Question Bank
Marketing Management(KMBN-105)
Short Questions
1. Define marketing
2. Explain sales orientation.
3. Explain buying motive.
4. Explain aggregation in marketing.
5. Explain differentiation strategy.
6. Explain brand equity.
7. Explain product orientation.
8. Define buying motive.
9. Explain market aggregation.
10. Explain brand positioning.
11. Explain Guerrilla marketing
12. Explain Marketing Myopia
13. Explain Pull and Push strategy in marketing
14. Explain Unique Selling Proposition (USP)
15. Explain Value Proposition.
16. Explain Product Hierarchy.
17. Explain objectives of Place Decision.
18. Explain Green Marketing.
19. Explain the causes of Channel Conflict.
20. Explain Direct Marketing.
21. Explain Diffusion Process.
22. What is skimming pricing?
23. Explain objectives of place decision.
24. Explain product hierarchy.
25. Describe channel conflict.
26. Explain AIDA model.
27. Explain advertising budget.
28. What is advertising copy?
29. Discuss the advantages of digital marketing.
30. Discuss the concept of product hierarchy.
Medium &Long Questions
1. Explain Functions of marketing management.
2. Explain 7 Ps of marketing mix and importance Promotion.
3. Understanding the consumer needs is backbone for marketing; explain.
4. Explain segmentation and its importance for marketing CEO.
5. Explain targeting and basis for selecting target market.
6. Explain nature and scope of marketing management.
7. Explain the basis for market segmentation.
8. Define consumer behaviour and explain its importance for marketers.
9. What is target market and how strategy is developed for target market?
10. Define brand and explain the steps to develop a successful brand.
11. Define buying motive and steps involved in buying decision process.
12. Explain the role of marketing in the growth of the organization.
13. Explain needs, wants and demand.
14. Define brand and explain the steps to develop a successful brand.
15. Explain important steps involved in buying decision process.
16. Explain the importance and process of new product development.
17. Explain relationship management and also differentiate between
relationship management and relationship marketing.
18. What is product mix strategy? Explain various product mix strategies.
19. Explain various types of distribution channels.
20. Explain CRM and its role in the growth of the organization.
21. Explain Product Life Cycle and its importance for business houses.
22. What is public relation? Explain objectives and functions of PR.
23. What is pricing? Explain various pricing strategies.
24. What is sales promotion? Explain various tools of sales promotion.
25. Explain the importance of packaging in today’s marketing scenario.
26. Explain features and process of personal selling.
27. When new product development is required? Explain process of NPD.
28. Explain contents of good packaging.
29. Explain various product mix strategies.
30. Explain types of distribution channels.
31. What is direct marketing? Explain features of direct marketing.
32. Explain Product Life Cycle with diagram.
33. What is public relation? Explain objectives and functions of PR.
34. What is pricing? Explain various pricing strategies.
35. What is sales promotion? Explain various tools of sales promotion.
36. Explain the importance of packaging in today’s marketing scenario.
37. Explain features and process of personal selling.
38. What is sales promotion? Explain various tools of sales promotion.
39. Explain poisoning and its importance for enterprise.
40. Explain product orientation. How this approach can be helpful for enterprise?
41. Differences between Marketing and Selling Concept.
42. What do you mean by Positioning? What are the different strategies adopted by marketer
to position its product?
43. Explain the different strategies adopted by a marketer to increase the sales of its product in
different stages of Product Life Cycle?
44. Define Price and discuss the objectives of Pricing.
45. What do you mean by Distribution Channel? What are the different types of
Distribution Channel?
46. What factors should be considered while selecting a Distribution Channel?
47. Discuss the role of advertising in promoting goods and services of a company.
48. Explain the process of Personal Selling.
49. What is global marketing? Discuss global P’s of marketing.
50. Define relationship marketing and its process.
51. Define CRM and its importance for enterprise.
52. What is direct marketing? What are the benefits of direct marketing?
53. Explain different types of direct marketing.
54. Discuss the concept of CRM.
55. Discuss the environmental issues in selecting the packaging for a product.
56. CRM is a new tool for marketing and maintaining customer loyalty; explain.
57. Explain advertising budget. How it is prepared?
58. Distinguish between advertising and publicity with examples.
59. Pricing is an important factor to be considered while launching a new product; discuss.
60. Explain various factors to be considered while going for global marketing.
61. Marketing management is key for success of any enterprise; comment.
62. What is relationship marketing? Differentiate between relationship marketing and
Customer relationship management.
63. Define green marketing. Explain objectives and challenges of green marketing.
64. Define agile marketing. Explain benefits of agile marketing.
65. Explain various marketing orientations.
66. Define needs, wants and demands. How marketing manager use these concepts in his
Job profile?
67. Explain various types of buying decisions.
68. Define differentiation. How differentiation strategy can be used by marketing heads?
69. Explain promotion mix. What are the tools being adopted by marketing heads for
sales promotion.
70. How does political and economic environment of a country affect the buying behavior
of its people?.
