so allow them to have an open
from franchisees throughout the entire environment where feedback is welcome.
system. The franchisees voted onto this Asking someone for their advice and
council have demonstrated their ability actively listening to what they share makes
to successfully run their business while them feel like a contributing member to the
being engaged with the franchise system. franchise. If you believe you can grow and
Being given this opportunity motivates learn from others, then you should always
franchisees to put their best foot forward.
be seeking out your franchisees’ opinions.
how involvement can be beneficial to them. It allows for the thought leaders and
Hearing them may even spark new ideas
Convention is always the most exciting those who are already building strong
on how you and your team can build a
time of the year for the franchisee. This is relationships in their markets to get
a chance for everyone to come together and stronger business.
recognized for their work.
spend time with one another while being Remember, the only way to find out how to
This council is beneficial to both the
recognized for their accomplishments help a franchisee is to listen to what they
franchisee and you, the franchisor. For
over the past year. It serves as a reminder have to say. Only then can you determine
the franchisee, it gives them a chance to
they belong to something larger than what you can do to help.
show their leadership skills, make the
themselves.
voices of their constituents heard, and Jeff Oddo is the president of City Wide
An annual convention also encourages build a stronger connection with the team Maintenance and City Wide Franchise,
franchisees to reach higher. For example, at the Home Office. As the franchisor,
a sales and management company in
during award ceremonies, franchisees having thought leaders represent your
the building maintenance industry with
may be inspired to do more in their organization internally and within their
more than 60 franchise locations across
communities when they see their peers own communities will help leave a lasting
the United States and Canada.
doing it. Another way to leave them impact through system improvements and
inspired is by hearing fellow franchisees evolution. www.citywidefranchise.com

Franchising USA
 3
ex per t advice
Heather Ripley | CEO | Ripley PR

Ways Media
Coverage Can
Boost Your Lead
Gen Funnel
“As more people hear, trust and relate to your brand message, you’ll
find more qualified leads entering your funnel, setting your brand up for
phenomenal growth.”

But in my experience, the tried and Facts and figures won’t cut it by
true marketing methods are still the themselves. Your prospects want to
most reliable. Earned media — features feel a connection with your brand, and
produced by journalists about your brand earned media is a great way to create that
— is still one of the best ways to reach connection. Media opportunities for your
your franchise prospects. According to franchise executives and franchise owners
Heather Ripley
Cision, earned media is still viewed by can make your brand more desirable,
audiences as the most authentic form of adding a relatable human face and
The marketing world has marketing. personality to your brand identity.
seen more changes in While it might seem less direct than For maximum effect, try to find media
targeted online ads, earned media is opportunities that will reach your ideal
the last decade than in prospect, and be sure to include your
effective at planting the seeds of brand
the previous 50 years curiosity in potential franchise owners. The brand’s contact information and a call to
combined. right strategy can turn that curiosity into action in every interview you gain.
solid, qualified leads for your franchise.
The rise of social media and new online
marketing channels have made the battle
Here are a few tips that can get you there.
2 Hone the Message
With a solid franchise public relations

1
for leads even more intense, with new Create a Connection strategy, it’s possible to reach leads in all
methods of lead generation turning almost phases of the buyer’s journey, driving them
No matter how small the transaction,
everything into a marketing message. into your lead gen funnel and converting
people want to feel good about their
With every space saturated with marketing, purchases. Putting out a good product or them to qualified prospects.
consumers are adjusting quickly. They service isn’t enough. Consumers want Stories about your franchisees’ success and
start to distrust messages as soon as to buy from brands that align with their growth can get people interested in your
they see them as advertising, meaning values and lifestyle. And that’s even more brand. These include new store openings,
that marketers are switching tactics at a important when they’re researching a expansions, awards and lists, and even new
lightning pace, too. franchise opportunity. key hires in your corporate headquarters.

Franchising USA
 ex per t advice
Page 19

They highlight the value proposition of

your brand, showing that you are growing “With a solid franchise public relations strategy, it’s possible to reach leads
and your location owners are building in all phases of the buyer’s journey, driving them into your lead gen funnel
wealth. and converting them to qualified prospects.”
Informative interviews and thought-
leadership pieces can attract more qualified
media coverage into your blogs and website story pitches, not just to your franchise
leads by answering high-level questions.
can boost SEO, getting your brand higher goals, but to the publication’s audience. A
Don’t be afraid to get technical. You’re
in Google search results. It also gives you public relations agency with deep expertise
reaching leads in the research phase of
a chance to highlight the best stories for in the franchise space will already have
the journey, and they want to know the
leads who are actively researching your those relationships in place, and they’ll be
specifics of what makes your franchise
brand. able to hit the ground running with your
great.
message.
Encourage your executive leadership and
Showcases of high-performing location
corporate team to share earned media An agency can also recommend the best
owners and personality pieces about
coverage and to be active on social media ways to leverage that coverage to achieve
franchise leadership can seal the deal.
overall, not just posting but responding your franchise goals. As more people hear,
These features show prospects that it’s not trust and relate to your brand message,
and engaging. According to Sprout Social,
just possible but also likely that they will you’ll find more qualified leads entering
70% of consumers feel more connected to
succeed with your brand. your funnel, setting your brand up for
brands whose CEOs are active on social
media. Let earned media create a talking phenomenal growth.

3 Share the News

Another advantage of earned media is
that it builds your overall brand collateral,
point for them. The interaction will make
them more relatable and attractive to your
leads.
Heather Ripley is CEO of Ripley
PR, a global public relations agency
specializing in B2B and franchising.
giving you content for sharing on social
Orange Orchard, a division of Ripley
media and blogs. Through these channels, Partner with a Pro PR, champions franchisors that cater to
you can boost the piece’s message even Garnering earned media opportunities environmentally-conscious consumers.
further, getting even more mileage and takes a lot of know-how and a lot of work. For additional information, visit
media airtime for your franchise brand. You have to develop relationships with www.ripleypr.com or
Building the external links from earned journalists and media outlets and tailor www.orangeorchardpr.com.

Franchising USA
ex per t advice
Rene Zamora | Founder | Sales Manager Now

Put Down the Po

Moving Past the Ch
Approach to Sales M
drive to succeed. They want to know doomed from the start? In many cases,
what’s expected, what the company’s they simply don’t have the knowledge
goals are, what tools they have, how of how to lead a sales team. They forget
the compensation plan works, and then that the internal and external processes
they will strive to make meaningful for running a business are different.
contributions. These individuals are The internal systems might be well-
creative and innovative in their problem conceived, tested and proven effective.
solving and have a sincere interest in That’s what the franchisee purchased
manifesting win-win situations for from the franchisor. On the other hand,
customers and the company they represent. it’s different for salespeople. They spend
Individuals who are not self-motivated rely the bulk of their time in their prospects’ or
on external incentives or ongoing direction. customers’ environments. As a result, they
Unfortunately, for some businesses, this don’t experience the same predictability
can become a financial burden. That’s and take rejection hits all day. What they
why it is more pragmatic for managers don’t need when they return to the office
to identify candidates who have that is a cheerleader. They need a partner who
innate drive to succeed and appear to be will help them regroup, problem-solve and
Rene Zamora “born to sell.” To do this, a good business work collaboratively so they can win more
proposition is needed, not just a job to business.
attract them, where they will lose interest When sales managers have or build a team
Operating a franchise is quickly. This is where the sales partnership of self-motivated individuals, there is no
no different from running begins. need for puff, propaganda, hype or raised
voices. By minimizing the cheerleader role,
other types of companies Why cheerleading falls on deaf sales managers can invest their time and
where sales growth is ears energy into providing the tools and support
the lifeblood of business Regardless of how self-motivated a team is, the salespeople need to eliminate obstacles
exhorting the charges from a soapbox with and concentrate on closing more sales.
success. If the sales canned “go get ‘em” speeches might make This approach is very similar to what the
team can’t close deals franchise owners or sales managers believe franchisor provides to a franchisee: sound
they set the stage for achieving growth. business advice, systems and processes,
consistently, ultimately the While the energy level in the room seems a product that sells, and a partnership.
doors will close. high at the time a meeting or training In this atmosphere, sales managers can
takes place, the commitment tends to drop spend more time addressing legitimate
From a sales management perspective, the moment the gathering is over. That’s concerns about product quality, alternative
the foundation for sales success requires because cheerleading is an externally pricing proposals and feedback on market
1) hiring self-motivated people, and 2) motivated approach and does not last long- conditions from the front-line sales team.
eliminating hype and becoming business term. It does not tap into a person’s internal Learning to recognize these valid concerns
partners with the sales team. drive for success. versus run of the mill excuses for not
So why would a franchise owner or the achieving the sales results desired is a
Hiring self-motivated salespeople individual responsible for sales opt for a valuable skill for any sales manager to
Self-motivated salespeople have an internal cheerleading management model that is develop and practice daily.

Franchising USA
 ex per t advice
Page 21

om-Poms:
eerleader
Management
“By minimizing the cheerleader
role, sales managers can
invest their time and energy
into providing the tools and
support the salespeople need
to eliminate obstacles and
concentrate on closing more
sales.”

Becoming business partners

with the sales team
At the root of sales success is a two-way
commitment: 1) the dedication of the sales
force to achieving the company’s goals,
and 2) the devotion and perseverance of
“When sales
the sales manager to help the team achieve
managers have or
the desired level of success. In this context,
build a team of self-
salespeople need to be accountable for their
motivated individuals,
results. Accountability comes from within
there is no need for
but is reinforced by the sales manager. At
puff, propaganda,
the same time, sales managers who are
hype or raised voices.”
committed to collaboration and are in it for
the long-haul are just as important in the
sales success formula. Once commitment
and dedication have been established and
demonstrated, sales managers need to have Rene Zamora is founder of Sales
faith in the feedback received from the Manager Now, a sales management
sales team. Remember, building a team of consultancy that’s been developing small
salespeople who are loyal doesn’t happen business sales teams, including franchise
overnight. In fact, workforce turnover is sales teams, since 2006. During that
typical in many franchise environments. time, he’s facilitated over 2500 sales
Yet when trust, respect and responsibility meetings, while managing between
are demonstrated over and over again, they 20-30 salespeople monthly. In addition,
become like a mantra for salespeople and he is the author of Part-Time Sales
their managers who are evolving as true Management.
business partners. salesmanagernow.com

Franchising USA
 Franchise Opportunities Available.
Partner With A PROVEN Brand.
OWN YOUR TUFFY TODAY!
Helping our franchisees to operate successfully and meet the challenges of today’s
marketplace is the top priority for the Tuffy Tire & Auto Service Centers Franchise and
Operations Team. We provide our franchisees with a proven operating system, and as
a result, our franchisees have played a key role in the ongoing success of Tuffy.
Our value proposition includes (but is not limited to) the following:
• Over 45 Years in Business.
• State of the Art Management, Sales & Technical Training.
• Comprehensive Marketing & Advertising Programs.
• National Vendor Partnerships.
• National & Local Support.
• Powerful Brand Proposition.
• Strong Business Model.
• On-going Research & Development.

AUTOMOTIVE EXPERIENCE NOT REQUIRED!

