SET A ROLL
NO.
BABU BANARASI DAS
INSTITUTE OF TECHNOLOGY & MANAGEMENT, LUCKNOW (AKTU Code: 054)
MBA, Second Year
(III SEM), First Sessional Examination Odd Sem 2024-25
DATA ANALYTICS FOR BUSINESS DECISIONS (KMBN IT01)
Faculty Name: Mr. Chinmay Shukla
Duration: 01:30 Hrs ` Max. Marks: 30
Note: (i) No student will be allowed to leave the examination Room before end of exam.
(ii) Mention Question number/section correctly.
(iii) Be precise in your answer.
Course Outcomes:
Following are the course outcomes of the subject:
CO Code Course Outcome (CO) Bloom's Level
KMBN IT01.1 Understand the basics of business analysis and Data Science Knowledge (K2) L2
KMBN IT01.2 Understand data management and handling and Data Science Project Life Cycle L3
Comprehending (K3)
KMBN IT01.3 Understand the data mining concept and its techniques Applying (K4) L4
KMBN IT01.4 Understand and Analyzing machine learning concept Analyzing (K5) L5
KMBN IT01.5 Understand the application of business analysis in different domain L4
Section: A
1. Attempt all questions: (4 x 1 = 4)
Q. No. Questions (Attempt all questions) Marks CO BL
KMBN
a) What is business analytics? 1
IT01.1
L1
KMBN
b) What is data collection in the context of data analysis? 1
IT01.2
L2
KMBN
c) Name two key roles in the field of business analytics. 1
IT01.1
L2
KMBN
d) Define data classification and its purpose in data analysis. 1
IT01.2
L1
Section-B (4X4=16)
Q. No. Questions (Attempt Any one part from each question) Marks CO BL
Explain the differences between a Data Scientist, a Data Engineer, and a Business Analyst
A 4 L1
in terms of their roles and responsibilities.
KMBN
2. OR
IT01.1
Discuss the historical overview of data analysis and how it has evolved into modern
B 4 L1
business analytics practices.
Explain the significance of dealing with noisy data and describe methods used to clean such
A 4 L2
data.
KMBN
3. OR
IT01.2
Discuss the importance of managing big data and identify some common sources or
B 4 L2
organizations that provide big data.
Describe the importance of data quality in business analytics and how it affects decision-
A 4 L2
making processes.
KMBN
4. OR
IT01.1
How does understanding the career paths in business analytics help individuals make
B 4 L2
informed decisions about their professional development?
What are outliers, and why is outlier analysis important in data analysis? Describe
A 4 L3
methods to handle outliers effectively.
KMBN
5. OR
IT01.2
Describe various techniques for effective data visualization and their importance in
B 4 L3
conveying insights from data analysis.
Section-C (Case Study/Application Based) 2 x 5 = 10
Q. No. Question (Attempt All the Questions) Marks CO BL
Analyze the impact of data science on strategic decision-making in businesses.
KMBN
6. What factors should organizations consider when integrating data science into 5
IT01.1 L2
their operations?
7. Evaluate different approaches to data management (e.g., relational databases vs. 5 KMBN L3
NoSQL databases) in terms of their effectiveness for handling large datasets in IT01.2
business analytics applications. What factors should organizations consider when
choosing a database solution?
21% 29% L1
L2
L3
50%
