4th YEAR/ MASTER 1 - Courses Overview Tracks (majors)

MARKETING TRACK 10 ECTS

Digital Strategy and Digital Marketing 3 ECTS

Provides a solid foundation to strategic luxury brand management. It provides students
with a broad set of knowledge covering key topics in luxury branding from the strategic
differences to premium brands to building brand equity, brand architecture, brand
stretching and brand rejuvenation relative to consumer behavior across borders and
categories.

Luxury Brand Management 2 ECTS

Provides a solid foundation to strategic luxury brand management. It provides students
with a broad set of knowledge covering key topics in luxury branding from the strategic
differences to premium brands to building brand equity, brand architecture, brand
stretching and brand rejuvenation relative to consumer behavior across borders and
categories.

Sales Management 2 ECTS

The sales team is a key variable in the company's performance in the market. It must
allow the company to achieve its commercial objec�ves but also to translate its strategic
marke�ng objec�ves. Knowing how to manage this variable, in an increasingly
compe��ve context, seems essen�al in specialized training in marke�ng. Students will
need to be able to reestablish the management of the sales team as part of the
company's marke�ng approach.

Sustainable Brand Management 3 ECTS

This course deals with brands, why they are important, what they represent to
consumers and what should be done by firms to manage them properly. Students will
learn about how we build a brand. They will discover the brand equity concept which can
provide marketers valuable perspective to interpret the potential effects of various
strategies for their brands. The course stresses the importance of the role of the brand in
sustainable marketing strategies. It will also tackle the impact of digitalization on the
sustainable brand strategy.

MANAGEMENT TRACK 10 ECTS

Human Resources Management 3 ECTS

Human Resources Management (HRM) is a key skill in the company. What would the
company be, big or small, without the men and women who make it live? The HRM
covers key areas that can be found in all companies, and others that can give it a strategic
dimension and make it a central player in the moderniza�on of organiza�ons. The course
will ensure that students understand: 1) The broad tradi�onal func�ons performed by
HRM in the company, answering the ques�on "what is HR for?". 2) The contribu�ons of
the HR func�on that can give it a strategic dimension, answering the ques�on "How can
the HR func�on posi�on itself at the heart of the value crea�on system?" 3) The latest
trends and direc�ons that influence the content of the HR func�on, answering the
ques�on "How does the HR func�on respond to the major underlying trends that
businesses are experiencing today?"
4th YEAR/ MASTER 1 - Courses Overview Tracks (majors)

Sustainable Management and Eco-innovation 3 ECTS

his course deals with the new role of the manager with a focus on the emotionally
intelligent and responsible manager. We will see the evolution of the manager’s role and
will introduce new conceptions that will help the new or front-line manager to handle
the challenges they may face in a more and more uncertain environment where the
relational skills are becoming essential. A mixture of conceptual frameworks, skill-
oriented activities, and field work will be used and applied to each topic. Topics include
emotional intelligence, agility, decision making, etc. Class sessions and assignments are
intended to help participants acquire the skills that new and front-line managers need to
improve management and leadership skills, team relationships and performance.

Purchasing, Procurement and Supply-chain 2 ECTS

Purchasing, Procurement & Supply Management is a new field in business management
which reflects the worldwide trends of globalized trading and the concept of the
extended supply chain. The lecture will highlight how purchasing and supply chain
became strategic activities which manage supplier relationships, enable network
innovation, design to cost, reduce cost and CSR implementation. It will give keys to
future buyers, logistic managers, … to understand the fast evolution of supply chain
management and procurement.