Tuffy is looking for customer focused, ethical business owners. Our franchisees come
from many different walks of life. A background in auto repair is not needed to run a
successful Tuffy Tire & Auto Service Center, but can be helpful.

CONTACT US FOR MORE INFORMATION:

800-228-8339
www.TuffyFranchising.com
FranchisingFeature
febru a ry 2020

Franchises
In Your
Price Range

do i have
time for
this?

breaking down
barriers to
growth for smbs
 what’s new!
fe at ure : fr a nch ises i n you r pr ice r a ng e

Hattie Marie’s Texas Style BBQ & Cajun

Kitchen Announces Franchise Opportunities
for Aspiring Entrepreneurs, Investors and
Franchisees Throughout the United States
Hattie Marie’s Texas Style BBQ & Cajun
Kitchen is proud to announce that they are
currently offering franchise opportunities
to qualified candidates.
With three Metro-Atlanta locations slated
to open in 2020, Hattie Marie’s offers a
wide variety of mouthwatering BBQ dishes
including: BBQ Ribs, Smoked Brisket, Pulled
Pork, Smokey Sausage Links, Fried Catfish
& Shrimp, Macaroni & Cheese, Potato Salad,
Collard Greens and Texas-Style Gumbo.
Unlike other “barbecue joints,” Hattie Marie’s
smoke all of their meats in-house daily.
Hattie Marie’s has already gained national
recognition by having social media
influencers, politicians, socialites, and
entertainers walk through their doors,
indulge in their comfort food and document
their entire experiences on all social media
platforms.
“We are seeking experienced single or
multi-unit franchisees to acquire and develop
locations in shopping areas, airports, colleges,
and more,” says co-owner, Ramona Griggie.
“We bring strong financials and a culture that
promotes community and great eating.”
Hattie Marie’s already has an established
market presence and substantial market
penetration in Atlanta. From that highly
successful platform, the company is looking
to initially expand the brand on a national
level.
To qualify financially for Hattie Marie’s
franchise ownership, you must have a
provable net worth of at least $100,000, and
liquid assets of at least $40,000. Franchisees
must be willing to sign single or multi-unit
development agreement of no less than three
stores within two years.
For more information, visit
www.hattiemariesbarbecue.com

Franchising USA
 fe at ure : fr a nch ises i n you r pr ice r a ng e
Page 25

FranServe Appoints Jerry Rieder as

Chief Operating Officer
Appointment Marks Promotion from VP of Consultant Development

FranServe, Inc.—the CEO Alesia Visconti. “With the company’s culture and
world’s largest franchise 25+ years at Fortune 500 vision.
consulting and expansion companies prior to joining FranServe is the world’s
organization—is pleased to the FranServe family, Jerry largest franchise consulting
announce the promotion of has honed a management and expansion organization.
Jerry Rieder to the position style rooted in a foundation of Its mission is to help others
of Chief Operating Officer. cultivation, and I can’t imagine achieve their dreams of
anyone better suited for this business ownership through
COO is the latest of several
role.” franchising. FranServe leads
roles Mr. Rieder has served
As COO, Mr. Rieder will the industry in connecting
in during his seven years with
provide organization-wide people to franchise
FranServe. Previously, he was
leadership and management opportunities. This is
Vice President of Consultant
as he helps guide FranServe accomplished by equipping the
Development. technology, reach and scale are
in the execution of growth- industry’s most knowledgeable
“Jerry’s compassion and desire focused strategies. He will also consultants with the helping to revolutionize
to see our business and our assist CEO Alesia Visconti training and tools needed to the franchise industry.
people succeed is the driving in the management of daily introduce franchisors to the To learn more about
factor behind everything operations and help establish most qualified candidates. FranServe, visit
he does,” said FranServe policies that further promote FranServe’s culture, www.franserve.com

Conserva Irrigation Adds Seven New

Territories in January
Conserva Irrigation, the only national founder of Conserva Irrigation. “Since
outdoor irrigation company founded launching our franchise program in 2017
on the concept of water conservation, as part of Outdoor Living Brands, we’ve
announced a successful beginning to welcomed like-minded entrepreneurs
2020 – adding seven new territories that recognize the importance of water
in January. The brand will welcome conservation. Our 2020 pipeline is strong
three new franchisees to the system and
and it’s a privilege to watch our franchisees
will open territories in the following
help address the water waste issues
locations:
presented by typical irrigation systems,
· Pasadena, CA and Burbank / Glendale, while they use our Conserva Irrigation
CA business model to build an attractive
· North Indianapolis, IN and Central business to achieve their career, lifestyle
Indianapolis, IN and financial goals.”
· North Charleston, SC, South Charleston / Conserva Irrigation remains the only
Hilton Head, SC and West Charleston, SC environmentally responsible irrigation
With the addition of seven territories, company with a franchise business
Conserva Irrigation has now grown to model focused on providing repair and
91 territories in markets throughout the maintenance practices for commercial and For more information about
country. residential sprinkler systems. The smart franchise opportunities with Conserva
“We’re excited about the fast start to 2020 irrigation leader has quickly become one Irrigation, visit
and are eager to begin servicing clientele in of the fastest-growing companies in the www.conservairrigation.com/franchising/
our seven new territories,” said Russ Jundt, irrigation industry. or OutdoorLivingBrands.com.

Franchising USA
 what’s new!
fe at ure : fr a nch ises i n you r pr ice r a ng e

100 Gyms and Growing “Stronger”: Blink

Fitness “Lifts” Past Growth Milestone

It’s official: Blink Fitness (Blink) is today’s breakthrough health and wellness franchise brand.

The affordable, premium-quality fitness luxury fitness category, Blink Fitness has an unmatched tech-enabled platform
concept has opened its 100th gym in differentiated itself in the booming health streamlines operations and allows for
less than 10 years and is built to thrive and wellness segment by offering its gym Blink Fitness gyms to operate daily with
for the future. members a high-quality, affordable and as few as two employees. Blink Fitness
Since opening its first gym in Manhattan inclusive workout experience where how franchisees also benefit from hands-on
in 2011, Blink Fitness has entered nearly you feel is more important than how you operational know-how from the brand’s
a dozen major metropolitan markets look. more than 90 company-owned locations
coast-to-coast through sustained franchise And, there is immense interest from open today. Additionally, the scale of the
and company-owned growth. The brand seasoned franchise groups. This year, concept’s company-owned footprint allows
has celebrated more than 20 openings in Blink Fitness inked multi-unit franchise it to pilot initiatives in various markets,
the last 12 months, expanding through agreements totaling nearly 50 units in rolling out only proven processes to
franchising and company growth into key Sacramento, Boston, Nashville and cities franchisees.
markets like Chicago, Detroit, Houston and throughout Ohio. For more information on the Blink
Dallas. Franchisees are especially attracted Fitness franchising opportunity, visit
Founded by the world leader in the to the concept’s labor-light model— www.blinkfranchising.com

Franchising USA
 fe at ure : fr a nch ises i n you r pr ice r a ng e
Page 27

Spray-Net Painting Franchise Offers

Low-Cost Franchising Opportunities
Every year, people are looking to revamp
the exterior of their homes, and they are
turning to franchises because of their
proven business models and support in this
competitive industry.
The home improvement industry was
expected to increase to $387 million in
2018. Since then, the industry has grown
immensely. Exterior painting plays a huge
role in home improvement and restoration.
Spray-Net’s in-class training, succeeded
by their online training platform, starts
at their support center, where franchisees
learn about the brand, business planning,
Spray-Net, a Canadian-based brand, and vinyl siding, stucco, brick and even
sales, paint application, recruitment,
whose mission is to use chemistry & surfaces that aren’t traditionally painted
retaining and much more.
software to deliver the best renovation on-site, like front and garage doors and
solutions to homeowners, has officially windows. At a fraction of the cost of They don’t expect their franchisees to come
announced franchise opportunities with a background in home-improvement,
replacement, Spray-Net is the most cost-
in the United States fo aspiring which is why they’ve developed a
effective way to modernize a home and
entrepreneurs. comprehensive on-boarding program as
boost property value.
well as an interactive e-learning platform
Spray-Net is the home-improvement
By bringing the factory painting to make it as simple as possible for our
franchise that’s changing the way
homeowners renovate. Thanks to experience on-site, Spray-Net gives new franchisees to transition into operating
its patented weather-adjustable paint homeowners a new way to paint their their Spray-Net franchise.
process and proprietary chemistry, Spray- homes & offers franchise partners a unique For more information, please visit
Net delivers a factory finish on aluminum home-improvement franchise opportunity. www.spraynetfranchise.com

Massage Heights Announces Top Performers

at Annual Conference in Miami
Massage Heights, a leader of today, and it’s important to recognize the
professional, affordable and convenient hard work that each of our incredible team
therapeutic massage and facial services, members apply to their businesses every
recently held its annual conference day.”
in Miami Beach, Florida, where top Top award winners included:
performing franchisees were awarded
• Strategic-partner of the Year Award - Jen
for their significant accomplishments
Burlington, owner of Massage Heights
and contributions throughout the year.
Leon Springs, Massage Heights Bandera,
“It’s always an amazing experience and Massage Heights Alamo Heights
when we’re all able to come together and
• Rookie of the Year Award - Joe Terracina As part of its growth strategy, Massage
celebrate each other’s accomplishments,”
said Shane Evans, co-founder and Chief & Group, owner of Massage Heights Heights is targeting franchise development
Executive Officer of Massage Heights. Mueller in Nashville, Chicago, St. Louis, South
“Without the passion and commitment • Hall of Fame Award - Brad and Lisa Florida, and Las Vegas.
from our Strategic-partners and their Moore, co-owners of Massage Heights For more information, visit
employees, we wouldn’t be where we are Centerra www.massageheightsfranchise.com

Franchising USA
fe at ure : fr a nch ises i n you r pr ice r a ng e
Featu re b y G i n a G i l l Fr a n c h i s i n g U S A

Feature:
Franchises You Can Afford
People are demanding convenience and services provide lower investment
The franchising world
efficiency more so than high end products. opportunities that are a great initiative for
used to be a slightly A lot of Americans want a service that business owners.
unattainable business comes to them rather than stepping out of Of course mobile services are not the only
their homes to access it.
venture. Held solely for lower price range franchise opportunity. A
With the internet becoming a normal lot of upcoming franchises offer services
those with big pockets part of everyday life, people have become that can be called in and accessed from
and easy access to accustomed to the facility of having the franchisee’s home office. One could
money, the franchising everything at their fingertips and everyone run a reliable and secure business from
now has immediate expectations from their home, offering cleaning services ,
world has developed into businesses. The franchising industry has tutoring or web assistance, for example. A
a more accessible option. responded to those needs with convenient franchisee can manage their employees,
mobile services that also come with a much and their customers without having to run
Though once considered the elite
lower price tag for franchisees. Convenient it from an off site location.
investment, there are now opportunities
for a wider variety of people interested in
becoming a franchisee.
As more and more businesses are offering
franchise opportunities, the variety of
choices has grown as well. These options
include lower investment fees, including
business opportunities directly from your
own home. As the franchising world has
changed, so has the needs of consumers.

“As more and more

businesses are offering
franchise opportunities,
the variety of choices has
grown as well. These options
include lower investment
fees, including business
opportunities directly from
your own home.”

