MARIANO PERALTA NATIONAL HIGH SCHOOL
National Highway, Malita Davao Occidental
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BUSINESS PLAN
Submitted to:
HANELYN H. ESCALONA
Submitted by:
ABREGANA, GIAN DIETA SAN JUAN
ABREGANA, CJ FRANCISCO SORIA
CAMALLERE LYDA TANTING
CALLE MIRADOR VELAZQUEZ
DIVINAGRACIA OMBOY UYANGUREN
TAGLINE: “SAVOR TRADITION, TASTE EXCELLENCE.”
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Business Address: Mariano Peralta National High School,
New Covered Court, Highway, Poblacion, Malita, Davao Occidental
Contact number: 0999-326-4136
Facebook Page: The Dazzling Flamingo
Business Logo:
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I. Table of contents
I. Table of contents...........................................................................................3
II. Rationale………….........................................................................................4
III. Statement of the Problem……......................................................................4
IV. Solutions…………........................................................................................5
V. Vision, Mission, Statement and Business Goal…………………………………….5
VI. Business Model..........................................................................................8
VII. Target Customers………………....................................................................9
VIII. Promotion….............................................................................................10 IX.
Competitive Advantage………………………………………………………………….11
IX. Financial Plan…………………………………………………………………………….12
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II. RATIONALE
Would anyone actually start a business in the middle of Pista. The
celebration creates entrepreneurial opportunities as we show our
innovation in our product. It is not just the likes of Shopee, Lazada,
Facbook, and Instagram that can profit from disruption. Start-ups and
small businesses too have a chance.
When there is more uncertainty, there is more reward. There a lot of
opportunities. Pista is potentially a really great opportunity for small
businesses. Consumer attitudes and practices are changing completely.
This paints a more positive impact for the food industry, as consumers
rely more on eating affordable products.
III. STATEMENT OF THE PROBLEM
For Dazzling Flamingo goal is to demonstrate the viability and
marketability of local and street foods, as well as to fulfill customers'
appetites at a reasonable cost. It sells perishable comfort food – sweet,
juicy, and salty that appeal to a wide range of customers. The products
are also exceedingly perishable; many consumers have grown to
anticipate the business to serve food and beverages.
a) How will the business meet their customer's demand?
b) In what way does the business excel over its competitors?
c) Why should customers choose For Goodness Cake above other
businesses?
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IV. SOLUTION
Dazzling Flamingos’ bite size goodness showcases variation of
unique and organic tasting delectable to meet the customer's demand. It
introduces a new innovative sweet delight filled with the burst of sweet,
salty, and fruity feeling. Following “satisfaction at its finest” It’s sure to
serve only the best. With the combination of different flavors, it depicts
the diverse taste and offers our customers varieties of scrumptious meal
and desserts. The name DAZZLING FALAMIGO was crafted in order to
attract and for the business to standout.
In the process of creating the products, the company considered
whom would benefit the most and decided to sell the products in
educational institutions due to the large population and to provide the
needs of a tasty delicacy instantly. It will be situated at Mariano Peralta
National High School, National High Way, Poblacion, Malita, Davao
Occidental. The business aims to provide a high-quality and cost-effective
product that satisfy the cravings of consumers, in order to achieve our
main objective which is to expand the business to provision a wider
population as business excel over its competitors.
Dazzling Flamingo in a partnership institute wholly owned and
operated by Dazzling Flamingo and a startup company that offers tasty
meal and dessert varying with different add-ons combinations. Customers
choose Dazzling Flamingo above other businesses because the business is
open to every social activities as the product are meal and desserts
suitable for every occasion. The business is mainly situated at Mariano
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Peralta National High School premises, to provide a quick meal and
dessert to satisfy for those who crave for juicy and salty meal and sweets.
Students, faculty members or a foodie on-the-go can certainly purchase,
as Dazzling Flamingo offers a new vibe to the meal and desserts that
emphasizes the tastiness of the meal and sweetness of the desserts.
Moreover, the team ensured that there will be a variety of choices
for customers to decide from considering the wide range of taste and the
desire of flavor. With a juicy and tasty chao fan combo such as siomai and
hotdog and Oreo shake filled with varieties of fruit flavor, ranging to
mango and avocado. Dazzling Flamingo has taken the idea to refine and
upgrade the traditional fried rice and dessert, into a new product that is a
burst of combo and flavors satisfying the appetite and preferences of
many.