Corporate Law 2 ECTS

The course is a comparative approach between french law and elements of common law
system. After acquiring the methodological bases for solving legal problems, the student
perfects his mastery of legal reasoning and argumentation through an in-depth
examination of the legal framework relating to the organization of the company and
business practice. The course consists of lectures on general principles of business law
and independent and group work on specific topics. The course is sanctioned by a
written exam in the form of the resolution of a practical case (50%) and the rendering of
a group work consisting of the resolution of a practical case covering several parts of the
program (50%)

FINANCE TRACK 10 ECTS

Investment Decisions 3 ECTS

The mission of the Accounting and Finance function is to model and financial flows in
order to:
• to provide information on the financial situation of the company in relation to
external partners
• to assist in decision-making by putting forward the necessary economic data
• to make the best use of the financial resources available in the company
• to obtain the capital (at the best cost) necessary for the development of the business
The stakes of the investment decision for companies lie in the good management of
financial flows which will allow the company to obtain better results in terms of value
creation. Moreover, better costing will enable decisions to be taken that will be
economically profitable. Making the right decisions within the framework of an
efficient financial pol- icy will make it easier for the company to obtain the capital
necessary for its strategic development. The objective of this course is to master the
4th YEAR/ MASTER 1 - Courses Overview Tracks (majors)

process of value creation within companies through the main financial investment and
financing decisions related to financial markets in an uncertain environment.

Advanced Accounting 3 ECTS

This course provides students with a comprehensive approach to the inventory work
required to prepare the company's annual accounts.
It has a double purpose:
• Enable students to apply accoun�ng principles, integrate the no�on of �me in the
accoun�ng process, dis�nguish between current opera�ons and inventory opera�ons,
and understand the difficul�es of valuing assets and liabili�es.
• Enable students to obtain a solid understanding of end-of-year accoun�ng work
Overall, the course is designed to enable students to understand the different
approaches to accoun�ng and finance, understand the limits of accoun�ng treatment
and, therefore, the frequent need for restatements and controls.

Financial Mathematics 2 ECTS

his module provides a solid mathematical introduction to the subject of Compound
Interest Theory and its application to the analysis of a wide variety of complex financial
problems, including those associated with mortgage and commercial loans, and the
valuation of securities. The investment and risk characteristics of the standard asset
classes available for investment purposes are also briefly considered.

Financial Markets and Green Finance 2 ECTS

This course aims at identifying, reviewing, analyzing and budgeting cash flow needs
companies may have, and therefore related alternative financing solutions. Cash flow
statements, both historical and prospective, will be extensively presented. Potential
risks for discrepancies between budgets and actual results will be addressed.
4th YEAR/ MASTER 1 - Course Overview Core Modules

BUILDING AUTONOMY 5 ECTS

Inseec Digital Innovation Challenge (IDIC) 1 ECTS

To keep pace with the ever-changing professional world, INSEEC Grande École trains managers with
solid technical skills, open-mindedness and adaptability. The INSEEC Digital Innovation Challenge is
one of the innovative experiences set up at INSEEC since 2011, consisting of interactive sessions
focusing on "teaching by doing". INSEEC offers Master 1 students the chance to discover
entrepreneurship from a digital perspective: a special week of themed conferences, coaching by
experts, brainstorming sessions... The aim of the Challenge is for each team of 8-12 students to
present the teaching team with a business creation project 2 in the digital economy (Games, E-
commerce, Smartphone Applications, etc....). The presentation materials include a business model
and an elevator pitch video.

Transition in the Contemporary World 2 ECTS

Societies have economic, social and political dynamics. Today, our societies are facing many
disruptions: mainly environmental (climate change and biodiversity loss) and technological
(digitalisation and transformation of the workplace). The objective of this course is to address these
societal disruptions that affect (and are affected by) business. The course adopts a macro-micro
perspective. Therefore, we will discuss the main macro transitions in ecology and digitalisation in
order to explore the impact of these transitions within organisations.