Franchising USA
 fe at ure : fr a nch ises i n you r pr ice r a ng e
Page 29

“While some childcare service

franchises are not always quick gig
options, some low cost franchises
provide child care opportunities to
parents like nannies, or in home
services as well.”

“Managing and scheduling dog

walking and sitting can easily be
done from the confines of one’s
own home. There is no need for
an office or building to provide
such an easy service.”

If you’re interested in childcare

opportunities, but don’t want to go broke
running your own business, a franchise
provides options in both long and short
A lot of these businesses are offered in many low priced franchises. A sitter for term care - or even offers both services.
a lower price range because they do not an evening, a carer for a hospital visit or It’s worth researching the expectations of
come with a tangible building. A huge even someone to help wrangle the kids the franchisee and investigating whether or
investment portion of some franchises, like while you prep for a big meeting - these not there are high cost for office space. If a
a restaurant for example, can be expensive are all crisis people face everyday as business can be run from within your own
due to the onsite building and rental parents. Consumers are looking for special home, the start up fee will be significantly
options. With the fast paced world we live occasions and willing to invest in one off lower.
in now, it turns out that a physical office is experiences, but they need businesses to
not always necessary to turn a profit. provide that opportunity. The franchising Animal care and home care
world has recognized the economy’s need Now that the economy is run on mainly
Children’s services to provide one shop services that are two working folks per household, a lot
Nowadays people are looking for one off immediate. Providing care for parents on a of people are busy in their day to day
options to service quick needs. A couple short term basis is an easy franchise to run life. Services we once expected from our
seeking a babysitter for one evening, or and purchase. friendly neighbour or family member is
someone looking for care while they attend While some childcare service franchises not as easily accessible as it was before.
an appointment are the perfect example of are not always quick gig options, some People want their hard earned money to go
the everyday needs of Americans. low cost franchises provide child care towards making their lives run a little more
What used to be a big business transaction opportunities to parents like nannies, or in smoothly.
with customers, can now be answered by home services as well. Nearly 90 million people in the states own

Franchising USA
fe at ure : fr a nch ises i n you r pr ice r a ng e
Featu re b y G i n a G i l l Fr a n c h i s i n g U S A

“As not everyone is well versed in

technology, the majority of people
are dependent on web services in
one way or another. Depending on
your passion there are options for
marketing, web design, social media,
graphic designer and so much more.”

mobile services. People would prefer you

to come to their home or business and
assist them with their digital needs. As
not everyone is well versed in technology,
the majority of people are dependent on
web services in one way or another. As a
franchisee you won’t need a background or
education in IT and can easily be trained
to help provide top notch services to
“There are numerous opportunities within the digital communications consumers.
world and franchises have tapped into the potential.”
Depending on your passion there are
options for marketing, web design, social
media, graphic designer and so much more.
a dog and pet owners take their job very private and intimate interactions, it’s likely
With a mobile service, employees can visit
seriously. However, sometimes they need a that consumers would prefer a franchise
sites, without franchisees having to invest a
little help to provide the best care to their because of their credible reputation and great amount to start a profitable business.
lovable pooch. People are willing to pay reliability.
Franchises can now be anyone’s dream
for dog walkers and dog sitters but need If you are someone who is interested in come true. With so many options, the sky’s
someone to provide that service.
giving back to the community and helping the limit. Running your own business
Again this is a great opportunity for those make Americans lives a little bit easier, has never been so easy and now having
interested in a lower investment. Managing then child, pet and home services would choices with lower investment costs
and scheduling dog walking and sitting be applicable to your passion. Not only are makes franchising even more appealing.
can easily be done from the confines of there lower cost options, there is also the Answering the customer’s needs for more
one’s own home. There is no need for an opportunity to provide a great work life quick paced fast services, has allowed
office or building to provide such an easy balance. If maintaining such a balance is the franchising world to create business
service. A franchise gives owners a leg up important to you as an investor it would opportunities for even more people without
on the competition, with marketing support be wise to gain some understanding of putting a severe dent in their bank account.
and branding that gives pet owners the a franchisee’s expectations with such No matter what your interest, there is a
confidence in knowing their animals will services. franchise in your price range.
be cared for and safe.
While some owners may need someone Web services
Look out for our next special feature:
to care for their animals while they are For a totally different option, a low price
MULTI-UNIT FRANCHISING
vacationing, they might also be looking tagged franchise is web services. Most
for someone to care for their home while businesses and homes rely on the web
they are away. According to Travel Agent to run smoothly. From creating apps ABOUT THE AUTHOR: After receiving an
Central, Americans spend over $100 billion and websites to launch a business, to English Degree, followed by a Journalism
on summer vacations alone - which means managing social media to simply installing Diploma, Gina Gill became a freelance
journalist in 2008. She has worked as a
there is a lot out of town opportunity for internet within your household. There are
reporter and in communications, focusing
home and pet care! numerous opportunities within the digital
on social media. She currently works as a
There are lower priced franchises that offer communications world and franchises have
community information officer with Epilepsy
both services, or each one individually and tapped into the potential.
Society, while pursuing her writing career at
because both of these services are very Web services can easily be provided by a the same time.

Franchising USA
 Page 31

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TO SUCCESS AT

February 20-22, 2020 at The Miami Beach Convention Center

More than 200 of the top franchise brands are looking for motivated
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Opportunities at every investment level and in every industry will be
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Franchising USA
fe at ure : fr a nch ises i n you r pr ice r a ng e
Expert Advice: David Banfield | President | The interface Financial Group

Do I
Have
Time
For
This?

David Banfield

Franchising USA
 fe at ure : fr a nch ises i n you r pr ice r a ng e
Page 33

tasks ahead and determine what will be completed today

It has come to our attention that
and what can be deferred for a later time. Having made
everyone has the same number that determination, it is then imperative to write that down
of hours in their day, and that so that it becomes the to-do list for the day. Writing them
down will focus your mind on completing the tasks, and
number is 24. Not exactly an dealing with the achievements, in the appropriate order of
earth-shattering statement priority.
but for many people who If your day really does not have enough hours – or perhaps
constantly crave an extra it should be work hours – then it’s not the day that is
lacking, but rather the volume of work that needs to be
hour or two each day, it completed. Sometimes the workload is without doubt
does represent reality. greater than one person’s ability and, as such, an obvious
solution must be found. If on the other hand the workload
Living in the age of instant gratification,
is comparable to others, then perhaps it comes back to the
where everything needs to happen this
organization and planning of the day. Always remember
instant, puts enormous pressure on people
that organization incorporates prioritization in dealing with
to complete as many tasks as they can in the
what has to be done rather than dealing with what is easiest
shortest time possible. This quite often is at the
expense of some thought that would perhaps to be done.
contribute to a better result in the long run. We Procrastination is much easier than planning and, when in
have somehow lowered ourselves into believing doubt, so many of us opt for the former. There is probably
that the greater our output, the greater our success. nothing inherently wrong with procrastination providing
Quality seems to have slipped, or even disappeared we have prioritized the tasks for the day, and the ones we
at the hands of quantity. choose to defer or even ignore are those that fall at the
How is it then that some people can appear to move bottom of the priority list.
mountains of paper and still have time for other activities,
Delegation is not a dirty word – there is no reason why we
while on the other hand others are burning the proverbial
should not delegate more than we do, other than the fear
midnight oil to move everything from A to B?
that it will reflect badly on us. Often sharing the workload
In many cases the answer is simple - it is all down to makes us believe that we are losing control of the big
planning and organization. Even the simplest task needs a picture, so we tend to do everything ourselves which, in
planned approach. Just rushing at an activity in order to turn, creates a work overload. Delegating to team members
get it completed is often not the best approach. It
is an appropriate approach to getting the job done, and
is also true that some tasks, if left to rest for a
certainly not a sign of weakness in an individual. This is
while, in fact solve themselves and require
not to say that one delegates everything and ends up with
little or no response.
nothing, but rather that there is a sensible and equitable
Planning your day and knowing what prioritization and sharing the results is a win – win
you want to achieve, and in what situation for all involved.
time frame, is absolutely crucial
and is something that needs to Do I have time for this? Well if you have in fact read this
be undertaken on a day-by- far in, you do have time for this and you should continue to
day basis. There are plenty make time to read and review as that, in turn, will give you
of books, publications and a better insight into your own time management. There are
inspired papers on the art of only so many hours in the day - the key is to make the very
time management - and they best use of each and every one.
certainly have something
David Banfield is the President of The Interface
to contribute – however
Financial Group, a position that he has held for over 20
each individual will have a
years. He has been instrumental in starting Interface
different approach geared to
as a franchise opportunity and building it to its current
their own needs, timetable
international status. Prior to his involvement with
and ability.
Interface, he worked extensively in the banking, credit
Therefore, at the beginning of
and factoring financial service areas.
each day one should look at the
www.interfacefinancial.com/franchise

Franchising USA
fe at ure : fr a nch ises i n you r pr ice r a ng e
Expert Advice: Rick Bisio | Franchise Coach | FranChoice

Franchises
in Your Price
Range
they get enough training and support from expensive operations also have ongoing
When people consider
the franchise system? They also often expenses such as rent, a large number
whether they should wonder if they have enough money and can of employees and marketing programs
go into franchising, they get the financing to purchase a franchise. that make it more expensive than other
Sometimes people may believe they businesses.
naturally have some fear
must be independently wealthy to afford Luckily, not all franchises operate from
and reservations that a franchise and the investments all cost a brick and mortar location, and many
comes from making such $500,000 to $1,000,000 or more. That may are available at a much more affordable
be the case with certain retail franchises price. The least expensive businesses are
a major career decision.
that operate with a storefront location, often home-based and are predominately
Do they possess the skills and leadership such as a restaurant or clothing store. In sales-driven as opposed to marketing-
abilities to run their own business? Will addition to the physical location, the most driven. These lower-cost businesses are

Franchising USA
 fe at ure : fr a nch ises i n you r pr ice r a ng e
Page 35

“In some cases, these businesses with low initial

investments can grow into franchises that make
millions of dollars each year.”