VISION, MISSION STATEMENT AND BUSINESS GOALS
Vision Statement:
“To be a trusted brand and to be among the creative and innovative
leader of Dazzling Flamingo in Mariano Peralta National High School”
Mission Statement:
“To be a catalyst for joyful moments in people’s lives, dedicated to
crafting products that sparks creativity and foster curiosity. To provide
juicy, salty, sweets, excitement and happiness to everyone”
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Business Goals:
1. To establish and successfully operate “Dazzling Flamingo” to offer
the business products to the students and faculty member of
Mariano Peralta National High School.
2. To provide satisfaction and cost-effective meals and desserts with
diverse flavor.
3. To be profitable in the business, in order to expand the business to
cater a wider population.
V. BUSINESS MODEL
In this business model, food is directly taking care of. We provide food
to what the customers wants to order. We also offer delivery charges if
they want to order online order.
In the inventory model, the online food delivery business does
everything in-house. There is only one entity involved here. From
launching the food delivery website/app to preparing orders and
delivering food to the customers, everything is done by the food delivery
company. The platform owner controls the complete value chain.
The food delivery business model doesn’t allow multiple restaurants to
offer their services on a single platform. The order is cooked at the
centralized kitchen owned by the business and is delivered by the courier
service hired by the business. So, the food delivery business owner can
easily keep a check on the food quality.
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VI. TARGET CUSTOMERS
The product will be sold to potential customers such as:
Individual customers like students at Mariano Peralta National
Highschool at any grade level from grade 7 – 12, male and female
students with the age range of 11-18 years old
Mariano Peralta National High School Teachers and staff of any age
who work inside the school.
Citizens especially teens outside the campus who lives in Malita,
Davao Occidental who love to eat sweet snacks.
This aims for a stable target market that can provide businesses with a
consistent and reliable customer base. In such a market, demand for
products or services tends to remain relatively steady over time. This
stability can be advantageous for long-term planning, allowing businesses
to establish solid customer relationships, streamline, operations, and
maintain a more predictable financial environment.
The local and national trends nowadays usually tend to like their
dessert sweet yet healthy, they demand pastries with healthier
ingredients or alternative flours to cater to health-conscious customers.
Consumers were also showing an increased interest in handcrafted,
artisanal pastries made with attention to detail and high-quality
ingredients.
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VII. PROMOTION
ATTRACTING CUSTOMERS. We will offer free samples of our
product during lunch breaks or school events to allow customers to
experience the taste and quality of our product. This can create
interest and encourage them to make a purchase.
PROMOTING SALES. We will implement periodic promotions, such
as "Buy two, get one free" deals, discounted combo meals, or
loyalty programs. This can lead customers to make repeat
purchases and increase sales.
RETAINING CUSTOMERS. We will be going to provide excellent
customer service by being friendly, attentive, and responsible to our
customer needs.
EXPANDING MARKET BASE. We will create a Facebook account
on any social media platform to showcase our product and offer
online ordering and delivery services.
WORD-OF-MOUTH. We will encourage customers to share their
experiences with their friends, family, and classmates.
ADVERTISING. We will advertise our product through social media.
VIII. Competitive Advantage
For Dazzling Flamingo offers several advantages over its competition.
Those advantages are:
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Dazzling Flamingo are perfect for any occasion one can think of,
seminars, birthdays, tea party, even at formal events like weddings.
With our different products that offer delicious taste, convenient
size, and wholesome ingredients, one can satisfy their sweet
cravings anytime, anywhere. As Dazzling Flamingo open new doors
of flavours, we also give diversity and freshness to ordinary, a must
have treat.
Customers will gladly pay the affordable prices because we offer a
unique and delightful product that satisfies their cravings. It was
carefully considered the value that will be offered to the customers
and have set cheaper a price that is credited to be fair and
competitive in the market. Two different sizes of shake be sold at
the price of Php20.00 for small and Php35.00 for large size. The
product is made with high-quality ingredients, ensuring a delicious
and satisfying experience for the consumers.
Exceptional customer service and commitment: The owner and staff
of For Dazzling Flamingo pride themselves to being on location
everyday and getting to know the majority of their clientele. They
love interacting with the clients and listening to what the client
really envisions for their innovative products. It's tremendously
fulfilling to turn that notion into a reality and offer exactly what the
customer wanted. We like witnessing the look on the client's face
when they view the completed product.