Economic, Political and Social Issues 2 ECTS

he Political, Social and Economic Issues course aims to help students distance themselves from
society and the economic system around them. After studying the structural and cyclical aspects of
the economic, political and social foundations of our societies in the years of L3, students will have
to watch several films after viewing: Les Misérables (2019), Hors Norms (2019), 13th (2016), La
Haine (1995), Traffic (2000) Bowling for Columbine (2002), The Corporation (2003), Enron: The
Smartest Guys in the Room (2005) , Thank You for Smoking (2005), Blood Diamond (2006), Sicko
(2007) , Inside Job (2010), Margin Call (2011), Black Mirror TV Series (2011-present), Forks over
Knives (2011), Money for Nothing: Inside the Federal Reserve (2013), The Wolf of Wall Street
(2013), Cows: The Sustainability Secret (2014), Citizenfour (2014), Spotlight (2015), The Big Short
(2016), Corporate (2017), Eating Animals (2017), ... - more to come) illustrating the currents or
future ills of the economic system in which we live ( climate change, fake news, impact of
technology on the life of today...) be able to describe them, explain them and make diagnostics to
project themselves. In each group, students will be required to watch films as part of their C hours
and will then have to show and present to their peers the striking sequences by explaining the
theories, systems of oppression, historical events and issues that these sequences cover and raise.

DIGITAL DATA & INFORMATION SYSTEM 2 ECTS

Advanced Excel 2 ECTS

The main purpose of teaching computer science at Inseec GE is to train students as experienced
users, not to turn them into computer scientists. The program has been designed to provide
students with the basics of the IT tools they will need in the short and medium term. In the short
term at school in most subjects or during their internships, in the medium term in their future
professional life as a presentation, management and decision tool. At the end of the 2nd year
module, students will have to pass the TOSA Excel certification: https://www.isograd.com
4th YEAR/ MASTER 1 - Course Overview Core Modules

CORPORATE FINANCIAL MANAGEMENT 4 ECTS

Introduction to Management Control 2 ECTS

This course offers students a broad-based approach of corporate performance measurement
through a review of corporate financing and financial controlling activities. The course’ s two key
objectives are to give students basic practical tools to assess corporate operating performance, and
also to enable them to better understand the typical corporate management sequence : forecasts,
actual performance, decisions, controls. Altogether, this course will give students a good feel and
understanding of financial controlling activities.

Corporate Finance 2 ECTS

This course provides students with a comprehensive approach to managing the financial
performance of a company through the study of corporate finance and financial control.
This course has a twofold overall objective:
• To enable the student to master the fundamental tools of corporate financial practice
• To enable the student to understand the three main components of the financial management of
a company: Forecasts, Decisions, Control.
The Corporate Finance course is designed to enable students to master the tools of the company's
financial diagnosis, and to study the problems of corporate financing for the short and long term.

MARKETING & MARKET UNDERSTANDING 4 ECTS

Consumer’s Behaviour 2 ECTS

Understanding consumer behavior is a prerequisite for any marke�ng process, and therefore a key
issue for companies opera�ng in the consumer markets. This in-depth knowledge is more important
since the sociological, technological and now clima�c and ecological environments are changing
rapidly, impac�ng therefore these behaviors. The course therefore is focused on the basic concepts
of studying consumer behavior. It details the decision-making process that leads to buying or not
buying, and what influences this process, whether it is the individual characteris�cs of the individual
(psychological influence) or factors related to his environment (social and cultural influences). This
theore�cal approach will be completed by examples and concrete cases of marke�ng or business
communica�on ac�ons which illustrate the concepts discussed. New consumer trends will also be
presented and analyzed.

Applied Market Research

The “Applied Market Research” course aims to present an overview of the field of market research. 2 ECTS
This course will provide students with the theory and practices in marketing research and will pay
particular attention to the role of research in management decision making. The course looks at each
stage of the research process – from problem definition, to research design, to design
implementation, to data analysis, to reporting of results. Both qualitative and quantitative research
methods will be discussed.
4th YEAR/ MASTER 1 - Course Overview Core Modules

STRATEGY & MANAGEMENT 5 ECTS

Strategic Management 3 ECTS

The objective of this course is to review the main concepts, methods and tools which are used in the
strategy analysis, formulation and implementation processes, identify the business situations in
which they can be applied most effectively, as well as understand the limitations of the various
approaches, especially with respect to CSR objectives and restrictions.