Rick Bisio

to hire businesses that can handle these

maintenance duties.
By taking the service directly to the
customer, home service franchisees do not
require a physical business location and
are able to save a great deal of money in
startup costs and ongoing expenses. They
can often open their business from their
home or a small office.
When we talk about the expense of these
low-investment franchises, many cost
between $75,000 and $150,000. An
important distinction to know, however,
is that some people make the mistake
of looking only at the franchise fee and
can be quite successful if it is with the right think that is the final cost. To determine
mostly home service franchises, as well as
the actual cost of a franchise, I always
personal service franchises. franchisor.
recommend to look at Item 7 of the
Home service businesses bring their There has been an increased need for these Financial Disclosure Document (FDD).
services directly to the customer and types of services in recent years. Most
Item 7 of the FDD is called the
perform a unique and valuable function homes will require regular maintenance
Estimated Initial Investment, which is a
that saves time and money for busy inside or around the house, and the work comprehensive list of expenses that go
homeowners. Some examples of these is often very time consuming or requires towards opening a franchise. It includes
businesses are ones that specialize in specialized tools or training. Whether it everything to get the business open
window-washing, painting, plumbing, is a busy family needing to take their kids and operating, along with the cast-flow
flooring, handyman services, or disaster to weekend activities or an older couple no requirements for the first three months.
remediation. There are many home service longer able to keep up with repairs, there is If a franchise fee is $25,000, careful
concepts currently operating, all of which a considerable demand from homeowners examination of Item 7 will show the true

Franchising USA
fe at ure : fr a nch ises i n you r pr ice r a ng e
Expert Advice: Rick Bisio | Franchise Coach | FranChoice

“The least expensive businesses are often

home-based and are predominately sales-driven
as opposed to marketing-driven.”

cost of owning and operating the franchise

may be closer to $150,000.
As a franchise coach, I work with many
people who are operating with a tighter
personal budget and are exploring lower
investment franchises. One of their
primary concerns is being able to finance
a franchise opportunity. The SBA Express
Program grants loans up to $150,000. If
people have good credit, they can get a
loan to cover most of the cost of a franchise
purchase. A SBA Express loan is a great
option for many people to quickly secure
the money needed to own and operate a
franchise.
One advantage to operating a home-
service franchise is that they tend to be
less impacted by a potential economic
downturn than many other retail
businesses. While people may cut back on
discretionary spending habits like going
out to dinner or a trip to the movie theatre
during a recession, they will still need to
repair and maintain their home the same
way, regardless of the economic climate.
Another benefit of these home-based
franchises that do not require a storefront
location is the ability to open the business
much faster than others. That is very
important to some people, particularly owner. Over time, they can earn freedom grow into franchises that make millions of
those who have left a job to become a and flexibility with their schedule. dollars each year. The demand for their
franchise owner and can’t afford to wait I believe the outlook for service- services and advances in technology will
nine months to secure a lease and build a based businesses is very positive. It continue to allow franchisees to have a
location. With these types of businesses, used to be that many franchises were competitive position in the marketplace,
people can sign an agreement, go into storefront businesses. Now, advances in outperform their competition and be
training one month later and open their technology allow a franchisor to deliver successful as a result.
business a month after that. significant advantages to help a home
Rick Bisio is a leading franchise coach
Although there are many positives to service franchise be as successful as
with FranChoice, the creator of the FDD
low-cost franchises, it doesn’t mean they possible. That includes CRM (Customer
Exchange and the Franchise Glossary
are easy to operate and will always be Relationship Management) systems that
and the co-host of Rick Bisio’s Franchise
successful. Home service franchises can control scheduling, billing, routing
software and marketing platforms. Focus. Since becoming a franchise
require a lot of work from the owner and
coach in 2002, Bisio has assisted
are not manager-run businesses. You can’t These systems make it possible for people
thousands of aspiring entrepreneurs
just buy the franchise, hire someone to to grow their home service businesses
nationwide explore the dream of business
run it and hope it will be successful. The much larger and more effectively than
ownership.
first couple of years require a lot of focus, they had in the past. In some cases, these
determination and effort from the franchise businesses with low initial investments can www.afranchisecoach.com/the-coach

Franchising USA











 


 




 




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fe at ure : fr a nch ises i n you r pr ice r a ng e
Expert Advice: Christopher Johnson | Senior Vice President and President, Global Financial Services | Pitney Bow

Breaking Down
Barriers to Growth
for SMBs
the solution they’ve been looking for.
Small and medium sized
Pitney Bowes recently launched Wheeler
businesses (SMBs), Financial, a new subsidiary dedicated to
including franchises, have helping small to middle market clients
acquire the critical assets they need to
an influential role to play grow and expand their business. Wheeler
in the economic health of Financial will help clients purchase new
equipment and services critical to the
their communities, and in industries in which they operate with loans,
the country as a whole. leases, and other financial structures.

To maintain this influence and prosperity,

they must have a strong focus on delivering
growth. Generating growth is a huge
2 Constantly-changing
compliance
Regulatory compliance is critical for
milestone—it’s a foundation for the future,
every SMB and franchise. The risks of
providing stability, security and protection Christopher Johnson
non-compliance are high, with businesses
against risk—but small and medium
facing severe penalties and serious
businesses face barriers that inhibit this
reputational risks if things aren’t done the businesses regardless of their size, but for
growth.
right way. For some, the answer lies in smaller companies with limited resources,
In my conversations with the SMBs I’ve outsourcing or partnering with experts, but it can be particularly challenging. On the
engaged with recently, I’ve learned that this is often a short-term solution and can positive side, American consumers have a
there are four common issues that stifle be costly. The SMBs I’ve spoken with that
strong sense of loyalty to SMBs. A study
their prosperity and potential. have succeeded in addressing compliance
by consumer group, Gallup, found that
concerns are those that have invested in
seventy percent of US consumers have

1 Difficulty securing funding

SMBs, including franchises, need
capital for critical assets that help them
the technology and processes that improve
efficiency and productivity and drive
compliance at the earliest point. Leading
confidence in SMBs – the highest rate
since the study began more than a decade
ago. Respondents in the study revealed
businesses are those that communicate
grow their business and stay competitive, that consumers see SMBs as the American
changes and coach employees in behaviors
such as office equipment or software. Yet, dream and the backbone of the economy.
that drive compliance, adopt a culture
it is harder than ever for them to secure this The strong affinity consumers have with
of best-practice compliance across their
financing. The number of banks willing SMBs presents a great opportunity for
organization.
to lend to SMBs is falling as financial them to differentiate and drive growth.
institutions favor larger, more profitable Investing time and resource into customer
loans, and this lack of access to financing
is inhibiting growth and stifling potential.
3 Pressure to stay relevant and
deliver the best customer
experience
retention, rather than on new customer
acquisition, generates a strong return. In
As a result, SMBs are looking beyond fact, a study from Bain and Company
the more traditional institutions towards Keeping up with consumers’ rapidly- found that increasing customer retention
alternative financiers and partners to find changing expectations is difficult for by just 5% can increase profits anywhere

Franchising USA
 fe at ure : fr a nch ises i n you r pr ice r a ng e
wes Page 39

“Embracing different ways of

working, such as moving to SaaS or
encouraging homeworking can also
reduce the burden of cost on an
SMBs’ bottom line, freeing up costs to
dedicate to growth”

from 25-95%. Smaller businesses growth. Unfortunately, there is no quick Those that successfully overcome these
know their customers’ buyer behaviors fix to containing costs, but a carefully- hurdles will undoubtedly generate growth
and preferences, meaning they have planned approach to cost control can make and prosper in the future.
the ability to drive engagement, build a big difference. Investing in technologies Christopher Johnson is Vice President
relationships and deliver relevant, effective that automate processes and ensure value and President, Global Financial Services
communications. helps. Negotiating better tariffs for cell (GFS) at Pitney Bowes. Christopher
phone contracts, broadband and utilities is responsible for the financing and

4 Difficulty in managing rising

costs
Prices continue to increase – fares rise,
can be surprisingly effective. Embracing
different ways of working, such as moving
to SaaS or encouraging homeworking can
lending businesses, as well as the
consumer and merchant payments
and risk management functions across
real estate rents soar, insurance rates go also reduce the burden of cost on an SMBs’ the company. He also has leadership
up, utility bills increase. Franchises and bottom line, freeing up costs to dedicate to responsibility for the Pitney Bowes
SMBs are permanently being squeezed by growth. Bank, a state chartered industrial loan
increasing costs to their business. These SMBs and franchises will continue to company.
escalating costs hurt businesses and hinder deliver innovation and drive our economy. www.pitneybowes.com/us

Franchising USA
Franchising USA
 Page 41

Veterans in Franchising
february 2020

www.franchisingusamagazine.com

strategies
to recruit
and retain
veterans in
franchising

kona ice:

good
morals,
better
business

us veterans
supported
by true rest float spa
Franchising USA
 Leadership.
Teamwork.
Executing SOPs.

Connecting veterans with education,

resources and opportunities at
vetfran.org

Franchising USA
 Page 43

V e t e r a n s i n F r a n c h i s i n g S u ppl e m e n t
february 2020

Our Veterans in Franchising special supplement has become

a regular feature of Franchising USA.

To share your story in the next issue, please contact

Vikki Bradbury, Publisher

Phone: 778 426 2446

Email: [email protected]

Contents
On the Cover Veterans Profile
4 Strategies to Recruit and Retain 48 Kona Ice
Veterans in Franchising 50 True REST Float Spa
48 Kona Ice: Good Morals, Better Business
50 US Veterans Supported by True REST
Float Spa
Veteran Expert Advice
46 Strategies to Recruit and Retain Veterans
in Franchising
Veterans News Ron Holt, Founder and CEO, Two Maids & A Mop

44 Veterans Get A Dedicated Franchise Expo

Franchising USA
 veteran news
V e t er a ns i n Fr a nch isi ng

Veterans Get a Dedicated Franchise

Expo – March 13-14, 2020
Mid-Atlantic Veterans Franchise Expo Advantage Franchisors
!
Everyone in the franchise development
world knows that Veterans can be great
franchisees that provide a high degree
of discipline and commitment (among
other positive traits) to make franchise
concepts successful.
In fact, over 650 franchisors are
members of the VetFran Program of the
International Franchise Association (IFA).
These premier franchisors offer special
incentives to attract Veteran candidates to
their franchise systems. VetFran, teaming
with VETToCEO and the Small Business entrepreneurs who are also veterans, Program. This Program is limited but
Center at the Fayetteville Technical exclusively for veterans of all branches. offers support, such as business training
Community College (FTCC) is offering They offer their program free of charge to and feasibility studies, for small business
some unique advantages for franchisors qualified/verified members of the military ideas, including franchises. The program
who wish to access quality veteran and veterans. Since 2005, VetToCEO can’t fund franchise fees, but the costs
franchise candidates. Additionally, they has been able to assist thousands of associated with franchise training can be
will reach thousands of soldiers while they veterans through the generosity of leading eligible. To qualify, Veterans must have a
are transitioning from military to civilian corporations, grants, and individuals who disability rating of 20% or greater, and the
life. Over 27,000 veterans transition out of have a passion for helping veterans. The ability to navigate the franchise discovery
the service from bases in North Carolina VETToCEO long goal is to replicate the process for their preferred franchise.
every year. Expo near multiple military transition
Franchisors can sign up for a booth as
points around the country.
The Expo will be located only 6 miles several spots may still be available. There
from the main gate of Fort Bragg, the will also be information-only tables
largest military installation (by population) available from those Franchisors that can’t
in the free world. Fayetteville/Fort attend. But if you can attend you’ll get to
Bragg was also chosen because of the 5 have fun too. The facility offers a unique
other military installations nearby, and a virtual shooting contest that will challenge
population of over 390,000 Veterans within the best marksmen and award prizes for the
!

a 90-minute drive. The event will draw According to Kent Hill, the Director best results.
from database solicitations of over 50,000 of the FTCC Center for Innovation,
For more information please click on
from Expo partners and will be open to Entrepreneurship & Small Business, “this
the link above or call Kent Hill at (910)
the public. The Expo will be backed by a Expo will be the first to leverage Fort
678-8496.
strong campaign and will be featured in Bragg transition programs such as ‘Boots
Fort Bragg Life newspaper. to Business’ and the USO-NC ‘Pathfinder’ Sign up now at https://tinyurl.com/

One of the key sponsors of the Expo program which helps start hundreds of Veteran-Franchise-Expo.

is VETToCEO, an entrepreneurial Veterans on their entrepreneurial journey !

community with training resources and each year.”

guidance that assists veterans in leveraging In addition, the Veterans Administration
their skills to start or buy a business (VA) benefit liaisons on every base,
or franchise and run it successfully. can provide assistance qualifying and
VETToCEO is a nonprofit whose programs enrolling in the Vocational Rehabilitation
are designed and facilitated by experienced & Employment (VRE) Self-Employment

Franchising USA
NOBODY
GETS
TO THE
TOP BY
ACCIDENT!
We advise many of the top franchise owners in
the world. You can get acces to the very same
resources that build their empires at no cost!