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Delicious and freshly made snacks and meals: For Dazzling Flamingo
will cook daily and only sell what is freshly made for that day. There
will never be a stale food served at Dazzling Flamingo.
Convenient location: For Dazzling Flamingo will be located in a
favorable place where it neighbor’s sari-sari stores, churches, and
some schools.
IX. FINANCIAL PLAN
TABLE OF PROJECTED REVENUE
PRODUCTS QUANTITY PRICE TOTAL PER TOTAL PER
PER DAY DAY MONTHLY
SALES
(23DAYS)
Chao Fan 50PCS Php35.00 Php1,750.0 Php40,250.00
Oreo Shake 20PCS Php20.00 Php400.00 Php9,200.00
(8oz)
Oreo Shake 20PCS Php35.00 Php700.00 Php16,100.00
(10oz)
Mango 20PCS Php20.00 Php400.00 Php9,200.00
Shake
(8oz)
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Mango 20PCS Php35.00 Php700.00 Php16,100.00
Shake
(10oz)
Avocado 20PCS Php20.00 Php400.00 Php9,200.00
Shake
(8oz)
Avocado 20PCS Php35.00 Php700.00 Php16,100.00
Shake
(10oz)
Tuna 38PCS Php15.00 Php570.00 Php13,110
Sandwich
Mini 50PCS Php25.00 Php1,250.0 Php28,750.00
Doughnuts 0
TOTAL Php158,010.0
PROJECTED
0
REVENUE
TABLE OF PROJECTED MONTHLY EXPENSES
FIXED COST JANUARY
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RENTAL P500.00
SALARIES 69,000.00
(A)TOTAL FIXED COSTS P69,500.00
VARIABLE COST
Raw materials Price per Quantity Monthly cost
unit (20 days)
Butter Php60.00 1 bar Php1,380.00
Pancake Mix Php70.00 1 box Php1,610.00
Egg Tray Php225.00 1 tray Php5,175.00
Evapaporada Jersey Php31.00 5 cans Php3,565.00
Chocolate Syrup Php170.00 1 pack Php3,910.00
Sprinkles Php54.00 3 bag Php3,726.00
Mini doughnut Plate Php52.00 1 pack Php1,196.00
Rice Php47.00 2 kg Php2,162.00
Siomai Php165.00 1 pack Php3,795.00
Hotdog Php35.00 2 bag Php1,610.00
Onion Leaves Php10.00 1 Php230.00
Oil Php39.00 1 kg Php897.00
Oyster Sauce Php18.00 1 pouch Php414.00
Magic Sarap Php15.00 3 pouch Php1,035.00
Garlic Php20.00 1 Php460.00
Onion Php12.00 2 Php552.00
Paper bowl with cover Php50.00 4 pack Php4,600.00
Spoon Php38.00 1 pack Php874.00
555 Tuna Php35.00 3 cans Php2,415.00
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Mayonnaise Php80.00 1 kg Php1,840.00
Bread Php55.00 2 bags Php2,530.00
Tissue Php52.00 1 bag Php1,196.00
Mango Php150.00 2 kgs Php6,900.00
Avocado Php140.00 2 kgs Php6,440.00
Oreo C&R Php180.00 1 kg Php4,140.00
Diaposable cup 8oz Php29.00 2 bags Php1,334.00
Diaposable cup 10oz Php34.00 1 bag Php782.00
Foil Php23.00 1 role Php529.00
Straw Php28.00 1 bag Php644.00
(B) Total Variable Cost Php65,941.00
(A)+(B) COST OF GOOD Php 135,441.00
SOLD or TOTAL
MONTHLY COST
GROSS PROFIT = Total monthly sales – Cost of Goods Sold or Total Monthly
Cost
Php158,010 - Php 135,441 = Php22,569.00
GROSS PROFIT = Php22,569.00
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RETURN ON INVESTMENT (ROI)
Gross Profit = Php22,569.00
Total Cost of Investment (Partnership Capital) Php3,000
FORMULA:
Gross Profit – Total Cost of Investment (Partnership Capital)
22,569.00 – 3000 = Php 19,569.00
ROI= Php 19,569.00
Net income divided by the total cost of the investment, or ROI =
Net income / Cost of investment x 100
19,569/3,000x 100 = 652.3%
ROI = 652.3%
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Dazzling Flamingo
Statement of Comprehensive Income
For the Month Ended JANUARY 31,2024
Sales P 158,010.00
Cost of Goods Sold 135,441.00
Gross Profit 22,569.00
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