Project and Operations Management 2 ECTS

The course teaches the basics of operations and project management. Starting operational
perspective, (1.) the organization is considered before (2.) the focus is set on the operational
processes. These processes as well as the related business processes are observed, defined, analyzed.
Afterwards, the process improvement is set to center. Its importance with regards to well running
operations is highlighted and relevant approaches are addressed. This is followed by the project
management part of the course. At the beginning, the importance of project business in organizations
today is presented. Then, project backgrounds as well as the scope, time and cost management are
discussed before the focus is set on the agile project management. Here, the basic concepts are
described and similarities/differences to classical methods are described and practiced. In the center
of the agile project management topic stands “Scrum”. Finally, at the end of each part/topic of the
course, the learnings and the ability to transfer the knowledge gained through the lessons is checked
by applying a Syllabus 2023-2024 3 case study method where in a practical setup the skills must be
applied.

FRENCH COURSES 4 ECTS

French Language 2 ECTS

For French as a foreign language: becoming proficient in your second language.
Business English will give you the key factors of success to work, negotiate, and behave as a
professional within a large spectrum of sectors and activities
(marketing, finance, human resources…). Objectives:
For French as a foreign language: Perfecting the 4 language skills (written and oral comprehension,
written and oral expression) through a great variety of real life and professional life situations.

French Culture 2 ECTS

This module is dedicated to foreign students (Erasmus programme). For French Culture, the
general aims are:
- Study of France history, habits, ethic and way of thinking since 18th Century until
today;
- Being able to distinguish the specificity of France Culture among other cultures in the world,
- Writing works on different subject with ability to make a written and structured
argumentation.
For French Culture, classical, modern and innovative documents will be studied, discussed
and synthetized. Active classroom participation will be expected. There is a final examination.
5th YEAR/ MASTER 2 - Courses Overview Tracks

INTERNATIONAL BUSINESS MANAGEMENT TRACK 20 ECTS

Geopolitics for international business 2 ECTS

This course will show students how to clarify the history and understand the most
important concepts of Geopolitics. It will provide a methodology to assess the
geopolitical equation of a country. As an example, a geopolitical analysis of CHINA will be
carried out in class. Students will then be asked to form groups. Each group will be
assigned a country. The group’s geopolitical analysis of the country will be presented in
class and discussed with the Professor and the other students. This step is essential to
get the students understands the practical methodology needed to carry out a
geopolitical analysis. Thereafter, the concept of Political Risk will be presented. A direct
application of Geopolitics to understand the concrete problems faced by international
businessmen, Political Risk is an essential notion both for marketing and salespeople and
for finance people. Political risks are covered by specific insurance products. Two case
studies relating to Political Risks will be resented in class. The first one will deal with the
problem encountered by an Exporter to Côte d’Ivoire. The second will deal with the case
of an Importer from Thailand. Students will be asked to look for specific names and
references of actual firms that provide risk assessment studies and insurance coverage.

Global finance 3 ECTS

- Identification of Corporate Finance Issues and decisions based on the review of
major corporate financial statements.
- Company valuation based on market valuation multiples.
- Opportunity of equity capital raisings and impact on cost of capital
- Pros and Cons of initial public offering and general stock market considerations

Global legal environment 2 ECTS

- Structure of the international legal framework, focusing on the international
legal order and the use of international treaties for developing international law
- The material regulation of some international contracts
- Conflicts of laws as they apply to international contracts and companies
operating across borders.
- Mandatory regulations, the legal principles underlying the World Trade
Organization and legal principles of international disputes resolution.
- Other international issues

Global macroeconomics 2 ECTS

This course will provide an overview of macroeconomics issues: determination of output,
employment, unemployment, interest rates and inflation.
Monetary and fiscal policies, public debt and international economic issues, introduction
to basic models of macroeconomics with France and European countries experiences
Students will acquire critical thinking skills to link together economic and financial
challenges facing different economies worldwide and how they impact each other.

International business project management 2 ECTS

This course aims to apply acquired knowledge from seven fields: Finance, Purchasing and
Sourcing, Management, Macroeconomics, Geopolitics, International Marketing Strategy,
Law across countries.
Students will develop a highly leadership skills such as integrity, empathy, accountability
in project management. Along with leadership skills, students will learn how to manage a
project with associated constraints as time, scope, benefits, risk.
5th YEAR/ MASTER 2 - Courses Overview Tracks

International management strategy 3 ECTS

This course is designed to meet the scope and sequence requirements to traditional
approach to management using the leading, planning, organizing, and controlling
approach.
Understanding the major key areas covered by international management strategy and
the key concepts of this broad business discipline, and how Management accompanies
organizations in their current transformations with new technologies and new
generations mix.