Contact George Knauf to

Start Building Your Empire
TODAY!
www.MyPerfectFranchise.com
Franchising USA
V e t er a ns i n Fr a nch isi ng
expert advice: Ron Holt | Founder and CEO | Two Maids & A Mop

Strategies
to Recruit
and Retain
Veterans in
Franchising
And, like many other franchise owners,
providing an opportunity for veterans
remains a top priority for our brand today.
Military veterans truly resemble the ideal
franchisee across all industries. They
are goal-oriented, carry vast leadership They had the right ideas and goals, but they
capabilities and bring forth experience in didn’t know where to start. That’s why a
adapting and planning for the strategies thorough franchise model is critical in the
needed to be successful. I’ve found that the process of bringing veterans on to your
best way to encourage veterans to live up to team.
their potential as franchisees is to provide Providing necessary support and essential
them with a business model that works best
resources should be the backbone of
for them.
Ron Holt your franchise model. Veterans already
Here are a few critical elements to ensure carry the motivation and diligence to be
that veterans get the most out of their successful, but they also need an extensive
I’ve had the honor of experience as franchisees. support system to tap into in order to
working with a number fully bring their ideas to fruition. Points
Prioritize support and resources of contact for every aspect of the business
of veterans and military On a number of occasions, I have met and a list of trusted vendors they can
members – listening to with veterans in our franchise system who collaborate with are just a few examples
expressed that owning their own business of how you can provide your veteran
their inspiring stories has always been a long-term goal. Many of franchisees with everything they need to
and learning from their these retired military members had already unleash their full potential.
built the work ethic and adaptability to
collaborative efforts and become business owners, but faced a Keep a diverse network
distinct backgrounds. sizeable problem across the board. The
Veteran businesses are known for their
veterans who had spent years overseas
I am consistently impressed by their longevity and employee retainment.
found that they grew unfamiliar with the
commitment to become involved in our Throughout the course of their military
common business practices and resources
brand as entrepreneurs and to start their required to build a successful company. experience, veterans work with people
own journey within the franchise network. of all backgrounds and from various

Franchising USA
 V e t er a ns i n Fr a nch isi ng
Page 47

“If your franchise model has windows of opportunity

for individual development, as well as strategies to
keep it running for generations to come, you are more
likely to appeal to the needs of veterans who are in
search of their own entrepreneurial venture.”

“When looking for an entrepreneurial

opportunity, veterans want a system that
allows them to grow and expand their
leadership abilities.”

areas of expertise – communicating and with is the unwavering leadership potential their business onto younger generations.
collaborating with individuals from all they carry. Many of those who entered Veterans are often interested in an
over the world is simply something they’ve the armed forces at some point in their enterprise that can be inherited, which
been trained to do. lives are natural-born leaders, especially can be traced back to the importance of
To aid in the efforts of becoming a long- those who sought titles of officers and business longevity. If your franchise model
term business and generate successful lieutenants. has windows of opportunity for individual
employee retention, it is important to When looking for an entrepreneurial development, as well as strategies to keep
provide military veterans with a network opportunity, veterans want a system that it running for generations to come, you
of diverse and experienced team members. allows them to grow and expand their are more likely to appeal to the needs of
Within our brand alone, I can think of a leadership abilities. The discipline and veterans who are in search of their own
handful of veterans who have benefitted work ethic they earned while serving entrepreneurial venture.
from meeting others in the network and directly translates into their business Ron Holt is the founder and CEO of
collaborating with individuals whose ventures, and if presented with the ability Two Maids & A Mop, a fast-growing
backgrounds and strengths vary from their to move up the ladder, veterans are better franchise concept that specializes
own. Whether it’s with fellow franchisees, suited to be successful. This opens doors in professionalized home cleaning
members of the executive team or for newcomers to dive deeper into the services. Holt founded Two Maids &
administrative professionals in the system, world of franchising, and for single-unit A Mop in 2003 with the grit, hustle
veterans can work to the best of their owners to explore the scope of multi-unit and perseverance that the brand is
abilities when they have a melting pot of opportunities. still known for today. Over the next 10
ideas and roles to work from. years, Holt grew the brand from one
In conjunction to the development aspect
of the business, many veterans look corporate location to 12 and in 2013,
Open doors for development for a legacy they can be proud of. The the brand began franchising under
and growth Two Maids & A Mop franchise model, Holt’s leadership and today has over 80
One of the most inspiring characteristics for example, caters to family-focused locations across the country.
I have seen among veterans I have worked entrepreneurs and allows them to pass twomaidsfranchise.com

Franchising USA
V e t er a ns i n Fr a nch isi ng
profile: Kona Ice

If you had told me 20

years ago that I would
be cruising through the
streets of Mississippi with
Calypso music blasting
from my tropical themed
truck, I would’ve laughed.
Looking back on where
my career started, I
never thought I could find
common ground between
the U.S. Army and a
shaved ice truck.
I served in the Army as a weapons
mechanic for five years – from 1992 to
1997. From there, I moved into the heating,

Franchising USA
 V e t er a ns i n Fr a nch isi ng
Page 49

“Army Core Values” that we learn in basic

training – loyalty, duty, respect, selfless
service, honor, integrity and personal
courage. To me, investing in Kona Ice
seemed to be a reflection of these values;
it took personal courage to forgo my
previous work experience and open a Kona
Ice truck, but I felt it was my duty to the
neighborhood to invest in a selfless service
like Kona that would allow me to make
an honest living while giving back to my
community.
In a sense, I’ve felt I have gotten to instill
these same values in children in my city
through Kona Ice’s partnership with
schools. By rewarding well-behaved and
high performing children with Kona
Kups, we are teaching kids that hard work
pays off and sharing the importance of
philanthropic services. Through Kona Ice,
I believe I am shaping a more positive, kind
and hardworking community.

“The Army taught me what In a way, I feel like I am still serving, but
it means to have a sense of instead of serving my country, I am now
purpose, and since then, I serving my community, bringing joy to
have followed the ideal that the neighborhood with my colorful truck
and an option for the city of Gulfport to
everything I do should be for
utilize my business for fundraisers. Kona
the greater good. ”
Ice encourages me to feel good about
my successes and promote my business;
the more sizable of a profit that our truck
earns, the more we can give directly back
ventilation and air conditioning industry, brand awareness, which made it easier to the community.
on both the corporate and commercial to break into the market, and even if Serving in the Army and owning a
side. Recently, I made my most drastic the community wasn’t aware of Kona shaved ice truck do not seem to be related
career change yet and started to look into Ice before, it’s difficult for a tropical professions, but I believe it was the values
franchising opportunities. There was themed truck blasting Calypso music instilled in me during my time in the
only one franchise that I felt completely to go unnoticed. Beyond the order and military that drew me to open a Kona
encapsulated my values as well as what structure of the onboarding process of Ice truck over 20 years later. The Army
I wanted out of entrepreneurship – a Kona Ice, franchisees have flexibility with taught me what it means to have a sense of
business that would serve the community their business once it is up and running. purpose, and since then, I have followed
and emphasize philanthropic efforts. For example, Kona Ice gives me the the ideal that everything I do should be
Today, my wife and I own a Kona Ice opportunity to choose my own hours and for the greater good. This led me to a
shaved ice truck in Gulfport, Mississippi. be my own boss, allowing me to have more philanthropic business model like Kona
time to spend with my family. Ice. Nationally, Kona Ice has donated over
My journey to choosing Kona Ice
$70 million since its inception in 2007, and
started with logistics. When looking into Beyond a strong business model, I desired
I look forward to seeing what philanthropic
potential franchise opportunities, it was a concept that made me feel like I was
milestones Kona Ice will overcome this
imperative that I found a franchise with making a difference in my neighborhood,
year on a national scale as well as the
an easy protocol to follow, as my military as I had been taught during my five years
thousands of individual communities the
experience instilled in me a strong sense in the Army that the core value of being
company serves.
of order and structure. It’s no surprise in the military is having a greater sense
that I found such a great fit with Kona Ice; of purpose; everything we did was for the Article written by Chris Kimball, U.S.
simply put, Kona Ice is a solid business greater good of our country. Moreover, the Army Veteran and Kona Ice Franchisee
model. The company already had built-in pillar of the U.S. Army is built upon the www.kona-ice.com/shaved-ice-franchise

Franchising USA
V e t er a ns i n Fr a nch isi ng
profile: True REST Float Spa

US Veterans Supported
by True REST Float Spa
The U.S. Small Business
Administration recognizes
that small businesses are
the backbone of the U.S.
economy, with franchised
businesses accounting
for 10 percent of all small
businesses in America as
well as 7.6 million direct
jobs and making up 2.5
percent of the U.S GDP.
As a process-driven entrepreneurial
opportunity, the franchise business model
has long been an attractive business
venture for veterans after their service
as it gives individuals the opportunity to
open their own small business backed
with a proven model of profitability, an
established brand, an extensive operating
manual and support from a franchisor.
Even though veterans make up just 7 is especially attractive to veterans because 11, 2015, every 11th day of the month, True
percent of the population, 14 percent of of their commitment to those who have REST Float Spa opens its door to active
all franchisees are veterans. After leaving served in the military. True REST Float duty service members and veterans to float
military service, veterans are drawn to Spa provides relaxation, better sleep and for free. Additionally, the floatation therapy
opportunities where they can apply the pain relief for multiple ailments including leader has held promotions have included
skills they’ve developed during their holistic treatment options for chronic pain, gift card deals where any purchase
service – including leadership, self- anxiety, depression and stress. is matched and a member of the U.S.
discipline and work ethic – in their civilian Out of the 32 franchise owners at True military, active or veteran, is gifted the
lives. The same skills that contributed to REST Float Spa, four are United States second gift card. To date, True REST Float
their success in military service are the veterans. They have utilized the recurring Spa has provided almost 3,000 free floats
same skills that make veterans well-suited revenue model that implements low, to veterans and individuals on active duty.
for the franchising world. In fact, a recent long-term maintenance; few part-time,
study showed that 63 percent of veterans True REST Float Spa encourages
minimum wage consultants; and an
and active duty service members who average of 5.6 percent spent on the cost of interested veterans to realize their
envisioned a second career as a small- goods. entrepreneurial dreams by offering at 10
business owner considered owning a percent discount on the initial franchise fee
As the world leader in float therapy, True
franchise. to own and operate a True REST Float Spa.
REST Float Spa supports franchisees
While many options exist out there, True and their members, especially active and For more details about this exclusive
REST Float Spa, a wellness franchise that retired military personnel, having an offer for veterans, visit
offers members access to flotation therapy, experience unlike any other. Since Sept. www.TrueREST.com/Veterans

Franchising USA
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The public and policymakers

need to understand franchising.
Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the
value of franchising and share the stories of men and women just like you, who are leading
the way as franchisors, franchisees, and franchise employees. The franchise business
model has been proven time and time again to work, but it’s threatened when the public
and politicians don’t understand how it operates to benefit local, independent franchise
establishment owners and their communities. Putting a spotlight on real leaders succeeding
with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us
Share the tools and resources offered on
AtOurFranchise.org/resources

Help us keep the momentum going b a x

Since our launch in June 2016, we’ve reached 1.7 million people
through outreach efforts, including events in key cities and
states, where we spoke directly with business owners, employees, Our Franchise @OurFranchise @OurFranchise
policymakers, and the media. Additionally, we’ve reached
people across America through our website and social media
channels, digital advertisements, and the promotion of We the
Franchisees on Politico – but there is much more work to do. As a
franchisor, franchisee, or franchise vendor, you are a leader in your
community – and we need your support, now more than ever.