International marketing strategy 3 ECTS

This course focuses on international strategic marketing issues and going through the
essentials of both marketing and strategy in an international framework.

International purchasing and sourcing 3 ECTS

Learn about the procurement function and teach to the students to think differently to
learn from the Covid19 pandemic: the New Procurement and Supply Chain Management,
understanding a new geographical approach to supplier risk.
Better understand purchasing in an international environment, demonstrate critical
thinking and show the ability to perform in an international environment.

LUXURY BRAND MANAGEMENT TRACK 20 ECTS

Luxury brand equity management 3 ECTS

Three main objectives:
- Insight into current issues and trends that shape strategic brands decisions in the
luxury domain.
- Apply key branding tools to compare brands based on key criteria and assess
brand equity relative to competitor.
- Provide students with ability to conceptualize a competitive brand plan to
enhance overall brand equity.

Art and luxury brand universes 3 ECTS

The course prepares students to understand the important role that Art can play with
luxury brands. At the end of the course the student will have a better grasp of how to
build deeper and more meaningful relationships without the need of advertising. He will
be able to make the difference between marketing and brand content, analyze the
quality of suggested brand content, work with a creative team.

Communication and new media in the luxury sector 3 ECTS

Introduces the students to Communication and New Media development strategies of
international luxury brands, from market maturity to Internet adoption.

Corporate social responsibility in luxury 3 ECTS

- Introduction to CSR principles, current legislation framework and best practice
examples
- Understand the global forces that drive the sustainability shift.
5th YEAR/ MASTER 2 - Courses Overview Tracks

- Get acquainted with CSR principles, major regulations, and legislation

framework.
- Be able to apply CSR principles to launching a sustainable brand project.

Origins and history of luxury 3 ECTS

- Deep look into the history of luxury and its origins and it soon becomes apparent
that the appeal of luxury is deeply rooted in human nature that you have to look
for its origins a long way back in our history – indulge a little bit of anthropology.

Luxury brand distribution and retailing 2 ECTS

- International retail approach for the luxury market
- Personalized experiences and curation in luxury retail

Luxury consumption behaviour and customer experience 3 ECTS

- Consumer psychological processes and the experience a customer lives within a
luxury domain.
- Sensorial and environmental aspects, societal and cultural factors impacting the
abovementioned processes.

DIGITAL MARKETING, INNOVATION & BRAND MANAGEMENT TRACK 20 ECTS

Retail and E-Retailing 3 ECTS
- This course offers a comprehensive view of retailing and e-retailing by covering
different topics including market research, consumer behavior, marketing
operations and allows students to learn by applying these concepts through
projects.
- Understand the evolution of retailing and its different forms.
- Learn about marketing and operations management in retail and e-retail.
- Get familiar with how companies build an e-commerce presence.

Relationship Marketing and CRM 3 ECTS

- Understand the specifics of customer relationship management (CRM) within a
marketing strategy.
- Design, implement and manage a CRM strategy.

Marketing innovation and new tools for business development 3 ECTS

- Understand how Innovation impacts any company and to master how to lead,
organize and pilot a project in an efficient way with tools and methods.
- Mastering the Innovation Process
- Understanding the Innovation’s determinant
- Design thinking training.
- Business development tools and their fields of use

Sensory marketing, customer experience and neuro marketing 3 ECTS

- Course designed to introduce students to experiential marketing, sensory
marketing, and neuro marketing and to highlight their importance for business
and consumers.
5th YEAR/ MASTER 2 - Courses Overview Tracks

- Introduction to the relevant concepts, theories, techniques, and

research/marketing tools from the fields of experiential marketing and sensory
marketing.
- Learning the effects of sensory marketing on consumer behavior and
experience

Green and responsible marketing 2 ECTS

- Analysis of where the line has traditionally been drawn between “responsible”
and “irresponsible” in marketing, to then consider the redrawing of this line in
the context of today’s pressing environmental challenges.
- Investigate and articulate the key elements of a green and responsible
marketing.