You benefit by joining This is just the beginning

By joining @OurFranchise, you’ll get access to exclusive Make sure you stay up to date with the campaign’s
stories and resources that can help grow your franchise latest efforts through email updates and social media.
business, educate employees at all levels about the franchise Visit our website to read and share the latest stories of
business model, and share the economic importance of franchisors and franchisees making an impact in their
franchising with consumers. You will also have the opportunity communities. Become a franchise advocate to help ensure
to share your franchise success story with your peers. Americans, now and in the future, have the opportunity
to start franchise businesses. Take the lead today!

Visit AtOurFranchise.org
Contact Erica Farage, Senior Director of Political Affairs and
Grassroots Advocacy and Multi-Unit Franchisee Engagement
International Franchise Association
[email protected]
(202) 662-0760

Franchising USA
fr a nch ise & serv ices di r ecto ry

Assisted Living Locators repeat referrals, and residual income. Even more importantly,
many of the industry’s most desired areas of the country
Assisted Living Locators provides the vital function to seniors remain available for new development.
and their families of identifying their ideal alternative living If you’re aware of the unsurpassed value of the assisted living
solutions and other related services – all at no cost to them. market, if you’ve always dreamed about the freedom and
Our proprietary evaluation system results in free residential independence that business ownership could bring you,
referrals that enable our clients to make the best possible and if you’ve been waiting for the perfect, local, affordable
decisions for their loved ones. Our elder care advisors are opportunity to carve out your piece of the industry, Assisted
trained to find solutions that meet our clients’ needs and to Living Locators may be just the match you’ve been seeking.
personally accompany them on guided tours of facilities that For more information please contact Mary Ann Russo or
match their individual preferences. Tom Ingle at:
Ours is a truly turn-key program that puts our owners on the Phone: 800-267-7816
path to success through a proven executive business model Email: [email protected]
with high profit margins, low overhead, minimum employees, Website: http://www.assistedlivinglocators.com/

Business Finance Depot Our company also works with SBA 7(a)
lenders, alternate financing sources, crowd
Business Finance Depot specializes in funding financing sources and companies
packaging equipment leases and SBA that specialize in using retirement funds to
Express Working Capital loans for start-up capitalize a new business. Please visit our
and existing businesses. website for more information.
Our main clients are franchisors seeking Website: www.businessfinancedepot.com
financing for their new franchisees and Email: [email protected]
manufacturers seeking financing for their Phone: (800) 788-3884
equipment purchases. Contact: Paul Bosley

caring transitions with the hassles or laws that involve elderly medical
care, though you might want to invest in knowing
Caring Transitions is a solution-oriented company, the companies that do supply such services in
and we accomplish this by bringing three services your area. Many times our services are needed in
under one roof that are normally all accomplished by order to fulfill the lifestyle changes recommended by
separate companies. The three services we combine healthcare professionals, so putting your leads into
to provide unique solutions for our customers are: contact with upstanding medical professionals can
create a favorable impression that causes them to
• Senior Relocation
return to you for help with non-medical side of their
• Estate Sales changing circumstances.
• Downsizing & Decluttering Phone: 1-800-647-0766
One final thing – we are NOT a medical service Email: [email protected]
company. As a franchisee, you will not be dealing Website: https://caringtransitionsfranchise.com

Clayton Kendall We provide marketing collateral, signage, POP

displays, printed materials, promotional products
Clayton Kendall provides comprehensive branded and apparel. Our services include graphic design,
merchandise programs for franchise communities merchandising, sourcing, warehousing and
nationwide, resulting in greater brand exposure, fulfillment, kitting and proprietary technology with
cost-savings, streamlined operations and brand advanced management reports. All programs are
scalable and can be customized to the unique needs
compliance.
of your community. Customer service is our forte.
With a customized online store as the organizing Contact: Dan Broudy CFE, Chief Executive Officer
principle, our websites give users the ability to Phone:412-798-7120
purchase their advertising and marketing tools in one Email: [email protected]
easy to use program. Website: www.claytonkendall.com

Everything Hemp Store foods including hemp seeds and hemp

(EHS Franchise LLC) seed oil, dietary and health supplements.
Everything Hemp Store is a consultative Everything Hemp Store is truly your One
marketplace for naturally sourced health, Stop Hemp Shop™ focused on delivering
beauty and nutritional products. Our top quality products to our consumers with
product suite consists of a variety of full trace-ability from farm to family.
industrial hemp-derived products such as Contact: Gary Norris
hemp textiles, floral derivatives, lotions, Phone: 888-334-4367 Ext. 21 9
pain creams, salves, hemp extract tinctures Email: [email protected]
containing Canabidiol (CBD), nutritional Web: www.EverythingHempStore.com

Franchising USA
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Page 53

Fastsigns® • Franchise Research Institute #1 Rated Sign & Graphics

Franchise 2014-2015
Now more than ever, businesses look to FASTSIGNS ®

for innovative ways to connect with customers in a highly • CFA Franchisees’ Choice Designation 2004-2015
competitive marketplace. Our high standards for quality • FASTSIGNS is one of only a handful of franchises
and customer service have made FASTSIGNS the most approved for $21 million in SBA financing for approved
recognized brand in the industry, driving significantly franchise candidates
more traffic to the web than any other sign company.
FASTSIGNS has over 400 markets approved for
We also lead in these important areas:
development in the US and Canada and is also seeking
• #1 Ranked Sign Franchise in Entrepreneur Magazine
Master or Area Developer expansion in markets
Franchise 500 three years in a row
worldwide.
• Franchise Business Review FBR50 Franchisee
Satisfaction Award 2006-2015 For more information: Phone: 1-214-346-5679
• Franchise Research Institute World Class Franchise Email: [email protected]
2011-2015 Or visit our Website: www.fastsigns.com

FranFund, Inc. conventional loans and other non-traditional solutions

including unsecured loans, securities-backed loans,
A top IFA supplier and recognized as a top franchise funding equipment leasing, and refinancing programs.
supplier by Entrepreneur, FranFund, Inc. designs smart all-in-
By utilizing our franchise-specific pre-approval tool and
one funding plans that grow with your franchise business.
cultivating an extensive network of lenders who are
Whether you are considering leaving your current job to start comfortable with the franchise model, FranFund’s loan
a new venture or if you are looking to expand your existing approval rate is 99%.
operation – we are here to help. Based on your specific
financial picture, we will work with you to design a funding We believe delivering an exceptional customer experience
plan that will set your business up for long-term success. is just as important as providing high-quality products
We provide a free funding consultation and make sure you and services and are proud of our high level of customer
understand all of our program and service costs before you satisfaction.
commit to anything. Contact: Tim Seiber, CFE
Our most popular funding programs are SBA loans and Phone: 817-730-4500
401(k) business financing, which allows you to use qualified Email: [email protected]
retirement savings tax-free and penalty-free. We also offer Website: www.franfund.com

Fresh Coat our Marketing Department and our Operations Team. We

have national and local marketing initiatives and resources
The average Fresh Coat on average earns 41.22% gross to drive customers to your place of business, and experts to
profit and $507,883.18 in revenue!* (*See Item 19 of our April guide and coach you for as long as you own your Fresh Coat
1, 2018 Franchise Disclosure Document for details. Based on franchise.
data reported by franchisees that were open and operating
Fresh Coat is committed to leading the painting industry
full-time for at least 1 year for the period ending December
by driving platinum level customer service delivered by a
31, 2017 and that reported Gross Revenues and income
team of professionals and painting experts. To do this, our
statements. A new franchise owner’s results may differ.
franchisees only hire the most skilled and experienced
Our owners continually testify about the amazing amount painters, allowing their franchise businesses to offer 6 unique
of help they receive from our company. From coaching and services. Your painters provide positive experiences from the
onboarding, to marketing and operational support, we guide initial quote to final touch-ups.
you every step of the way. Phone: (513) 605-4877
Marketing Support & Operation Support – At Fresh Coat, our Email: [email protected]
franchisees are constantly surrounded by support from both Website: www.freshcoatfranchise.com

Funtopia passive screen display entertainment. Believing

that being active, both mentally and physically
Funtopia business philosophy capitalizes on a
is the essence of healthy lifestyle, we decided
growing trend towards healthier, active lifestyles.
to make it as fun as possible. Our culture, our
More than just a place for kids to play, Funtopia is
an adventure park where family and friends come customers, and the Funtopia brand experience is
to entertain and challenge themselves. the “icing on the cake” to a solid business model
Our mix of sports and fun, coupled with an that allows you to grow your income and reach
amazing brand experience, has enabled our long-term wealth goals.
locations to enjoy the benefits of customer loyalty. Contact: Yasen Nikolov
The concept was created out of desire to provide Phone: 1.833.386.8674
a new type of entertainment that would be an Email: [email protected]
alternative to today’s prevalence of physically- Website: funtopiaworld.com/franchise

Home Technology We’re a home service provider, just like a plumber or

electrician. Our technicians are the trusted resource for sales,
Handyman service and installation of home technology products to
As you know by now, the Home Automation industry is growing customers of all income brackets.
at record rates. All around the world, people are beginning From basic service calls to turn-key projects, Home
view Connected Home products as an essential component of Technology Handyman can handle it all. Our most popular
their lifestyle. They’re looking to integrate technology into their services include: • Connected Home Devices & Systems
homes to make their lives easier, safer and more convenient. • Home Networking • Audio/Video Systems • Home Theater
There’s no doubt that this industry will continue to grow. In • Surveillance Cameras • TV Mounting • Remote Control
effect, the need for connected home professionals to install Systems • Basic Lighting Control • Security Systems
and integrate this technology will grow right along with it. We want you to Take Control of Your Future!
If owning your own Smart Home Franchise through Home Contact Jack Beeckman at:
Technology Handyman has piqued your interest, there’s never Ph: 888-303-4191
been a better time to see what we’re all about! Email: [email protected]
What exactly does a Home Technology Handyman do? Website: hometechnologyhandyman.com/franchise

Franchising USA
fr a nch ise & serv ices di r ecto ry

International Franchise IFPG to power their business. All of these individuals

understand the value of being associated with IFPG.
Professionals Group
The IFPG is a strictly membership based organization
The International Franchise Professionals Group (also that does not participate in any referral fees from
known as IFPG) is a membership based organization our franchisor members or our brokers, thereby
that has over 700 members. Our members consist allowing all of our members to work freely together.
of Franchisors, Franchisor Brokers, Lenders, and Our long-term success is predicated on retaining our
other Franchise Professionals that help potential members and providing all the tools needed to help
candidates in the process of buying a franchise. you sell more franchises, and close more deals.
Hundreds of nationally recognized franchise If you’re a franchisor, franchisor broker, or another
companies have chosen the IFPG and its members profession that serves the franchising industry call us
to represent their brand; hundreds of experienced today at (888) 977-IFPG to learn about membership
franchise consultants and brokers have chosen the opportunities.

Lifted Lifted’s inventory exemplifies the brand’s serious

commitment to quality products; but not without
Lifted, An Elevated Experience is a Hemp/CBD shopping playful elements such as, the Lifted Candy Bar, where
experience. Stepping into the retail environment at customers can choose from an array of CBD-infused
Lifted, it only takes a few seconds to realize why the sweets, treats and edibles. Lifted has an educational
consumer’s needs are so readily met, as this is not the shopping experience where the sales team does
not follow like a shadow, they lead as a guide. The
typical Hemp/CBD shopping experience.
aesthetics of the brand further lend themselves to the
The space is laid out in such a way that the flow lends name with a sleek, modern FFE package and colors
itself to making the most of the square footage - which is that are fresh and crisp. In every way, Lifted is truly an
modest, by some retail standards and yet, is comfortable elevated experience.
and inviting; creating ease and efficiency for hemp/CBD Contact: Gary Gale Norris
consumers of every experience level. This design also Phone: 336-477-3693
reinforces Lifted’s respect for the consumer’s time, as Email: [email protected]
well as their own. Website: www.Liftedclt.com

Little Caesars nationwide. The company also offers opportunities in

non-traditional franchise venues, including convenience
As the largest carryout-only pizza chain in the world, stores, college campuses and military bases. Little
Little Caesars is doing something right. Little Caesars is Caesars works closely with franchisees to develop
an international brand and household name. It’s come a
locations with customized architectural and build-out
long way since starting as a single store in metro Detroit
plans.
in 1959.
*“Highest Rated Chain-Value for the Money” based on a
The Little Caesars brand and distinction of being named
“Best Value in America”* for the last ten years is proof of nationwide survey of quick service restaurant consumers
its commitment to satisfying customers by providing one conducted by Sandelman & Associates, 2007-2015.
of America’s favorite meals at an affordable cost. Phone: 800-553-5776
Today, Little Caesars is looking for franchisees to bring Email: [email protected]
HOT-N-READY® pizza to a wide range of communities Website: www.LittleCaesars.com

MONKEE’S FRANCHISING North Carolina, Ohio, South Carolina,

Tennessee, Texas and Virginia and we are
Monkee’s Franchising, LLC is a franchisor excited as our growth continues nationally.
of upscale ladies’ boutiques specializing in
shoes, clothing and accessories. Monkee’s is recognized throughout this region
as a leader in providing the finest fashions from
Headquartered in Winston-Salem, NC,
the world’s top designers.
Monkee’s was founded in 1995 and has
become one of the most successful Contact: Troy Taylor
organizations of independently owned Phone: 336-529-5200
boutiques in the Southeast. Our boutiques can Email: [email protected]
now be found in Alabama, Florida, Kentucky, Website: www.ownamonkees.com

Moran Family of Brands Mr. Transmission, “The Professionals”; Alta

Mere “The Automotive Outfitters”; Milex
Moran Family of Brands is one of the nation’s Complete Auto Care centers and SmartView
leading franchisors of general automotive Window Solutions.
repair, transmission repair and automotive
accessory centers. For more information on Moran Family of
Brands visit www.moranfamilyofbrands.com.
Based in Midlothian, Illinois, Moran Family
of Brands provides specialty products and Contact: Ben Reist
services in virtually every aspect of the Phone: 800-377-9247
automotive aftermarket through four individual Fax: 708-389-9882
brands and a total of more than 120 franchise Email: [email protected]
locations nationwide including: Website: www.moranfamilyofbrands.com

Franchising USA
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Nathan’s Famous, Inc. worldwide, with adaptable, locally sourced menus and
prototypes. Nathan’s Famous branded products are
NEW YORK IS ALWAYS A GOOD IDEA, which is why - after currently distributed globally, including packaged hot
over 100 years as one of New York’s most famous restaurant dogs, hamburgers, french fries, onion rings and more. Our
brands - anyone can walk into a Nathan’s Famous Restaurant world-famous hot dogs are served in a multitude of outlets,
anywhere in the world and experience the best of the New including movie theatres, bowling centers, cruise ships, and
York Casual Food scene. casinos. And with more than 28 billion views worldwide of
Universally regarded as the “Flavor of New York”, Nathan’s our cult-favorite Hot Dog Eating contest last Fourth of July,
Famous’ menu focuses on four food pillars: World-Famous Nathan’s Famous’ claim to the cuisine and culture of New
Hot Dogs & Fries; Premium Subs, including Angus Ribeye York isn’t just authentic, it’s proprietary.
New York Cheesesteaks by Pat LaFrieda; Best-in-class, Contact: James Walker
cooked-to-order burger with our proprietary Best Burger Phone: 516-338-8500
Pledge™, and Hand-Breaded Chicken and Onion Rings. Email: [email protected]
Our restaurant system includes over 250 restaurants Website: www.nathansfamous.com

Office Pride Commercial do differently, and he repeatedly heard how they would
deliver “total customer satisfaction.” Using his research,
Cleaning Services [email protected] started Office Pride, an
industry leader whose spotless reputation earns rave reviews
Office Pride Commercial Cleaning Services is one of the from franchisees, clients and competitors.
most respected full-service commercial cleaning franchise
Today, Office Pride has 137 franchises around the nation
companies in the nation. Office Pride’s business was built
and is listed in Franchise Business Review’s Hall of Fame for
on a strong set of core values that ensures business is
its exceptional franchisee satisfaction ratings and is ranked
conducted with integrity and that every customer receives the among Entrepreneur’s Franchise 500. Office Pride provides
highest level of commercial cleaning and janitorial services. a wide range of commercial cleaning services, including
Our Values Make Us Different.® carpet cleaning, floor stripping and waxing, to offices and
Office Pride was founded in 1992 by Todd Hopkins, who commercial facilities.
created the concept as an independent research project Contact: Rich Helm, Director of Franchise Development
while working on his MBA at Butler University. He asked Phone: 727.754.5990
leaders of large cleaning companies what they would Website: www.OfficePride.com; OfficePrideFranchise.com

OELO LIGHTING SOLUTIONS eliminating the yearly hassle and annual cost
of hanging holiday lighting.
Oelo provides color-changing commercial
With Oelo, franchisees can give their building
LED lighting solutions for franchises and
a green St. Patrick’s day glow, create breast
businesses.
cancer awareness with a pink storefront or add
Practically invisible by day, the lighting is custom movement to attract attention to your
installed in a weather-resistant channel that franchise.
blends in with the building’s fascia, while the Contact: Devin Rodarmel
lights’ color and movement can be controlled Phone: 970-212-3670
by the Oelo color app. Email: [email protected]
The lights can double as seasonal lighting, Website: oelo.com

pet wants You just need a passion for pets, the drive for
success and the ability to follow our proven operating
Pet Wants creates fresh and all-natural pet food system.
and delivers it to our customers on a monthly,
subscription basis...that ensures the food is fresh for In return, you will be rewarded with the great benefits
the pets and that you generate consistent and on- of being a business owner. Bottom line, this is a
going revenue streams. fulfilling, financially rewarding and enjoyable “people
As a franchise owner, you will need to share this love and pets” business.
of pets and their well-being. But no experience is
Contact: Beth Boecker
needed. No matter if you start in your home, a small
office or store, we teach you everything you need to Phone: 513-331-3647
know about operating and growing a successful pet Email: [email protected]
food business. Website: www.petwantsfranchise.com

pool scouts • Recurring revenue business

Backed by multi brand franchisor, Buzz A Pool Scouts franchise is a business
Franchise Brands – winner of Inc. 500, Pool opportunity that can be run from virtually any
Scouts helps franchisees hit the ground home or office. We are talking to motivated
running. people to operate Pool Scouts businesses
Pool Scouts is the franchise opportunity across the United States. Individual territories
poised to make a splash in the industry. or area development opportunities are
available. Pool Scouts…Perfect Pools, Scouts
Here are some compelling attributes:
Honor!
• Fragmented market in a $3 Billion industry
Phone: 1-844-407-2688
• Fast growing franchise opportunity Email: [email protected]
• Low franchise fee and fast start up Website: poolscoutsfranchise.com

Franchising USA
fr a nch ise & serv ices di r ecto ry

PropertyGuys.com INC. their own at a fixed rate, not a percentage of the

value of the home.
PropertyGuys.com has created a marketing system
Ultimately, we help buyers and sellers avoid the high
that is transparent and includes a community of real
cost of commission by connecting directly.
estate professionals who are empowered through
technology – providing the customer with a true end- We have experience two decades of franchise
to-end experience. success and along the way, have been honored with
many awards and acclamations. Franchisees benefit
We have reconstructed how real estate is bought from the knowledge and skill of our award-winning
and sold. We’re NOT real estate agents or brokers, franchise system.
we’re something very different, something we believe
Contact: Franchising Team
is much better.
Phone: 844-333-7017
We provide sellers with all the tools required to Email: [email protected]
successfully and confidently sell their property on Website: www.propertyguys.com

Re-Bath Of course, it helps to have the trust of renowned

companies like Home Depot. Re-Bath is the nation’s
In an industry of independent home remodeling largest complete bathroom remodeling franchise with
contractors, Re-Bath stands out as a unified, trusted presence in more than 150 cities and 43 states.
national brand. Re-Bath is known for providing expert,
The ideal candidate for Re-Bath should have sales,
affordable and effortless bathroom remodeling solutions
that transform homeowners’ bathrooms in days, not marketing, and/or management experience and be
weeks. We offer a spirit of innovation and an alternative extremely results oriented. Construction knowledge is
to cover-up or overpriced remodeling. not required. You must have a minimum of $100,000
in liquid capital, and be ready to make a full-time
We handle both the design and the installation – it’s commitment.
a branded, one-stop customer experience that the
industry sorely needs. We are the go-to resource for Contact: Samantha Wilson
bathroom remodeling in the markets our franchisees Phone: 866-721-7761
currently serve, and our national reputation strengthens Email: [email protected]
as we continue to connect the dots across the country. Website: www.rebathfranchise.com

scooter’s coffee employees is: “Amazing People, Amazing Drinks...

Amazingly Fast!”™ It reflects a commitment to
Founded in 1998, Scooter’s Coffee roasts providing an unforgettable experience to loyal
the finest coffee beans in the world at its and new customers. Scooter’s Coffee is quickly
headquarters in Omaha, Nebraska. In two
approaching 200 locations in 16 states and has
decades of business, Scooter’s Coffee’s success
135 franchise commitments to build new stores.
is simple: stay committed to the original business
principles and company core values. Franchise opportunities are available.