Communication and new media 3 ECTS

- Introduces the students to Communication and New Media development
strategies of international brands, from mass media to digital media.
- From market maturity to Internet adoption
- New purchasing behaviors that disrupt the industries and the new rising hyper-
connected consumer profiles

Artificial intelligence, big data and marketing 3 ECTS

This course will allow students to understand the concepts of artificial intelligence and
big data.
The objective is to allow students to develop functional tools at the service of
management and marketing decision-making.

CORPORATE FINANCE AND FINANCIAL ANALYSIS TRACK 20 ECTS

Investment capital: M&A and private equity 2 ECTS

- How standard company valuation techniques are applied in a negotiation
process.
- How private equity operate and the type of companies they are after.
- Better understand the risks and opportunities with acquisitions
- Apply different corporate valuation techniques and become a greater
awareness of highly leveraged transactions and debt capacity.

Asset, wealth and portfolio management 2 ECTS

Students will deepen their understanding of the foundations of portfolio theory, the
different characteristics of various types of financial instruments, and the
understanding of investment risk, return and diversification effects.

International capital market 2 ECTS

After this module, students should have a better understanding of the wide scope of
capital markets concepts and products available, in particular as it relates to the
Foreign Exchange Market.
5th YEAR/ MASTER 2 - Courses Overview Tracks

Recent developments in corporate finance 2 ECTS

Students will be given some of the markets and product information for them to be
able to identify important corporate finance issues and decisions.
Emphasis will be placed on more recent corporate finance evolutions in terms of new
financing alternatives and lines getting a little bit blurred between public and private
equity markets as a consequence of new financing possibilities.

Corporate risk management 2 ECTS

The aim of the course is to allow students to develop a stronger understanding of the
key characteristics of company-wide risk management, and of some key risk-
management procedures usable in the context of market, operations and credit risks.

Coroporate legal aspects 2 ECTS

This course focuses on encouraging students to look and analyze critically some legal
aspects in order to understand the difficulties and how some companies have, in the
recent past, failed or succeeded in dealing with them.
It provides a discussion of key theoretical and policy issues in corporate finance law
through the review of some real-life cases.

Start-up: value creation and financing 2 ECTS

This course should help students get a clearer idea on how to secure start-up funding
as it will review the many financing options available to obtain new venture funds.
Develop and winning pitching strategies by being fully prepared for the standard critical
questions: when to raise outside capital? From what investor type? How to negotiate a
term sheet?

Financial analysts and investor relations 2 ECTS

This course provides some insights in terms of analyzing the performance of companies
and of the most important financial assets, i.e. shares. In addition, students will be
made more aware of the importance of conveying this analyzing. In this regard,
students will hear about Investor Relations as an increasingly strategic management
responsibility that encompasses strategy, finance, communication, marketing and
compliance with corporate governance.

Advanced Bloomberg 2 ECTS

This course aims at providing students with a good knowledge of the key Bloomberg
functions as they relate to macroeconomics, to company presentations, company
analysis and research. Graphing will also be presented.

VBA 2 ECTS
Learning advanced excel and basis VBA will give students various interesting
opportunies. For example, they will see how to automate some otherwise very
repetitive and time-consuming tasks. Furthermore, at a time when excel skills are now
shared by most, VBA proficiency will give students an edge and a comparative
advantage when it comes to tacking quantitatively heavy projects.
5th YEAR/ MASTER 2 - Course Overview Core Modules

STARTEGY EVENTS MODULE 6 ECTS

Open innovation challenge 2 ECTS

Built on fundamental concepts and practice, this module consists of an intensive teaching week.
Dedicated to framing and solving of a problem related to innovation in a real study case. Students
will work in group and apply theoretical and empirical knowledge. The Open Innovation Challenge
module also mobilizes students’ creative capabilities. After a thorough analysis of the market,
students will design an innovation project for an industry or a firm. They will end up the week
defending their innovation project in front of a jury or a company.