A partnership with the Arbor Day Foundation Phone: (402) 934-7284

to source shade-grown coffee to protect the Website: https://franchising.scooterscoffee.com
rainforests reaffirms its commitment to contribute Email: [email protected]
to a “chain of good”. The company’s Brand Contact: Kelly Crummer- Franchise Development
Promise, recited to franchisees, customers and Manager

StretchLab revolutionizing the stretching industry through its

approach to help clients of all ages, fitness levels,
Founded in 2015, StretchLab is the first boutique genders and sizes achieve deeper stretches that
health and wellness franchise that offers one-on-one
allow them to reach individual wellness goals.
assisted stretching services in a fun, energetic and
Headquartered in Irvine, CA, StretchLab is backed
communal environment.
by Xponential Fitness, a curator of popular boutique
It is designed to increase mobility and flexibility,
fitness brands.
helping to reduce pain, decrease muscle aches,
improve posture, reduce recovery time and enhance Contact: Martin Balcaitis
quality of life. Phone: (949) 326-9765
Guided by highly-trained Flexologists™ in a Email: [email protected]
one-on-one or group atmosphere, StretchLab is Website: https://stretchlab.com

SUBWAY® freshly baked breads, select sauces and a variety

of delicious toppings. When you join the Subway®
When you own a Subway® sandwich shop, you’re family, you’ll get world-class support before you even
part of the world’s largest Quick Serve Restaurant make your first sandwich and well beyond.
chain and one of its most recognized brands, and
you’ll get the support and experience that comes Our franchise support system features: training,
with it. product development, advertising, purchasing
cooperative, field support and much more.
Be part of a winning brand that keeps customers
coming back for delicious meals made just the way Contact: Ralph Piselli, North American Franchise
they want. Subway® is the undisputed leader in fast, Sales Manager
wholesome food. Phone: 203 877 4281
Our sandwiches are made to order right in front of Email: [email protected]
the customer, precisely the way they want - using Website: www.subway.com

Franchising USA
 fr a nch ise & serv ices di r ecto ry
Page 57

The Growth Coach and professional goals. With 28 million

The Growth Coach® is an industry-leading businesses in the United States, the
business coaching franchise, established in demand for business coaching has grown
over 150 markets in the United States and to a tremendous $11 billion industry.
abroad.
P: (877) 498-3626
Since our founding in 1992, our coaches R

have helped thousands of small W: https://growthcoachfranchise.com

business owners achieve their personal E: [email protected]

The Interface Financial • No storefront to own, lease, or maintain

• No Inventory or stock to purchase
Group – IFG 50/50 • No extensive travel because IFG franchisees do business
The Interface Financial Group – IFG 50/50 is an affordable locally
home-based franchise that provides short-term working • Business-to-Business, professional environment with
capital to small and medium-sized businesses by purchasing regular business hours of operation
current, quality invoices at a discount, thus accelerating the • Flexibility to relocate for part of the year or permanently and
client’s cash flow and growth. continue doing business
All transactions are syndicated 50/50 with the franchisee and Our franchisees are excellent communicators, relationship
the franchisor, and that means less working capital required builders with decision-making and problem-solving skills,
to fund transaction: IFG does the bulk of the due diligence and much more sales & marketing oriented. IFG has been in
and the ‘paperwork’ for the transactions, and IFG 50/50 the ‘invoice discounting’ business since 1972, and employs
franchisees will concentrate their efforts on building the its franchise network in the US, Canada, New Zealand,
referral relationships – they do the ‘people work’. Singapore, the UK, Ireland, Australia, Mexico and South
Key advantages of being an IFG 50/50 franchisee include: Africa.
• No staff to hire, fire, or manage www.interfacefinancial.com

The Seasons Art Class The system has proven so successful that it has been
expanded throughout Europe, North America and
The Seasons Art Class is an adult art class franchise Australasia with many, very happy Franchisees and
providing art classes one day per week. This is a great countless students.
opportunity, low investment, no inventory, not need With well over 125 successful franchises already in
to rent a location. Great for part-time or as an added operation right throughout the UK (and growing), we’re
revenue stream. Our business has been in operation now offering the opportunity for you to be part of this
since 2009 and is the original provider of these inspired successful group and run your own business in your
courses. area.
There have been many imitators in that time but none Using our proven business systems, you have the
have managed to match the comprehensive process potential to earn a full-time wage for part-time hours!
and systems that we formulated and continue to improve For more information contact Mike Curry email:
on year after year. [email protected]

TopFire Media Our integrated approach combines our public

relations and franchise SEO service prowess and
TopFire Media is an integrated digital marketing
is designed to generate brand awareness, drive
and public relations agency, specializing in the
consumer engagement, and build credibility for
franchise industry.
your company.
Our clients benefit from our years of experience
in franchise SEO service, public relations, media Phone: (708) 249-1090
relations, content writing and management, social Fax: (708) 957-2395
media marketing, and web design. We work to Website: www.topfiremedia.com
bring all of these elements together to achieve a Email: [email protected]
common goal – our clients’ success. Contact: Matthew Jonas

TruBlue Total House Care • Yard work

• Special projects (such as wheelchair access, safety audits, and
There are thousands of Senior Care companies taking care of the fall prevention, to name a few)
person, but NO ONE is taking care of their homes. Sadly, Seniors • Home Watch
are forced to leave their beloved home and memories too soon
because the home becomes too hard to maintain. Regrettably, TruBlue Total House Care services busy families, as well. They’re
they end up in nursing homes and retirement facilities. All of that constantly running from school activity to sporting event most
has changed and created a business opportunity of a lifetime. evenings and weekends. While they have disposable income, they
have little free time or desire to handle the endless chores around
TruBlue is the ONLY national provider that specializes in Total
House Care for Seniors, so they can stay in their homes longer… the house. They gladly turn to TruBlue for complete and affordable
“age in place” with confidence, comfort, safety and independence. house care, inside and out, where we act as their Total House
We provide complete and on-going house care, both inside and Care Manager and provide them with a convenient and hassle-free
outside the home: lifestyle.
• Repairs Phone: 866-498-3218
• Cleaning Website: www.trubluefranchise.com

Franchising USA
fr a nch ise & serv ices di r ecto ry

Tuffy Tire and Auto our franchisees have played a key role in the success of
Tuffy. Tuffy, is looking for customer focused, ethical business
In 1970, the first Tuffy Muffler shop opened in Detroit, owners.
Michigan. To keep up with changing times, we’ve changed With over 45 years in business, franchisees are provided
and evolved too, from just a Muffler shop to an auto service a value proposition that includes a state-of-the-art
center. Our service line up currently includes brakes, shocks, management, sales and Technical Training, comprehensive
struts, springs, alignment, front-end, oil change, mufflers, marketing and advertising programs, national vendor
tires, air conditioning, batteries, starting and charging, flush partnerships, national and local support, a powerful brand
and fill, and C.V. joints. We take care of all your auto repair proposition, a strong business model and on-going research
needs. and development.
Helping our franchisees to operate successfully and meet Contact: Travis Mulligan
the challenges of today’s marketplace is the top priority for Phone: 800-228-8339
the Tuffy® Tire & Auto Service Centers. We provide our Email: [email protected]
franchisees with a proven operating system, and as a result, Website: Tuffyfranchising.com

Veterans Business Services campaigns, news press releases, and online franchising
e-magazine articles, VBS gets the message to qualified
Veterans Business Services provides the most advantageous Veterans who are invested in starting a franchise.
franchise acquisition terms for Veterans and provides VBS supports service disabled Veterans who are enrolled in
innovative entrepreneurial training for qualified Veterans the self-employment track within the Veterans Administration
seeking grants under the VA Vocational Rehabilitation and provides outreach efforts to transitioning military through
Program. TAP and ACAP programs. As a graduate business of the
Veterans Business Services (“VBS”) specializes in Entrepreneurial Bootcamp for Veterans (“EBV”), we also
entrepreneurial opportunities for Veterans and has an assist other graduates of EBV and provide coaching support
extensive reach into the Veterans community and can through mentoring programs. VBS is where Veterans turn to
generate significant interest from qualified Veterans who wish make their franchise dreams a reality.
to start a franchise or small business. Contact: James Mingey
VBS offers multiple marketing methods that have proven Phone: 202-349-0860
effective with helping franchise organizations with their Email: [email protected]
expansion plans. Utilizing custom email marketing Website: www.veteransbusinessservices.us

Window World Research Hospital®, which honored the foundation with its
Organizational Support Award in 2017. Since its inception in
Window World®, headquartered in North Wilkesboro, N.C., 2008, the foundation has raised over $9 million for St. Jude.
is America’s largest replacement window and exterior Window World also supports the Veterans Airlift Command,
remodeling company, with more than 200 locally owned a nonprofit organization that facilitates free air transportation
offices nationwide. to wounded veterans and their families. Window World has
Founded in 1995, the company sells and installs windows, flown over 100 missions and surpassed $1 million in flights
siding, doors and other exterior products, with over 16 million and in-kind donations since it began its partnership with the
windows sold to date. Window World is an ENERGY STAR® VAC in 2008.
partner and its windows, vinyl siding and Therma-Tru doors For more information, visit WindowWorld.com
have all earned the Good Housekeeping Seal. or call 1-800 NEXTWINDOW.
In 2018, it was ranked “Highest in Customer Satisfaction Contact: Zach Luffman, Director of Franchising
with Window and Patio Door Retailers” by J.D. Power. Phone: (336) 667-2100
Through its charitable foundation, Window World Cares®, the Email: [email protected]
Window World family provides funding for St. Jude Children’s Website: www.windowworldfranchise.com

A-Z LISTINGS ARE A GREAT WAY

TO PROMOTE YOUR BUSINESS
Making an appearance every month in Franchising USA magazine.
Each A-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. Choose a 12 or 6 month package
or simply add the A-Z directory onto your FOCUS, PROFILE or ad!

To learn about the A-Z directory or any other products, please contact
Vikki Bradbury: [email protected]

www.franchisingusamagazine.com

Franchising USA
 Page 59

WORK
SMART
NOT
HARD!

IFG 50/50 - A Different Franchise Approach!

NO
Staff AS A FRANCHISEE:
Premises
s 7ORK IN A MATURE lNANCIAL SERVICE ARENA
Long hours
Paper s 7ORK FROM A HOME BASED ENVIRONMENT
Inventory s "E PART OF A  YEAR OLD INTERNATIONAL ORGANIZATION
s 9OUR GROWTH COMES FROM HELPING YOUR CLIENTS GROW
WE BUY INVOICES s #ONDUCT BUSINESS ON YOUR OWN TIMETABLE

TO ACCELERATE OUR s 7ORK ANYWHERE NO TERRITORY

s 6IRTUALLY NO PAPERWORK FRANCHISOR HANDLES ALL DAY TO DAY PAPERWORK
CLIENTS’ CASHFLOW! s .O COLD CALLING TELEMARKETING ADVERTISING OR DIRECT MAIL
WE DO NOT LEND MONEY! s 3TART WITH A MODEST WORKING CAPITAL AND GROW AT YOUR OWN SPEED

GET A FREE eBOOK For more information contact

David Banfield, President
www.Interfacefinancial.com/franchise E: [email protected]
Franchising USA