Crisis night 1 ECTS

This seminar aims at teaching crises management. Students will develop knowledge about
different dimensions of crisis management through theory and practice: organization, human
aspects, communication, decision‐making process, etc.
The course focuses on four objectives:
1. Learn about different aspects of crisis and crisis management basic principles
2. Put theoretical knowledge into practice in concrete crisis situation
3. Develop relevant strategies through analyzing, anticipating and acting in a crisis situation.
4. Develop self‐control and collective intelligence

Busines corporate strategy 3 ECTS

This course in Business & Corporate Strategy develops students’ capabilities in strategic thinking
from an organizational context. We focus on strategic analysis and decision making within
organizations so they might meet the challenges imposed by a highly competitive environment. The
objective is to understand how organisations identifies and achieves sustainable competitive
advantage from a growth perspective (M&A, Competence based approach, etc.). We use real life
examples, case studies, discussion, group work and academic/professional literature, and market
reports to aid this analysis.

ETHICS & HRM MODULE 6 ECTS

Organisational behaviour and advanced management 3 ECTS

Each session alternates between theory and simulations where students pose as managers
and/or coworkers. The instructor conducts the simulations and guides the debate, correcting
postures and reactions, and connects with organizational behavior evidence and theories.

Business ethics and corporate social responsibility

Managing is about making decisions. But what is an ethical decision? What is a responsible 3 ECTS
company? What forms of corporate governance are most conducive to socially responsible
corporate behavior? And how can ethical management be combined with overall corporate
performance?
In this course we seek to understand the role of ethics for companies and business activities in
general. We will reflect on the role of companies in society and determine what social
responsibilities may arise from this role, beyond the obligation to comply with the law. We will
also reflect on the idea of applying ethics to business and management. Finally, we will look at
the ethical issues of the different functions of business (human resources, production,
marketing and communication) as well as the latest ethical issues of globalization.
5th YEAR/ MASTER 2 - Course Overview Core Modules

FRENCH COURSES 4 ECTS

French Language 2 ECTS
For French as a foreign language: becoming proficient in your second language.
Business English will give you the key factors of success to work, negotiate, and behave as a
professional within a large spectrum of sectors and activities
(marketing, finance, human resources…). Objectives:
For French as a foreign language: Perfecting the 4 language skills (written and oral comprehension,
written and oral expression) through a great variety of real life and professional life situations.
French Culture 2 ECTS
This module is dedicated to foreign students (Erasmus programme). For French Culture, the
general aims are:
- Study of France history, habits, ethic and way of thinking since 18th Century until
today;
- Being able to distinguish the specificity of France Culture among other cultures in the world,
- Writing works on different subject with ability to make a written and structured
argumentation.
For French Culture, classical, modern and innovative documents will be studied, discussed
and synthetized. Active classroom participation will be expected. There is a final examination.

FOR DOUBLE DEGREE STUDENTS ONLY 4 ECTS

Research methodology 2 ECTS

This seminar aims to prepare students to carry out their master's thesis.
By developing their ability to mobilize and summarize theoretical frameworks on a given topic, to
collect relevant data and to analyze them. The seminar underlines the required scientific standards
relating to research in management sciences.
These trainings allow each group of students to undertake their "master's thesis" projects with
appropriate methodological tools.

Grand oral exam preparation 2 ECTS

The final oral exam is a complementary exercise to the research master thesis defence.
Both are a final step of the students academic journey as well as their employability demonstration.
The final Oral exam may be linked to the master thesis topic.
It consists in a simulation in front of a big company’s direction board. A student’s duet has to make a
presentation of a topic interesting for companies activities and bring an overall response through a
pluridisciplinary approach (management sciences, economy, political sciences, philosophy, History,
sociology, geography, legal sciences, biology…).
The final oral exam allows the students duet to demonstrate their achievements, their thinking
ability, synthesis and argument within a convincing perspective.